Veloxy

JUNE 22, 2023

Implement a customer-centric approach with storytelling, emotional connection and data insights to engage prospects. To gain insight into your audience’s pain points and quantify business pain, engage in direct customer conversations and leverage the valuable information you gather to inform your sales messaging.

Objectives and Key Results 130

Objectives and Key Results Drivers/motivators Sales Technique 130

Search Engine Land

JANUARY 17, 2024

This article examines three case studies from Egypt, Saudi Arabia and India, showcasing successful examples of AI-enhanced YouTube marketing. At least, that was the case until recently, when three key trends started reshaping YouTube marketing. AI excels at crunching numbers, processing data and discovering insights.

Objectives and Key Results 104

Objectives and Key Results Territory Campaign Retail 104

Veloxy

NOVEMBER 30, 2023

A 2023 study revealed that field sales teams outperformed their inside counterparts by 14%. With enablement, sales teams stay updated on: Market trends Competitor information Product updates Key Customer Insights This knowledge helps them adapt quickly to changes. Making them more agile and responsive in the field.

Objectives and Key Results 279

Objectives and Key Results Territory Inside sales Cross-sell 279

Search Engine Land

MARCH 1, 2024

Identifying your brand’s core themes Your content pillar’s will often be a mix of areas of expertise alongside the values of the business and more personal insight. Animal welfare Sharing insights on the agency’s fundraising activity and pet-friendly working environment.

Entertainment 116

Entertainment Technique Follow-up Education 116

Search Engine Land

FEBRUARY 23, 2024

As the deprecation of third-party cookies looms, LinkedIn’s insights could be valuable in guiding approaches, but it’s important to note that the advice is published with LinkedIn’s interests in mind rather than solely benefiting brands and advertisers. Why we care.

A/B testing 119

A/B testing Finance Campaign CRM 119

Salesforce

MARCH 19, 2024

6 reasons to join the Serviceblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Networking 135

Networking Negotiate Service Contact 135

Search Engine Land

JANUARY 16, 2024

How to use the insights. Pick the most relevant date range you’d like to study – for instance, I usually use this as a monthly or quarterly lookback. Sliced into landing page and channel performance, you’ll also be able to see, among other insights, which channels might badly need ad-to-landing page optimization.

UX 113

UX Represent Niche Clients 113

Lead Fuze

MAY 26, 2023

From defining your goals and researching potential agencies thoroughly, to prioritizing specialization over generic solutions, our comprehensive guide on how to select a digital marketing agency will equip you with valuable insights for making the right choice. Analyzing Case Studies in Their Portfolio First up: case studies.

Objectives and Key Results 98

Objectives and Key Results Price Clients Follow-up 98

Search Engine Land

FEBRUARY 27, 2024

This insight provides valuable context regarding the agency’s emphasis on paid media and its significance within its overall business strategy. Make sure you have some flexibility in case the partnership or results aren’t working out. What percentage of the company’s revenue does paid media management represent?

Retail 100

Retail Clients Contract Campaign 100

Martech

FEBRUARY 13, 2024

Audit your current tools Assess if your platforms deliver the necessary capabilities and whether data and insights can flow seamlessly across your stack. This case study illustrates the importance of selecting tools that fill functional gaps and align with broader business objectives, including compliance with data privacy standards.

Objectives and Key Results 89

Objectives and Key Results Cross-sell Strategize Retail 89

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. Early-bird tickets expire next week. Austin’s F1 track.

GTM 93

GTM Growth Cross-sell Referrals 93

Search Engine Land

APRIL 17, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. But it is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Conversion 121

Conversion Gaming Objectives and Key Results Referrals 121

Salesforce

MARCH 4, 2024

Learn what's new Gaps in basic AI understanding reveal room for growth The research reveals organizations worldwide are embracing AI across various CRM use cases. People need to know the specific use cases each type of AI enables, the anticipated business outcomes, and how to design a strategic plan for AI grounded in those goals.

