ClickFunnels

JUNE 19, 2025

If your Customer Acquisition Cost, or CAC, is creeping up, it’s time to get serious about optimizing your sales funnel. How do you cut your CAC without slowing your growth? Follow Up Automatically to Stop Losing Sales 7. ” For example, if you sell fitness gear, don’t say, “Quality sportswear available.”

Conversion 130

Conversion Follow-up Appointment Trust 130

Hubspot

OCTOBER 15, 2024

Raviraj Hegde , SVP of Growth & Sales at Donorbox , says, "To truly boost credibility with prospects, sales reps need to go beyond the usual tactics. This makes your conversation feel more personal and genuine, and the prospect can tell you‘re not just throwing out a pitch. Check out what they had to say!

Prospecting 74

Prospecting Trust Consult Pitch 74

Search Engine Land

AUGUST 14, 2024

If you haven’t been keeping up with the role of automation and AI in lead gen advertising, this article includes advice and experiences on: Managing your ad strategy. AI tools to help you level up fast. As you implement or level up your comfort with AI, remember that ad accounts are not always your biggest lever for improvement.

CRM 116

CRM Campaign Niche Negotiate 116

Hubspot

JANUARY 8, 2025

Youre selling something to someone who just wouldnt budge. No matter how you angle your pitch, how well you attempt to align your solution with their needs, or how many glowing testimonials you share, theyre just not buying it. Truthfully, gap selling takes patience, practice, and persistence to master.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Sales Gravy

MAY 29, 2025

AI is everywhere: in social selling, content creation, automation, to say the least. What if your follow-up email was already drafted after a call, incorporating specific points from the conversation? It'll suggest the optimal time to follow up based on the prospect's communication preferences. AI can't build genuine rapport.

Objection handling 69

Objection handling Angle Sales Follow-up 69

Hubspot

SEPTEMBER 30, 2024

A solid social selling strategy falls somewhere between “nice-to-have” and “need-to-have” in the modern sales landscape. But navigating social selling isn‘t always straightforward. That’s why we here at The HubSpot Sales Blog reached out to some experts for their takes on the mistakes you need to avoid while social selling.

Sell 75

Sell Relationship building Trust Networking 75

Hubspot

APRIL 9, 2025

Some, like scheduling follow-up emails or creating a repeatable framework for researching prospects, streamline your day without harming the quality of your work. During an enterprise software pitch, a prospect threw out an unexpected question one that shifted the conversation in the wrong direction. Dont let them out-research you.

Real Estate 69

Real Estate Objectives and Key Results Follow-up Contact 69

Hubspot

JUNE 16, 2025

Pitching clients, negotiating partnerships, growing a network. You show you can identify hidden revenue opportunities and automate follow-ups that close deals faster. Prepare to deliver a compelling mock sales pitch or role-play. By doing this, they turned a cold pitch into a consultative conversation,” Wickett says.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Highspot

OCTOBER 29, 2024

When sales managers don’t have the bandwidth to set up personalized coaching sessions for each rep on their team, it may be time to use AI sales coaching – your always-on coaching assistant. This ensures that reps have access to the most effective and up-to-date sales strategies and techniques.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Highspot

FEBRUARY 20, 2025

Product training is a structured learning process that helps team members understand, communicate, and sell a product. According to Gartner, 77% of B2B buyers say their most recent purchase felt “very complex or difficult,” highlighting the importance of thorough product knowledge for anyone selling or supporting a solution.

Product 52

Product GTM Objectives and Key Results Cross-sell 52

Sales Hacker

JULY 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. at an earlier stage, you just have to take big swings. Partner TriNet, a trusted HR provider to startups and scaling companies.

GTM 80

GTM Growth Sell X-functional 80

RingDNA

APRIL 11, 2025

What it Measures: The total number of sales emails that individual reps send out each day Value: It’s important for reps to keep up a regular cadence of calls and emails with prospects. Some common call dispositions might include busy, no answer, hang-up or appointment set.

