Martech

MAY 15, 2024

Q: How did you first get into marketing and technology? How did this lead you to customer experience? From there, with the background in marketing and digital, I started thinking about how all of it starts to come together. I think this really speaks to how the industry has grown.

Healthcare 89

Healthcare Technology Technology Sports 89

Martech

MAY 10, 2024

The study broke down the components of a digital marketing campaign and calculated the CO2 equivalence for different scenarios. It is one way to demonstrate how positive business outcomes can come with reduced carbon footprints. The natural first step is to: Assess how often your audience is exposed to your activity.

Electricity 116

Electricity Campaign Process Conversion 116

Search Engine Land

MAY 15, 2024

This article dives into how leveraging entities can significantly contribute to PPC success. Thinking about these relationships can help you uncover ideas and insights that resonate with different groups of people based on their intent. Entity relevance: How does my product/service relate to these activities as entities?

Click Through Rate 101

Click Through Rate CTR Campaign Territory 101

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. You have to accept that your partner controls the time frame, message to the customer, and, ultimately, your forecast. How do we specifically solve these problems with your solution? •

Negotiate 137

Negotiate Education Market share Growth 137

Search Engine Land

APRIL 23, 2024

Also, customers are more thoughtful than ever about what information they’re willing to share and how it’s being used. Finally, scalability and personalization have become buzzwords, but you can’t accomplish either without strong analytics – and getting that has been an uphill climb for many businesses.

Government 107

Government Campaign Follow-up Conversion 107

SaaStr

MAY 14, 2024

At SaaStr’s inaugural AI Day, the Senior Director of Product Management at Panoptica by Cisco, its incubation team, Alex Jauch, talks about how GenAI is powering app security, how Cisco is using it, and how you can use GenAI to protect other businesses. Did You Say Hype Cycle? Now, you can go after it.

UX 77

UX Intrinsic Product Conversion 77

Partners in Excellence

MARCH 15, 2024

The key opportunity we sellers face is our customers posing a question to themselves, “Should we do things differently?” The customer recognizes these, asking themselves, “Should we do things differently?” These get the customer thinking, “Should we do things differently?”

Consult 109

Consult Meeting Customers Process 109

SaaStr

APRIL 9, 2024

What Makes Up GDP Growth From a macro perspective, different variables affect GDP growth in general: It’s three things. This is a challenge we’ll face over the next few decades, and it’s different from anything we’ve really faced over the past 100 years. You also need data for success. Lastly, you need use cases.

Product 89

Product Government Healthcare Growth 89

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 74

Product GTM Trust Growth 74

Search Engine Land

MAY 14, 2024

The magic behind RSAs is that by providing multiple headlines and descriptions, Google Ads will test different combinations and determine which combinations work best. However, there have been updates to RSAs you must be aware of. Here’s a rundown of everything you should know about RSAs in 2024.

CTR 106

CTR Campaign Legal Launch 106

Partners in Excellence

MARCH 27, 2024

As we discussed the situation, he described the difficulties this customer had created in the past, he talked about how unreasonable they had been, how they weren’t meeting commitments they had made to him. “So it sounds like you are getting ready to have a fight with the customer. ” He isn’t alone.

Conversion 105

Conversion Gaming Meeting Trust 105

Search Engine Land

APRIL 11, 2024

The truth is in the middle and entirely dependent on how you set up your campaigns. If you go with minimal effort (default settings and limited creative crafted for Performance Max), you’ll likely end up with average results straddling all parts of the funnel. Location/ad schedules are in sync.

Campaign 112

Campaign Represent Networking Conversion 112

Partners in Excellence

MAY 16, 2024

My reaction is, “Huhhhhh, I’m not sure I get it… ” People roll their eyes, “Yeah, Dave, we know back when you helped to invent fire, your currency in trade was apples… Times have changed… ” But then I ask, “Doesn’t every organization have a recurring revenue model?”

Contract 73

Contract Manufacturing Up-sell Service 73

Search Engine Land

MAY 13, 2024

You’ve created awesome content, but now what? And for B2B, you need a content strategy with a strategic distribution plan. What matters is how you distribute it to the right people through the right channels. So, how do you reach your target audience and achieve content marketing success?

B2B 106

B2B X-functional Pitch Click Through Rate 106

Search Engine Land

MAY 2, 2024

The Inspect feature on Chrome (also called “inspect element”) lets you check under the hood of any page or website. You can use it to diagnose problems, test changes on your site and even spy on your competitors. You’ll see the page on the left window and different tabs on the right with all the site’s code. What color is that?

Follow-up 120

Follow-up Represent Networking Process 120

Search Engine Land

MARCH 5, 2024

Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. What’s the difference between lab data and real user data? It tells you how fast your website loads from a given test location, with a given network connection and a specific test device.

User Experience 110

User Experience Follow-up Start-ups Networking 110

Partners in Excellence

MAY 6, 2024

It’s how we use these tools. Too often, we ask it do things for us, “Generate a prospecting letter…, Tell me how to handle an objection… , Write a response for me…” Responding to our requests, it does exactly what we ask it to do. ” (I tried to provoke it to do so.)

Prospecting 73

Prospecting 73

Partners in Excellence

NOVEMBER 6, 2023

I’ve written, often, about how we “settle” for win rates of 15-20% and are happy achieving our growth goals. In a similar, but different region, they were achieving a fraction of the results. When I asked the regional leader about the difference, he cited budget constraints. We scale simply by doing the math.

Territory 142

Territory Growth Presentation Meeting 142

Martech

APRIL 25, 2024

What do you do if the vendor of one of your martech solutions gets bought? Here are 10 things that will let you be proactive if this happens. Know what you need and why. The most important thing is to understand why you are using the solution in the first place. How will the change affect the existing martech stack?

