Martech

OCTOBER 29, 2024

Build an AI-powered culture Establish an AI council or task force to guide strategy, promote cross-functional collaboration and celebrate quick wins. Start with low-risk, high-impact pilots to demonstrate AI’s value and build momentum. Dig deeper: A marketer’s guide to implementing generative AI 4.

Drivers/motivators 123

Drivers/motivators Strategize High impact Pitch 123

Sales Pop!

MAY 26, 2023

Consistency: Sales enablement ensures that all reps have access to the same messages, tools, and processes, promoting consistency across the entire sales team. It’s better to have a few pieces of high-impact content or targeted training sessions than a lot of ineffective ones.

Objectives and Key Results 240

Objectives and Key Results Cross-sell Sales Strategize 240

Martech

NOVEMBER 12, 2024

Tie training to big-picture goals Show leadership how skill development connects directly to key business goals, whether it’s improving customer satisfaction, boosting sales or delivering more consistent, high-impact marketing. Promote a culture of continuous learning Make it clear that training shouldn’t be a “one and done” deal.

Technology 128

Technology Technology Strategize Negotiate 128

Highspot

DECEMBER 21, 2022

Trying to build a high-impact sales team? Much of your sales management training should center on setting a collaborative example – that is, promoting a sense of teamwork and camaraderie across all initiatives. With these seven skill sets, you’ll be well-equipped to build your dynamic, high-impact sales team.

High impact 52

High impact Objectives and Key Results Sales Teamwork 52

Salesforce

JANUARY 17, 2025

This will allow our team members to focus on innovation and creating meaningful, high-impact interactions. Veila Carboni, SharkNinja CIO, says, This will allow our team members to focus on innovation and creating meaningful, high-impact interactions.

Growth 52

Growth High impact Repeat business Promote 52

Heinz Marketing

JULY 9, 2021

For this blog post, we’ll focus on content syndication platforms that promote your content to drive engagement and leads. Features/functionality: Solutions for high impact awareness, consideration, and conversions. Embedded content ads promote additional resources precisely when a prospect is most engaged.

B2B 138

B2B A/B testing Campaign Lead generation 138

Sales Pop!

JANUARY 25, 2023

It’s a marketing tactic that can boost sales, promote authenticity, and improve your brand’s overall online presence. Because customers promote it, others can see it as more authentic. In fact, studies from Stackla suggest that 79% of customers said UGC highly impacted their purchasing decisions. Here are some great examples.

Sales 130

Sales Promote High impact Follow-up 130

Cerebral Selling

OCTOBER 7, 2024

Rather, they do not promote the same levels of reciprocity as events solely focused on adding value outside of your solution. Listening to him speak at a conference one year, I heard him share a high-impact and relevant insight when it comes to building reciprocity. There is definitely a time and place for them.

Pitch 181

Pitch Sports Up-sell Prospecting 181

Martech

MAY 29, 2025

Traditional metrics like Net Promoter Score (NPS), customer satisfaction (CSAT) and onboarding completion are lagging indicators. It’s one of the most practical and high-impact ways to uncover and accelerate First Value (through proactive CX design), but only when approached through a value-driven lens, not an internal one.

Price 85

Price B2C Manufacturing Negotiate 85

Martech

JUNE 1, 2022

The value exchange involves delivering valuable content that meets the audience’s needs — not just promotional messaging. High-impact audience development strategies. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers.

High impact 120

High impact Campaign Niche Repeat business 120

Salesforce

APRIL 29, 2025

For example, an online store that sells handmade jewelry, starts offering free shipping and promoting its products on social media. Challenge: Insufficient marketing and promotion : If people dont know about your product, they wont buy it. Focus on high-impact, low-cost marketing strategies like referral programs, and partnerships.

CRM 59

CRM Legal Promote Up-sell 59

Partners in Excellence

FEBRUARY 3, 2022

While there are variants in their approaches, there may be some disagreements, some fundamental principles of customer engagement underlie the discussions–relentless customer focus, creating value with customers, building capabilities and capacity for our organizations to work in high impact ways.

