Salesforce

OCTOBER 8, 2024

Modern consumers expect brands to deliver exactly what they need, whenever and wherever they need it, along with seamless, personalized service. Loyalty marketing use case 1: How to get to know your members  When launching or evolving a loyalty program, it is important to understand who your members are and what is important to them.

Education

Martech

OCTOBER 22, 2024

Salesforce will offer integrated ecommerce storefronts within its Starter and Pro Suites, all-in-one offerings that span marketing, sales, service and now commerce. There are many ecommerce vendors out there, so Salesforce understandably tries to appeal by packaging ecommerce storefronts in one suite with marketing, sales and service.

Price

Salesforce

AUGUST 29, 2024

However, to position your brand as a thought leader and truly grow your presence, you’ll likely need to invest in some initial paid promotion strategies.” This could mean partnering with a relevant influencer to grow your account or promoting your social presence via ads or other channels like email marketing.

B2B

Martech

JULY 24, 2024

The partnership includes providing products and services in the Olympic Village, including products from Always and Tampax for the needs of women athletes. Procter & Gamble will activate over 30 brands through an exclusive partnership in the Personal Care and Household Products category. How do we bring that here?

Sports

Search Engine Land

OCTOBER 2, 2024

Understanding Amazon advertising today When most people think of Amazon advertising, they typically envision promoting products sold on Amazon through Seller Central or Vendor Central. Let’s walk through the primary ad types used within Amazon’s self-managed ad service for its marketplaces worldwide.

Customers

Search Engine Land

OCTOBER 4, 2024

The client launched a mobile and desktop pop-up for all United States visitors. The impact of before and after an interstitial on mobile and desktop The homepage pop-up was related to a promotion and not triggered based on a time delay or scroll. Before the launch of the pop-up, the website averaged a 3-second load time.

Legal

ClickFunnels

JULY 24, 2025

For example, suppose your funnel teaches people how to launch an online business. Use automated email follow-ups, retargeting campaigns, and check-ins to offer additional products, higher-level services, or time-sensitive promotions. Achieve this by offering affiliate products that align with their interests and needs.

E-commerce

Search Engine Land

AUGUST 1, 2024

For example, if something is heavily promoted on Instagram or TikTok but barely mentioned on your website, it might not perform well. This rapid communication is vital for maintaining up-to-date information and ensuring that users receive the most current data about products and services.” Enterprise reporting can be challenging.

SQL

Search Engine Land

AUGUST 6, 2024

Instant sending allows you to promptly inform subscribers about the latest news, promotions and special offers, motivating them to visit the site and perform target actions. Ecommerce sites can notify users about sales, exclusive discounts and new product launches. Their CTR often exceeds that of more familiar emails.

Growth

Salesforce

MARCH 13, 2025

Unified Commerce Unified commerce with Salesforce seamlessly integrates all aspects of your commerce business, ensuring that your sales, service, and marketing efforts are aligned and cohesive. Here are six key advantages of adopting a Commerce solution on the Salesforce platform.

Strategize

Search Engine Land

SEPTEMBER 19, 2024

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. Dig deeper: Lead gen vs. ecommerce: How to tailor your PPC strategies for success Evaluate first-party data Before you launch any campaigns, look hard at the first-party data available.

Campaign

Salesforce

JANUARY 9, 2025

They can work alongside Agents to more quickly gain insights into the business, create promotions, and write eye-catching product descriptions. Create personalized promotions. (GA A great promotion would move that product faster. With Agentforce, the result is speed to set a promotion and a boost to store performance.

Retail

Martech

JUNE 11, 2025

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

Entertainment

Search Engine Land

SEPTEMBER 6, 2024

A/B testing Using this same example, you might want to explore designing an A/B copy test that highlights your brand’s speedy delivery services, your lifetime guarantee, free returns or something else that may resonate with this audience. Maybe a new product launch is getting super high engagement but no purchases?

Click Through Rate

Martech

APRIL 11, 2025

With 132 updates launched in HubSpot last month, weve identified the 14 most impactful changes to optimize your teams performance and strategy. Its a time-saver that keeps your sales and service teams focused on whats next. HubSpot’s March updates focus on smarter automation, deeper insights and improved customization.

A/B testing

Salesforce

NOVEMBER 1, 2024

A spot bonus is an unexpected reward given to an employee to recognize their special contribution or achievement — especially when going above and beyond their typical responsibilities, like a service agent upselling to existing customers. These bonuses are often monetary. That compounds the impact of the bonus due to its element of surprise.

Commission

Martech

JULY 22, 2025

We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Deflecting calls via smart self-service tools. For instance: Did service calls involve frequent service outages, poor documents or other journey bottlenecks?

Customers

Salesforce

JUNE 19, 2025

From generative AI services going mainstream back in 2023 to AI agents today, the way consumers interact with the internet and the way that retailers operate is changing very rapidly. What you can do: The first step in launching an effective agentic AI strategy is to get your data prepped and connected. There is more good news, though.

Retail

Salesforce

OCTOBER 30, 2024

Are you considering launching an ecommerce store or a new digital shop but don’t know where to start? And, check out the demo on how to enhance your customer interactions by integrating commerce with built-in sales, service, and marketing tools. Businesses can even create promotions from scratch or utilize the built-in templates.

