SaaStr

JANUARY 24, 2024

Mark Roberge , SaaStr fan-favorite and Co-Founder and Managing Director of Stage 2 Capital brought together some of the top CROs in SaaS during the SaaStr Annual to share some of their greatest learnings and pivotal moments leading some of the Cloud 100 SaaS companies. Can you start and stop a PLG motion? How do you diagnose and solve churn?

Growth 92

Growth GTM Up-sell Legal 92

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” This article tackles the steps to successfully transform your PPC ads just by focusing on the people who click them. Measure your success using the right metrics to know if your ads are effective.

CTR 111

CTR Real Estate Legal Clients 111

Veloxy

AUGUST 29, 2023

Field sales. This can be the thing that ends up making or breaking your business. That is why there are more than 731,000 field sales representatives in the United States. With so much money to be made from sales teams, you want to make sure that your sales team is doing things the right way.

Represent 130

Represent Networking Gaming Real Estate 130

ClickFunnels

JANUARY 30, 2022

So the question is this: How can you get your product in front of your potential customers? So the question is this: How can you get your product in front of your potential customers? Instead, try to lead in with a question that pertains to your business.” It’s not enough to have a great product. 1 Cold Email.

Product 222

Product Sell Promote Launch 222

Salesforce

SEPTEMBER 26, 2023

You’ve done your customer research, made prospecting calls, and connected with a potential buyer. Sail to close in record time Use our Sales Engagement tool to jump on hot leads fast with ready-to-go email templates, AI-generated customer insights, and recommendations for next deal actions. Catch a buying signal?

Contract 119

Contract Negotiate Follow-up Contact 119

SaaStr

NOVEMBER 30, 2023

A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. According to ICONIQ’s data, many successful companies hit a growth plateau at around $15M ARR.

Go To Market 95

Go To Market GTM Cross-sell Growth 95

Veloxy

JUNE 17, 2021

Sure, you might have quotas and deadlines that show accomplishment, but what exactly is the rate of your efforts? Since time is literally money when it comes to business, sales leaders have devised a way to instill dollar value on a day’s work. This intriguing value is what we refer to as sales velocity. What is Sales Velocity?

Pipeline 306

Pipeline Non-Profits Sales Quota 306

Martech

FEBRUARY 13, 2024

You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Which key goals will your marketing efforts affect?

Objectives and Key Results 107

Objectives and Key Results Cross-sell Strategize Retail 107

Martech

NOVEMBER 1, 2023

It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech. It’s easy to see how this has driven his career, going from direct sales to data analytics to consulting on strategy and decision-making and writing for MarTech.

A/B testing 113

A/B testing Technology Technology Start-ups 113

SaaStr

DECEMBER 21, 2023

What’s your most recent disclosed investment? XP Health, an end-to-end vision care solution for employers and insurance carriers. What’s your sweet spot for investing — check size, stage, type of deal? What’s your sweet spot for investing — check size, stage, type of deal? Check that out here.

Gambling 93

Gambling GTM Legal Contract 93

Salesforce

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. It’s the next level of innovation within generative artificial intelligence (AI) technology, where you simply tell a copilot what to do for you, right in the flow of your work. A copilot makes you more productive by doing work on your behalf. The best part?

Retail 89

Retail CRM Contract Gaming 89

SaaStr

DECEMBER 29, 2023

In part two we head into IPO waters, how to incorporate AI into your products, the best way to drive employee performance, pricing models, and much more. “There’s no question that AI at the vendor level is a force of nature,” Jason says. If you’re behind in your segment, fix it in Q1, or you won’t pass in 2024. The market wants it.

Customers 94

Customers Price Growth Construction 94

Salesforce

MARCH 13, 2023

As a sales leader for the past 10 years, I’ve spent thousands of hours listening to digital sales calls looking for the best examples to use in training. Skill up your sales team, fast Our new four-part video series, Simply Put, pulls back the curtain on the rock-star sales team at manufacturer Armstrong Steel.

