Martech

JULY 18, 2024

Competitors who move faster can capture market share and secure customers you could have had. What marketers can do to cope and fight back 1. Implement decision-making frameworks Visualize your decision-making process and the cost of inaction. Many marketers feel frustrated but haven’t mapped out these issues.

Objectives and Key Results 120

Objectives and Key Results Government Launch Strategize 120

Martech

AUGUST 13, 2024

Google will appeal (and they said they will in their comically bad statement about the ruling) and that will be a slow process. Google has been losing market share for a couple of years now. Processing. But it is the remedy phase that will ultimately decide what this ruling will actually mean in practical terms.”

Legal 117

Legal Advertising/ Marketing Engineering Market share 117

Martech

SEPTEMBER 10, 2024

2nd day of US antitrust case The ruling came on the second day of the trial over charges the tech giant used its adtech and market share to exert monopolistic control of digital ad sales. Processing. The EU ruling comes just four days after the UK ruled “that Google is using anti-competitive practices in open-display ad tech.”

Market share 117

Market share Technology Technology Service 117

Search Engine Land

AUGUST 28, 2024

Google and Bing get a lot of attention, which you’d expect given both hold approximately 95% of the global search market share. While it remains the dominant search engine in China, it has lost market share to non-traditional “search engine” applications. Get the newsletter search marketers rely on. Processing.

Engineering 93

Engineering X-functional Real Estate Launch 93

Martech

JULY 23, 2024

” Also this, from Joe Root, CEO and co-founder at Permutive: “There is another way for advertisers to build brand equity, grow market share and drive performance in programmatic, and it lies in publisher first-party signals and data collaboration between data owners—advertisers and media owners. Processing.

Growth 130

Growth Campaign Market share Start-ups 130

Martech

MARCH 19, 2025

You can use low-cost or free tools that many marketers are already using to gather the data. Perhaps best of all, share of search is also a really good proxy for understanding your market share. Processing. Email: Business email address Sign me up!

GTM 115

GTM B2B Market share Conversion 115

Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

DECEMBER 6, 2024

Below is the process of creating an assistant using OpenAI’s Custom GPT capability. Marketing emails. Give your custom GPT a memorable, relevant name that reflects its role in your marketing process. Here is an example training prompt: “This GPT helps marketers at AI training and consultancy firms.

Angle 131

Angle Objectives and Key Results Education Strategize 131

Heinz Marketing

JULY 19, 2024

AI is being adopted by companies at an increasing rate to help optimize internal processes, create better customer experiences, identify new opportunities – the list can go on and on. This decision hinges on various factors, including the nature of the task, budget constraints, and long-term strategic objectives.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Sales Pop!

FEBRUARY 16, 2022

The most important goal for a business is to increase its market share and profitability ratios. Automating the business process also increases the overall output and allows the business to reach its maximum potential. Undoubtedly, that can only come from sustaining customers.

Customer Relationship Management 246

Customer Relationship Management Relationship Management CRM Customers 246

Martech

AUGUST 8, 2024

Dentsu reports how clients are growing market share with campaigns and how specific channels perform, so brands aren’t just tracking impressions but results, Cariapa said. Processing. “There’s always questions on how and when and where to invest. How do they invest in a retailer as they expand their opportunities?

Retail 128

Retail Networking Growth Clients 128

Martech

NOVEMBER 13, 2024

For marketing leaders, this means demonstrating how their strategies contribute to broader business outcomes — whether through increasing customer lifetime value, enhancing market share or accelerating revenue growth. Processing. Email: Business email address Sign me up!

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

SaaStr

MARCH 5, 2025

With decades of experience as both a founder and investor, David brings a unique perspective to the often-misunderstood process of selling a company. David Frankel’s hard-earned wisdom offers a practical framework for navigating this challenging process. The larger your company, the more delegation capability you’ll need.

Sell 74

Sell Negotiate Healthcare Drivers/motivators 74

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. AI tools automate the processing of large data sets, uncover insights and predict trends impossible to identify manually. Processing. This has been a cornerstone of digital strategy for years — and with good reason.

Government 122

Government Trust Education Strategize 122

Martech

NOVEMBER 1, 2024

Missed opportunities : Taking too long to move beyond experimentation can mean missed opportunities to capitalize on market shifts and opportunities. While your team is cautiously working on a pilot, competitors may be scaling AI across their operations and capturing market share. Processing.

Objectives and Key Results 122

Objectives and Key Results Click Through Rate High impact Drivers/motivators 122

Martech

DECEMBER 19, 2024

Processing. The post How to use AI to find and prioritize untapped market segments appeared first on MarTech. Email: Business email address Sign me up!

Profit margin 117

Profit margin Clients Growth Technique 117

Search Engine Land

SEPTEMBER 26, 2024

The complexities of managing SEO across different regions, languages and market conditions add layers of challenges, many of which fall outside the direct control of local SEO teams. To effectively navigate these hurdles, companies must adopt process changes that promote consistency, reduce friction and enhance performance across all markets.

Territory 86

Territory Technique Promote Presentation 86

Martech

APRIL 11, 2025

Processing. The second message is that marketing teams are overwhelmed. However, AI can also help provide relief by eliminating busy work and automating routine processes. Few marketing teams feel this as much as those at businesses at the larger end of the SMB market. Email: Business email address Sign me up!

