Search Engine Land

SEPTEMBER 19, 2023

The search engine “frequently” changes the auctions it uses to sell search ads, increasing the cost of ads and reserve pricing by as much as 5% for the average advertiser. For some queries, the tech giant may have even raised prices by as much as 10%, according to Google Ad executive, Jerry Dischler at the federal antitrust trial.

Price 142

Price Meeting Quota Engineering 142

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 117

Objectives and Key Results Government Strategize Launch 117

Martech

JULY 31, 2024

On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth. Advertiser spending on Google search ads increased by 14% year-over-year, a slight deceleration from the 17% growth observed in the previous quarter.

Click Through Rate 120

Click Through Rate Retail Sports Growth 120

Martech

APRIL 30, 2025

Trust and value correlate to hard business metrics, such as repeat purchase rates, price premiums and customer loyalty. Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study.

Trust 88

Trust Campaign Price Strategize 88

SaaStr

DECEMBER 19, 2024

Raising prices may or may not work for you. At least take market share. All the best are now multi-product. And most of us regret not having gone there a bit earlier. A related post here. #6. Launch a truly more valuable, new higher-end edition. Be thoughtful. Thats a value-add, done right. A bit more here. #7. It’s time.

E-commerce 114

E-commerce Healthcare Promote Launch 114

Hubspot

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99 This is an example of penetration pricing and the beginning of the end for Blockbuster. What is penetration pricing? Find out below.

Price 86

Price Gambling Retail Up-sell 86

SaaStr

MARCH 25, 2025

The “Give Away the Store” Pricing Strategy That Actually Worked Most SaaS founders I talk to are terrified of giving away too much value. built their own AI stack instead of relying on APIs, making this pricing sustainable. But here’s the catch – you need to own your infrastructure to make this work.

Meeting 96

Meeting Price Strategize Growth 96

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 102

Price Commission Retail User Experience 102

Hubspot

OCTOBER 6, 2020

So much about a SaaS products’ success hinges on a smart pricing model. Given this, developing a well-thought-out pricing plan is extremely important. Customers might opt-out of re-subscribing if they feel your prices are too high, but you also need to charge enough to keep your company afloat. What is SaaS Pricing?

Price 88

Price Product Objectives and Key Results Promote 88

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 93

Price Strategize Service Market share 93

Salesforce

JULY 19, 2021

In conversation with Salesforce’s Gavin Patterson, Sievert shares how values and vision – and a deeply-entrenched customer-centricity – have taken T-Mobile from 20 million to more than 100 million customers, from a “single digit” market cap to more than $165 billion, and a 70% rise in stock price.

Market share 98

Market share Networking Technology Technology 98

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Price 81

Price Market share Up-sell Follow-up 81

Salesforce

MAY 7, 2025

GPM provides valuable insights into your companys operational efficiency and pricing strategies. A higher GPM indicates that your company is effectively managing its production costs and pricing strategies, allowing it to retain a larger portion of its revenue as profit. Start selling online with Starter Suite.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Martech

DECEMBER 19, 2024

Final prompt template Please analyze the following market segments for [Company Name], considering: Business Context: Current offerings: [List from website] Target segments: [List from website] Company objectives: [Specify] Core competencies: [Specify] Available resources: [Specify financials, team size, capabilities] Evaluation Criteria: Market metrics (..)

Profit margin 113

Profit margin Clients Growth Technique 113

Hubspot

NOVEMBER 3, 2021

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Some companies try to match the ebbs and flows of demand for their products by leveraging something known as High-Low pricing strategy — a method that essentially pegs a product's prices to consumers' waning interest in it.

Price 80

Price Profit margin Entertainment Promote 80

Hubspot

NOVEMBER 6, 2019

With prices readily available online and in-store, it’s likely transactions are moving this way. However, companies employing the value-based pricing model need to think about what the answer to that final question would be, if they want to employ the strategy successfully. What is Value-Based Pricing? Analyze your customers.

Price 77

Price Sports Sell Product 77

The Sales Hunter

NOVEMBER 2, 2012

You’re all set to increase your price and then you get cold-feet. The big reason a price increase doesn’t stick is due to a failure to have a plan everyone believes in. Again, this issue of confidence strikes both large and small companies, whether they have high market share or low market share.