Quota 62

Quota Sales Pipeline Contact 62

Hubspot

NOVEMBER 22, 2024

The fact that the tool made me think about my offer's key selling points when I tested it was a big win. ChartMogul's 2022 SaaS Growth Report finds, “The top quartile of SaaS companies reactivate close to a quarter of their lost customers.” Here's how Freelance Growth Manager Boris Malinov uses AI to re-target churned customers.

Lead generation 50

Lead generation B2B Sales Campaign 50

Highspot

NOVEMBER 24, 2024

Yet despite these benefits, many organizations still hesitate to implement and leave their teams underprepared, missing growth opportunities. At its core, sales training teaches sales reps how to sell, imparting essential skills and techniques for engaging customers. On the flip side, sales enablement provides the tools to sell better.

Pitch 52

Pitch Technique Sales Cross-sell 52

Hubspot

JULY 30, 2024

Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. Personalized offers that aligned with my company’s unique selling proposition (USP) tended to be the best way to wrap up my emails and generate positive campaign outcomes.

Closing 85

Closing Quota Healthcare Tradeshows 85

Highspot

JANUARY 23, 2025

In other words, hard skills guide what sales reps sell, and soft skills determine how they sell to prospects. All of these consultative selling factors contribute to stronger client relationships. Strategic thinking helps sales reps tailor pitches that address complex buyer needs.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Highspot

JULY 13, 2025

Pipeline marketing , industry events, and cold calling remain vital for generating leads, but social selling offers another viable lead-gen and -nurturing approach. The pressure on sales representatives to perform today (read: move faster, show up sharper, and close more) is high, to say the least. What is social selling?

B2B 52

B2B Sell GTM Cold Call 52

Highspot

JULY 9, 2025

This innovative approach to AI for GTM helps the people who drive growth do what works, better, and at scale. All of these data points signal the need to quickly make wholesale changes to the way selling teams go to market if they are to deliver value that matters to customers.” Highspot ensures your salespeople show up smarter.

Go To Market 52

Go To Market Launch GTM Pitch 52

Salesforce

NOVEMBER 15, 2024

Despite these hurdles, SDRs are a driving force behind sales growth and revenue generation. Instead, it’s a basic requirement for teams and organizations that seek rapid, sustainable growth. Here’s why: Potential for growth: Highly motivated SDRs actively seek organizations that offer opportunities for career advancement.

Tradeshows 52

Tradeshows Drivers/motivators Territory Negotiate 52

Highspot

MAY 15, 2025

Youll get a partner enablement planning canvas to help you align your teams, identify gaps, and set your partners up for success. Partner enablement equips your external partners, like resellers and distributors, with the tools, training materials, and content they need to sell your companys products or services. This is not reality.

Healthcare 52

Healthcare Objectives and Key Results Niche Finance 52

Highspot

JUNE 24, 2025

When your reps see the sales scenarios align with their skill level and professional growth goals, taking part in role plays as part of their ongoing sales training stops feeling like performance theater and starts feeling like real prep and guidance that can help them close more deals. Did they pick up on vague cues and dig deeper?

Objectives and Key Results 52

Objectives and Key Results Objection handling Negotiate Sales 52

SaaStr

JULY 16, 2025

Early on, especially before you’ve hit product-market fit or when you’re trying to figure out what’s broken, there’s no substitute for rolling up your sleeves and diving in. It’s also often true as you are entering new markets, or selling new customers. Flew out, set it up, and managed the launch.

Launch 78

Launch Up-sell Pitch Closing 78

Highspot

JULY 7, 2025

Key Takeaways Executing 1:1 and 1:few account-based selling strategies geared toward high-value target accounts is how leading enterprise sales teams drive sustainable revenue growth. Guide: What Good Client Engagement Looks Like Download free guide What is account-based selling?