Promote 102

Promote High impact Technology Technology 102

Salesforce

APRIL 17, 2025

Finally, the agents can upskill reps on new item launches or available promotions to encourage upselling and maximize customer adoption. It can coach them on the right value proposition, pricing, and promotions for the new items, so every rep is a pro seller. Back to top.) Back to top.) Back to top.) Back to top.)

Objectives and Key Results 82

Objectives and Key Results Negotiate Retail Promote 82

Salesforce

APRIL 14, 2025

By offering rewards or incentives for referring others, you can turn your happy customers into powerful promoters. Promote your program This will ensure that your referral program doesnt slip through the cracks. One in three shoppers say they’re willing to promote a brand on social media in exchange for rewards.

Referrals 59

Referrals Networking Promote Growth 59

Partners in Excellence

DECEMBER 12, 2024

The secrets to cold emails, how to build your LI network, how to post content that gets 1000s of likes, high impact telephone calls, ChatGPT prompts that do 90% of your job, qualifying questions, objection handling, closing, GTM strategies. I’ll get friends to promote them on their podcasts and blogs.

Objection handling 117

Objection handling GTM High impact Technique 117

Hubspot

JUNE 30, 2020

When it comes to smaller purchases, I feel the same way about promotional content created by customers. This content shows me what the product is like in real life and proves that customers are delighted enough about their experience to promote a trusted brand. more impactful than influencer content. Consumers find UGC 9.8x

Promote 101

Promote Trust High impact Campaign 101

Martech

DECEMBER 12, 2022

Encourage the manager to act like a product marketer by promoting adoption and co-creation with end-user marketers. Economic uncertainty favors prioritizing skills where proficiency can be gained quickly, in about one month, yet still have a high impact. Prioritize skills that can be quickly learned. Consider external hires.

A/B testing 117

A/B testing Technology Technology Growth 117

ConversionXL

SEPTEMBER 17, 2020

Half were promoted to director level or above within those 10 years, and the other half were not. Fewer grammar errors correlate with more promotions. The study found that professionals with one to four promotions over their 10-year careers made 45% more grammar errors than those with six to nine promotions in the same time frame.

Promote 124

Promote Drivers/motivators Trust Contract 124

Hubspot

OCTOBER 1, 2014

But for many marketers out there, the tough part about A/B testing is often finding the right test to drive the biggest impact -- especially when you’re just getting started. So, what’s the recipe for high-impact success? One variation removed the promotional offer from the page altogether. The Original.

A/B testing 78

A/B testing Minimum Viable Product High impact Promote 78

Partners in Excellence

MARCH 25, 2020

” Being helpful, creating value is at the core of high impact and high performance selling. Amazon makes it a little difficult to “give” something away for anything but a short promotional period. They are the result of hundreds of conversations I am having with sales leaders and sales people.

Sales 101

Sales High impact Promote Sell 101

Highspot

JULY 24, 2020

By regularly promoting new assets, you can signal to reps that if they don’t visit your platform frequently, they risk missing out on deal-winning content. To put this strategy into play, use interactive widgets to create bold promotional displays on key landing pages within your sales enablement platform, like the example above.

Cross-sell 80

Cross-sell Retail High impact Territory 80

Martech

APRIL 25, 2022

It’s a digital channel that serves high-impact ads. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. This customer acquisition strategy focuses on delivering promotions — advertising, direct mail, content syndication, etc.

B2B 117

B2B B2C Campaign High impact 117

SaaStr

FEBRUARY 10, 2025

The company developed a comprehensive framework for managing this transition: Key Components of the PLG Model User Acquisition Required scaling to tens of thousands of monthly signups Developed organic growth strategies through SEO Created individual pages for leads in their database User Activation and Retention Focus on immediate value delivery Implementation (..)

Growth 61

Growth Product A/B testing Strategize 61

Martech

MAY 27, 2022

Whether a customer is browsing on Google, reading an article, or watching a video on YouTube, they will see promotions and ads everywhere. At its core, successful advertising involves knowing your audience and identifying the most effective platform to deliver high-impact ads to your specific target group.

