Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( AdCreative.ai

Launch 122

Launch Campaign Technology Technology 122

Martech

OCTOBER 14, 2022

Live view: This gives sales reps real-time visibility into prospects interacting with the website, the ability to filter based on account priority, geography and other parameters, and the opportunity to open live conversations. The post Drift launches features to support sales teams appeared first on MarTech. Get MarTech! Processing.

Launch 122

Launch Sales Pipeline Meeting 122

Martech

AUGUST 13, 2024

Today, IAB launched the updated IAB Diligence Platform, a third-party privacy compliance solution available for digital advertisers, agencies, adtech companies and publishers. Until now, ensuring vendor compliance has been a manual, complex, and time-consuming process. Comprehensive compliance.

Contract 121

Contract Launch Campaign Meeting 121

Martech

APRIL 9, 2025

Prospect research. Digital prospecting team On the prospecting and business development side, I created a “digital prospecting team” using HubSpots Agent.ai, a low-code platform that allows users to build and share custom AI agents. These tools manage tasks such as: List building. Contact enrichment.

GTM 130

GTM Strategic planning Strategize B2B 130

Martech

AUGUST 21, 2024

Launch and download with ease: Launch any room or download content and recordings directly from the interface. Marketers can easily locate, launch and manage webinar rooms and their associated content and recordings from a central hub, saving time and ensuring efficient workflow.

Launch 116

Launch Presentation Lead generation Customers 116

Iannarino

JULY 3, 2021

Instead, believe that anyone with a phone and a heartbeat is a prospect. You are always better off identifying yourself, sharing the reason for your call , explaining the value you are offering in trade for your prospect’s time, and then asking them for a meeting.

Cold Call 325

Cold Call Pitch Retail Clients 325

Iannarino

JULY 4, 2021

The first thing you need to do is to create value for your prospective client. Many salespeople, though, launch the sales conversation with a firm intention to secure a signed contract and an agreement to install their “solution.” But let’s assume your prospective client is well aware of their situation.

Contract 337

Contract Contact Clients Prospecting 337

Tibor Shanto

AUGUST 5, 2021

With nearly half of B2B reps missing quota , it follows that they are failing to deliver value to their prospects. In fact, I recommend you share the definition with your prospects as a means of creating a clear path forward. If you and your prospects can shift time in your favor, you’ll both have an advantage over your competitors.

Objectives and Key Results 293

Objectives and Key Results Sales CRM Prospecting 293

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. The announcement follows the launch of technology enabling connections to websites, CRM systems and spreadsheets in September. A pixel to track campaign efficiency. Get MarTech! In your inbox.

Launch 117

Launch Technology Technology Campaign 117

Martech

JULY 29, 2024

Generate more leads: Convert website visitors into qualified prospects. Inside this guide, you’ll discover essential steps to build a strong foundation for marketing automation success and tips for launching a successful pilot program. Personalize your messaging: Deliver targeted content to the right audience at the right time.

High impact 113

High impact Launch Prospecting Product 113

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. HIVE Strategy launched MarketingGrader.AI, an AI-driven tool for analyzing a companys marketing strategy.

Launch 97

Launch B2C Technology Technology 97

ClickFunnels

MAY 6, 2025

Whether launching a new course, selling physical products, or building a membership community, the funnel is your path to sustainable growth. With the right tools, you can build smarter, launch faster, and optimize as you grow. Companies use different sales funnels depending on the results they want. You built a dream.

Growth 130

Growth Strategize Sales Contact 130

Martech

JULY 15, 2024

PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. The news comes a few weeks after PathFactory’s launch of ChatFactory. ” ChatFactory.AI.

B2B 115

B2B Launch Go To Market Start-ups 115

SaaStr

JANUARY 26, 2025

A self-reinforcing flywheel where successful customers: Get promoted Tell their network Become champions Drive organic growth 3. Because while the payment problem was solved, the marketing side of mobile commerce remained broken.