Price 64

Price Pipeline Drivers/motivators Market share 64

SaaStr

MARCH 5, 2025

Corporate development teams switch to “deal mode” when they know there’s competition, and bankers can minimize games on pricing with multiple offers. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team?

Sell 85

Sell Negotiate Healthcare Drivers/motivators 85

PandaDoc

MAY 12, 2025

When compared to other metrics like production or support costs, it can become a powerful tool for making pricing decisions , evaluating discount strategies, and planning for scale. In a perfectly competitive market model, every seller offers the same product, and no single seller can influence price.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Salesforce

MARCH 13, 2025

This is especially important when introducing an innovative or entirely new product to the market, and it’s where value theory comes into play. For example, you might compete with a rival by focusing on lower pricing, introducing new products or features, or highlighting superior service. When it’s time, expand your TAM.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

SaaStr

AUGUST 19, 2020

Multiples and share prices are at all time highs. Not some tiny startup that might take years to get to material revenue or market share. Q: Which merger and acquisition trends, if any, do you expect to unfold in the next 12 months? I expect more mega-mergers: $2b-$10b+ deals.

Growth 136

Growth Price Market share Meeting 136

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? They can attract more viewers with great shows, easier browsing, and flexible pricing.

CRM 59

CRM Legal Promote Up-sell 59

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. But this is not just about getting ahead.

Price 52

Price Profit margin Territory E-commerce 52

ConversionXL

OCTOBER 7, 2021

Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs. Slow skimming also involves launching your product at a high price, but instead with low promotion.

Product 142

Product Minimum Viable Product Price Launch 142

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Education 160

Education Negotiate Market share Growth 160

PandaDoc

APRIL 4, 2025

Whether youre launching a new product or youre trying to get a stake in a competitive market, your goal is to attract customers and stand out from other established brands. Penetration pricing is one strategy that can be powerful when done right. Offering a product at a low initial price can help you gain market share quickly.

Price 52

Price Profit margin Market share Repeat business 52

SaaStr

JUNE 18, 2021

Second, raise if the price is insane. If you are hot and you can get an incredible price (i.e., >=3x more than you are worth), just take it if you will need it later. So add discipline in burn to a crazy price, and you have a solution to ultimately skip half a funding (and dilution) round in VC financing. If it can, do it.

Finance 133

Finance Price Market share Start-ups 133

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 124

Commission Government Market share Engineering 124

ConversionXL

OCTOBER 14, 2021

For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

JANUARY 2, 2020

Second, you’ll likely 5x your market share over the next 5 years. At $10m ARR, very few of us have even 1% market share of our truly addressable market. Over the next 5 years at least, and probably much faster, you’ll 5x that market share. At least to 5%! Most of us do.

Market share 127

Market share Price Up-sell Sell 127

Martech

JULY 25, 2022

More than half of consumers (56%) reported seeing instances of shrinkflation (reducing size or quantity of packaged goods without reducing the price) in food and groceries. S]top price gouging, stop being so greedy, explain why, stop changing the amount of food in the container, or changing the container to hold less. Its giant 23 oz.

Customers 106

Customers Price Market share Launch 106

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's why dynamic pricing is a growing practice in online retail.

Price 53

Price Retail Customers A/B testing 53

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS.

Product 139

Product Cross-sell CRM Growth 139

SaaStr

APRIL 10, 2024

Many in SaaS have found a way to drive their ACV and ARPU up over the past 18-24 months with price increases, more products, and more. Still, at this maturity, even a modest increasing in ARPU makes a difference, and pricing is up 4%. ARPU Up 4% at $139.38 But DropBox’s ARPU has stayed relatively flat the past few years.

Drivers/motivators 122

Drivers/motivators Price Contract Growth 122

SaaStr

APRIL 5, 2021

Once the players in a new market get pretty big themselves, they’ll ultimately most likely raise prices. Once sales and marketing gets to be all about the top line, you need to let some marginal customers just go, if for no other reason than holding on price. Limited M&A Opportunities, and Very Low Prices.

Price 117

Price Start-ups Up-sell Closing 117

SaaStr

FEBRUARY 10, 2023

75%-90% of the time, enterprises have already made a tentative decision which vendor to choose before they pick up the phone or hit the Contact Me button or issue the RFP: In an established category, customers will pre-pick one of the Top 2–3 vendors based on brand, market share and research. Price rarely wins per se.

Negotiate 116

Negotiate Price Contact Prospecting 116