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15:41) Scaling Twitter’s ad business and managing hyper-growth. (26:54) Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. Strategies for building relationships with PR outlets, reporters, and analysts. Feeling that AI FOMO?
The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Austin Hughes is the founder and CEO of Unify, a platform helping high-growth teams turn buying signals into pipeline. Navigating payroll, benefits, and compliance shouldn’t slow you down. at an earlier stage, you just have to take big swings.
I once worked with a client who completely changed the way I think about business growth. Why Companies Form Joint Ventures When growth feels risky, I get why companies look at joint ventures as the smarter bet. NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. I asked him what changed.
Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. You kind of have to grow up a little bit and start using more, you know, sales led growth tactics, and maybe starting with your time at Asana. [00:07:00] And then along the way.
Every early stage founder is told to focus on product and growth, but behind every product launch and revenue milestone is a team, and building that team is one of the hardest and most important parts of the journey. It is a very distributed industry and we function as the backbone operating system for how they [00:07:00] operate.
With over 20 years of experience across RevOps, SalesOps, and MarketingOps, including time at IBM and high-growth SaaS companies, Navin has built a reputation as one of the sharpest operators in the game. Hes known for building scalable systems, ruthless prioritization, and a clear-eyed view of how AI is reshaping operations.
He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles. 18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. 26:59 The commoditization of funding.
Guest Speaker Links LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: [link] Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now Sponsor: Pursuit The best talent isnt actively job hunting. So we love the team at BCV. Scott Barker: Such a great point.
Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. so one of the other things that I’ve always really respected about, about Seismic and I, I think it’s one of the secret sauce of, of, of your growth.
If you missed GTM 141, check it out here: Timeless Growth Tips From a $7.4B Like we, we can pitch our product when they get to the meeting, but then the marketer tries [00:07:00] bringing an audience. Don’t be afraid to look internally at other functions and then also look externally at untraditional areas.
Coaching For Sales Performance – 5 x Important Reasons. Coaching For Sales Performance Reason #2 – Sales Growth. The second reason why you should be coaching for sales performance, is because it creates the opportunity for sales growth. An increase in sales growth. Coaching For Sales Performance Reason #1 – Alignment.
1) It makes your product and your pitch easier to remember. A list of features and functionality is easy to forget, because it lacks context. our three value propositions are: To drive predictable and measurable revenue growth. It really is as simple as “our product can do X for you.”. Practice your Pitch.
It makes the company seem like a great place to work and drops some impressive growth stats. I think you could be a great fit for a [function, like “sales”] role at [company] -- we’re [growing fast, just raised $X in funding, currently #1 in Y space, etc.]. It’s enthusiastic and human-sounding. You fit the bill. Your name].
Pitch scripts. And you want to get to $2m in ARR in the next X months. The deal volume to hit your growth targets is just too high. no guaranteed bonus for X months until you scale). Basically, we paid our VP Sales X% of every single dollar after we hit the plan for the year out. Sales Tactics. How to compete.
Explicit needs are specific features or functions. Features and benefits are the most common ways to pitch a product to the buyer. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs?
Their co-founder, Dylan Smith, handles many functions of the business, like finance. This is the third COO, and the pattern of hiring is finding someone who can help take Box to the next stage of growth, where their experience is relevant in driving that growth. On Hiring a New COO This is Box’s third COO in 14-15 years.
Industries known for high-priced products and businesses experiencing rapid growth also work. Featuring a user’s name, LinkedIn profile photo, and job function, they’re eye-catching and stand out from a more generic newsfeed. Say you’re pitching a social media marketing platform. Do work: High-ticket items.
Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. So I wouldn’t say don’t pitch your product. Think Zapier.
Sales people, can go on forever about features, functions, feeds, and speeds for each of the products they sell. No company can address the productivity problems, or cost problems, or quality problems, or growth problems of every organization in the world.
Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. Behind its mysterious gestalt lies an enormous sea of opportunity for brands who learn to use X for marketing and sales.
Grafana Labs co-founder and CEO Raj Dutt and Partner at Lightspeed Alex Kayyal answer the most popular questions about Grafana Labs’ rocketship growth journey at this year’s SaaStr Europa. The pitch was, “We have all these amazing companies using our software. Scaling to $150M ARR and beyond is no simple task. How did it come to be?
Having a sales process in place that caters to every businesses’ needs can be crucial to hitting revenue goals consistently, and driving growth. B2B(Short for Business to Business) sales is a function of B2B product sales(i.e. Which is unlike selling to consumers, who have common needs and wants. What is B2B Sales?
The good news is that a project management methodology called “Agile” can help cross-functional teams self-organize and collaborate more effectively. For ecommerce sites, these teams improve aspects like product detail pages, the on-site search functionality or the checkout process. A new feature or functionality.
Today, he’s 100% sure that your VP of Sales must be willing to carry a bag, and pitch your product. GTM Mistake #4: Cutting Marketing Budgets to Almost Nothing When growth comes up short, and you have a marketing budget of a few million, that’s the first place that gets cut. You can’t go public or be acquired on 10% growth.