Commission 116

Commission CRM Education Trust 116

Martech

AUGUST 22, 2023

RH Blake took the company through its strategic process, a roadmap for gaining customer insight based on voice of the customer (VoC) methods. Thanks to these insights, Finish Thompson was able to develop an improved strategy for its marketing communications. Key takeaways So what can we learn from this case study?

B2B 75

B2B Process Manufacturing Customers 75

Search Engine Land

SEPTEMBER 5, 2023

TL;DR This article is quite extensive because we tried to give you everything you need to assess the impact of Google SGE and, in case of a major traffic drop, design your own SGE recovery project while sharing data from our own research. In a study of 23 websites, the aggregate organic traffic drop as a result of SGE was 18-64%.

CTR 143

CTR Technique Strategize Niche 143

Salesforce

JANUARY 17, 2024

6 reasons to join the Service Trailblazer Community Get actionable customer service insights High-performing service organizations are using data and AI to improve efficiency without sacrificing the customer experience. Through discussions, forums, and virtual meet-ups, members can tap into a wealth of insights and experiences.

Service 132

Service Customers Networking Negotiate 132

Martech

OCTOBER 30, 2023

It also offers strategic insights for CMOs to create genuine human connections with their customers in an increasingly data-driven world. Understanding personalization At its core, personalization uses customer data and insights to deliver individualized interactions aligned with their preferences and interests.

Objectives and Key Results 116

Objectives and Key Results Strategize Legal A/B testing 116

Highspot

JANUARY 28, 2024

Industry reports: This content offers a platform for in-depth insights, thought leadership, and industry expertise, positioning your brand as a credible source that listens to 3rd party subject matter experts. Reading Time Monitoring the time prospects spend reading your collateral provides valuable engagement insights.

Education 96

Education Sales Price Presentation 96

Lead Fuze

JUNE 26, 2023

You’ll understand the importance of showcasing your work through a portfolio page with case studies included. Lastly, we touch upon using tools like Google Analytics for insights and how outsourcing can be a viable option for business growth when aiming to become a successful social media marketing agency.

Referrals 94

Referrals Objectives and Key Results Price Networking 94

Search Engine Land

OCTOBER 17, 2023

Clients always love seeing insights about how they stack up against their rivals. These include: Product/business reviews SparkToro Reddit Analysis of your competitors’ owned media Standard SEO competitive research tools First, let’s review what SEOs should be using (with a couple of bonus use cases). Paid traffic. Trends over time.

Angle 121

Angle Strategize Strategic planning Territory 121

Martech

APRIL 18, 2024

This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. Organic search is responsible for 53% of all website traffic, while paid search is responsible for 15%, per a BrightEdge study. UA used last-click attribution; GA4 uses data-driven attribution.

Gaming 104

Gaming Conversion Objectives and Key Results Referrals 104

Martech

MARCH 6, 2024

Dig deeper: Email marketing strategy: A marketer’s guide Theory into practice: A frequency-testing case study We work with a travel company that relies on email to drive inquiries and bookings. A carefully planned email strategy is essential for guiding your journey to higher frequency. The company is averse to risk.

Campaign 98

Campaign Drivers/motivators Start-ups Follow-up 98

Search Engine Land

DECEMBER 4, 2023

Many media platforms provide brand lift studies. You can also conduct advanced analyses like halo studies or incrementality tests to better understand the lift. Slow load times are the most significant frustration factor, impacting 18% of B2B visitor sessions, a Content Square study reveals.

B2B 114

B2B Represent Campaign Strategize 114

Search Engine Land

MARCH 27, 2024

It delves into how Meridian leverages advanced techniques like hierarchical geo-level modeling, Bayesian methods and scenario analysis to offer actionable insights for cross-channel budget optimization and marketing strategy development. Meridian brings forth innovations that offer more precise and actionable insights, according to Google.

Strategic planning 108

Strategic planning Technique Drivers/motivators Territory 108

Martech

FEBRUARY 23, 2024

Use case tagging. Identifying content by the use case it addresses allows for alignment with the audience’s specific challenges or goals, making content more actionable and relevant. Analytics provide the necessary data and insights, while journey builders translate those insights into actionable, personalized experiences.

