Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 120

Objectives and Key Results Government Strategize Launch 120

Martech

JULY 31, 2024

On the pricing front, advertisers experienced some relief as the cost-per-click (CPC) growth rate slowed to 12% year-over-year, following four quarters of accelerating CPC growth. Advertiser spending on Google search ads increased by 14% year-over-year, a slight deceleration from the 17% growth observed in the previous quarter.

Click Through Rate 122

Click Through Rate Retail Sports Growth 122

SaaStr

DECEMBER 19, 2024

A great VP of Sales. Of Marketing. Raising prices may or may not work for you. At least take market share. Go Hire That Missing VP! OK, this has been on our New Years list since inception, but its as true as ever. The best way to get out of a hole is to hire a great VP. Of Product. Whats your #1 VP hole?

E-commerce 109

E-commerce Healthcare Promote Launch 109

Search Engine Land

NOVEMBER 6, 2023

New documents detail the alleged deceptive practices used to boost consumer prices by more than $1 billion including deliberately making Amazon search worse – a strategy reportedly approved by chairman Jeff Bezos. Raising prices for consumers. Consumers pay the price. Why we care. The impact of Junks Ads.

Price 102

Price Commission Retail User Experience 102

Hubspot

APRIL 25, 2019

When Redbox entered the movie rental market in 2002, they led with an aggressively competitive price of $1.00/per It was drastically cheaper than Blockbuster’s rental prices of $2.99 This is an example of penetration pricing and the beginning of the end for Blockbuster. What is penetration pricing? Find out below.

Price 85

Price Gambling Retail Up-sell 85

Hubspot

MARCH 9, 2021

Now, I'm going to go out on a limb and guess he wasn't talking about pinning down a pricing strategy for your business, but that quote still applies in that context — although maybe with a little less dramatic flair. Pricing objectives are an essential component to consider when pinning down an ideal price point.

Price 93

Price Strategize Service Market share 93

SaaStr

JUNE 7, 2025

Why the Slowdown Might Be Illusory Enterprise Sales Cycles Are Finally Kicking In The most compelling explanation for the apparent plateau has nothing to do with demand and everything to do with procurement realities. The Anthropic Exception One bright spot in the data is Anthropic’s continued growth while the overall market slows.

Growth 110

Growth Represent Government Pipeline 110

Martech

JUNE 20, 2025

Gartner research found that up to 52% of CFOs are still neutral or skeptical toward marketing. While brand advertising can influence sales, measuring that impact is challenging due to: The lag between campaign execution and consumer purchase. MMM and some tests require three years of granular marketing and sales data.

Territory 75

Territory Objectives and Key Results B2C Technique 75

Hubspot

JUNE 3, 2022

Imagine not having to take other companies’ pricing strategies into account when deciding how much you’ll sell your products for — or being the company that sets the standard for pricing in your space. That's the premise behind a prominent pricing strategy known as price leadership. Types of Price Leadership.

Price 81

Price Market share Up-sell Follow-up 81

Salesforce

MAY 7, 2025

GPM provides valuable insights into your companys operational efficiency and pricing strategies. For example, better understanding of sales data can lead you to implement more effective selling strategies. Conversely, a lower GPM suggests that your company may be facing challenges in controlling costs or setting competitive prices.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Hubspot

NOVEMBER 3, 2021

But as I touched on, regional markets are unique, and some are further or less accessible than others. In many cases, your pricing strategy needs to reflect that variability. That process — folding location-based considerations into your pricing strategy — is known as geographical pricing. Zone Pricing.

Price 87

Price Territory Manufacturing Agriculture 87

ClickFunnels

JUNE 24, 2021

The post Creating A Sales Prospecting Process That Works appeared first on ClickFunnels. Sales are the lifeblood of any business. And to get more sales, you need to get more leads. That’s exactly what we are going to discuss today: What is sales prospecting? How to create a sales prospecting process that works?

