Remove Launch Remove Product Remove Transportation
article thumbnail

Scaling 6 Products to $100M+ ARR Each: Samsara’s CPO Kiren Sekar on Multi-Product Growth

SaaStr

Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. years later. Now well above $1.3B

Product 103
article thumbnail

Urban digital transformation: Insights for marketers from global smart cities

Martech

Infrastructure modernization: A city’s new story Just as a product marketer plans a campaign around a new feature or function, cities are using infrastructure improvements to modernize their brands. As a result, Atlanta is focusing on smart transportation solutions, including the addition of sensors on roads to detect traffic patterns.

Territory 117
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mastering AI and marketing: A beginner’s guide

Search Engine Land

This means tailored content, product recommendations and targeted ads that resonate more with individual consumers. AI systems became more sophisticated, with applications in various industries, including marketing, healthcare and transportation. AI-powered technologies such as voice assistants (e.g., GPT-3), computer vision and more.

article thumbnail

How marketers on Amazon can still launch and grow brands

Martech

Amazon is still the space to launch brands despite intense competition. For brands, that means it’s still the place to launch products and connect with customers. The amount of competition on Amazon can be discouraging for new brands, but the payoff from executing the right launch strategy can be rewarding.

Launch 113
article thumbnail

Customer Value Proposition: How to Create One that Works in 6 Steps

Salesforce

A CVP is a clear, concise statement that explains why they should choose your product or service. A customer value proposition (CVP) is a statement that summarizes why a potential customer should choose your product or service over the competition. Why my product? In my experience, today’s buyers are ahead of the curve.

article thumbnail

More consumers using genAI tools to research purchases: Adobe

Martech

47% use it for product recommendations. 35% for finding unique products. Transportation planning, 41%. Adobe also launched a companion survey of more than 5,000 U.S. AI generates more engaged traffic Findings from Adobes survey of 5,000 U.S. 55% of respondents) use genAI for conducting research. Travel inspiration, 43%.

article thumbnail

7 Ways Agentic AI Pilots Get Stuck — And How To Move Ahead

Salesforce

They make the investment to launch an agentic AI pilot. Why do so many agentic AI projects fail to launch? If youre thinking about launching a pilot, their experiences can help you chart a course to full deployment. Your company leaders get excited about a hot new AI tool or decide to create their own. Sound familiar?

Launch 90