Gaming 125

Gaming Campaign Follow-up User Experience 125

Hubspot

JUNE 5, 2023

If you can impact or persuade them at an emotional level across all your interactions, you will not only win the deal you are working on, you will create a customer for life. Ask High-Impact Questions. You need to ask High-Impact questions if you want to get to "Emotion-land".

Service 88

Service Conversion Objectives and Key Results High impact 88

Salesforce

JUNE 26, 2023

You’ll be able to focus your efforts on high-impact areas that offer optimal returns. Promote transparency : Keep your plan visible, clear, and updated. Identify business value : Analyze your processes, customer interactions, and data assets to pinpoint the areas where AI can create the most value.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Search Engine Land

NOVEMBER 29, 2023

This means being featured in Google Discover can be highly impactful and highly targeted. Now, Google is promoting a way to optimize for Discover and many rich experiences with surface followership. There is a limited number of posts highly personalized to each user with the primary aim of getting users to click through to read more.

Networking 96

Networking Follow-up Sports Engineering 96

Hubspot

OCTOBER 27, 2016

Social media is the most effective option for the "little" yet highly impactful conversations you can have with alumni. Use other social media platforms, like Instagram and Facebook, to promote more social activities and interactions. Keep track of how their social media preferences change over time.

Territory 78

Territory Entertainment Networking Drivers/motivators 78

Partners in Excellence

AUGUST 16, 2015

They want to talk about their latest greatest products, the promotion they have going on. These are the elements of a high impact prospecting approach. Second, know what you want to talk to them about. Here’s where people make their biggest prospecting mistakes. Customers don’t care!

Prospecting 112

Prospecting Pitch Appointment Campaign 112

Partners in Excellence

FEBRUARY 28, 2018

Plan and execute high impact calls. Pundits, consultants, trainers, technology providers will tend to promote the “one thing,” which is what they are selling. Develop business justified proposals. Closing is all that matters. Generate net new logos/customers. Retain and build share with customers and key accounts.

Referrals 63

Referrals High impact Sales Prospecting 63

Salesforce

JANUARY 24, 2022

Or a generic email promoting a product you don’t care about? Create high-impact marketing campaigns on a limited budget. You need to couple that with data — someone’s search history, their trial experience, their titles, the size of the company they work for — to make your emails personalized.

Campaign 98

Campaign Customer Relationship Management CRM Prospecting 98

Hubspot

OCTOBER 18, 2010

The article addresses how each business got involved in using location-based services, what they each view as pros (and downsides) of using them, what they perceive as the value, how each promotes its presence, and what advice they would give other small businesses getting started. Connect with HubSpot :

A/B testing 74

A/B testing Education Trust Engineering 74

Search Engine Land

APRIL 11, 2023

By achieving a high-quality customer experience, a website is duly rewarded with high-impact rankings. Many resources are available to help organizations improve their local reviews , from hiring a reputation management company to promoting reviews with an email marketing strategy. Experience: How are you doing?

Trust 138

Trust Real Estate Legal Gaming 138

InsightSquared

AUGUST 28, 2019

Startups are built from the ground up and one of the major stepping stones is promoting an environment of accountability among your sales reps to properly input data and to follow sales best practices. Communicate goals at the outset of a period so that your team focuses on high-impact activities.

Pipeline 87

Pipeline CRM Follow-up Process 87

Salesforce

MARCH 31, 2025

Take advantage of the national spotlight to launch new products, share your story, or run special promotions to attract new customers. Align objectives with your long-term strategy: AI can predict the long-term benefits of different promotions or initiatives you plan for the week. This helps you focus on high-impact activities.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Hubspot

APRIL 9, 2018

We had a dream to create high impact, editorial videos to (1) make our campaigns more interesting, and (2) create content in the format people were increasingly consuming. Once video production and editing starts wrapping up, it’s time to come up with a promotional strategy and get your video ranking on YouTube.

Promote 78

Promote Start-ups High impact Drivers/motivators 78

SaaStr

JANUARY 28, 2022

But what are the essentials of scaling up, and how do you navigate obstacles along the way to function as a high-impact organization? If you have a talented team with open communication, this can help promote culture. When you think of scaling up, many things may come to mind, like hiring, culture, marketing, and sales.

Quota 96

Quota Pipeline Go To Market Up-sell 96