Sell

Salesforce

AUGUST 27, 2024

Several years ago, B2B marketers were only using marketing, sales, and service data to create connected customer experiences. A CRM system collects, stores, and analyzes customer data to improve sales, marketing, and customer service efforts. Are B2B marketers overwhelmed by all the data at their disposal? The short answer is yes.

Campaign

Martech

MAY 15, 2025

Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization Breaking down silos to enable omnichannel marketing Many MOps teams have played a unique role that gives them visibility and collaboration across: Marketing teams that may not actively collaborate. Robust governance policies.

Government

Salesforce

APRIL 2, 2025

And while your product or service might not be as tasty, there are proven strategies and tools that you can use to improve your sales. It also helps jump-start lead qualification since your users are already interested in your product or service. The data may also reveal areas for product or service improvement.

Product

Salesforce

JANUARY 13, 2025

Prompt 1: Personalized product launch email Prompt 2: Marketing response chatbot script Prompt 3: Social post schedule Prompt 4: Content creation and optimization Prompt 5: Lead qualification Prompt 6: Customer segmentation Keep your AI prompts for small business marketing handy What is an AI prompt (and its benefits) for small business?

Launch

Hubspot

DECEMBER 11, 2024

For example, if you're launching an innovative product with no direct competitors, you might use: Delphi Method (gathering expert opinions systematically). For instance, Hannah could discover that 90% of customers reorder every six weeks, sales spike after email promotions, and the weather doesnt impact sales. Select your method.

Technique

ClickFunnels

MAY 29, 2025

Who doesn’t like the idea of earning commissions while someone else handles the products, shipping, and customer service? Awareness You aim to introduce people to the affiliate product or service during the awareness stage. Want to make money with affiliate marketing? How to Build Your Affiliate Marketing Funnel 1.

Commission

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. The integration of that.

GTM

Salesforce

MAY 15, 2025

Digital Wallet Collaborate More Effectively with Salesforce Sales Teams via Flex Credits Remember the Salesforce Digital Wallet we launched last summer? Trusted Services For Original Equipment Manufacturer (OEM) partners, were boosting our Trusted Services offerings to help you stand out and tap into new revenue streams.

Original Equipment Manufacturer

RingDNA

MARCH 26, 2025

If you live for weekend trout fishing trips you might slip it in there, but not at the expense of describing the products or services you are selling. Fortunately, our mobile product team saw this coming, and earlier this year launched the ability to see your contacts’ LinkedIn news feeds in Revenue.io

Closing

Sales Hacker

MAY 7, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Marcy Campbell is the Chief Revenue Officer at AppFolio, where she leads sales and client services with a focus on delivering unified, end-to-end customer experiences. Of products and services. The integration of that.

GTM

Martech

MAY 1, 2025

Corporate events company Use in-market audiences like “Event Planning Services” or “Corporate Event Planning.” Dig deeper: Google launches AI tool forYouTubead optimization 6. Remember that celebrities rarely promote the content themselves. Bottom line: Test it. How long should our videos be?

B2B

Search Engine Land

AUGUST 28, 2024

Use them to highlight seasonal offers, limited-time deals or special holiday services. Plan your peak When planning for seasonal events or promotions in digital marketing, it’s crucial to recognize that seasonality typically unfolds in three distinct phases: Pre-phase. Show your customers you understand what they need right now.

Click Through Rate

Search Engine Land

OCTOBER 1, 2024

How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage. Mentions in 2021 were more consistent, while late 2022 saw a focus on holiday promotions. Both trends deserve further analysis.

Electricity

Salesforce

JANUARY 13, 2025

Scale up like a pro with Scale Center Create an Agentforce Service Agent to assist with recommendations and bookings on Trailhead, Salesforces free online learning platform. Whether your organization is entering new markets, launching innovations, or improving existing services, agility is essential.

Launch

Salesforce

DECEMBER 20, 2024

Agentforce works by giving teams tools, services, and agents that can tap into the power of LLMs and their connected business data to identify what work needs to be done, build a plan to complete the work, and then execute the plan, autonomously. .” Many marketers may be adept at this too.

Engineering

Hubspot

APRIL 23, 2025

Tech companies co-developing a product, then parting ways once its launched. They sell my pastries, I promote their coffee beans, and suddenly, were both growing. You maintain the autonomy to make decisions and keep the rights and responsibilities to your brand and product/service offerings. Say I own a bakery.

X-functional

Martech

NOVEMBER 26, 2024

It launched what seemed to be an obvious home run — unlimited access to boutique fitness classes for just $99 per month — an absolute steal when single classes typically cost $20-$35 each. That will clue you in on what to promote. Imagine trying to accomplish something specific and using your product or service to do it.

Customers

Highspot

JANUARY 23, 2025

Skipping GTM planning can lead to disastrous results, like misaligned teams, wasted resources, and failed launches, as seen in notable product flops. Be sure to master the four Ps of marketingproduct, price, promotion, and placementthrough GTM training. It launched to hype but fizzled because the market just wasn’t ready for it.

Go To Market