Martech

DECEMBER 6, 2023

While I may be conflicted about the ethical drama playing out in OpenAI’s board room, summed up nicely in The New York Times , the thought of not having access to ChatGPT and the other OpenAI platforms once again set off my AI anxiety alarm. Can you recall a piece of content you were working on that was either all text or all imagery?

Campaign 94

Campaign Construction Launch Education 94

Martech

APRIL 20, 2023

Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that? Dig deeper: How Allied Beverage is transforming customer experience How can anyone stay on top of all that? How to Build Your Customer-Driven Growth Engine.” The scale alone can be staggering.

Customers 108

Customers Non-Profits GTM Consult 108

Openview

MARCH 1, 2021

Amit Karp, the BVP partner who sits on Axonius’ board, describes the startup as one of the “fastest-growing companies in BVP history.” billion, to be exact). billion, to be exact). “We We like to call ourselves the Toyota Camry of cybersecurity,” Axonius co-founder and CEO Dean Sysman told me in an interview last year.

Networking 199

Networking Technique Represent Closing 199

Partners in Excellence

FEBRUARY 28, 2024

If it is meant to mimic how most people having the word Sales in their job title interact with their customers, I was never interested in SALES. If it is meant to mimic how most people having the word Sales in their job title interact with their customers, I was never interested in SALES. Please allow for a full disclosure first.

Customers 107

Customers Contract Consult Electrical Engineering 107

SaaStr

JUNE 20, 2023

As a CEO, serve on one other board. You’d be challenged, gain perspective, and see how others are approaching things. As you can see below, for example, Peter Gassner, CEO of $30B Veeva, also serves on the board of $20B Zoom. So today, everyone has a side hustle, or so it seems. Well, maybe. Who will really know?

Real Estate 120

Real Estate Commission GTM Sell 120

Salesforce

JULY 12, 2023

Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. Fast forward to today, and trust is at the heart of how widely and successfully businesses and customers will embrace the emergence of generative AI. There was a trust gap.

Trust 98

Trust E-commerce Government Customers 98

Hubspot

OCTOBER 18, 2023

Naturally, I asked Dan how he intended to get 500 hams to the ham-deprived population of Phoenix in such a tight window. But The Computer Store connected him with his then-boss, Roger, who would ultimately bring him on board his first startup — a company at the center of the PC revolution called Businessland. And he did.

Niche 71

Niche Territory Growth Quota 71

Search Engine Land

APRIL 19, 2024

Giving the client an idea of how your team operates will help you both decide if the relationship is a good fit. Be clear about how your team operates generally while you’re still negotiating. For example, how many search engines will you manage for paid or organic search? Or is it a hybrid? Who is the main point of contact?

Contract 107

Contract Clients CRM Meeting 107

Search Engine Land

SEPTEMBER 5, 2023

Learn: How to communicate your spend projections and next steps. How to align on KPIs for the projections. A CMO may report overall budget projections to a CFO or board of directors. Suppose a client asks, “How much will it cost per month to rank in the top spot in Google?” “We want to hit {goal}.

CTR 136

CTR Pitch Clients Campaign 136

SaaStr

JANUARY 2, 2024

You have to think about how you will differentiate and craft your offers from the rest of your marketing. You have to think about how you will differentiate and craft your offers from the rest of your marketing. How do you leverage that offer to develop relationships with partners? At 16 years and $1.6B A free term.

GTM 80

GTM Growth Start-ups Follow-up 80

SaaStr

NOVEMBER 13, 2023

How do you scale a product organization quickly? VP of Product at Drata Brian Elmi and Director of Product Management Dana Mauger share five not-so-secret secrets of product velocity at SaaStr Annual this year. Let’s see how Drata does it — a relatively young company of only 2.5 1: Ship Fast. 1: Ship Fast. Iterate Faster.

Product 98

Product Construction Trust Start-ups 98

Hubspot

JANUARY 13, 2021

I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. But when you’re tasked with putting together a presentation to a board of directors, the pressure’s on. But with a few tricks in your arsenal, you won’t need a sympathetic audience member to gauge how well you’re doing.