Territory 102

Territory Government Account management Contact 102

Search Engine Land

AUGUST 1, 2024

From a technical perspective, optimizing for Google AI Overviews is a process that largely looks like optimizing for Google Search. Get the newsletter search marketers rely on. Processing. As always, answer questions with helpful content. Business email address Sign me up!

CTR 88

CTR Click Through Rate Engineering Legal 88

Sales Pop!

APRIL 25, 2022

However, now that there are more people are able to set up their own businesses, there is a struggle to gain market share. Using a pipeline CRM software to manage this process would make it possible to identify top-quality leads and focus on guiding them into further stages of the sales cycle.

CRM 246

CRM Pipeline Customer Relationship Management Sales 246

SaaStr

JUNE 7, 2025

The spending data captures signatures and payments, not the decision-making process that began quarters earlier. Platform Consolidation Is Masking Growth The apparent market share shifts—particularly OpenAI’s slight market share decline—might reflect platform consolidation rather than overall market softening.

Growth 107

Growth Represent Government Consult 107

SaaStr

MARCH 25, 2025

The numbers are staggering: they’ve gone from zero to processing billions of conversations, partnered with Zoom as their primary transcription provider, and penetrated Fortune 500 companies through a brilliant bottom-up strategy. He has a classic Silicon Valley pedigree: Stanford PhD, Google early days, multiple successful exits.

Meeting 86

Meeting Price Strategize Growth 86

Martech

NOVEMBER 22, 2024

Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

Government 117

Government Sales Up-sell User Experience 117

Martech

JULY 26, 2024

In this case, search and social advertising offers a relatively cost-effective way to gain (initial) traction and market share. Processing. Low performers seem to benefit from increasing maturity but not outperformers. CRM is a negative satisfier in the case of the banking and financial services industry.

Pharmaceutical 117

Pharmaceutical CRM B2C Technology 117

Martech

SEPTEMBER 16, 2024

Establishing a martech center of excellence (COE) is essential for navigating modern marketing challenges. Think of it as the core of your marketing strategy, where all tools and processes support your business goals. It might use martech to disrupt the status quo and capture market share quickly. Processing.

Go To Market 67

Go To Market Objectives and Key Results A/B testing Territory 67

Search Engine Land

SEPTEMBER 5, 2024

Further, the company had expanded its product line beyond farming and agriculture equipment to include construction equipment – and growing its market share in the construction industry was an important business goal for them. Get the newsletter search marketers rely on. Processing. Business email address Sign me up!

Territory 92

Territory Construction Agriculture Campaign 92

Hubspot

AUGUST 20, 2024

This is because we worry that we missed something in our decision-making process. Before you start any important decision-making process, understand what your goals are from the outset. question into the decision-making process. 68% of buyers don’t want to talk to a sales rep during the buying process. Adobe risked 12.8

Conversion 78

Conversion Customers Gambling B2C 78

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount.

Education 164

Education Negotiate Market share Growth 164

Martech

APRIL 16, 2025

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. Processing. and Constantine von Hoffman, managing editor, MarTech.

E-commerce 100

E-commerce Retail A/B testing Campaign 100

Search Engine Land

JULY 24, 2024

This process involves analyzing key metrics and using what methods work best for you. To streamline this process, we’ll introduce a metrics “tree” approach that helps you systematically drill down from top-level metrics to more specific ones, enabling you to understand and isolate the issue effectively. Processing.

CTR 96

CTR Objectives and Key Results Click Through Rate Campaign 96

STAR Results

OCTOBER 25, 2018

If you are like most of the VPs of sales and marketing that I work with, you love developing marketing strategies and tactics. Developing marketing plans is the sexy part of what you do. It is an intellectually challenging and rewarding process. Yet, when it comes down to business execution this is not the sexy part.

Objectives and Key Results 249

Objectives and Key Results Meeting Market share Closing 249

Sales Hacker

FEBRUARY 7, 2025

The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader. By this point, the product has proven its value, and the company has achieved significant traction in the market.

Price 106

Price E-commerce Cross-sell Profit margin 106

Martech

APRIL 17, 2025

Processing. market share. Display grows despite smaller market share Overall display revenues hit $74.3 The revenue increase is happening despite display’s declining market share: Last year, it had 28.7% ” Email: Business email address Sign me up! YoY increase, bringing in $62.1

Growth 80

Growth Retail Networking Market share 80

Martech

SEPTEMBER 14, 2023

Eighty-four percent of B2B buyers start the purchasing process with a referral, and peer recommendations influence more than 90% of all B2B buying decisions. Over the last few years, here are areas where we found most impact could be made in revisiting your vendor selection process: Use case and needs assessment.

GTM 134

GTM Market share Growth Technology 134

Search Engine Land

JULY 24, 2024

This helps Wix continue to increase its search market share not just this year but for the foreseeable future. Get the newsletter search marketers rely on. Processing. But this is (and should always be) step one in the process. “My Yes, sending a few cold, crappy broken links might net you a few low-value links.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

MAY 17, 2024

Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” Market share is the first thing courts consider when determining if a monopoly exists. How was that market share gained? That 89.2%

Commission 126

Commission Government Market share Engineering 126

Heinz Marketing

FEBRUARY 22, 2020

Here’s a look at the importance of emotional connection in that process, via Oracle. 5 Ways to Increase Your Market Share. An in depth look at what it means to increase market share. A persistent question facing CMOs and marketers today. Brands need to know what motivates loyalty from their customers.

B2B 103

B2B Market share Campaign Drivers/motivators 103