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Hubspot

NOVEMBER 6, 2019

Imagine a sales conversation unfolding as follows: Salesperson: " So, you’re interested? ". With prices readily available online and in-store, it’s likely transactions are moving this way. What is Value-Based Pricing? Three Ways to Set Your Value-Based Price. Potential Buyer: " Yeah, I might buy this.

Price 77

Price Sports Sell Product 77

Hubspot

JUNE 22, 2022

Pricing is one of the trickier, more delicate processes almost every business has to deal with. Demand and consumer preferences are volatile — and what you charge for your offering has direct implications on its perceived value and sales figures. High-Low pricing is often conflated with some similar pricing strategies.

Price 80

Price Profit margin Entertainment Promote 80

SaaStr

MARCH 5, 2025

The 10-Point Checklist for Selling Your Company Understand Buyer Motivations – Have conversations with potential acquirers before announcing you’re for sale to understand what they truly value. Pay attention to who they bring to early meetings – tech leaders versus sales leaders tells you everything about their intentions.

Sell 79

Sell Negotiate Healthcare Drivers/motivators 79

Salesforce

MARCH 13, 2025

Get a full visual of your business in an instant Get complete visibility of your pipeline, forecast, and team with Revenue Intelligence from Sales Cloud. You’re not yet ready to chase international sales , so you find your TAM for the U.S. Companies use TAM to illustrate the broadest scope of their business opportunity.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

The Sales Hunter

NOVEMBER 2, 2012

You’re all set to increase your price and then you get cold-feet. The big reason a price increase doesn’t stick is due to a failure to have a plan everyone believes in. Again, this issue of confidence strikes both large and small companies, whether they have high market share or low market share.

Price 64

Price Pipeline Drivers/motivators Market share 64

Martech

FEBRUARY 26, 2024

Competitive Landscape: Assess the competitive landscape to determine if there are strong competitors offering similar products or services at a lower price or with better features. Pricing Strategy: Evaluate your pricing strategy to ensure it aligns with the perceived value of your product in the market. Get MarTech!

Price 119

Price Strategic planning Referrals Sales 119

Salesforce

JUNE 19, 2025

The first quarter’s sales results reflected this mindset. Online sales were essentially flat as consumers continued to wait out price and economic volatility. This holiday season, we predict that $260B in online sales and $1.6T On the backend, AI agents are already redefining productivity.

Retail 52

Retail Price Profit margin Promote 52

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Education 164

Education Negotiate Market share Growth 164

SaaStr

JUNE 20, 2025

billion valuation after 175M round Scale AI : $29 billion valuation / “sale” with Meta’s $14.3 Conquest Numbers Let’s separate the happy convergence talk from the harsh conquest reality: SaaS: The Steady Performer Under Siege $295 billion market in 2025 with 18.4% billion in funding xAI : $6.4

Government 109

Government Legal Engineering Growth 109

criteria for success

NOVEMBER 10, 2021

Whether it's to win a project or to fund a new opportunity, sales negotiation is a key component of the sales process. That's why I’ve put together the following five-step acronym to help you and your team through the sales negotiation process. Sales Negotiation: How to Implement the AGREE Model. Let's Talk Sales!

Negotiate 98

Negotiate Price Sales Trust 98

Sales Hacker

NOVEMBER 11, 2020

The relationship sale is on its way out. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. Pricing : Adjust your pricing so that you’re more competitive. I know this sounds like blasphemy, but hear me out before you start throwing sarcastic memes my way.

Launch 121

Launch Sales Price Clients 121

Martech

MAY 29, 2025

According to Gale, customer value isn’t about low price or high quality in isolation; it’s about the tradeoff customers perceive between what they get and what they give. His simple but powerful formula: Customer Value = Perceived Quality / Perceived Price That’s not quality in a vacuum or price on an invoice.

