Sales Hacker

MAY 7, 2025

The importance of cross-functional stream teams for accelerating GTM initiatives. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. Functions under the CRO right now. Why customer experience is a competitive differentiator in vertical SaaS.

GTM 74

GTM Engineering Customers Cross-sell 74

Hubspot

APRIL 23, 2025

NASA and Boeing teaming up to develop a new type of sustainable airplane, the X-66. NASAs goal is to reach net-zero carbon emissions in aviation by 2050, and developing the X-66 with Boeing is the first important step in this project. Tech companies co-developing a product, then parting ways once its launched.

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Search Engine Land

SEPTEMBER 23, 2024

Audience questions We want to start by simply identifying the different audiences: men, women, students, Gen X, Millennials, etc. Functionality / Features (e.g., We want to examine the page’s goal and ensure that its functionality and content support it. Monitor performance after launch (rankings, traffic, impressions).

Objectives and Key Results 103

Objectives and Key Results X-functional Launch Service 103

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

JULY 1, 2025

Timely enough, Unify is also launching something big today — Unify for Sales Reps, their new AI-native system-of-action built to help sales teams work smarter and move faster. And when you were at ramp, you actually built out the growth function there and. Navigating payroll, benefits, and compliance shouldn’t slow you down.

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

JUNE 24, 2025

Every early stage founder is told to focus on product and growth, but behind every product launch and revenue milestone is a team, and building that team is one of the hardest and most important parts of the journey. It is a very distributed industry and we function as the backbone operating system for how they [00:07:00] operate.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. ’cause you have some feature function. You hear Dennis’s name, time and time again.

GTM 88

GTM Customers Construction X-functional 88

Sales Hacker

MAY 20, 2025

I hear, at least on the marketing side, but across all functions is I wish we hired rev ops sooner and brought ops in sooner. And sounds like, I mean, across every function it’s [00:06:00] AI at the intersection is really elevating each function, allowing people to get outta the weeds, which is fantastic.

GTM 106

GTM Engineering Growth X-functional 106

Martech

OCTOBER 29, 2024

This would work better: “Develop a campaign that leverages customer insights, will result in 25% of the audience associating us with X and sets the stage for next spring’s product launch.” This problem is too tight: “Develop a campaign that will achieve the following 10 objectives.”

Objectives and Key Results 126

Objectives and Key Results X-functional A/B testing Campaign 126

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. So my company Operators Guild or the community is launching its 21st chapter. And when you think about that role, it’s cross functional. I’m getting a little out there, but it’s in charge of its function.

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

JULY 8, 2025

But behind every product launch and revenue milestone is a team – and building that team is one of the hardest and important parts of the journey. So I use that as a forcing function to be you know we’re going to hire for the awesome test and I actually keep a running list when I meet with somebody.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

FEBRUARY 18, 2025

Previously, he was an operating partner at Fractal Software, helping launch vertical software companies and find product-market fit. But prior to that, you were an operating partner at Fractal Software, uh, where you helped launch dozens of vertical software companies, which is super cool and helps them kind of find product market fit.

GTM 99

GTM Quota Drivers/motivators Sales 99

Sales Hacker

JUNE 3, 2025

He launched Meta’s EMEA business from scratch, eventually growing it to a $900 million plus operation, and later took that playbook global, actually helping to scale Meta’s gaming and monetization business to over 11 billion. Rick is the former managing director of Meta Ireland. How can we have it be fun?

GTM 92

GTM Territory Gaming Sales 92

Sales Hacker

APRIL 1, 2025

but when we started to develop product together around their agent force as an example, which they just launched back at Dreamforce, where the teams, the product teams work together, built use cases within workflows that sellers use. Functional purity and segment alignment. So the [00:47:00] functional purity is.

GTM 63

GTM Up-sell Start-ups Gaming 63

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. The goal is to see how well they align.

X-functional 59

X-functional Finance Growth Price 59

Sales Hacker

JULY 18, 2025

Share on LinkedIn | Share on X Tag @GTMnow so we can see your takeaways and help amplify them. Startup to watch Iris just launched the first AI analyst that delivers fast, accurate answers to real business questions (without the bottlenecks of SQL, dashboards, or data teams). LuminX – announced a $5.5M

Gaming 63

Gaming GTM SQL X-functional 63

Hubspot

FEBRUARY 12, 2025

In April 2023, I had my first real experience launching an AI business opportunity. So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

MAY 27, 2025

there’s some very clear areas where the AI is just going to be better at this particular job function or set of workflows. launching a barrage of battery test cases. And what we were doing back then was we weren’t talking about features and functions. A buyer has more power than they’ve ever had.

GTM 66

GTM X-functional Start-ups Go To Market 66

Martech

JUNE 30, 2025

It’s like having an extra set of eyes on your campaign, and it will give you more confidence before you launch. Dig deeper: Implementing AI into MOps, from campaign launch to refinement and optimization 3. Example : Tell AI what you need, “I’m looking for a CDP for a mid-sized B2B company with a budget of $X.”

X-functional 64

X-functional Campaign Strategize Launch 64

Sales Hacker

APRIL 22, 2025

31:06 Building a hype train: how to activate champions at launch. 31:06 Building a hype train: how to activate champions at launch. I think it was because we really were thoughtful about what the message was and when we launched it. use cases, whether or not it’s for a function, it’s for a vertical.

