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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

sports fans will be watching all the competition, and much of this attention will be on the stars of women’s sports. Doing this takes the sponsorship or campaign beyond a sports audience and connects with casual Olympics viewers’ passions. Open, Gauff was already on the radar as a sports and fashion ambassador for GenZ. (In

Sports 120
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Measuring marketing’s impact: From metrics to growth

Martech

Marketing adds value by telling meaningful stories that give credibility and inspire action,” said Frank Mesa, General Manager of Sports & Entertainment at Microsoft. This ensures alignment with market demands, leading to successful launches and sustained growth. Perception is everything.

Growth 124
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Your ecommerce calendar just got a year-round makeover

Martech

More traditional quarterly cycles of launching, pausing and reviewing are outdated when your audience is quickly pivoting between different occasions, whether it is a holiday, an industry-invented occurrence like Prime Day or Small Business Saturday, a major sports event like March Madness or a personal life moment.

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Want to Improve Your Marketing Problem Solving? Think Like an Engineer.

Salesforce

Back to the top ) More Resources 5 Ways Agentforce Can Elevate Your Marketing Strategy 9 Ways AI and Agents Can Save Marketers Time, Money and Grief 8 Ways Marketing Agents Can Help You Build, Launch, and Track Campaigns Like Never Before Customer-Driven Relationships: How to Build Them in Today’s Agent-Driven Era 1.

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5 Amazon Ads features you’re not using — but should be

Martech

Amazon Retail Ad Service Despite the growing excitement around retail media, Amazon’s recent launch of its Retail Ad Service made a relatively quiet entrance. Prime Video and Live Sports Amazon is betting big on both Prime Video and Live Sports. Probably, assuming no federal government interventions. viewers, the NBA.

Retail 75
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Content silence means your strategy is broken. Here’s how to fix it.

Martech

Too many marketers share posts that are too broad, too self-promotional or disconnected from what people care about. Social is still a team sport. Think contribution over promotion: Become a helpful, relevant voice in your category. If the algorithm is using your message, that’s the signal. Try this instead.

CTR 64
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B2B marketing on X: What you need to know

Martech

To keep up with sports or pop culture (59%). week), followed by sports teams (41.5/week). Sports teams continue to see higher engagement at 0.072% to 0.073%. Generally, the aim is to provide about 70% helpful or interesting content and 30% promotional. Keeping up with politics is a primary reason for 59% of U.S.

B2B 71