There’s a person at your company that can… Make or break your growth round. I was responsible for onboarding hundreds of salespeople, training the entire BDR, AE, CS, and Support functions. 7) The Sales Enablement function is being asked to deliver visibility into the actual impact their coaching has on the team.
After finding the right decision-maker, it is time to make your first pitch. It should not be a salesy pitch to sell your product at the first attempt, rather it should be an interactive session for building relationships. Follow-up should not be restricted only to remind them about the previous pitch. Cold calls.
Figure 1: Brand and non-brand keywords overview (Source: Semrush) Figure 2: Organic traffic growth (Source: Semrush) Figure 3: Brand search and traffic (Source: Semrush) Non-brand keyword CTR Ranking in the top three positions in Google generates the vast majority of clicks (Figure 4). The x -axis shows U.S.
Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex. We’ll also talk about growth, and fundraising, and we’ll have some time left for Q and A, as well. Building the basic functionality. Want to see more content like this session?
Treat it like any other acquisition growth experiment. I heard he had a new movie out—a biopic of Malcolm X—so I sent him a sweatshirt with a meticulously painted portrait of Malcolm X on it. Find their public email and make your pitch. If it doesn’t, the problem is your pitch…not where you’re pitching it.”.
This question is similar to an elevator pitch. This question is designed to test your knowledge of the industry and where you see potential growth. Describe a time when you worked within a cross-functional team to complete a project. Accomplishments like that really motivate me to do my best." What can you bring to this role?
Without good SDRs, you have no pipeline, no opportunities, no deals, no revenue, no growth. Efficiency impacts revenue which impacts growth. Focus on growth. For the training to succeed, the new reps have to be open to learning and personal growth throughout their careers. When Bad Onboarding Strikes. Extending Costs.
During this stage, you want to meet the people doing the main activities in each function, not the managers. . Can I sit in on customer demo calls/pitches/discovery calls? cross-functional teams) or working practices (e.g., A hypothetical painted-door test to quantify interest in a tip the author functionality.
We need to be able to talk to people, not pitch, et cetera, like that. Creating a revenue growth engine is no small task, nor is it one that can be done overnight. Creating a revenue growth engine is no small task, nor is it one that can be done overnight. And that means you have to have a conversation. Get it now at hub.6sense.com/prg.
But it was through a combination of organic growth and acquisitions over the last 10 years. I just decided that it’s the sales function that grows companies and drives the economy, quite frankly. But it’s a huge mistake because it is the sales function that drives the economy, drives businesses, and particularly startups.
CR(t) —The conversion rate as a function of time to get to a single SQL. In this approach, it’s paramount to understand that you cannot reach out to all three at the same time with the same “pitch” or “value proposition.”. We call this a 3 x 3 account — a term coming from organizational selling. Four Prospecting Approaches.
I think whether it’s doing portfolio triage or learning to take pitches over Zoom or whatever people are doing, it’s hard as human beings. Aileen Lee: But these are also super… I mean, you were talking about growth stage companies where they’ve got strong product market fit. The rate of change, right?
You’re right where a lot of content starts, marketers in particular, they tell me, they’re like, “We try not to pitch. And the most common issue I see is that people either go too far up field trying not to pitch or they end up just writing a description of what their offering does. Matt: Oh absolutely.
AI can also analyze patterns in content engagement, time spent on specific product pages, and cross-referencing data — company growth indicators and recent industry news mentions. Sales managers then organize training sessions focused on these features, improving the teams’ pitches. Include both tool-specific and general modules.
Learn actionable monetization tips from a Product/Growth operator turned VC. I began my career in new product development and starting in 2011 got really excited about the high growth phase of a company. If you value speed, you might up in for an Uber X. I had a cross functional team that owned pricing and packaging.
Marketing is a key component of business growth and success. Velocity Filter: Use the COUNTIF function to count how many times a row has duplicate values. One of the most common functions for ZoomInfo users is sales, so we would assume this to be true. You can filter by job function, management level, or location.
Pitching and Closing. Pitch Anything. No one rises to the top of their game without intentional growth and learning. It uses the formula PPVVC=S (Pain x Power x Vision x Value x Control = Sale) to help salespeople accurately gauge the probability of closing a deal. High-Profit Prospecting. Simplified.
Hana Abaza: Thriving on Change, Driving Growth and Lessons Learned at Shopify. Chris Out: How to Build a Top 1% Growth Team 3 times faster than your Competition? The growth system is broken: product, marketing and sales are siloed. Growth hacking is not only top of the funnel. That’s a problem. Monthly check-ins.
All were growing 15%-20% a month, so we called them “The 20%ers club” Did that growth last? First thing I did was, I didn’t focus on growth, or numbers, or ARR, or anything. And of course, going back from there, “OK, to get that kind of growth, who should we hire today? We have them do a mock pitch.
Somewhat, I would tie it back if you had to put a kind of opinion timeline right around that we worked the debacle is when I think there’s a very clear retrenchment, repricing, re-analysis of what’s the right criteria for a growth around. X and it’s not [inaudible 00:20:29]. All that stuff at large.
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