Manufacturing 98

Manufacturing Cold Call Sales Contract 98

Salesforce

MAY 18, 2023

We may live in the time of TikTok, where an unknown number calling your phone strikes fear, but in my 13 years of training sales teams, I’ve found nothing is more impactful than the cold call. Join the Salesblazer movement Together, we’re building the largest and most successful community of sales professionals.

Cold Call 97

Cold Call Prospecting Customers Objectives and Key Results 97

Martech

DECEMBER 28, 2022

So, as we look ahead to all the potential breakthroughs in the year to come, we can’t forget about customers and how they will respond to the shiny new toys marketers find under the tree. It seems that currently it’s all about how sneaky smart the bot is, not about how it can help lead customers to discovering your brand.

Retail 120

Retail Technology Technology Conversion 120

Martech

FEBRUARY 12, 2024

It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters? It was planning time.

Lead generation 112

Lead generation A/B testing Government Customer Relationship Management 112

SaaStr

FEBRUARY 21, 2024

The Challenges and Pitfalls of a Partner Ecosystem Drata attributes much of its success to its partner ecosystem, which is an interesting case study for most, so how do they break up marketing, sales, and resource allocation vs. a more direct-sales modeled business? Look at the most important categories that surround your category.

Cross-sell 85

Cross-sell Strategize Campaign Education 85

Martech

JUNE 13, 2023

It has been a crazy year for me — and, I suspect, for many of you, too, because brands have rediscovered all the great things email can do. 5, I’ve been inundated with business, outside demands, client questions and a never-ending flow of activity. You can’t truly enjoy your time off if you leave much work hanging.

Retail 112

Retail Campaign Clients Start-ups 112

Salesforce

DECEMBER 5, 2023

And now AI is in the public domain and in your industry. AI isn’t news to you or your IT team. But are you prepared to build AI apps that your business is asking for or are your teams’ hands tied with systems integrations? Do your developers have the skills to build AI and generative AI apps?

Healthcare 122

Healthcare CRM Engineering Start-ups 122

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. Most likely, your mobile team is already doing this without much guidance or forethought. They also know that customer trust can lead to more sales.

Service 105

Service Growth Cross-sell Appointment 105

SaaStr

APRIL 2, 2023

In February 2023, I hit my 10-year anniversary (or “Gainaversary,” as we say) of running Gainsight. hits, in no particular order: Mistake: Not holding my leaders to the highest standard One of our company values is the Golden Rule—treat people the way you’d want to be treated. I make it 5 or 6 times, just to be sure.”

X-functional 107

X-functional Clients Growth Start-ups 107

Martech

MARCH 22, 2023

Enterprise companies have not slowed down or pulled back. Consider this: 17% of companies are planning RFPs this year, according to the 2023 State of the ESP RFP. ” Below are smart decisions to improve your business, whether the economy goes sour or not. Your CEO might remember that. My answer: No.

Cross-sell 104

Cross-sell Education Price Campaign 104

Martech

JUNE 8, 2023

These advances in recent months build on years of AI development that customer service and experience company NICE has put into their experience software. The company unveiled generative AI use cases at this week’s NICE Interactions event in New York. Are you getting the most from your stack? Why we care.

Service 109

Service Customers CRM Engineering 109

SaaStr

OCTOBER 3, 2023

Looking for your next role? One bit of advice: Please, please, actually research the company you are interviewing at. I ended the interview (politely) after 10 minutes and told him to watch the video. It’s so, so easy to stand out in recruiting if you’ve actually done your homework. Interviewing? Been through a lay off?

Consult 92

Consult Price Up-sell Presentation 92

SaaStr

DECEMBER 5, 2023

All of these components will ultimately drive your valuation. As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprise sales in today’s macro environment. We’ve already mentioned the why.

GTM 77

GTM Cross-sell Government Legal 77

Search Engine Land

JANUARY 23, 2024

PPC offers great opportunities for companies of all sizes to reach new customers. Smaller companies could have an ad spend budget of $5,000 per month, while larger companies in the same space might be able to spend $5,000 per day. Localized geo-targeting Start by targeting your core service areas or a specific region.