Presentation 100

Presentation Lead generation Follow-up Finance 100

SaaStr

FEBRUARY 7, 2024

In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. How to use community as a driver of product-led growth. So, how do you achieve that? In this playbook we’ll share: Automated outbound at-scale strategies.

E-commerce 98

E-commerce Referrals Growth Quota 98

Salesforce

OCTOBER 23, 2023

No longer just a buzzword, AI and generative AI are changing how we all do business. Kevin O’Callaghan: The first thing we have on our minds is how do we differentiate ourselves further in the marketplace with our product, and how will AI assist us in doing that? AI is having its moment. What are the jobs to be done?

Government 121

Government Teamwork Sports Strategize 121

SaaStr

APRIL 28, 2022

Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. . Hillary Carpio, the Director of ABM at Snowflake, shares her company’s account-based marketing (ABM) playbook and how it can dramatically scale business. .

Cross-sell 107

Cross-sell Sell Lead generation Education 107

Partners in Excellence

MARCH 22, 2024

More seriously, Spence is one of a small number of people I include in my “kitchen table board of directors.” He and I share ideas about the state of selling and how we can drive improvement. He and I share ideas about the state of selling and how we can drive improvement. I like ideas. He was right. I’d been in sales.

Sell 77

Sell Construction Finance Up-sell 77

Sales Hacker

MARCH 1, 2024

How do you make it work for you? Join us at the gorgeous Proper Hotel in Austin on May 15-16 and hear how the top SaaS companies are leveraging partner ecosystems in their GTM motions aka Ecosystem-Led Growth. A highly curated group of 200 GTM leaders, 85% director level and above across Sales, Marketing, and Partnerships.

GTM 72

GTM Launch B2B Growth 72

SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. How do you diagnose and solve churn?

Growth 98

Growth GTM Up-sell Legal 98

SaaStr

NOVEMBER 8, 2022

How To Build A High-Performing Team And Retain Top Talent. Every leader needs to have a strategic playbook to build high-performing teams and retain top talent,” says Guan Wang, Global Director of Market Intelligence for Snowflake. . People are the most valuable asset of an organization. Stage 2: Employee Onboarding .

Objectives and Key Results 92

Objectives and Key Results Cross-sell Promote Construction 92

Martech

DECEMBER 8, 2023

Today she consults on data leadership, is a member of the Certified Data Steward Advisory Council, an advisory board member at the Mayborn School of Journalism, and a board member of Women in Big Data. Q: How did you get from studying journalism into marketing management? This interview has been edited for clarity and length.

Inside sales 77

Inside sales Government Technology Technology 77

Martech

AUGUST 5, 2021

I’ve been reading a fascinating discussion on LinkedIn where AJ Sedlak, Director of Marketing Automation at Smartsheet, postulated that while a marketing strategy can generate no revenue without operational support and execution, marketing operations could — in theory — generate revenue even in the absence of strategy. Editorial Director.

Legal 109

Legal Price Retail Growth 109

Smarter With Gartner

JULY 28, 2021

How many employees completed your last cybersecurity awareness training? How many clicked on your test phishing bait? It’s up to security leaders to provide employees with the information and know-how to better defend against these attacks. Download now: 3 Steps to Keep Employees From Taking Cyber Bait. Cyberattacks are growing.

Drivers/motivators 127

Drivers/motivators Technique Represent Engineering 127

Martech

MAY 19, 2022

We spoke to Richardson and her colleague Russ Sharer, director of strategic sales excellence, about some lessons they’re teaching sales organizations, not least in their recently published book “Agile & Resilient: Sales Leadership for the New Normal.” Positive strategies to build trust. ” Build trust.

Trust 112

Trust Customers Manufacturing Transportation 112

Smarter With Gartner

JULY 13, 2021

Data quality is directly linked to the quality of decision making,” says Melody Chien , Senior Director Analyst, Gartner. 1: Establish how improved data quality impacts business decisions. Make a list of the existing data quality issues the organization is facing and how they are impacting revenue and other business KPIs.

Government 140

Government Objectives and Key Results Trust Education 140

InsightSquared

SEPTEMBER 18, 2019

It’s a fundamental building block of achieving ROI. We asked David Skok , a veteran venture investor and the author of the software-as-a-service (SaaS) metrics blog forentrepreneurs.com , how to approach this difficult problem. Boards of directors don’t want to watch how every marketing dollar is spent.

