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What is generative AI and how does it work?

Search Engine Land

They use mathematical equations to represent the relationship between different variables. class Transformer: # Convert words to vectors # What this is : turns words into "vector embeddings" –basically numbers that represent the words and their relationships to each other. Let’s break down how this is achieved.

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10 Product Recommendation Techniques to Improve UX and Conversions

ConversionXL

Now, jump to 2015: according to a study published by VentureBeat last year , 77% of “digital natives” (roughly, generation Y and a huge part of X) expect their online experience to be personalized. Main Page Recommendations. The main page is the first thing than users coming from direct traffic see when they visit a site.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Businesses can capitalize on this need by using a fixed subscription model with a monthly allocation of X units. By using deal management , sales representatives have the flexibility to make changes that make sense for the company and the customer. Customers can then pay for extra units as needed.

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Data Visualization for Marketers: Do’s, Dont’s, and 6 Expert Tools

ConversionXL

Representing data to stakeholders and team members to understand the market, progress, financials, etc. I interviewed Tina Donati, Head of Marketing at Alloy Automation, to learn how each marketing function can use data visuals: Use data visuals internally—extensively. Marketers use data visuals in two ways: Internally. Externally.

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What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

For conversion optimization , the main difference is the variability of Internet traffic. As Craig Sullivan puts it : My experience in observing and fixing things: These patterns do make me a better diagnostician, but they don’t function as truths—they guide and inform my work, but they don’t provide guarantees. Craig Sullivan.

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How to Deal with Outliers in Your Data

ConversionXL

You can see here that the blue circles are outliers, with the open circles representing mild outliers and closed circles representing extreme outliers: Image Source. Indeed, there are many ways to do so ( outlined here ), the main two being a standard deviation approach or Tukey’s method. 05), where x is your data set and.05

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A tribute to Mark Irvine

Search Engine Land

It was so easy to talk about how amazing Mark was when he was standing right there…but now all the words feel like shadows to the bright light he represented to me and so many who knew and loved him. Mark was a husband to his best friend and partner Bobby Maine. Mark and the love of his life and husband, Bobby Maine.