Martech

FEBRUARY 25, 2022

That’s because consumers are already searching to buy these brands on Amazon, and sellers are waiting with steeply discounted inventory, generic alternatives and even knockoffs that will eat into the brand’s market share. It then depends on marketers and the founder to figure out how to leverage the platform for their benefit.”.

Launch 112

Launch E-commerce Transportation Retail 112

Search Engine Land

MAY 19, 2023

In 2022, Google and Meta’s advertising market share dropped below 50%. The rise of retail media networks. Retail media search spend is forecast to be near $30 billion this year – and RMN digital ad revenue is expected to hit $45 billion. And the company has updated its platform to attract more advertisers.

Retail 94

Retail Advertising/ Marketing Networking Promote 94

Salesforce

APRIL 28, 2022

Rising inflation, geopolitical concerns, an energy crisis, and a continued supply chain disaster are plaguing the first half of 2022 and challenging retailers on many fronts. Let’s take a look at potential growth opportunities for retailers. We’re also starting to see a long-expected dip in consumer optimism.

Retail 98

Retail Cross-sell Sales Growth 98

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 117

Market share CRM Campaign Retail 117

ConversionXL

SEPTEMBER 23, 2020

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales. While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. Some 71% of U.S.

Trust 125

Trust Retail Appointment Contact 125

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

SaaStr

SEPTEMBER 1, 2023

Very Verticalized — 95% of Revenue in eCommerce and Retail Kalviyo focused on ecommerce, ecommerce, ecommerce and it’s paid off. Shopify’s market share in eCommerce platforms has only grown over Klaviyo’s 13 year history, and today is has 70% or so market share.

Retail 114

Retail Market share B2B Campaign 114

Martech

SEPTEMBER 19, 2022

Dig deeper: Why we care about retail media networks. Also, it’ll be interesting to see how the platform differentiates from Amazon, what its market share is and how many advertisers use one or both platforms. Existing Marketplace sellers will be onboarded automatically. The platform. Competition drives innovation!

Service 98

Service Retail Launch Campaign 98

Search Engine Land

DECEMBER 28, 2023

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. The retailer is also exploring the possibility of launching ads on Prime Video. Microsoft Advertising Network for retail rolled out in the US in September.

Retail 116

Retail X-functional Launch Non-Profits 116

Martech

AUGUST 24, 2023

As we’ve seen in retail media networks (RMNs) , sellers with loyal customers and engaging experiences can drive more sales for advertisers when the buyer journey is managed intelligently. The trick is that every retailer and customer base is different, and new opportunities arise based on the retailer’s specific strengths.

Drivers/motivators 98

Drivers/motivators Real Estate Retail Networking 98

Search Engine Land

JANUARY 6, 2023

2022 marked the first year since 2014 that Google and Meta’s advertising market share dropped below 50%, standing at 48.4%. Marketers want more options, and TikTok is it. Other retailers have followed in Amazon’s footsteps by building digital-ad businesses based on their consumer data, known as retail media networks.

Retail 86

Retail Advertising/ Marketing Market share Gaming 86

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. Bean , an outdoor goods retailer, as an example.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

SaaStr

APRIL 19, 2023

And it indeed has strong market share there. They are strongest in retail, but also have a presence in restaurants as well. The one most of us know best in Toast, because we all use Toast so often when we go out to dinner. And perhaps the one we know second-best is Square.

Retail 115

Retail Growth Up-sell Price 115

Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

Search Engine Land

SEPTEMBER 13, 2023

Defending against ad-hijacking Counterfeit products erode a brand’s market share and compromise its reputation for quality and authenticity. In search marketing, counterfeiters may bid on keywords related to genuine products, diverting potential customers towards fake alternatives.

Commission 121

Commission Legal Campaign Retail 121

Martech

SEPTEMBER 22, 2021

retail alcohol sales shot up as much as 55%. Merchants must now try to keep as much of their newly gained customers but also focus on the traditional battleground: winning market share from competitors. Total pet industry revenue in 2020 hit a record $103.6 There was a similar boom in alcohol sales.

Non-Profits 106

Non-Profits Retail Campaign Market share 106

Salesforce

MAY 7, 2025

A digital retail shop reported a gross profit margin of 41.9%. It could be a sign that your company is facing intense competition, which forces you to lower prices or increase discounts to maintain market share.

Profit margin 90

Profit margin Non-Profits Manufacturing Price 90

Hubspot

DECEMBER 17, 2020

For fashion retailers, it makes more sense to organize categories by product type, such as shoes, shirts, and pants. Product category marketing amplifies why a company is the best choice within that group of products. This Vermont-based retailer has been a big name in fly-fishing and outdoor gear since 1856.

Product 101

Product Retail Sports Campaign 101

Search Engine Land

OCTOBER 9, 2023

Their traffic levels were significant among online retailers, making the merger such a big deal for search marketers. Still, they couldn’t sustain their growth, losing market share to Amazon and other online retailers. Overstock’s organic traffic peaked during the pandemic when everyone was forced to shop online.

Objectives and Key Results 97

Objectives and Key Results Retail Angle Engineering 97

Hubspot

FEBRUARY 17, 2013

It’s no secret that brick and mortar retailers sometimes lack the tools they need to track and nurture their customers like online retailers are able to. Marketers for e-retailers can tap into a number of metrics to ensure their marketing is working. Share with us in the comments! Image credit: jbcurio.

