Search Engine Land

MAY 2, 2023

Google’s Page 1 is often dominated by content from major publishers in the form of bylines and listicles about the best offerings on the {keyword} market. Most SEOs are familiar with the monumental challenge of achieving visibility for competitive keywords. You can’t expect to beat Conde Nast, Wirecutter, CNET, et al.

Commission 101

Commission Represent High impact Pitch 101

Search Engine Land

FEBRUARY 14, 2023

Perhaps you can create a video guide on the top books to go along with your listicle or review article. Type of content ranking Often, you’ll find an array of content ranking for a certain keyword. Going back to the “books on SEO” keyword, there are a lot of content types that are ranking: Ecommerce stores. Book reviews.

Education 97

Education Angle UX Click Through Rate 97

Salesforce

NOVEMBER 15, 2023

In the example below, you’ll see that most of the top ranking first page content around the term “customer service best practices” is in listicle format (i.e. “X Based on what’s ranking, will your page topic address the same first page search intent? X Best Practices for Customer Service…”).

Service 105

Service Presentation Follow-up Contact 105

Search Engine Land

APRIL 21, 2023

Examples : how to tie a shoe how to bake a cake how to prune a rose bush Another great option for evergreen content is the humble but popular listicle. While it may seem trendy because of the sheer number of listicles that are published daily, it actually lends itself to evergreen topics quite well.

Real Estate 99

Real Estate Angle Engineering Territory 99

Sales Pop!

MARCH 18, 2024

Concluding thoughts – Driving Operational Efficiencies for Growth Opportunities In this listicle, we have highlighted five strategic approaches aimed at enhancing efficiency in heavy-haul trucking connections. From leveraging digital marketing for better visibility to understanding.

Strategize 52

Strategize Transportation Drivers/motivators Networking 52

Search Engine Land

AUGUST 15, 2023

On top of competing with these giants for broad CRM terms, you’re likely trying to outrank listings like G2 and listicles like CNET. Let’s say you’re working for a young, innovative CRM trying to eat into the market share of Salesforce, HubSpot, and the like. All of those have domain-level advantages that make the climb steeper.

CRM 97

CRM Angle Niche Clients 97

Search Engine Land

MARCH 20, 2024

But it’s worth noting that these generative AI tools generated about 400 words of content on this topic, which were structured like outlines or listicles and between two-thirds and three-quarters of their suggestions were overlapping. Maintain transparency when using AI-generated content I should disclose that I used OpenAI’s ChatGPT 3.5,

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Angle Launch Meeting Technology 110

Search Engine Land

MARCH 26, 2024

Competitive conquesting An effective competitive conquesting strategy starts by researching round-ups and listicle articles mentioning your industry’s apps. Here are a few tips to get you started with backlinking strategy.

Real Estate 99

Real Estate Pitch A/B testing Angle 99

Search Engine Land

MARCH 1, 2024

Suppose you have or work for an independent website and your niche’s search results are dominated by these snippets when you start creating your content in a listicle format. Let me explain.

Non-Profits 137

Non-Profits Consult User Experience Presentation 137

Hubspot

MAY 21, 2018

This time we tested two different video variations -- one listicle, featuring three of the tips from the post, and one with more or a narrative appeal that speaks to the viewers. This time, the image actually beat one of the videos -- the listicle. The narrative video had a 34 percent lower cost per click than the listicle.

A/B testing 78

A/B testing Click Through Rate Promote Start-ups 78

Martech

MARCH 17, 2023

Generate FAQs and listicles in one click. The system remembers your writing style and preferences. has a set of features for blog post creation. It can: Generate titles and meta descriptions in seconds. Check for duplicate content. Pick up the tone to match your brand voice. Help with search engine optimization.

Appointment 85

Appointment B2C B2B Follow-up 85

Martech

MAY 23, 2023

While the web is overflowing with leadership listicles, these suggestions must be taken further to determine what skills are needed and why. Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle.

Drivers/motivators 109

Drivers/motivators SQL Technology Technology 109

Hubspot

SEPTEMBER 17, 2020

So, the playbook is to rank the product page (not easy to do, obviously), get mentioned on all the listicles that rank, and get featured (prominently) on all review sites. To illustrate this in action, in our case, we want to appear on all the URLs that rank for high intent product keywords (again, things like “ form builder ”).

