Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 68

GTM Engineering Customers Cross-sell 68

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116

Retail X-functional Launch Non-Profits 116

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

Sales Hacker

DECEMBER 17, 2024

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

GTM 100

GTM Engineering Electricity X-functional 100

SaaStr

OCTOBER 3, 2023

In startups, founders and teams often wear many hats — figuring out what to prioritize, developing and implementing all types of demand gen strategies, attending events and networking, and founder-led sales. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth.

B2B 116

B2B GTM Objectives and Key Results Sell 116

Capterra Sales & Marketing Software

FEBRUARY 24, 2021

While some tools charge a fee for phone or email support, LimeSurvey has a whole network of developers and users who can help you out, as well as an in-depth manual to help you work through any hiccups. The collaborative nature of this open source system means you can launch your survey in 80+ languages. SurveyLegend. 402 reviews.

X-functional 116

X-functional CRM Networking Price 116

ConversionXL

APRIL 25, 2016

If you’re launching a mobile app, you’ve likely considered the differences between optimizing a simple site and a mobile app or game. If you’ve just launched a mobile app, here are some questions you might be asking yourself… How many users have downloaded the app in total? How many of those users are active?

X-functional 88

X-functional UX Objectives and Key Results GTM 88

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". Social Media Terms - X. Algorithm - An algorithm is a set of formulas developed for a computer to perform a certain function.

Networking 101

Networking X-functional E-commerce Follow-up 101

SaaStr

APRIL 30, 2024

2023 saw the team grow from 6-10 reps, which is pretty modest, and they built an SDR function. At the end of ‘22, they started a small pilot and grew that function from one and two BDRs to a team of 10 and then 12. They’ll become more concerned about the quality of deals from sales to onboarding to launch. They grew 2.5x

Go To Market 120

Go To Market GTM X-functional Objectives and Key Results 120

ConversionXL

JANUARY 14, 2016

Now that you’ve singled out the segments that matter most to your business, you can use mobile measurement companies ( here are the ones vetted by Facebook) to pinpoint the exact marketing channels, networks, campaigns and even creative variations that delivered those users. Network 1 produced users with an extremely high ARPU.

Conversion 71

Conversion Objectives and Key Results Networking Click Through Rate 71

ConversionXL

FEBRUARY 3, 2022

Cross-functional strategic thinking: Being able to come up with new ideas, understand the customer journey, identify opportunities, and work effectively with other stakeholders. A person receives an email about an endorsement, they visit the platform to view it, and then they’re nudged to endorse people in their own networks.

Growth 113

Growth Referrals Minimum Viable Product Drivers/motivators 113

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Search Engine Land

APRIL 14, 2023

more countries), launch different products, or serve new audiences. Once, my website broke because the latest PHP version deprecated some built-in functions and interpreted others differently. A legacy website with thousands of lines of custom code may make restoring functionality after third-party technology changes very difficult.

UX 99

UX X-functional User Experience Technology 99

SalesHandy

MARCH 21, 2023

All we want to know is how would that product help us I am investing X amount of money in it. I’ve even forwarded it to my professional network which could find your services to be useful. We have just recently launched very exciting new features on [product name]. This would guarantee to fetch you good sales in the long run.

Closing 98

Closing X-functional Sales Follow-up 98

ConversionXL

MARCH 24, 2016

Leading indicators can be usually be further broken down into three categories ( according to Richard Price , founder of Academia.edu): Network density: friend or following connections made in a time frame. Content added: files added to a Dropbox folder. Visit frequency: D1 retention.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

OCTOBER 26, 2022

Which type of content gets the most engagement on other social networks? Use the TikTok Creator Marketplace (TTCM) and the advanced search function to discover creators to collaborate with. NBC has called TikTok Live Gen Z’s home shopping network. The question to ask yourself is: What does my audience find entertaining?

