SaaStr

APRIL 18, 2024

People loathe sales because they are making the mistake of mapping their experiences as, essentially, Very Small Businesses, as the general experience of a corporate buyer. Yes, you and I just want to buy in one click, on a website. Just think about buying a car. That buyer isn’t buying a commodity. This is a gift.

Negotiate 91

Negotiate Sales Contact Process 91

Search Engine Land

FEBRUARY 29, 2024

The journey from a novice to an expert in ad buying is paved with trials, errors and invaluable lessons. This article delves into personal experiences and industry insights, offering a comprehensive guide to mastering the art of ad buying. Firsthand experience lays a solid foundation for understanding the intricacies of ad buying.

Finance 110

Finance A/B testing Campaign Retail 110

Martech

MAY 2, 2024

Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. Influencers Make my job easier.

B2B 117

B2B Drivers/motivators CRM GTM 117

Veloxy

JANUARY 2, 2024

These range from strategic alterations to investments you can make that will have a transformational impact. From the entire organization counting on you to make their efforts worthwhile to facing constant rejection, sales reps have a lot to deal with. It will help you consolidate the markets and ward off rivals.

Product 246

Product Territory Objectives and Key Results Sales 246

Partners in Excellence

APRIL 3, 2024

We scour social channels for shortcuts; what are the easiest ways to prospect, how can I send more emails/make more calls, how do I close more deals with less effort, how do I leverage tools like ChatGPT to do the work for me, and on and on…… ? The same prospecting scripts–so nothing is different or stands out.

Objection handling 117

Objection handling Construction Technique Drivers/motivators 117

Martech

MAY 14, 2024

For most marketing functions there are two primary roadblocks to effective internal promotion and to developing ROI measures that the CFO and CEO can buy into. Significant costs go into branding, from customer research, brand strategy and branding materials to ad buys. While the two are related, making the connection is not trivial.

Click Through Rate 117

Click Through Rate Promote Finance Technology 117

Salesforce

APRIL 24, 2024

Zero copy integration makes it possible to access data that is sitting in multiple different databases at the same time without having to move, copy, or reformat anything. In addition to making access faster and easier, it cuts down on the expense and risk of errors that’s always incurred when data has to be moved or changed.

Customers 124

Customers Transportation Government UX 124

Search Engine Land

FEBRUARY 16, 2024

The continued flood of purchase-ready visitors makes Amazon lucrative for sellers who can stand out and generate sales from the platform. They want customers to continue buying. They are just as interested in making sales, if not more so, than the sellers themselves. In 2024, this has become even easier with generative AI.

Profit margin 127

Profit margin Promote Campaign Price 127

Partners in Excellence

JANUARY 11, 2023

It’s human nature to search for easier ways to get our work done. Somehow, however, we tend to do the things that don’t make selling easier. So we have to make our numbers out of 40% of the opportunities in our pipelines–and we are competing with others for that. I could go on, but you already see this.

Sell 127

Sell Up-sell Pipeline Technology 127

Partners in Excellence

JANUARY 19, 2021

We focus a lot of our sales enablement and related efforts on making our products and services easier to sell. Just because we are making our offerings easier to sell, doesn’t mean we will sell more. We need to think about how we make our products easier to buy. Using What You Sell.

Presentation 141

Presentation Sell Customers Product 141

SaaStr

MARCH 16, 2024

Why do they block folks from selling shares, when someone wants to buy them, seemingly fair and square? #1. Keeping the cap table as tight as practical does not benefit some folks on it — but it does make a startup easier to run. Often, much easier. This has often been the case in PE, in European startups, buy-outs, etc.

Start-ups 85

Start-ups Up-sell Sell Cross-sell 85

Search Engine Land

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Why we care. Admin update.

Launch 101

Launch Campaign Service Process 101

Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. The platform aims to simplify planning, buying, measuring and optimizing digital media and customer experiences all in one place. Why we care. Admin update.

Launch 111

Launch Campaign Service Process 111

Search Engine Land

MAY 8, 2024

In recent years, Google has made SEOs’ lives much easier by focusing on UX through E-E-A-T and Core Web Vitals. When you delight a user, you create a much stronger opportunity for that user to buy from your business or continue to interact and advocate for your business. Every piece of content should be a narrative.

