Edison Interactive launches DOOH self-serve platform
Martech
MARCH 31, 2022
Edison Interactive, a CMS for connected screens, today launched a self-service platform for digital out-of-home (DOOH) advertisers, as a result of a partnership with self-serve adtech company DanAds. For instance, the company recently launched ads in golf carts in connection with golfer Greg Norman’s Shark Experience presented by Verizon.
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