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Edison Interactive launches DOOH self-serve platform

Martech

Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. For instance, the company recently launched ads in golf carts in connection with golfer Greg Norman’s Shark Experience presented by Verizon.

Launch 80
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Netflix ads tier hits 40 million subscribers

Search Engine Land

Just six months after hitting 5 million ad-supported subscribers post-launch in late 2022, that number has now swelled to 40 million. In regions where the ad tier is available, over 40% of new Netflix sign-ups are opting for the cheaper ad-supported plan. The service now has 270 million total subscribers across all its pricing tiers.

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Google’s new search experiences in the European Economic Area

Search Engine Land

Google has launched a number of new search experiences today to in “preparations for the Digital Markets Act (DMA)” the search company said. Google has launched new carousel rich result for aggregators and suppliers for travel, local, and shopping queries. Carousel rich result for aggregators and suppliers.

Territory 111
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Going International? Tips for Global Ecommerce Expansion

Salesforce

While every company is different, I’ve found there are five key steps to international commerce success: Identify international market potential Understand the challenges of international ecommerce Localize by market Determine payment methods Activate and launch Let’s examine each. Develop your price strategy.

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How I Built a Successful International Sales Team From the Ground Up

Sales Hacker

If you’re thinking about launching a team outside of the US or outside of your HQ country, I hope you can learn from my failures and successes here, and if not, hopefully, you can enjoy a good laugh or two on me! And office culture is invaluable as a new sales team in a new region. It has to be organic. Your Year 1 Focus.

Territory 101
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International SEO: How to avoid common translation and localization pitfalls

Search Engine Land

Yes, there is a cost involved, but if you’re going to do business globally, that’s part of the price of doing business that needs to be factored in. That could potentially cause the website to lose a lot of search traffic it might have gotten if it had its content organized along language and regional lines.

Territory 122
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Advertising in local markets: A playbook for success

Martech

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. Price optimization : By analyzing consumer demand, competitor pricing and market conditions, data analytics enables you to set prices that attract customers while ensuring profitability.

Retail 102