UX 93

UX Objectives and Key Results User Experience Legal 93

The 5% Institute

NOVEMBER 22, 2021

First, they make the assumption that they’re going to transition and buy if they are the right fit for what you’re selling. The key here – is that they have to be the right; meaning they’ll benefit from what you’re selling, and they make sense to take on as a client. Transition Statements In Sales – 7 x For Closing Easier. #1

Closing 143

Closing Clients Sales Presentation 143

The 5% Institute

OCTOBER 14, 2021

First, they make the assumption that they’re going to go ahead and buy if they are the right fit for what you’re selling. Also known as assumptive closing questions ; MLM closing questions are very effective because it puts the potential client in a ‘buying state of mind’. 7 x MLM Closing Questions To Close Sales Easier. #1

Closing 144

Closing Clients Sales Presentation 144

Search Engine Land

NOVEMBER 2, 2023

Splitting the AdSense revenue-share into separate rates for buying and selling. The platform has said that these changes offer publishers a consistent way to compare fees across different monetization technologies and will enhance transparency in the media-buying process. What separate rates mean for publishers. Paying per-impression.

Technology 115

Technology Technology Follow-up Engineering 115

The 5% Institute

OCTOBER 16, 2022

One of the most powerful sales closes you can use to help your potential clients make a buying decision, is assuming the sale. Secondly, it’s a step that can you take as a sales professional, that assumes that they’ve made a buying decision – as well as a decision to proceed with you as a vendor. Want To Close Sales Easier?

Closing 138

Closing Sales Clients Lead generation 138

Partners in Excellence

JULY 18, 2023

But we make things so complicated, we make it much harder than it should be. Most of the time, sellers get involved in the very final stages of their buying process. In complex B2B buying, the customer doesn’t know what they are doing. In complex B2B buying, the customer doesn’t know what they are doing.

Pipeline 80

Pipeline Price Strategize Up-sell 80

Salesforce

NOVEMBER 30, 2023

If you have a mobile device, you could take it out right now — from wherever you are — and buy anything from a carton of milk to a luxury car (yes, really). M-commerce transactions make up 60% of global ecommerce sales. •At Many customers will download an app created by a brand they know to make their shopping experience smoother.

Retail 119

Retail UX Trust Up-sell 119

The 5% Institute

NOVEMBER 16, 2021

First, they make the assumption that they’re going to go ahead and buy if they are the right fit for what you’re selling. The key here – is that they have to be the right; meaning they’ll benefit from what you’re selling, and they make sense to take on as a client. Why Sales Closing Statements Work So Well.

Closing 145

Closing Sales Clients Presentation 145

SaaStr

MAY 8, 2024

Q: There’s a lot of chatter about the overall buying environment changing because there is no more zero interest. They were attuned to buying patterns we’ve never seen before and may not see again for another decade or more. It was never easy, and the easier times lasted too long. Let’s start with the meta. “I

Quota 82

Quota GTM Price Finance 82

SaaStr

MAY 17, 2024

Noam jokes that the best way to get there is to immediately start making decisions as though you already know everything. You have to carry the water, take notes at meetings, and help the teams on process to make them better at operating and executing. From there, solving the problem becomes easier.

Product 68

Product GTM Trust Growth 68

The 5% Institute

MAY 7, 2021

In this article, we’re going to look at 8 x must use trial closing questions, so that you can close a lot more easier, and consistently. Also known as assumptive closing questions ; trial closing questions are very effective because it puts the potential client in a ‘buying state of mind’. What Are Trial Closing Questions?

Closing 139

Closing Clients Sales Presentation 139

Martech

MARCH 7, 2024

This feature enhances user satisfaction by simplifying the product search process and making it more intuitive. The Cart Calculate API allows them to make custom cart calculations during the checkout flow, with control over the cart calculation process, simplifying the addition of customizations. This was previously a huge challenge.