Sell 52

Sell GTM Objectives and Key Results Cross-sell 52

Hubspot

JANUARY 14, 2025

Theyre someone who takes initiative, inspires their fellow salespeople, and drives revenue growth through an innovative approach to prospecting and selling. And, just as I mentioned, thats exactly where sales champions shine theyre not just deal-closers but dynamic professionals who go far beyond the basics of selling.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Salesforce

JULY 3, 2025

Sales automation works like your personal assistant, handling the repetitive tasks that eat up your time. This type of automation logs customer interactions, updates records in real time, prioritizes leads based on their likelihood to convert, and sends follow-up emails at just the right moment. Get it now 2.

Technique 59

Technique CRM E-commerce Click Through Rate 59

Highspot

JUNE 17, 2025

Those that use AI realize up to 20% better revenue outcomes. An AI sales assistant automates daily activities, summarizes conversations, recommends next-best steps, and serves up relevant content for sales reps. The use of AI assistants is leading to strong results: They help these teams see up to 20% better revenue outcomes.

Sell 52

Sell Objectives and Key Results GTM Hospitality 52

Hubspot

SEPTEMBER 17, 2024

Data from HubSpot’s 2023 Smarter Selling with AI Report revealed that some of sales professionals’ top challenges are as follows: Closing deals Connecting with prospects Deepening customer relationships Even more so, the same report confirmed that at least 87% of sales reps’ time is spent attempting to generate authentic leads. I know I do.

Sales 41

Sales Healthcare Technology Technology 41

Partners in Excellence

JULY 3, 2025

But when I looked at the list of supported dialects, I didn’t see, “Reduce time/risk to market, Profitable scaling and growth, improving performance and productivity.” Otherwise, all we are doing is pitching in a foreign language. I know IOS 26 is supposed to have real time language translation. Nah, doesn’t fly.

Teamwork 93

Teamwork Clients Cross-sell Pitch 93

Sales Hacker

MARCH 30, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. But one unassuming topic that kept coming up? Integrate cold calling into a multi-channel outreach strategy, ensuring consistency across all touchpoints, including email campaigns and social selling. Cold calling.

Cold Call 71

Cold Call GTM Objection handling Sales 71

Highspot

JULY 2, 2025

Hit growth targets sooner. The cost of getting it wrong is already showing up in the data. Recent Salesforce research found sales reps spend up to 70% of their time on non-selling activities. A 2023 Peaksales study found nearly half give up on a deal after one follow-up, even though most deals take five.

GTM 52

GTM Cross-sell Pitch Go To Market 52

Hubspot

SEPTEMBER 4, 2024

While effective to an extent, these methods have limitations that make them unsuitable for startups with big growth ambitions. To ensure data integrity, some teams waste up to half their workday updating and maintaining spreadsheets. You sell faster because your sales reps spend more time speaking to prospects and less on admin work.

CRM 73

CRM Price Contact Pipeline 73

Sales Hacker

JANUARY 14, 2025

In this special episode, Scott Barker is looking at some of the big themes he’s seen in how the top go-to-market leaders are driving growth today. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Thank you for rocking with me.

GTM 107

GTM Growth B2B Pipeline 107

Highspot

MAY 26, 2025

Sales enablement leaders use data-informed training to boost sales rep performance Sales enablement leaders want to set sales reps up for success. Content engagement: Identify and prioritize high-performing content, such as pitch decks or product playbooks. Time-to-productivity: Does tailored onboarding speed up time to quota?

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Sales Hacker

JUNE 6, 2025

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every time we automate a task – prospecting, drafting, follow-up, analysis – we also outsource the skill-building that task enables. Companies like Gong and HubSpot use rubrics to define great discovery, follow-up, or segmentation.

GTM 54

GTM Objection handling Cold Call Follow-up 54

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Table of Contents What is conceptual selling? While traditional selling asks, What do you need? Heres how it works.

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Hubspot

NOVEMBER 4, 2024

Shocking as this sounds, you’re actually trying to sell something when selling. That means you have to strike a balance between approachability and authority — but that's easier said than done, making rapport building equal parts essential and screw-up-able for sales professionals.

Technique 69

Technique Trust Prospecting Conversion 69

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? Forget cold calling as your only tool.

Closing 62

Closing B2B Sell Referrals 62