Contract 95

Contract Legal Price Technology 95

Search Engine Land

APRIL 29, 2024

And one of the most fundamental optimizations is the domain and URL structure you choose to use. Many SEOs tend to advise using ccTLDs in each market if you have the resources. At the very least, we wanted to understand how popular different domain structures were. Others argue for subdirectories with a gTLD. See terms.

E-commerce 107

E-commerce Territory Represent Up-sell 107

Partners in Excellence

MARCH 11, 2024

I leverage them constantly through my day, but for very different purposes than the majority of sellers. There are prompts for “researching and understanding” any role you might be selling to. We know how they work and shouldn’t have an expectation of much more–at least used in these ways.

Healthcare 117

Healthcare Drivers/motivators Engineering Presentation 117

Search Engine Land

JANUARY 11, 2024

While there are undoubtedly many other applications of these technologies for SEO and digital marketing, my aim with this analysis is to: Inspire you to think creatively about available machine learning APIs and how you use them daily. You can also analyze unstructured text through syntax analysis.

Objectives and Key Results 130

Objectives and Key Results Follow-up Start-ups Engineering 130

Partners in Excellence

MAY 14, 2024

The content of the chart is irrelevant to this discussion, but each block represented a different part of the GTM organization, their roles, responsibilities, and key metrics. But we can look at similar block diagrams we use to represent systems, organizational models, how we allocate our time, and any other thing.

GTM 103

GTM Represent Education Presentation 103

SaaStr

MAY 13, 2024

Dear SaaStr: As a SaaS Founder, Can You Tell Us The Story of How You Found Product-Market Fit? We weren’t in agreement on how aggressively to push our API, or our freemium vector, or different expressions of our product. We tried leading tradeshows in different verticals. Sometimes you know.

Tradeshows 87

Tradeshows Product Launch B2B 87

Partners in Excellence

MARCH 20, 2024

How do I handle objections… ?” I test across different roles, markets, different issues. ” There’s something, despite how mediocre the responses are, that are provoking popularity. We are attracted to new, shiny objects, despite the fact they may not be really different or innovative.

Gaming 124

Gaming Engineering Presentation Start-ups 124

Search Engine Land

MAY 13, 2024

This analogy will help us understand the systems powering entity search, giving you a newfound appreciation for the speed and accuracy we enjoy today. Through this exercise, you’ll understand: Why search engines started using entities : What problems did they solve? How can this augment your search results?

Engineering 111

Engineering Construction Start-ups Process 111

Partners in Excellence

JANUARY 15, 2024

We just see what we currently do reinforced, perhaps some small shifts, but nothing that challenges us to think differently. If we need to do different things we need to look in different places. How do we “fight” the “good intentions” of the algorithms? All of this is driven by algorithms/AI.

Represent 125

Represent Presentation Up-sell Clients 125

Search Engine Land

FEBRUARY 19, 2024

You are competing with ads, SERP features, and soon integrated generative AI in the form of the Search Generative Experience (SGE). To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. Sometimes, different is better.

Strategize 116

Strategize Niche Angle UX 116

SalesProInsider

OCTOBER 18, 2023

“ You get what you’re looking for.” And now as an adult, I can see how true this statement is. Here’s how I see it coming into play in sales situations, especially when faced with concerns or objections during our sales conversations. How does this lack of belief come through? So, what can we do?

Conversion 139

Conversion Sales Pitch Clients 139

Sales Gravy

MARCH 9, 2024

On this fascinating episode of the Sales Gravy podcast, master sales trainer Jessica Stokes spends time with Steven Farber of Take Flight Learning discussing why it is important for salespeople and leaders to understand and adapt to different personality styles. Understanding Personality Styles is a Game Changer in Sales People are different.

Sell 95

Sell Pitch Quota Gaming 95

Martech

APRIL 17, 2024

GA4 is fundamentally different than its predecessor. Great, but that doesn’t match how reporting works. You know, if I have a quarterly report, I’m not looking at the last 90 days. Now we have three different levels of events. You want them to set it up right. Well, May has 31 days.

Healthcare 105

Healthcare GTM Clients Price 105

Martech

APRIL 29, 2024

A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics. These insights point to ways forward for how marketers can build trust and connect more deeply with customers.

Trust 114

Trust Consult Conversion Customers 114

Search Engine Land

MAY 3, 2024

But there is a real difference between working because you have to and working because you enjoy your work. It’s bizarre to me, no one would say anything if you were learning a language or going to the gym.” It’s not just about being busy; it’s a deeper change in how they cope with everyday work pressures.

Contract 95

Contract Start-ups Drivers/motivators Meeting 95

Partners in Excellence

OCTOBER 14, 2023

It may be something you’ve learned in your company’s sales training/enablement programs. It may be something you see the top performer in your company doing. Or your manager may be telling you what to do. When we report back, we are told how to correct our efforts and go back doing “the one thing.”

Technique 131

Technique Process Customers Sell 131

Partners in Excellence

MARCH 9, 2024

I don’t know how many conversations I get into on “objections.” “How do I avoid or minimize objections?” ” “How do I best handle them?” ” I have a different point of view on these, perhaps a little unusual. “Should I be worried about when the customer objects?”

Conversion 116

Conversion Customers Sell Sales 116

Search Engine Land

FEBRUARY 20, 2024

The three Core Web Vitals metrics each measure a different aspect of the experience users have on your website. INP assesses how quickly your website responds to user interactions. Interaction to Next Paint measures how much time elapses between the user interaction and the next time the browser can update the content on the screen.

User Experience 123

User Experience Represent Presentation Process 123