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How marketing leaders can transform marketing from a support function to a growth driver

Martech

The changing mandate for marketing leaders At the B2B Marcom Summit in Washington, D.C., He emphasized the importance of stepping into a role that aligns with the organization’s growth and profitability objectives. Instead, it should be positioned as a strategic driver of growth and long-term value.

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Sales Capacity Planning 101: How to Drive Growth and Hit Your Goals

Salesforce

Sales organizations set lofty goals to drive revenue and generate growth for their business. It’s no longer enough to simply guess how big a team you’ll need to maintain sustainable, consistent revenue growth. Enter sales capacity planning. Organizations must now have the data to back it up.

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What Is Total Addressable Market (TAM)? How to Calculate + Examples

Salesforce

Finding it can help your teams prioritize their efforts, guide how you invest resources, and measure actual success against your potential for growth. Knowing your SAM and TAM helps you plan realistic growth targets, so you can confidently expand your distribution and increase production. Sign up now Thanks, you’re subscribed!

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Timeless growth principles that scaled $20M to $450M

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Some growth lessons expire. From that, hes learned that the best growth strategies arent new. This edition breaks down 8 timeless principles every founder, CRO, and sales leader can use to build durable growth.

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How to navigate the shift from Product-Led Growth to Enterprise

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Every great Product-Led Growth (PLG) company eventually faces a crossroads: When and how to introduce a Sales-Led Growth (SLG) motion. PLG and SLG arent competitors, theyre partners in growth.

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Cold Calling Playbook Tips: 10 Proven Tactics for Sales Leaders and Reps

Sales Hacker

GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMfund hosted an inaugural event called The GTM Workshop x Founders this week (some photos here ).

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Create a subscription business in 6 steps Read our ebook, “How to Grow Your Business with Subscriptions,” and start creating a predictable revenue stream that fuels growth. Get the e-book