Click Through Rate 101

Click Through Rate Real Estate Launch Follow-up 101

Hubspot

JUNE 12, 2013

They''re derisively called “listicles” (list + article) and are considered kind of cheesy, the stuff of workout magazines and mindless websites like Buzzfeed. For what it’s worth, Buzzfeed took that same example and a bunch of others and made a listicle called, “18 Totally Convincing Pieces Of Evidence That Jews Invented The Listicle.”

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Launch Consult Gaming Follow-up 77

Hubspot

MAY 28, 2020

BuzzFeed listicles often have vague titles like the example above. Though the things in the listicle do promote organizational structure, it's almost impossible to guess what the article will contain. This is an example of benign clickbait that hooks readers effectively. Spoiler alert: The figure costs $375.

CTR 95

CTR Click Through Rate Entertainment Price 95

Hubspot

OCTOBER 2, 2015

List posts or listicles are articles that are organized around a numbered list. Sure, listicles have been a bit overused perhaps. So, go ahead and give the listicle a try. You’ve probably written a few yourself. You’ve also probably gotten tired of them. What are these ubiquitous rulers of the internet content world? List posts.

Technique 76

Technique Territory User Experience Follow-up 76

Hubspot

MARCH 9, 2021

Let's say you had a listicle with this information. I love a numbered list. I know exactly what I'm getting and there's no surprise. And from a marketer's standpoint, this type of content is easily repurposed. Well, now you can use that same information to create a 30-second Reels video.

Launch 101

Launch Commission Promote Follow-up 101

Hubspot

JUNE 16, 2020

If you decide to write a listicle with 10 software tool options, list them out in your outline and begin to structure your piece using the rules you decided on earlier. For a chatbot software listicle, tags would be something like "Marketing software," "Software tools," "chatbots," etc.

Customers 93

Customers Promote Engineering Drivers/motivators 93

Hubspot

AUGUST 23, 2019

Blog posts and listicles cover everything from how to use specific steel tools and products as well as how to use steel in various situations. Even though steel may be a niche topic, there are blogs written in a number of engaging formats including interviews, how-to's, and listicles. Marlin Steel Blog. Healthcare Blogs.

Gambling 78

Gambling Real Estate Healthcare Education 78

Hubspot

FEBRUARY 1, 2017

It seems like BuzzFeed has really earned a name for itself in the realm of listicles, like " 6 Items That Totally Overreact To Being Microwaved ," and other light -- but fun -- content, like quizzes to determine how many marriages you'll have, based on your favorite cheese. Before: Source: Wayback Machine.

Entertainment 74

Entertainment Networking Sports Launch 74

Martech

MARCH 13, 2023

Generate listicles. .” What else can you do with Jasper for blog post writing? Generate FAQs. Rephrase your content to make it simpler, more engaging or funnier — or tailor it to a specific tone of voice. Get the key points (or TL;DR) from a piece. Create snappy SEO titles and meta descriptions.

Objectives and Key Results 77

Objectives and Key Results Price Follow-up Start-ups 77

Hubspot

APRIL 12, 2021

If you search "Top Performance Marketing Tools" on Google and land on a listicle, there's a chance one of these tools may be an affiliate link. Before influencers, there were online publishers, and they are still big players in performance marketing. How can you know for sure?

Commission 94

Commission Retail Price Campaign 94

Hubspot

AUGUST 18, 2016

According to Maria Konnikova , the listicle has exploded into such a popular content medium due to the way our brains work: when we see information, our brains immediately try to process it, and numbers help break up the masses of written content we see on social media every day. Check out the full announcement here for more information.).

Follow-up 53

Follow-up Up-sell Pitch Technique 53

Hubspot

APRIL 23, 2020

For example, if you've written a listicle or step-by-step guide-styled blog posts, you can consider making each step or list item a page of your Story, By doing this, people who are interested in learning about your blog topic who don't want to leave the app can still consume it in a mobile format.

Launch 98

Launch Networking Entertainment Follow-up 98

Hubspot

MAY 21, 2019

So before you green light another slew of listicles, how-to posts, and ultimate guides, remember how powerful storytelling is and consider crafting a show chock-full of conflict, surprise, and emotion that also ties to a unique angle and is told in an episodic fashion.