User Experience 112

User Experience Promote Trust CRM 112

Partners in Excellence

MARCH 6, 2024

Just as selling has evolved, buying has evolved–but differently. While it’s always dangerous to make generalizations because there are always exceptions, but with that as a disclaimer, let’s focus on what buyers don’t need from sellers. What don’t buyers need from sellers? We focus on selling a product.

Education 129

Education Trust Sell Product 129

Partners in Excellence

JULY 21, 2023

I, and so many others, write constantly about how buying is changing and how sellers (sales and marketing) must change to respond to these changes. They still need to solve problems, they still need to change, they still need to buy and implement new solutions—they just don’t want us involved in the process!

Prospecting 81

Prospecting Customers Cold Call Commission 81

Search Engine Land

MARCH 20, 2024

A wider range of marketers, national, regional and local, will now have easier access to ad inventory across Hulu and Disney Plus. These platforms also provide advanced targeting, interactive features, and real-time analytics, making them competitive choices for marketers aiming to reach their target audiences efficiently.

Territory 99

Territory Launch Networking Technology 99

Partners in Excellence

JULY 29, 2022

Increasingly, we see very powerful ways that sellers and customers can engage in their buying process and learning. Some Digital Selling Rooms provide capabilities for the buying team to “talk” privately among themselves. What if this Digital Buying Room provided an easy way for them to assess and compare alternatives?

Sell 91

Sell Customers Meeting Process 91

The 5% Institute

OCTOBER 21, 2022

Making a mistake while delivering sales pitches can mean the difference between closing the sale – and breaking rapport and starting all over again. In this article, we’ll explore why so many Sales Professionals and Business Owners make mistakes when pitching sales, and what steps you need to include prior to delivering yours.

Pitch 136

Pitch Presentation Sales Clients 136

Martech

MAY 15, 2024

It’s a lot more complex now, but the whole idea of understanding behavior, segmentation, making sure you’re developing creative that reaches the right people at the right time, personalization — none of that is new! It would make it easier for their team to manage the products on their ecommerce platform.

Healthcare 98

Healthcare Technology Technology Sports 98

Heinz Marketing

JANUARY 19, 2024

This led to a growing tech stack that was not consistently used nor aligned, and it ultimately never addressed their go-to-market problem. What steps should Operations take to gain buy in from the entire marketing team, enabling ease of orchestration? Step 1. Is there another tool as all-encompassing that is easier to use?

Campaign 110

Campaign Represent Education Clients 110

The 5% Institute

FEBRUARY 9, 2022

In this article, we’ll explore 8 x construction sales tips to help you close easier and more consistently. 8 x Construction Sales Tips To Close Easier. 8 x Construction Sales Tips To Close Easier. What obstacles are in the way to solve their problem and buy. Construction Sales Tip #1 – Meet With Decision Makers.

Construction 145

Construction Closing Presentation Sales 145

SaaStr

MARCH 11, 2024

Don’t make the hire. If they just show up at 2:05 onto the Zoom though, don’t make the hire. #2. You Wouldn’t Buy From Them A classic SaaStr theme, as true today as it ever was. If you honestly wouldn’t buy from them — well neither will your prospects. That’s fine.

Sales 92

Sales Up-sell Promote Meeting 92

The 5% Institute

AUGUST 9, 2021

5 x Top Sales Techniques To Close Easier. The types of questions we recommend you ask should be: Learning how they buy. Sales probing questions makes our top sales techniques list, because by using questions effectively, you can guide your potential client to sell themselves – rather than you having to do all the selling.

Technique 145

Technique Closing Presentation Sales 145

Martech

OCTOBER 20, 2023

Over two thirds (69%) of shoppers said they think AI will make it easier to discover new products and brands. For instance, 39% of shoppers surveyed said they’re more likely to buy from a brand that uses AI as part of the shopping experience. High-earning shoppers are even more likely to use AI. Brand value. Why we care.

Retail 123

Retail Closing Product Customers 123

Sales Hacker

FEBRUARY 21, 2024

84% of all buying decisions start with a referral. However, the process of making a warm introduction can be time-consuming and burdensome. With WIN, companies are empowered to activate their networks and make referrals easier than ever before. Referrals are the lifeblood of sales. WIN is a free, working product.

GTM 78

GTM Referrals Networking Represent 78