Martech

JANUARY 15, 2025

Brands will increasingly use creator-driven content to guide audiences seamlessly from trust-building narratives at the top to conversion-focused endorsements at the bottom, said Joseph Perello, CEO of creator marketing platform Props.

Niche 115

Niche B2B Service Retail 115

Salesforce

JUNE 26, 2023

Imagine the possibilities of a strategic AI adoption. Let’s dive in and uncover three practical steps to successful AI adoption and implementation , and the importance of using this technology in a way you can trust with AI Cloud. You’ll be able to focus your efforts on high-impact areas that offer optimal returns.

Strategize 97

Strategize Objectives and Key Results Strategic planning Technology 97

Martech

MAY 5, 2025

Its now a proven lever for strategic growth. Influence built on fit, not fame Success in influencer marketing isnt about scale alone its about strategic fit. One-off campaigns still exist, but high-performing brands are scaling influence strategically. Long gone are the days of experimenting with influencer marketing.

Campaign 105

Campaign Niche Strategize High impact 105

PandaDoc

MAY 2, 2025

In this post, well explore three proven strategies for crafting a smarter pricing and quoting approach, and how PandaDocs built-in tools make these strategies scalable, repeatable, and high-impact. Its a quick, powerful way to build trust, show proof, and connect your pricing to real-world outcomes.

Price 52

Price Drivers/motivators Legal Contract 52

Hubspot

DECEMBER 7, 2010

To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Seth Godin, for instance, wrote about the importance of earning permission and building trust. If you are unable to attend, don’t worry. What have you had most trouble with? Connect with HubSpot :

Strategize 76

Strategize A/B testing Click Through Rate High impact 76

Martech

MAY 5, 2025

Coveys principles, trusted by millions as an excellent foundation for personal and business growth, align with the principles of Positionless Marketing. AI helps marketers become more agile, creative and strategic, eliminating repetitive tasks and allowing them to focus on high-impact work.

Assembly Line 100

Assembly Line Campaign Negotiate Strategize 100

RingDNA

JUNE 6, 2025

According to Gartner’s 2025 Strategic Roadmap for an AI-First Sales Organization¹, Revenue Action Orchestration is a key capability for enabling AI-powered sales execution at scale ( Gartner Report ). The Seller Action Hub serves as a personalized workspace that provides high-impact actions tailored to role, priority, and deal stage.

CRM 62

CRM B2B Follow-up Strategize 62

Martech

SEPTEMBER 29, 2023

Additional upcoming OpenAI and Repustate-based capabilities will minimize manual care tasks, provide targeted, high-quality copy suggestions to prioritize high-impact creative and strategic work and unlock nuanced understanding of social conversation. This is the highest percentage since Cisco began tracking it in 2019.

Technology 127

Technology Technology Government Legal 127

Martech

MAY 29, 2025

Strategic : It moves the needle/makes a difference. That creates momentum and builds trust. Companies that deliver fast value build trust (this was worth it; they didn’t just sell me to sell me) and shorten sales-to-renewal cycles. If you delay value, you delay trust, which is the currency of retention.

Price 81

Price B2C Manufacturing Negotiate 81

Highspot

JULY 3, 2025

Buy-in and continual support from go-to-market (GTM) leadership is crucial to building highly impactful—and high-converting—sales enablement approaches. Ultimately, B2B sales enablement empowers sales reps to execute strategic initiatives, measure their impact, and continuously improve performance based on sales data and insights.

B2B 52

B2B GTM Objectives and Key Results Sales 52

Salesforce

JUNE 19, 2025

This administrative burden limits productivity and diminishes time for strategic, high-impact work, ultimately affecting job satisfaction. Real-time adjustments make amendments effortless, leading to faster deal closures and happier clients who trust the accuracy and efficiency of your processes.

Entertainment 52

Entertainment Pitch Campaign CRM 52

Women Sales Pros

JANUARY 24, 2019

It’s sales kick off season again and you want a high impact, memorable event. If you want to invest in growth and development for your sales organization around your largest, most complex opportunities, then I would throw my hat in the ring as your trusted resource. Easy, peasy – right? Not so fast.

