Remove Manufacturing Remove Price Remove Trust
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Why and How Sales Enablement Should Start on Your Website

Sales Pop!

That’s where they start building trust, checking if you understand their problems, and sizing up your product against others. It keeps the momentum going and builds trust, especially during the middle stages of the customer journey when doubts tend to creep in. In B2B, trust is built through confidence, credibility, and clear value.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Enter competitive pricing. There are cases in which a business brings an entirely new product or service to the marketplace and is able to set prices as high as customers will tolerate. However, most companies are up against established rivals who compete on price. What you’ll learn: What is competitive pricing?

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What is price sensitivity? How it affects sales and profitability

PandaDoc

Every brand knows that pricing plays a major factor in purchasing decisions. Price is one of the most visible parts of any offer, and getting it wrong can cost more than just a few sales. A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. Lets get started.

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7 of the Most Effective Ways to Build Credibility With Prospects, According to Sales Leaders

Hubspot

Sales is, in large part, the art of developing trust in a tight window — making credibility one of the most valuable assets you can have when engaging with prospects. By actively involving them in the solution-building process, you build trust and demonstrate a genuine commitment to their needs.” Exhibit thorough product knowledge.

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How AI-powered enablement helps manufacturing sales teams

Highspot

Key takeaways By leveraging AI across the entire sales cycle, inside and outside sales reps at manufacturers can save time and streamline critical sales tasks. Manufacturing companies that embrace AI in their go-to-market (GTM) enablement programs see up to 20% higher revenue outcomes today.

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A Comprehensive Guide to Product Training for Sales Teams

Highspot

Does that inspire trust? That trust grows as reps use their in-depth understanding to suggest relevant features and benefits, helping buyers make informed decisions. Training focus: Pitch decks, competitive differentiators, pricing structures, and partner-exclusive resources (e.g., Probably not. co-marketing materials).

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Smart appliances are great for marketers, if they’re useful for consumers

Martech

It might be that manufacturers aren’t making appliances as they used to, or maybe I’m just tough on them. I didn’t set out to purchase a connected or smart dishwasher, but the price was right, so I ended up with one that is both connected and smart. Email: Business email address Sign me up! Processing.