Martech

OCTOBER 14, 2022

Marketing consultants have their place but are quite different than CMOs. Consultants tend to focus on a very specific, niche area to help you get out of the mud, so to speak. Like D2C marketing.) However, many do not feel prepared to actually drive growth in important areas like market share and gross margin.

Non-Profits 121

Non-Profits E-commerce Strategize Consult 121

SaaStr

OCTOBER 7, 2022

Having a board is not enough if you don’t put effort into getting together for a board meeting regularly. How often is a question for you to decide, but scheduling the next board meeting must be a part of your board meeting agenda. The impact of rising interest rates on startup valuations.

Construction 87

Construction Growth Niche Meeting 87

Search Engine Land

MARCH 20, 2023

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners 2019: Alexa devices dominated, but higher Google Home NPS scores suggested it would have better word of mouth and could gain market share. Search In Pictures: Snoop Dogg, St.

CTR 94

CTR Drivers/motivators Territory Finance 94

Search Engine Land

JULY 11, 2023

Perfect competition In a perfect competition market, the market is big, there are many buyers and sellers, and the products are similar. Companies don’t have much control over the price (the company’s market share does not impact the price), and the barrier to entry to this market is very low or zero.

Non-Profits 77

Non-Profits Profit margin Price Electricity 77

Search Engine Land

JANUARY 19, 2023

Search in Pics: Indoor lifeguard tower, tractor & wall art 2017: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. What Time Is The State Of The Union? Was It Time For A Fresh Face? Report: Google Leads U.S.

Engineering 96

Engineering Campaign Launch Represent 96

ConversionXL

SEPTEMBER 10, 2021

Market maturity: Conversely, competitors are investing in a new featureset and thus, they’ve become table stakes. Market share: You may already be a category leader, and growth requires you to expand into new verticals. Communication and accountability: Avoid misinterpreting requirements by having regular all-hands meetings.

Technology 96

Technology Technology Launch Transportation 96

ConversionXL

FEBRUARY 3, 2022

A marketing growth strategy is about small and incremental wins that build up over time. In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. Rapid experimentation is critical to your growth marketing strategy.

Growth 115

Growth A/B testing Objectives and Key Results Referrals 115

ConversionXL

JANUARY 18, 2022

Founder Nathan Barry launched in 2013 to help creators sell their books and courses but failed to meet revenue goals and eventually stalled. After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Test (Did my story meet the success indicators?).

Product 110

Product GTM Construction Launch 110

SaaStr

FEBRUARY 1, 2024

Once you reach momentum and hit a tipping point with market share, it creates a machine of its own. The takeaway: determine your marketing strategy and tactics based on where you are in product maturity curve. #2 2 Change in Marketing As You Scale : Handling Complexity Like a Pro You don’t want to oversimplify complexity.

GTM 81

GTM Growth Education Strategic planning 81

Hubspot

MAY 6, 2021

What forces are acting on the market today? You may have invented the next Google Glass : a great product with tough, niche demand. A market assessment will show the potential for selling your product or service. This analysis will help you evaluate if expanding into a potential new market is worthwhile for your company.

Non-Profits 91

Non-Profits Government B2C Niche 91

SaaStr

NOVEMBER 19, 2019

WebPT achieved 30% market share and transformed an entire vertical with a purpose-built solution in a tech-averse industry. Learn what it takes to create your own category, achieve scale in a niche SaaS vertical and how it requires more than just discovering an unmet need. Want to see more content like this? I’m like, oh.

Closing 67

Closing Customers Niche Cross-sell 67

SaaStr

AUGUST 12, 2022

You’re a repeat founder, so I think almost any time through 2021, people would want to at least meet you. Before, when you were deploying so much capital you take the meeting. People were so excited about SaaS when public companies were trading at 30 to 50 X revenue that they would want to take that meeting. Colin: Right.

Price 82

Price Pipeline Meeting Growth 82

ConversionXL

JANUARY 18, 2022

For your brand awareness marketing to have an impact, it must meet the right needs in the right place. Tap into niche communities to further understand the questions your audience is asking. Are you connected with other influencers or experts that they should meet? Each platform serves different needs. Make introductions.

Campaign 122

Campaign Networking Non-Profits Launch 122

The Lost Book of Sales

JULY 12, 2021

In both cases, the reason we have separate markets is that the customers could not have referenced each other. The way around this problem for many marketing professionals is to break up the category into isolable “market segments.” This can only happen if the sales effort is focused on a single niche market.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. While machine learning has improved, we continue to see flaws in machine-learning performance for extremely niche advertisers or advertisers with small data sets.”. Is anonymity even enough?