Entertainment 107

Entertainment Inside sales Consult Strategize 107

Partners in Excellence

FEBRUARY 23, 2022

Channels are a high impact route to market, they enable us to connect with customers we can’t easily connect with. Sometimes, a “strategic partner” may engage us to work on something with them. For years, I’ve spoken and written about the principles of successful strategic partnerships.

Strategic partnership 137

Strategic partnership Sales Commission Strategize 137

Martech

JUNE 10, 2025

How it helps you Video is a high-impact format, but it’s often resource-heavy. It’s proactive protection for your automation, reporting and user trust. You can ensure that your credits are spent strategically, without accidentally overwriting valuable manual inputs or enriching records that don’t matter.

CRM 55

CRM UX Contact Finance 55

Salesforce

APRIL 14, 2025

These programs are built on the concept of word-of-mouth marketing, which uses existing customers trust and credibility to acquire new customers. For SMBs, this trust means sustainablegrowth without the high expense of traditional marketing. Its a smart way to turn referrals into real growth opportunities for your business.

Referrals 59

Referrals Networking Promote Growth 59

Martech

MAY 21, 2024

Hyper-precision targeting is a powerful, high-impact, low-waste approach to audience-first marketing that drives engagement, conversion rates and lifetime value. This frees your creative directors up for higher-function, strategic work. Here is a primer for the marketer ready to bring a laser focus to their advertising strategy.

Campaign 114

Campaign Niche Territory Construction 114

Salesforce

JANUARY 5, 2022

Among the common themes: the continued rise of remote work, an emphasis on employee experience, trusted and responsible enterprises, increased data security, and work automation through AI. Trust is an invaluable – and often overlooked – component of success — Eva Skidmore , vice president of marketing, global public sector.

Government 98

Government Trust Technology Technology 98

RingDNA

MARCH 18, 2025

Craft a High-Impact Follow-Up Email Developing and sending timely meeting email recaps is critical to building trust and moving the deal forward. There’s no easier way to connect emotionally with buyers – and to signal that they’ve been heard and understood – than to quote them directly.

Conversion 62

Conversion Objectives and Key Results Sales CRM 62

Salesforce

MAY 31, 2023

Regardless of industry or what you’re selling, delighting your customers is key to your success — where trust, personalization, and seamless interactions intersect. Only with reliable and trusted data, pulled together on a single platform from service, sales, and other relevant sources, can AI even perform as intended.

Government 98

Government Customers Trust Service 98

Salesforce

FEBRUARY 21, 2024

With the right approach and preparation, performance reviews can be an opportunity for sales leaders to foster better communication, clearer alignment, and deeper trust with their reps. This tells us two things: 1) retaining talent has become more difficult, and 2) connecting with sales reps is key to retention, motivation, and trust.

Objectives and Key Results 105

Objectives and Key Results Construction Sales Clients 105

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. She is an experienced and strategic GTM leader who loves driving revenue growth.

Inside sales 111

Inside sales Sales Cross-sell Consult 111

Sales Hacker

JULY 8, 2020

If you missed episode 116, check it out here: How to Form Great Habits and High Impact Behaviors at Work? Making something big even bigger with strategic revenue generation [12:03]. Making something big even bigger with strategic revenue generation [12:03]. with Andrew Sykes. Subscribe to the Sales Hacker Podcast.

Real Estate 122

Real Estate Strategize Launch Commission 122

Closing Bigger

AUGUST 22, 2024

As AI continues to reshape the sales profession, sales leaders who harness its power strategically can gain a substantial edge over their competition. However, the sheer volume of available tools and data can be overwhelming, making it crucial for sales leaders to be strategic in their approach.

CRM 52

CRM Strategize Sales Quota 52

Salesforce

MARCH 31, 2025

Having answers to questions like these can help you strategize better. Use AI for strategic planning About 90% of SMBs admit AI is making their operations more efficient. Whether marketing campaigns or building your ideal customer profile , AI can help you make smarter decisions and maximize your impact.

A/B testing 59

A/B testing Objectives and Key Results CRM Customer Relationship Management 59

Hubspot

JULY 31, 2013

If you are indeed able to help them with their goals and challenges, you''ll have built the trust required for them to buy and stay with you.". By treating every prospect this way, you’ll not only find great clients, but also establish a wide network of trusted contacts over the years.". Follow @melaniecollins1. Follow @coreybeale.