A/B testing 92

A/B testing Strategize User Experience Technology 92

Search Engine Land

DECEMBER 29, 2023

Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. Here’s how to maximize the API for specific SEO use cases. (By Unbelievable!

Engineering 106

Engineering Strategize Launch Process 106

Martech

SEPTEMBER 21, 2023

However, AI personality profiling tools provide a new and more efficient way to gain insights into your target audience. Another benefit is the ability to uncover hidden insights about an organization’s corporate culture. The other benefit it provides is insight into the corporate culture.

B2B 105

B2B Construction Drivers/motivators Campaign 105

Search Engine Land

DECEMBER 6, 2023

At this point, potential customers are just starting to recognize a problem or need and are seeking informational content to gain insights or answers. SEO content should be crafted to highlight the unique selling points of your products or services and how they compare to competitors, leveraging case studies, reviews, and testimonials.

B2B 100

B2B B2C CRM Engineering 100

Heinz Marketing

SEPTEMBER 20, 2023

Sales teams are on the front lines, engaging directly with customers and gaining invaluable insights into what resonates with them. In that case, their counterparts on the sales side may have already figured out an excellent way to get that value across to prospects.

B2B 108

B2B Teamwork Consult Clients 108

Heinz Marketing

JUNE 20, 2023

This analysis provides insights into your customers’ needs and preferences, enabling you to develop targeted marketing campaigns. This may include blog posts, whitepapers, case studies, webinars, etc. You can do this by analyzing your customer data to identify key segments based on industry, company size, or purchasing behavior.

Growth 112

Growth Customers Referrals Lead generation 112

Sales Hacker

MARCH 12, 2024

Prior to RJMetrics, Bob worked on the Investment Team of Insight Partners. What you’ll get at ELG Con: Case studies from companies like Datadog, Cloudera, and more. Bob is a proud Philadelphian, where he serves as a Trustee of The Franklin Institute. Early-bird tickets expire next week. Austin’s F1 track.

GTM 96

GTM Growth Strategic partnership Strategize 96

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. In your inbox.

Strategize 101

Strategize B2B Legal Launch 101

Martech

OCTOBER 2, 2023

This is just one example of the way this type of work develops skills and insights we use throughout our careers. In the first case, you know that training is specifically what you need. In the second case, it may or may not be, but you aren’t paying for it. Employers need seriously to consider this issue.

Drivers/motivators 112

Drivers/motivators Education Technology Technology 112

Search Engine Land

MARCH 1, 2024

via generative AI), but that has not historically been the case. From the image below, we can draw the following insights. of clicks when in Position 1 on average, while a more recent study from 2022 revealed that this number has risen to 35.1%, meaning on average featured snippets received 35.1% of the total click share.

Non-Profits 129

Non-Profits Consult User Experience Presentation 129

Search Engine Land

SEPTEMBER 14, 2023

Case studies. It’s now a case of showcasing them on your website, talking about them and linking to them. New insights and data creation. You must prove and demonstrate that you are a specialist and expert in your field. E-E-A-T is no different. What are your: Qualifications. Policies Testimonials. Career history.

Process 133

Process Clients Contact Presentation 133

Heinz Marketing

AUGUST 17, 2023

Develop content that provides practical solutions and insights to address these challenges. Use case studies to showcase real-world examples of how your solutions have helped clients overcome similar challenges. Provide valuable, actionable insights during your presentations to position your brand as an industry thought leader.

B2B 98

B2B Clients Promote Campaign 98

Heinz Marketing

OCTOBER 17, 2023

To see what the banter, comments, and insights were for this thriving CMO Community, check out the LinkedIn post by Heinz Marketing’s own Founder & President, Matt Heinz, and co-host of the CMO Coffee Chats. Networking and Industry Insights : A good business coach has a vast network and access to valuable industry insights.

Gaming 113

Gaming B2B Construction Networking 113