Strategize 91

Strategize Contract Meeting Engineering 91

Martech

AUGUST 25, 2021

” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel. .” ” The first comment came from Mike Rizzo, telling me how the MO Pros community of marketing operations professionals started out as a Slack channel.

Retail 144

Retail B2B Pipeline Technology 144

Martech

JANUARY 20, 2023

I’ve heard many a story about people who have decided to spend a day saying “yes” to everything and anything. There are very real dangers in saying “no” in the marketing technology and operations space. However, let me clearly state that there are certainly times and good reasons for saying “no.” Maintaining positive relationships matters.

Legal 93

Legal A/B testing UX Technology 93

SaaStr

AUGUST 26, 2021

BigCo folks just don't know how to succeed without a brand + tons of resources. Many startup folks have no idea how to work at scale. No matter how much other experience they have. Folks that know startups, and what it takes to put those initial points on the board. Know how to go from 10 to 100 customers.

Start-ups 125

Start-ups Customers Growth Sales 125

Highspot

JULY 2, 2021

A recent event from Sales Enablement PRO highlighted the importance of enabling post-sales teams in today’s selling environment – let’s take a look back at how organizations can effectively enable customer teams for success. We have that holistic view on how we can help enable the field later on.”

Customers 98

Customers Cross-sell Up-sell Service 98

Martech

MARCH 7, 2024

It’s now set to happen in the second half of this year — and indeed one percent of Chrome’s 2.65 billion default users have already been permitted to opt out. Remember FLoC ? The latest steps back have featured an evaluation of the proposed Privacy Sandbox protocols by the IAB Tech Lab. It was not friendly. And do we need to care anyway?

Advertising/ Marketing 112

Advertising/ Marketing Click Through Rate Cross-sell Government 112

Sales Hacker

JULY 19, 2022

Celine brings more than twenty-five years of experience to Boardable, which is a platform that allows board members to engage easily. Sales is all about building internal relationships. How is it going to be like selling in a recession. How did Celine transition from a sales agency world to technology and SaaS [09:18].

Sales 84

Sales Consult Drivers/motivators Commission 84

SaaStr

SEPTEMBER 16, 2021

Featuring 3 prominent Founders – from Calendly, Coda and LaunchDarkly – that have achieved scale, at “Founder Confidential” you will hear about the highs and lows of fundraising, working with a VC board, and real talk about what it really is like to be a true Founder. . How Women Invest. No VCs are invited.

Meeting 100

Meeting GTM Legal Presentation 100

Salesforce

JULY 30, 2021

Carla Harris knows a thing or two about building a successful career. Carla Harris, vice chairman and managing director at Morgan Stanley. She went from a first-year associate in recruiting at an investment bank, to now vice chairman and managing director at Morgan Stanley. How can they know that you are a leader?

Promote 98

Promote Meeting Start-ups Conversion 98

Martech

JUNE 20, 2023

” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. The problem is, we actually can’t explain how they do what they do. They’re just less reliable.

Government 104

Government Launch Gaming Follow-up 104

SaaStr

DECEMBER 6, 2021

As a CEO, how do you know when your company is ready? How do you prepare yourself and your companies for growth? But just because we had our “why,” doesn’t mean we could guess what came next or how the public would react. What comes next? What’s going to change? Are those changes positive? Will they help you to scale?

Growth 100

Growth Pipeline Launch Gaming 100

Heinz Marketing

OCTOBER 15, 2022

They understand that truly great leadership is about building people up, trusting and empowering them to give their best for a shared goal. Jonathan Barouch shares 3 Lessons in Creating an ‘Antifragile’ Business Strategy Here’s how to thrive, not just survive, in a future recession.

B2B 84

B2B Trust Follow-up Start-ups 84

Martech

JANUARY 11, 2022

“Buyer intent signals are a collection of indicators that tells me whether the account that I am targeting is relevant to my brand or relevant to one of my offerings,” said Hussam AlMukhtar, Senior Director of Strategic Marketing for B2B intelligence platform ZoomInfo, at our recent MarTech conference. Source: Hussam AlMukhtar.

Campaign 107

Campaign Education Strategize B2B 107