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5 Content Marketing Strategies for Niche B2B Industries

ConversionXL

Even in this obscure niche, their napkin-math suggested that improper moisture management cost companies $1 billion in repair and replacement costs each year. Niche, offering highly specialized products that are used in a handful of uncommon situations. Niche industry newsletters, like Call Centre Helper newsletter.

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What Are the Most Lucrative Ecommerce Niches in 2020?

Hubspot

In this article, we’ll look at the recent changes to the ecommerce landscape and what they mean for you as you start your online business journey or pivot into a new niche. Sectors such as travel and hospitality have been particularly impacted. In other words, you need to define your niche. Top Ecommerce Niches.

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Territory or Vertical: What’s the Best Sales Team Structure for Your Business?

Highspot

A healthcare rep must understand HIPAA compliance and how hospital systems make purchasing decisions. Sales onboarding also takes longer, especially in niche markets where reps need to build expertise before they sell well. For example, a financial services rep might need to comply with regulations like FINRA and PCI.

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How to Become a Thought Leader in B2B Healthcare Marketing

Heinz Marketing

Physicians and their respective hospitals/clinics are focused on very personalized care for their patients. Your very niche target audience has a target audience that is as diverse as health conditions themselves, and they need to speak and market to their prospects with special intention.

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Sizzling Perks: How Restaurants Are Spicing Up Employee Benefits

Hubspot

Responsibilities include: Interviewing workers about their needs Updating employers on the latest options and market trends Monitoring the impact of benefits on retention Or, build a marketplace like OS Benefits , which connects hospitality businesses with a network of vendors (like Sesame , Classpass) for a $35/mo per-employee fee.

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What is a Successful Pivot in SaaS with Skyflow’s CEO Anshu Sharma

SaaStr

Now that you’ve spent two years hanging out in hospital systems, you can figure out what else you can build. They found a niche and expanded it. Is it: Customers Technology Go to market For example, some companies start in healthcare to build an EHR. You enter the market and discover nobody is looking to buy a new EHR.

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What is CRM and how does it support marketing?

Martech

Verint’s Customer Engagement Platform was marked as an impressive niche option due to its omnichannel capabilities and analytics tools. Appian’s Customer Engagement Operations is also considered an important niche player, offering a variety of full-stack automation capabilities. Hotels and hospitality. Visionaries.

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