Launch 78

Launch Retail Networking Follow-up 78

Hubspot

AUGUST 24, 2020

Most companies do not have the resources to fight for a market share in numerous different spaces. Therefore, choosing a niche means you can focus on a specific market group with less competition. From there, consider market demand, potential profitability, availability of products, and your competition.

Niche 100

Niche Entertainment Retail Gaming 100

Hubspot

APRIL 25, 2019

Because this strategy requires companies to slash prices to almost below market value, it’s usually employed by new businesses in a high-growth phase that are prepared to absorb initial losses. These losses are viewed as a necessary sacrifice to gain market share and entice customers away from competitors. 150 extra channels?

Price 85

Price Gambling Retail Up-sell 85

Martech

DECEMBER 18, 2023

The idea is for AI to act with a customer or prospect exactly like a competent salesperson would engage in a retail store, suggesting additional add-ons and accessories based on what they’re hearing from the customer. Dig deeper: 4 AI categories impacting marketing: Personalized customer journeys 4.

X-functional 124

X-functional Customer Relationship Management CRM Relationship Management 124

ConversionXL

NOVEMBER 8, 2018

Stuart Shaw, Head of Search and Strategy at Zazzle Media , relayed the outcome of a recent market analysis for one of his clients: Amazon enjoyed twice the market share compared to any other competitor. yeti coolers”), whether you’re the manufacturer or the retailer. How can ecommerce companies compete with Alexa?

B2B 100

B2B Manufacturing Retail Cross-sell 100

Hubspot

SEPTEMBER 13, 2011

Whether your business is looking to use Q4 as the last push toward meeting annual corporate projections, or you're one of the many online retailers who does the majority of its business from October through December, year-end marketing strategies often mean “make it or break it” time.

Retail 72

Retail Represent Campaign Clients 72

Search Engine Land

NOVEMBER 6, 2023

Amazon reportedly employs an algorithm created by former executive Jeff Wilke to prevent other online stores from lowering prices, aiming to deter price competition and maintain higher prices in the market. This approach involves mimicking competitors’ pricing changes to avoid losing market share.

Price 102

Price Commission Retail User Experience 102

Veloxy

JANUARY 23, 2024

Traditional Marketing While traditional marketing campaigns utilize mass media to reach a broad audience, field marketing efforts put the emphasis on direct interaction with consumers through direct sales. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

ConversionXL

NOVEMBER 9, 2021

And the what’s-in-it-for-me: “gain a bigger market share.”. This landing page from ecommerce furniture retailer Burrow is an excellent example of using high-quality imagery and video to tell the story. It answers the who and what: “Branding for Product Teams.”. Image source.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Hubspot

AUGUST 27, 2020

Understanding Market Penetration. A company can use market penetration at the industry level to review potential for specific products or services or on a smaller scale as a way to gauge the market share of a product or service. It offers insight into how the market and your customers view your product or service.

Territory 101

Territory Campaign Growth Sports 101

Hubspot

JANUARY 8, 2016

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. Retailers are no longer inhibited by physical price tags that require time and employees to manually change.

Price 53

Price Retail Customers A/B testing 53

Search Engine Land

JANUARY 25, 2023

Insights from our 2017 holiday retail survey 2018: Holiday budgets rose across most platforms, plus what retail marketers did differently. Search Market Share 2008: Google Grew, Yahoo & Microsoft Dropped & Stabilized 2009: In short, it was a 6% gain for Google.

Objectives and Key Results 77

Objectives and Key Results Retail Real Estate Engineering 77

Search Engine Land

JANUARY 14, 2023

Report: Search Engines Responsible For 40% Of Holiday Traffic To Retailer Websites. 2014: While still representing the largest share, Experian reported search engines experienced a 13% drop in the amount of upstream traffic sent to retailers when comparing year-over-year traffic data. percent in December 2013, to 67.3

Engineering 92

Engineering Launch Retail Networking 92

Hubspot

FEBRUARY 10, 2011

The analogy drew heavily on two ‘drug’ denizens – Frank Lucas, the purveyor of ‘Blue Magic’ heroin in the 70s as depicted in the movie American Gangster , and Starbucks, our own nation’s top retailer of caffeinated energy in a cup. Business Wisdom from Drug Dealers from John Moore on Vimeo.

Retail 78

Retail Networking Price Presentation 78

Search Engine Land

OCTOBER 10, 2022

While mobile-friendly sites are now table stakes in the SEO game, appearance in local listings has become more important in the COVID-19 era, which elevated e-commerce and digital communication among local retailers and restaurants, in part to cope with the demand for BOPIS and curbside delivery. Technical SEO crawling.

E-commerce 89

E-commerce Engineering Retail User Experience 89

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. If you are a retailer, your products are competing against other products at higher or lower price points.

Trust 80

Trust Territory Manufacturing Price 80

Sales Hacker

OCTOBER 21, 2021

Thinking outside the box by including a diverse sales team is statistically proven to drive success in the market. In fact, firms that include more employee diversity have been found to experience a 45% growth in market share and were 70% more likely to reach a new market.

Represent 120

Represent Education Sales Up-sell 120

Hubspot

OCTOBER 18, 2021

By the 1970s, Xerox continued to thrive with strong patents, little competition, and a growing market. Yet, in the early 1980s, a new batch of competitors like Canon and Kodak entered the market, causing Xerox’s market share to plummet. Bean, a clothing and outdoor equipment retailer. United Airlines.

Manufacturing 77

Manufacturing Assembly Line User Experience Gaming 77