Entertainment 115

Entertainment Customers E-commerce Objectives and Key Results 115

Sales Hacker

SEPTEMBER 29, 2020

And made a lot of sense that I felt the confidence that I also have the networking side of Boston, a great, great startup community and really welcoming, and really helpful. He has his own dedicated implementation and vetting function sales ops. Vishal Sunak : just constant backfill of functional areas with more experts.

Contract 119

Contract X-functional Objectives and Key Results Legal 119

Hubspot

FEBRUARY 15, 2013

1) You need to be on every single social network. Research and learn about the makeup of the audience that populates each social network so you can figure out where you should focus. or social network XYZ. But social media, in terms of function and strategy, does not replace SEO. 2) Focus on Facebook. or LinkedIn.

Networking 78

Networking Follow-up X-functional Start-ups 78

Heinz Marketing

JUNE 7, 2021

But it’s also a great way to then go back to your business partners and get that partnership and buy-in when you can quantify, “Hey, we’re spending X amount of time building decks, how can we do some things to lighten the sales load?” We are very excited about the Forrester Decisions launch.

Pipeline 129

Pipeline B2B Sales Cross-sell 129

SaaStr

APRIL 23, 2019

So, can you talk a little bit about the early days of going through that idea iteration phase, and how did you decide to launch Brex? Because if you’re launching a consumer company, or even B2B size product, you can pretty much sell, or have a product ready in those three to six months, and even have 10 customers. Henrique: Yeah.

Launch 85

Launch Pitch Niche Negotiate 85

SaaStr

DECEMBER 17, 2019

This Schwab product, they launched it and a month later they had $10 billion in assets under management. ” And so we’ve seen the banks not only launch their own products like Intelligent Portfolios but do partnerships with a lot of lenders, a lot of other companies to distribute their products to their customers.

Finance 82

Finance X-functional Non-Profits Launch 82

Hubspot

OCTOBER 10, 2018

AR is now so popular that multiple social networks, businesses, and retailers use the technology. With projection-based AR, you could project a functioning keyboard on your desk. For example, a doctor can use this type of augmented reality to add a digital x-ray over part of a patient’s body during an operation.

Transportation 101

Transportation Drivers/motivators Healthcare Electrical Engineering 101

Hubspot

AUGUST 4, 2016

Tap the "X" next to their name to block them from seeing anything you add to your Story. Similarities include photo/video functionality, a 24-hour window before the content disappears, basic filters, and the doodle tool. 6) Check out who saw your Story by swiping up when viewing the photo or video. Image Credit: Instagram.

X-functional 53

X-functional Start-ups Launch Gaming 53

ConversionXL

FEBRUARY 3, 2016

” Yet, as we strive to disrupt industries, take out the competition and launch innovative new products, we forget the power of habit. Eventually, they could make statements like, “When someone suddenly starts buying X and Y, along with A and B, they could be getting close to delivery. Particular place. Particular emotion.

Conversion 90

Conversion X-functional Launch Technology 90

Hubspot

MARCH 10, 2016

Facebook is a social network you're likely quite familiar with already -- but it has become so much more than just a platform to publish content and gain followers. LinkedIn is a business-oriented social networking site. Launched in May 2003, it is mainly used for professional networking. 35) Facebook. 38) Google+.

Networking 78

Networking Engineering Non-Profits Follow-up 78

SaaStr

AUGUST 7, 2020

You have to plug in the computers, you have to set up the network, you have to figure out how to pay people, you have to find office space, all that stuff. Trisha Price: Yeah, I mean, for us, it has changed over the years and it has changed as we’ve launched new solutions, right? How far can you see in… What do you see?

Price 80

Price Retail X-functional Healthcare 80

Hubspot

SEPTEMBER 17, 2018

Launch a new product? Use the “Insert > Table” function to adopt one of television’s traditional script writing practices: the two-column script. Then, be sure your resolution is at least 1920 x 1080 to maintain quality footage. At 30fps, 30 x 2 = 60, equalling a shutter speed of 1/60. What’s the goal? On Facebook?