GTM 97

GTM Campaign Pipeline Launch 97

Sales Hacker

FEBRUARY 25, 2025

She specializes in launching products, entering new markets, and scaling companies to the enterprise. And she has a proven track record for launching products in new markets specifically. With 15 years of experience at Twilio, Zuora, Salesforce, and SAP, she has led award-winning campaigns and helped six companies exit successfully.

GTM 84

GTM X-functional Objectives and Key Results Start-ups 84

Sales Hacker

APRIL 15, 2025

’cause what we find from the venture lens is earlier and earlier, do companies want that marketing function in to start building brand ahead of time to start just overall building the content flywheel too. Don’t be afraid to look internally at other functions and then also look externally at untraditional areas.

GTM 63

GTM B2B Follow-up Campaign 63

ClickFunnels

AUGUST 8, 2021

Collect email addresses (either via native email marketing functionality or via a third-party integration). There are a ton of lead generation apps out there that do not offer the full functionality required to build a lead generation funnel. Native email marketing functionality with Platinum and TwoCommaClubX plans.

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

JULY 22, 2021

Interstitial ads should not interfere with the user experience which is why you shouldn’t display them when the user: Has just launched the app. I made $X in Y amount of time”, “I lost X kilograms in Y amount of time” , etc.). And launch your funnel! …in When Should You Avoid Interstitial Ads? Has decided to exit the app.

X-functional 246

X-functional Gaming Pitch Launch 246

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. X demos booked in introduction, X revenue in growth).

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

APRIL 17, 2024

Google doesn’t rely on third-party cookies for this new functionality. This is an optional functionality that Google has introduced. An ad intent is an “intent-driven format that places links and anchors into existing text and pages on your site related to your content,” according to Google. What it looks like. Implementation.

X-functional 100

X-functional Launch Customers 100

Hubspot

AUGUST 22, 2012

Today, Facebook has officially launched its own version of PPC search ads, called Sponsored Results. While Facebook hasn't yet made any public mention of the launch, the social network did send announcements to some marketers today officially mentioning the release of the new advertising feature, according to TechCrunch.

Launch 78

Launch X-functional Territory Networking 78

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. We have so far given out 17 of these!

Gaming 239

Gaming Commission Sales X-functional 239

Search Engine Land

FEBRUARY 29, 2024

However, key details such as the official name, functionality, influence on auction dynamics, and effect on metrics are yet to be released. She wrote on X : “It’s beyond crazy what’s happening in the LSA world right now. The lack of information surrounding the new ad format has drawn criticism from advertisers.

X-functional 124

X-functional Engineering Launch Clients 124

SaaStr

AUGUST 15, 2020

Customers bought because they thought their organizations needed this functionality, and so they wrote the checks for Year 1, and even Year 2. Engagement Metrics are often low but (x) it’s already in the budget, and (y) what do you expect, we finally just deployed? OK, just renew at last year’s price.

Customers 134

Customers X-functional Price Launch 134

Partners in Excellence

JULY 15, 2015

Each of these things impact the buying formula Jeff establishes: CD x CF > C + F (If you want to know what it means, read Jeff’s article ). So what drives the CIO in making the decision is different than those in the finance function. For the Controller: CD CTLR x FP CTLR > C CTLR + F CTLR.

B2B 102

B2B X-functional Finance Drivers/motivators 102

Martech

DECEMBER 18, 2023

Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns. Formulate a written AI policy.

X-functional 126

X-functional Customer Relationship Management CRM Relationship Management 126

Search Engine Land

DECEMBER 5, 2023

AI functionality Google has added more AI functionality within the platform, with much of that centered on Performance Max. A GDN/X partnership X (at least pre-Elon) had built a strong tech influencer audience but wasn’t effective in helping advertisers reach the right people. As I write, it’s still buggy with poor UX.

B2B 101

B2B X-functional UX Campaign 101

SaaStr

NOVEMBER 23, 2021

They had incredible ROI from this year’s SaaStr Annual, including a brand re-launch on-site and meeting hundreds of new prospects, but some things didn’t go according to plan. Live events are a forcing function for your entire team, not just sales, and marketing. Take sales intelligence platform, Dooly , for example.

Technique 109

Technique X-functional Launch Pitch 109

ConversionXL

MARCH 28, 2019

A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market. These early supporters form a base of users and provide valuable feedback regarding your product’s functionality. Before the Launch.

Campaign 127

Campaign Product Launch Referrals 127

Search Engine Land

OCTOBER 4, 2023

Changes can be subtle, like moving functions around in the online user interface. Or they can be massive, like deprecating expanded text ads , launching Performance Max , or dumping Universal Analytics for Google Analytics 4. Follow the #ppcchat hashtag on X to read up-to-the-minute news from PPC professionals.

X-functional 96

X-functional Retail Engineering Follow-up 96

Search Engine Land

DECEMBER 28, 2023

The retailer is also exploring the possibility of launching ads on Prime Video. TikTok launched ads within its search results in August challenging Google and Microsoft. The decline of X Following Elon Musk’s takeover in 2022, Twitter’s ad revenue steeply declined.

Retail 116

Retail X-functional Launch Non-Profits 116