Territory 109

Territory Campaign Networking Construction 109

Sales Hacker

FEBRUARY 15, 2024

Your sales team doesn’t have time for efficiency blockers in a competitive, fast-paced market. Even if you’ve defined your ICP and created a targeted list of prospects, you may still find that your prospecting isn’t generating impactful results. The new requirements include: Email authentication for your domain.

Prospecting 92

Prospecting Contact CRM Campaign 92

SaaStr

APRIL 3, 2024

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. How to Buck Up and Go Long in SaaS?

Healthcare 96

Healthcare Trust Drivers/motivators Start-ups 96

SaaStr

JANUARY 5, 2022

Especially with the coronavirus pandemic, Box—like many other SaaS companies—saw a decline in growth year over year. But this year, they’ve had three consecutive quarters of growth. Master your messaging. Enter your email below for the latest SaaStr updates. How did they turn their growth rates around?

Growth 107

Growth Contract Up-sell Product 107

Martech

NOVEMBER 29, 2023

Let’s look at five ways to prove your team focuses on customers. You’re positioned to serve oversell In many large, traditional companies, marketers are told to support selling at all costs. If your company hasn’t adjusted to this mindset shift, there’s no better time than the present. You’re on the right track.

Customers 106

Customers A/B testing Campaign Up-sell 106

Martech

AUGUST 17, 2022

Despite layoffs at high tech companies, hiring people with tech skills doesn’t seem to be getting any easier. Compare that to the 79,991 computer science students who graduated into the workforce last year and you see the scale of the problem. Crystal Crump is managing director of company relations at LaunchCode, a St.

Non-Profits 94

Non-Profits Territory Education Launch 94

SaaStr

AUGUST 14, 2023

This week I’ve talked to both a VP of Sales and a #1 ranked AE, each at $200m+ ARR startups, that are planning to move on from pretty darn good jobs where they are paid pretty fairly, if not as much as in the peak of 2021. I’ve known both a least a little bit for years, so I was surprised. Otherwise, you just sort of end as a ghost.

Territory 71

Territory Quota Sales 71

SalesLoft

APRIL 25, 2024

Once the ink is dry and the contract is signed, what goes through your mind when you actually close a 7-figure deal? It feels good for a week, maybe, and then I’m ready for the next one. It feels good for a week, maybe, and then I’m ready for the next one. The customer is on board. The contract is signed.

Commission 52

Commission Contract Legal Strategize 52

Search Engine Land

SEPTEMBER 25, 2023

Moving away from conventional KPIs and toward a more advanced understanding of your campaigns gives you real competitive advantages. I could have written about this topic years ago, but it’s especially important as engagement costs on major advertising channels continue to increase, and an unpredictable economy puts a premium on efficiency.

Campaign 124

Campaign CRM B2C B2B 124

Heinz Marketing

APRIL 2, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Thank you, Edward Wyatt , for sharing your insights on reengagement. . Should You Trust Your Gut? 4 Tips for Reengaging with Audiences Post-Pandemic.

B2B 97

B2B Trust Promote Quota 97

Salesforce

JULY 28, 2022

While some companies will likely wait to see how it shakes out, they may face budget cuts, profit losses, layoffs, and more. Fortunately, sales leaders can work to avoid these hardships by acting now. Fortunately, sales leaders can work to avoid these hardships by acting now. Upskill and cross-train your teams.

Cross-sell 98

Cross-sell GTM Quota Contract 98

SaaStr

JANUARY 3, 2024

In the latest episode of our What’s New series, Founder and CEO at Secureframe, Shrav Mehta, sits down with SaaStr CEO and Founder Jason Lemkin to share what’s new at Secureframe, a rising SOC-2 and compliance software company breaking out in SaaS. Even if your product’s not there, they’ll buy from you.’

Territory 61

Territory Closing Service Product 61