Remove Market share Remove Niche Remove Presentation
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6 Ways to Keep Marketing Skills Fresh

Heinz Marketing

You do your job and do it well, but it’s critical to stay up to date on the industry because you never know when you may be presented with your next opportunity. Shameless plug] One of our favorite podcasts is Sales Pipeline Radio , hosted by Matt Heinz, President, Heinz Marketing. You have plenty of other things on your mind.

Pipeline 126
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12 SEO pitfalls to avoid during a website platform migration

Search Engine Land

Without proper SEO planning and execution, a platform migration can lead to a significant loss of organic traffic, revenue and market share. The risks are especially pronounced for large, established sites with considerable organic market share in their respective niches.

CTR 110
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The 2018 Guide to Successful Brand Positioning in Your Market

Hubspot

In fact, their brand names have become generic terms for all similar products in their niche. Brands that are consistently presented see an average revenue increase of 23%. Search these forums to discover competitors in your niche. Chipotle and Taco Bell’s fight for market share delivered a study in quality versus quantity.

Niche 101
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. If a FLoC is too small, that presents both data privacy issues as well as potential performance issues,” continues Evans. This is the tension. “If Is anonymity even enough?

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The modern search landscape: How and where to reach your target audience

Search Engine Land

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

ConversionXL

Some content marketers have it “easy,” working in highly visual industries (e.g. That simplifies content creation and link building compared to, say, trying to promote niche B2B software. To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies. The visual presentation isn’t impressive.

Technique 125
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Brand Marketing vs. Product Marketing: What’s the Difference and Which Should You Invest In?

ConversionXL

After doubling down and investing resources specifically into the email marketing for creators niche, revenue started to build again. Prelaunch, ConvertKit discovered a niche to occupy and targeted its messaging towards creators. In 2017, the brand invested again in a redesign to distance themselves from incoming competitors.

Product 110