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

AUGUST 24, 2016

My colleague, HubSpot Social Media Manager Marissa Breton , recommends that before stepping behind the helm of a brand’s Snapchat, users play with the Snapchat sharing and editing functionalities with a personal account. Once you take a Snap, you have a few options: Discard your story by pressing the "X" icon in the top left.

X-functional 53

X-functional Follow-up Promote Start-ups 53

SaaStr

SEPTEMBER 13, 2020

Then in HashiCorp’s case, one of the most exciting cloud infrastructure software companies that we found, they’ve expanded their second act with Terraform in the provisioning space, and then Consul in the networking space. . It’s really just a launching point for the next thing. It’s not a celebration.

Non-Profits 89

Non-Profits Strategize Trust Growth 89

Hubspot

JUNE 22, 2015

Or maybe you’re facing that classic, high school-era, “Oh-crap-I-totally-forgot-my-presentation-was-due-tomorrow” scenario, where, for whatever reason, you completely forgot that you were supposed to be launching a content marketing campaign the next day. Twitter post image: 1024 x 512 pixels*. Twitter cover image: 1500 x 500 pixels.

Launch 78

Launch Campaign X-functional Promote 78

Veloxy

SEPTEMBER 28, 2021

Cold emails are useful for other things too , including recruiting and networking. As we mentioned earlier, a lot of entrepreneurs have actually found success by launching startups and building careers on little more than cold emails. However, this segment will offer a good example and a solid starting point to launch off of.

Objectives and Key Results 204

Objectives and Key Results Prospecting Contact Campaign 204

Search Engine Land

OCTOBER 23, 2023

Ads on SGE Google rolled out search ads on the Search Generative Experience (SGE) when it launched in August 2023. Automated vehicle ads were launched. Google automatically optimizes ad delivery across Search, YouTube, Maps and websites and apps in its ad networks. Google launches dynamic structured snippets for AdWords.

E-commerce 126

E-commerce Launch Campaign Retail 126

Search Engine Land

DECEMBER 5, 2023

Deep learning systems Google “started using deep learning in 2015,” according to Nayak (the year RankBrain launched). Nayak said no: “I think it’s risky for Google — or for anyone else, for that matter, to turn over everything to a system like these deep learning systems as an end-to-end top-level function.

Objectives and Key Results 145

Objectives and Key Results X-functional Launch Presentation 145

Hubspot

FEBRUARY 11, 2019

Chris Riccobono launched UNTUCKit -- a line of shirts that look good untucked -- after getting frustrated with how wrinkly and ill-fitting his regular button-down shirts were when he didn't tuck them in. Network with other entrepreneurs: Use Meetup or Eventbrite to find events in the local startup community. Other suggestions.

Minimum Viable Product 101

Minimum Viable Product Legal X-functional Networking 101

ConversionXL

APRIL 3, 2018

Understand-decide-prototype-finalize-launch (data and research at beginning, decide on targets in middle, QA before launch). Network effects: Uber effect. Value = (Knowledge + Process) x Skill x Attitude. Dell launched an entirely new Dell.com frontend and backend. Functional analysis.

A/B testing 106

A/B testing Objectives and Key Results Growth X-functional 106

Hubspot

JUNE 5, 2018

Whether you’re at a networking event, a party, a conference, or an office function, walking up to a stranger and introducing yourself can be terrifying. Launching into your message with “I work for so-and-so” is even worse than starting with your name. Your recipient will appreciate how quickly you get to the point.

X-functional 101

X-functional Territory Prospecting Contact 101

Salesforce

JULY 28, 2021

I was on the launch team for Lean In, I’m a big proponent of Lean In circles. If you’re going meet with your personal board of directors and you’re thinking, Ooh, I didn’t do X, Y or Z. That’s how it functions in a really healthy way. Now I saw a picture of your crew on the website.

Sports 98

Sports Follow-up Meeting Networking 98