Angle 78

Angle Entertainment Retail Technology 78

Hubspot

JUNE 26, 2015

This particular ecommerce endeavor is a little brother of sorts to listicle giant Thrillist, which means they feature prominently is many of the articles and best-of lists around the country. JackThreads Blog. Sure, any old ecommerce site could feature a blog, but there’s something special about JackThreads.

Entertainment 74

Entertainment Up-sell Product Sell 74

Hubspot

JUNE 26, 2020

I received numerous results: coffee alternatives, drip coffee beans, coffee bean blends, listicles about coffee grounds, and even a list of nearby coffee places. Suddenly full of energy, and wanting to remedy the situation as quickly as possible, I frantically ran to my desk, opened my laptop, and typed "ground coffee beans" into Google.

CTR 98

CTR Campaign Up-sell Launch 98

Hubspot

MAY 8, 2020

For instance, if you're writing a blog post that's a listicle roundup of helpful CRM software, mention how many items are in the post and why that post will be valuable to readers. This meta description answers the question, and provides a little detail about the rest of the contents of the post. Mention a solution to the challenge.

Pitch 100

Pitch CRM Follow-up Engineering 100

Hubspot

MAY 7, 2015

To learn how to write how-to posts and listicles, check out this blog post for helpful formulas.). Example: " How to Establish Your Brand Message ". List posts perform well, getting slightly more post views, Likes, comments, and shares than non-list posts. On average, these posts had 16,364 LinkedIn views.

Territory 78

Territory Niche Start-ups Networking 78

Hubspot

DECEMBER 21, 2014

If you''re a designer or work in some creative capacity and are looking for visual inspiration, there are thousands of websites and resources for where you can find creative inspiration online -- design round-ups, listicles, and so on. But what if you''re looking for inspiration applicable to your daily work life?

Drivers/motivators 77

Drivers/motivators Meeting Presentation Clients 77

Hubspot

OCTOBER 8, 2015

Try mixing up your articles to include the following: Listicles. As a publisher, you have quite a bit of control over this process: you’re in a great position to test different formats to see what ‘sticks.’ In-depth articles. Don’t assume that longer is better or that shorter is better either.

UX 70

UX Education Trust Networking 70

Hubspot

JANUARY 30, 2020

Every time a user clicks on the Amazon link, the website earns a profit, as well as Amazon, which is one way the website can fund its expansive listicles. Why those links are important is because the website has an affiliate link with Amazon. Ecommerce (Lead Generation).

Sports 100

Sports Gaming B2B Follow-up 100

Hubspot

AUGUST 20, 2018

And you thought BuzzFeed invented listicles! “The process is self-reinforcing: we recall with pleasure that we were able to complete the task (of reading the article) instead of leaving it undone and that satisfaction, in turn, makes us more likely to click on lists again.”. Share Something Surprising.

Real Estate 77

Real Estate Angle Up-sell Sell 77

Hubspot

SEPTEMBER 29, 2015

Maybe your team creates the best type of content in a particular vertical, or maybe you have the funniest listicles on the web (yes you, BuzzFeed). Chances are, you know the answer to this question better than anyone. As an example, check out Curiosity , a site that curates bite-sized, inspirational learning content.

Technique 66

Technique Entertainment Finance Relationship building 66

ConversionXL

MARCH 29, 2017

No great company was ever built on the back of a listicle.” (via You’re not going to find your next major growth breakthrough in a growth hacks listicle. They’re full of unicorns and pixie dust and promises of like, ‘Hey, do these 9 things and you’ll get remarkable growth.’. via CXL Live).

Growth 123

Growth Process Objectives and Key Results A/B testing 123

ConversionXL

SEPTEMBER 22, 2020

The most common mistake is Googling for listicle posts that list industry blogs (e.g. The goal is to find blogs that have published similar content before and have a large enough audience and brand to justify the time spent creating your article. saas blogs that accept guest posts”).

Pitch 116

Pitch Follow-up Start-ups Campaign 116

Sales Hacker

MARCH 19, 2019

The article was effectively a listicle on ‘ top sales blogs ’. The outreach we did was based on the idea that the easiest way to connect with someone is to give them something of value and ask for nothing in return. The easiest, most scalable way we could do that was to offer a link to their site and a positive overview of them on our blog.

E-commerce 85

E-commerce Promote Prospecting Meeting 85