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Best of the Bot: Optimizing a Contact Us page for Google E-E-A-T

Search Engine Land

After that, how you can improve prompts to get even better answers from me. Privacy policy and data protection: Assure visitors that their personal information is secure by including a link to your privacy policy. Highlight your commitment to data protection and explain how you handle and protect customer information.

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What is a MAP Policy and Why It’s Important for Brands (+ FAQs)

TrackStreet

One often-used tactic is to set retail prices as low as possible. While this is a win for consumers, such a business practice can encourage price wars and set a precedent for market monopolies, brand equity erosion, and product devaluation. One of these policies is the MAP Pricing Policy.

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Pricing Erosion: Definition, Causes, and How to Avoid It

TrackStreet

And how can you avoid it? In a competitive industry for a specific type of product or service, businesses often engage in pricing wars that lead to a steady decrease in the value of goods. This devaluation is called Pricing Erosion. Now you’re wondering: Is there more to the definition of Pricing Erosion? What usually causes it?

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How To Get Started With Customer Service Automation

Salesforce

Here’s what you need to do to set yourself up for success. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in. A customer service automation workflow process map helps you see all the critical connections between people, systems, data, and decisions.

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Google will provide more targeted ad data to comply with new EU rules

Search Engine Land

Google plans to share more insights into how targeted ads are served to users in the European Union. Improved data access: Google is expanding data access for marketers to provide more insight into how Google Search, YouTube, Google Maps, Google Play and Shopping operate. Why we care. SUBSCRIBE See terms. What has Google said?

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MAP Policy and Antitrust Law: Back to Basics

TrackStreet

Time for a quick review of the ways that antitrust law should affect your Minimum Advertised Price (MAP) policy. You might have read all of these concepts and best practices before—maybe even in some of TrackStreet’s previous posts about MAP policies and price fixing. No peeking.

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Rethinking content governance in the era of generative AI

Martech

This is Part 3 of a four-part series on how AI will be infused into marketing automation platforms. CRM and marketing automation platform (MAP) vendors are embedding genAI capabilities into their existing applications, and so are Microsoft and Google in their general-purpose productivity suites, Office and Workspace. Register free.