Price 83

Price B2C Manufacturing Negotiate 83

PandaDoc

MAY 12, 2025

Selling additional products or services usually sounds like a good thing, but thats only true when every extra sale contributes to your overall bottom line. When compared to other metrics like production or support costs, it can become a powerful tool for making pricing decisions , evaluating discount strategies, and planning for scale.

Price 52

Price Manufacturing Cross-sell Up-sell 52

Hubspot

AUGUST 20, 2024

Helping Customers Overcome Choice Fatigue With the previous concepts in mind, let’s turn them toward your customers to help boost conversions and close sales. We’ve all seen the typical pricing page with a 3-tiered structure of individual, team, enterprise. Here is the tiered structure for Marketing Hub. Train your sales reps.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

DECEMBER 26, 2024

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. Real-time translation will help reach global audiences.

Customers 126

Customers Government Healthcare Hospitality 126

SaaStr

FEBRUARY 10, 2025

From Sales-Led to Product-Led: How Apollo.io 25x’d Revenue and Crossed $100M ARR Apollo.io, an all-in-one go-to-market platform, underwent a significant transformation in its business model that led to remarkable growth. They shifted to a fully self-service model, moving away from the traditional sales-driven approach.

Growth 63

Growth Product A/B testing Strategize 63

Salesforce

DECEMBER 23, 2024

They describe the directional sale of goods or services among businesses (B), consumers (C), and government agencies (G). In this model, both the B2C seller and the business that manufactured the product each receive a portion of the sales price. Sales conversion requires a combination of price and positioning.

B2C 98

B2C Government Manufacturing Retail 98

ConversionXL

OCTOBER 7, 2021

But in many cases, the introduction stage is marked by slow-to-moderate sales and little profit. Therefore, marketing strategies revolve around product price and promotion, with four possible options: 1. The rapid skimming strategy involves launching your product at a high price with high promotional costs.

Product 142

Product Minimum Viable Product Price Launch 142

Hubspot

DECEMBER 9, 2020

Sales forecasting can be a tedious process filled with endless rows of data that can start to blur together after you've spent one too many days looking at it. Though it isn't the most exciting process, preparing an accurate, reliable sales forecast is one of the most important tasks a sales team does each year.

Sales 96

Sales Angle Commission Territory 96

Sales Hacker

MAY 22, 2020

We have product-qualified leads , marketing-qualified leads, sales-qualified leads, and many more. As someone who works in sales, handling all these types of leads can be overwhelming and exhausting. How to qualify and nurture SALs through your sales funnel. What Are Sales Accepted Leads? How to generate SALs.

Closing 126

Closing Education Sales Follow-up 126

ConversionXL

OCTOBER 14, 2021

You might find that, on average, your CSAT score is lowest at the handoff point between sales and service. For example, if a significant portion of customers intend to repurchase simply because you offer the lowest prices, give less weight to brand loyalty in the final analysis. Market share. Brand loyalty. Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Salesforce

MARCH 12, 2024

One of the easiest ways to keep tabs on your competitors is to watch their prices. Making regular price adjustments to match or undercut similar offerings in the same market is a common tactic used by companies of all types and sizes. It’s called competition based pricing. And this can negatively impact your sales.

Price 52

Price Profit margin Territory E-commerce 52

SaaStr

JANUARY 1, 2024

So once you cross 3,500, let alone 10,000 — you’re starting to saturate most B2B markets. Your hitting 10%-20% market share or more, especially of your core customer base, and grow almost always slows at that point in SaaS. One with a market at least as large as the first product.

Product 138

Product Cross-sell CRM Growth 138

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? They can attract more viewers with great shows, easier browsing, and flexible pricing.

CRM 59

CRM Legal Promote Up-sell 59

Salesforce

FEBRUARY 7, 2024

Figuring out the right way to price your products can be tricky. Whether you’re selling software or designer handbags, your pricing strategy has a big impact on your sales success. There are a lot of ways to go about it, but if you’re looking for simplicity, cost-plus pricing might be a good bet.

Price 52

Price Profit margin Manufacturing Retail 52