Education 104

Education Legal Promote Growth 104

Salesforce

SEPTEMBER 29, 2023

From generating hyper-relevant sales emails to prospects to anticipating a customer service issue with a VIP, AI is here to serve and support every aspect of the business. From amazing keynote sessions to demos showcasing the tools to solve your biggest challenges, Dreamforce had something for everyone (including the very best swag!).

Launch 126

Launch Government Trust CRM 126

Sales Pop!

JUNE 11, 2024

While the prospect of securing a loan might seem daunting, it’s a well-trodden path for countless entrepreneurs. By planning strategically, presenting yourself effectively, and exploring diverse funding options, you’ll be well on your way to launching your dream business and achieving lasting success.

Launch 130

Launch Finance Non-Profits Strategize 130

Martech

OCTOBER 2, 2024

social media vs. email marketing), enabling them to focus spending on the most effective platforms before the campaign launch. Enhancing lead scoring and customer acquisition Predictive analytics helps refine lead scoring by accurately identifying high-value prospects, allowing you to focus on leads most likely to convert.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). These insights help refine your target list, allowing you to focus on prospects with a higher chance of converting.

B2B 122

B2B Objectives and Key Results Campaign Contact 122

Martech

JANUARY 14, 2025

A broader, full-funnel strategy that nurtures prospects from awareness to conversion can drive even better results. Analytics are imperative to proving the effectiveness of your new strategy, so test your events before and after the campaign launch. Be patient as you build your funnel.

Campaign 125

Campaign Growth Follow-up Pitch 125

Martech

MARCH 26, 2025

They are using the events-first approach and having the webinar launch survey-based research. A launch, not a postscript A webinar can be a powerful pivot point to launch a new piece of research rather than a postscript to it. Create conversation decks so sales teams can discuss findings with prospects.

Launch 122

Launch Promote Campaign Trust 122

Martech

DECEMBER 21, 2023

Attract Most teams play it safe, doing what everyone else does to attract prospects. This shows prospects their input and engagement are not only welcomed but are integral to your existence. The post The 4 steps you must take before launching your product appeared first on MarTech. Now you’re ready to go. Get MarTech!

Launch 113

Launch Product GTM Education 113

Martech

JUNE 4, 2025

HubSpot announced today the launch of a deep research connector with ChatGPT. Among the use cases cited by HubSpot: Marketing can ask ChatGPT to find my highest-converting cohorts from recent contacts and create a tailored nurture sequence to boost engagement, then use the insights to launch an automated workflow in HubSpot.

Pipeline 75

Pipeline CRM Launch Technology 75

Martech

SEPTEMBER 11, 2024

For example: Marketing is responsible for attracting prospects to the top of the funnel and is sometimes measured on converted revenue. This helps keep personas from becoming stale on the shelf and makes VOC a contributor for everyone trying to improve performance or launch a new product or campaign. Personalized communication.

Cross-sell 116

Cross-sell Customers UX A/B testing 116

Martech

APRIL 1, 2025

Invest in ongoing website maintenance Launching a website is a significant marketing accomplishment. Verify contact information : Double-check phone numbers, email addresses and location details so prospects and customers can easily reach you. Collaborative design tools can: Streamline feedback and reducing miscommunication.

Conversion 132

Conversion UX Teamwork User Experience 132

Search Engine Land

JULY 29, 2024

Generate more leads: Convert website visitors into qualified prospects. Inside this guide, you’ll discover essential steps to build a strong foundation for marketing automation success and tips for launching a successful pilot program. Personalize your messaging: Deliver targeted content to the right audience at the right time.

High impact 76

High impact Launch Prospecting Product 76

Salesforce

OCTOBER 28, 2024

For example, you wouldn’t want an Agentforce Sales Development Representative (ASDR) to contact the same prospect 100 times in a minute. Respect user privacy with opt-out features Agentforce products let customers and prospects opt out of communications. This includes adversarial testing.