Networking 140

Networking Trust A/B testing Conversion 140

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. Streamlining Checkout Processes The checkout is where the rubber meets the road. A meticulous dive into long-tail keywords could reveal untapped niches or local SEO opportunities waiting to be claimed by savvy online retailers.

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

MAY 23, 2018

At a meeting with a Levi’s executive, he told us that the company had missed a major opportunity by not participating in the “premium denim boom,” and it was now suffering both reputational and financial challenges. Absolut, like Levi’s, had stuck to its price point and dropped to a midtier status, losing market share to the new entrants.

Gambling 78

Gambling Price Niche Clients 78

ConversionXL

NOVEMBER 17, 2022

A high bounce rate indicates your website isn’t meeting visitors’ expectations. let you track the required metrics) and meet your budget. It’s unlikely you’ll need them all, but those that meet your needs will give you quality insights to make data-driven decisions. Bounce rate. This could be content or UX-design-related.

A/B testing 106

A/B testing UX Objectives and Key Results Non-Profits 106

SaaStr

AUGUST 19, 2022

But look, if you already got to a million in ARR with your 50 or 20 customers, whatever it is, there’s no way you have 100% market share, is there? So, of course, it’s very hard to exhaust almost any TAM, even a niche TAM, until 10, 20, 30, 40 million ARR. It’s a niche topic, but it’s an interesting one.

Niche 88

Niche Follow-up Start-ups Growth 88

SaaStr

JULY 29, 2022

And he talks about the numbers, they are a few months dated, but the numbers, the acceleration that Calendly saw when it added Calendly Enterprise, so that enterprises could collaborate on these meetings, it’s just jaw-dropping the acceleration they saw, where they could access these big enterprise deals, rather than one-off freemium deals.

Price 90

Price Product Start-ups Niche 90

Spiro Technologies

DECEMBER 2, 2022

Which is how we’re managing through the change at retail, by increasing our market share because everybody is under pressure. Everybody is under pressure, and we’re just widening our market share. I’m really glad that I found this little niche that allowed for so much creativity.

Closing 52

Closing Retail Manufacturing Up-sell 52

Hubspot

JANUARY 17, 2014

Because there are so many great campaigns that have come and gone (or stuck around, in some cases), we decided that the original 10 just wasn''t enough -- so I rounded up 10 more of the most remarkable marketing campaigns in history. They experienced 42% market share growth in the first year as a result of these commercials.

Campaign 77

Campaign Entertainment Sports Promote 77

Hubspot

DECEMBER 18, 2023

Setting targeted Google Alerts for sales can give you invaluable insights into your niche. They‘re also more likely to accept meetings when salespeople reach out first. This keeps us competitive, helps us regain market share during a slow month, and demonstrates our commitment to offering the best value to customers.”

Prospecting 70

Prospecting Price Sales Up-sell 70

SaaStr

SEPTEMBER 13, 2020

Still has some market share to go, but is providing a fantastic offering that many of you benefit from. You as a founder have to set the tone, and you can’t do it in a weekly stand up, or an all hands meeting in person. This one is niche, but it’s interesting, not doing mergers and acquisitions sooner.

Non-Profits 64

Non-Profits Strategize Trust Growth 64

Martech

MARCH 15, 2022

The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. A brand marketing strategy is a set of guidelines that help businesses determine their core values and what they want to achieve with the business. Why is branding important?

Objectives and Key Results 145

Objectives and Key Results Campaign Start-ups Engineering 145

Hubspot

JULY 24, 2014

In earlier days ( circa 2008 ) the vast majority of searches were informational, which led to the meteoric rise of content marketing a couple of short years later. Today, instead of the paltry 10% of search market share it used to have, navigational search is much more dominant and much more important today. Define your niche.

Technique 77

Technique Niche Price Engineering 77

Hubspot

MAY 10, 2012

You can post these polls in your own LinkedIn group, or in another group for some seriously niche market research, provided they haven't restricted the functionality to admins only. Pinterest for B2B Marketers. Okay, maybe LinkedIn was obvious for B2B marketers (though I hope you still got some new ideas to try), but Pinterest

Networking 76

Networking B2B Lead generation Promote 76