Prospecting 78

Prospecting Pitch Cross-sell Consult 78

Sales Hacker

MAY 17, 2021

Open fields and missing rules cause a ton of extra work, compromise data integrity, and result in a lack of trust in the data at all levels of the company. Be strategic about which field you require and which you don’t. High Impact, high value data capture.

CRM 93

CRM Objectives and Key Results Pipeline Finance 93

Hubspot

OCTOBER 20, 2016

That's why the process aims to put a limit on how much time is spent on strategic planning. When your team is successfully able to identify those high-impact areas, you can be confident that you're allocating time and resources optimally. Without real world feedback, however, the power of research has its limits.

Launch 78

Launch Clients Strategic planning Growth 78

Outreach

FEBRUARY 7, 2022

Lack of trust is a key component of micromanagement. When managers don’t trust their team, they feel the job can’t be completed without their intervention. By delegating more, managers show they trust their team’s capabilities, and their time is freed to focus on strategic company opportunities. Delegate more.

Objectives and Key Results 52

Objectives and Key Results Commission Pitch Sales 52

Salesforce

MARCH 4, 2024

With the trust of a secure and scalable system being most important, we made the difficult decision to sunset foundationConnect on a high note. However, let’s be realistic: We all want grantmaking initiatives that are dynamic and provide high impact. Parting with anything that has served us well is always difficult.

Strategic planning 52

Strategic planning Technology Technology User Experience 52

Hubspot

JUNE 29, 2021

Next, break the projects up into two categories: small, low-commitment versus long, high-impact. Being able to apologize as a manager – it's humbling work and you have to be able to say, 'I totally messed that up' and 'Here's my action plan going forward,' I think that builds trust.". Because then, you end up underperforming.

X-functional 92

X-functional Start-ups Meeting Conversion 92

Highspot

JUNE 6, 2023

Your goal is to ensure teams spend time on high-impact sales activities like call preparation, as opposed to low-impact, time-consuming activities like data entry or other administrative tasks. Consider these potential use cases: Save more time for strategic work: AI can automate repetitive tasks in seconds that once took hours.

Closing 52

Closing Product Objectives and Key Results Quota 52

Search Engine Land

DECEMBER 28, 2023

These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. Corey Henke showed us how to unlock high impact at minimal cost for YouTube Ads. Judge Amit P. Mehta, who was presiding the federal antitrust trial, is expected to make a decision in the New Year. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

AUGUST 29, 2016

In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. Whether you're hoping someone will find your website organically, sign up for a product demo, or even purchase your product -- a well strategized video can help boost your conversion rate.

Conversion 53

Conversion Lead generation Represent Click Through Rate 53

Sales Hacker

FEBRUARY 3, 2020

Sales and marketing alignment is key, so by bringing leaders from both sides, we can address orchestration areas that are both strategically and tactically essential. This is a full week of actionable, high-impact training — 100% free and accessible from your computer or mobile device. Ryan Arnett, Vice President, Sales | TOPO.

Networking 91

Networking Sales B2B Growth 91

SBI

NOVEMBER 13, 2019

These data insights reveal the call context, word usage, timing and other tactics that the world’s best reps use so that companies can understand what drives revenue and adjust techniques to accelerate high-impact outcomes across their entire organization. Industry News. Account Planning. Account Planning. Sales Enablement.

Technique 27

Technique Sales Strategize Conversion 27

Sales Hacker

OCTOBER 7, 2021

Sales Strategist, Top 50 keynote speakers, Best Selling author of Heart and Sell-(chosen as the textbook for Harvard’s Strategic Selling course) Top Voice on LinkedIn 2018. Trust is built of five components. Trust gets you in the door, but it’s competency, reliability, integrity and vulnerability that keep you there.

Sales 136

Sales Up-sell Start-ups Cross-sell 136

Hubspot

SEPTEMBER 12, 2013

12) A high-impact recommendation from a trusted friend conveying a relevant message is up to 50 times more likely to trigger a purchase than a low-impact recommendation. The limitations preventing marketers from diving quickly into personalization are both technological and strategic in nature.

B2C 78

B2C Campaign Trust Retail 78