Trust 111

Trust Represent Legal Customer Relationship Management 111

Martech

OCTOBER 16, 2024

He sent off an email to Brinker asking if he ever thought about launching a trade show around martech. Earlier this year, Semrush launched its Enterprise SEO solution, providing larger teams with the advanced tools needed to elevate their SEO and search marketing efforts. This guy is talking to me!” But he did.

Education 134

Education Commission Engineering Technology 134

Salesforce

JULY 19, 2024

Ask Siri for a list of your most important sales prospects by region and it’ll probably offer to Google it for you. Need help prioritizing your top sales prospects for the day? An AI agent , on the other hand, is like having a digital AI assistant built into your workflow.

Territory 111

Territory Conversion Technology Technology 111

ClickFunnels

JANUARY 27, 2022

Once the prospect enters their information, they’re taken to what we call the OTO page. The prospect enters their shipping info and their payment info typically to get something very cheap (create another lead magnet, for instance, and sell it for $5), which makes them more willing to take those two commonly abrasive steps.

Launch 214

Launch Sales Up-sell Pitch 214

Martech

MAY 1, 2025

Dig deeper: The 4 steps you must take before launching your product Use the four-part filter: Appeal, exclusivity, clarity, credibility McGlaughlin spent years testing value propositions. He found four conditions that must all be true in the mind of the prospect: Appeal : “I want this.” Few achieve all four.

A/B testing 118

A/B testing Angle Launch Up-sell 118

Salesforce

AUGUST 29, 2024

B2B social media marketing should be engaging and fun, while still helping you get closer to closing business with your customers and prospects. When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you.

B2B 109

B2B Legal Entertainment Follow-up 109

Veloxy

APRIL 19, 2021

Sales reps reach out to prospects and deliver pitches with the hopes of gaining customers. These include immediate feedback, highly targeted outreach, personal contact with prospects and control over the marketing pace. With a motivated, well trained team, you have more calls made, emails sent, prospects converted and much more.

Teamwork 245

Teamwork Outside Sales Cold Call Sales 245

Veloxy

NOVEMBER 29, 2022

Field Sales Engagement is the process of engaging prospects, leads, and customers in face-to-face meetings. With field sales engagement software, you should be able to quickly segment prospects, leads, and customers in your CRM. This is especially true after a hiatus of sorts during Covid.

Territory 246

Territory CRM Sales Contact 246

Martech

APRIL 17, 2025

Sitecore, in collaboration with Microsoft, launched the Sitecore AI Innovation Lab. NielsenIQ (NIQ) launched BASES AI Screener. DoubleVerify launched pre-bid video exclusion lists for TikTok. Sprout Social launched an updated influencer marketing platform. RedTrack launched AI-powered agents for e-commerce media buyers.

E-commerce 113

E-commerce Launch Networking Referrals 113

Sales Hacker

NOVEMBER 15, 2024

Reps can get hundreds of “at-bats” before going live with prospects. Pocus – launched their AI Strategy tool to the general public. Manual onboarding exercises: Require new hires to take meeting notes, draft follow-ups, or conduct outreach manually before transitioning to automation.

GTM 110

GTM Cold Call Strategic partnership Follow-up 110

Salesforce

JANUARY 6, 2025

Whether youre resolving customer inquiries, engaging prospects, or uncovering actionable insights, Agentforce helps you focus on the work that truly matters. Skill up Build, learn, and win with Agentforce Quests Were also launching a Get Started with Agentforce Quest.

Launch 124

Launch Start-ups Drivers/motivators Follow-up 124

Martech

APRIL 11, 2025

Dig deeper: How to use HubSpot to improve your webinar strategy New features for HubSpot Marketing Hub Enterprise Thursdays HubSpot Spotlight marked the companys first in-person product launch outside its annual Inbound conference. This creates a new list of high-potential prospects to use in campaigns.

Territory 104

Territory Government Account management Contact 104