Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

Veloxy

JANUARY 23, 2024

Traditional Marketing While traditional marketing campaigns utilize mass media to reach a broad audience, field marketing efforts put the emphasis on direct interaction with consumers through direct sales. Localized strategies are central to field marketing, allowing it to resonate with specific communities and regions.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 107

Objectives and Key Results Retail Engineering Launch 107

Search Engine Land

DECEMBER 28, 2023

Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date. These impressive outcomes followed Amazon’s strategic layoffs in April within its advertising division. billion in the U.S.,

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

SEPTEMBER 13, 2011

Whether your business is looking to use Q4 as the last push toward meeting annual corporate projections, or you're one of the many online retailers who does the majority of its business from October through December, year-end marketing strategies often mean “make it or break it” time. and not Google.

Retail 72

Retail Represent Campaign Clients 72

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. This type of forecasting takes a look at the total addressable market (TAM) , market size, and competitor performance to predict potential market share and revenue.

X-functional 59

X-functional Finance Growth Price 59

Search Engine Land

OCTOBER 10, 2023

Market share – splitting by digital and non-digital. Here, we aim to streamline potential strategic options and select the implementation strategy. Digital searches to store visits Measures the effectiveness of Findability efforts in driving physical foot traffic to a retail store. Omnichannel maturity.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

The 5% Institute

AUGUST 1, 2023

In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market. Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Hubspot

OCTOBER 18, 2021

By benchmarking yourself against the competitors, you can identify any "blind spots" in your sales efforts, pinpoint best practices, and maintain a competitive edge within your market. Competitive benchmarking encompasses three categories: Strategic benchmarking: compares business models and strategies. United Airlines.

Manufacturing 77

Manufacturing Assembly Line User Experience Gaming 77

ConversionXL

JANUARY 18, 2022

Brand vs product marketing: Friends or foe? Both brand marketing and product marketing are important to a well-built marketing strategy. Product marketing informs strategic positioning and ensures alignment across the company. Product marketing uncovers where to play and how to win.

Product 110

Product GTM Construction Launch 110

Search Engine Land

JANUARY 16, 2023

2013: This included Facebook status updates, comments and shared links in addition to the Facebook content already present (Likes, photos, etc.). 2013: Paid search as a whole had a good holiday season, Adobe found, with spend by online retailers up 16% year-over-year. Google’s Video Sites Gain Market Share.

Engineering 81

Engineering Drivers/motivators Retail Start-ups 81

The 5% Institute

JULY 6, 2023

SWOT, an acronym for Strengths, Weaknesses, Opportunities, and Threats, is a powerful tool that helps sales professionals assess and strategize their approach. Sales professionals should keep a close eye on market trends, customer needs, and emerging technologies to identify new opportunities. Collaborating with strategic partners.

Niche 52

Niche Objectives and Key Results Sales Healthcare 52

Search Engine Land

JANUARY 25, 2023

While advertisers can certainly set up ads within these consoles, the market share of players represents only about 32%, and the demographic tends to be male-dominated. Engagement A report from Tapjoy stated that 64% of consumers are more likely to engage with a retail in-app reward ad than a social media post.

Gaming 79

Gaming Campaign Drivers/motivators Represent 79

The 5% Institute

MAY 26, 2023

Businesses must evaluate various distribution options, such as direct sales , online marketplaces, retail partnerships, or a combination thereof. Each channel has its advantages and challenges, and choosing the right mix ensures maximum market coverage and customer accessibility.

Go To Market 52

Go To Market Objectives and Key Results Customer Relationship Management Price 52

The 5% Institute

JUNE 7, 2023

Provide examples and suggestions for tailoring sales skills for sectors like technology, retail, finance, or healthcare. Guide readers on using metrics, such as revenue generated, conversion rates, or market share increase, to provide concrete evidence of their sales abilities.

Negotiate 52

Negotiate Healthcare Relationship building CRM 52

ConversionXL

APRIL 11, 2016

Marketers share the same sentiments. Research conducted in 2014 found that 73% of American B2C marketers think video is an effective content marketing tactic. Xero has a “Customers” page with a variety of videos and case studies based on industry (retail, branding and advertising, etc.) Example: Xero.

Conversion 90

Conversion A/B testing Engineering Campaign 90

Salesforce

OCTOBER 19, 2023

Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service. Forecast quota example: A retailer has enjoyed favorable market conditions at the end of every year for at least a decade. This includes cold calling, sending emails, or scheduling meetings.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

PandaDoc

APRIL 25, 2023

Target market A company that specializes in customized software solutions for small to medium-sized businesses might create a sales plan to target businesses in major US metropolitan areas working in the technology, retail, and healthcare industries — with annual revenues of $1 million to $20 million.

Territory 52

Territory Objectives and Key Results Teamwork Customer Relationship Management 52

Hubspot

SEPTEMBER 19, 2018

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. By the time their success prompted competitors to start their own online bookstores, Amazon had already taken a big enough market share to make competition nearly impossible. Social media offers free marketing.

Minimum Viable Product 78

Minimum Viable Product Legal Finance Government 78

Sales Hacker

JANUARY 12, 2021

Bazaarvoice right now is the leader in the industry, working with retailers and brands, and helping them to both build and obtain user-generated content to help them to better put information out there about their products. How are we going to go out and increase our wallet share in our existing customer base?”

Product 66

Product X-functional Retail Technology 66

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. We strategize. to keep tabs on performance metrics guiding strategic adjustments ensuring continuous improvement toward becoming best-in-class within e-commerce circles. So how do we get you more than just a few treats?

E-commerce 52

E-commerce Growth Retail Gaming 52

The 5% Institute

MAY 24, 2023

Introduction to Sales Mapping Sales mapping is a strategic approach that involves visualizing sales data on maps to identify patterns, trends, and opportunities. It enables sales teams to understand the geographical distribution of their customer base, target markets, and sales territories. Want To Close Sales Easier?

Territory 52

Territory Objectives and Key Results Sales Represent 52

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Mobile) If it’s possible, please share the conversion stats for mobile visitors vs desktop visitors as well. We got 34 answers from various marketers. Is this also true for B2B websites? General results.

B2B 54

B2B B2C Retail Clients 54

Cience

JANUARY 10, 2020

These retailers need to optimize their website to deliver convenience throughout their UX to their potential customers. Mobile) If it’s possible, please share the conversion stats for mobile visitors vs desktop visitors as well. We got 34 answers from various marketers. Is this also true for B2B websites? General results.

B2B 52

B2B B2C Retail Clients 52

Sales Hacker

MARCH 4, 2025

To flip our [00:15:00] resources to the SLG motion and let’s get a, uh, strategic AE on this one. Now we’re going after us and be, you know, retail customers. Of something really big, like, okay, there’s a market shift and we think that we can really gain a lot of market share and we have to really go in heavily.

GTM 73

GTM X-functional Start-ups Campaign 73

Lead Fuze

JANUARY 1, 2022

Product management, engineering, customer success, sales and marketing departments all play a role in determining whether or not this should be done. Deciding to move forward with OEM partnerships is a strategic decision because it can have an impact on the company as a whole. Does my channel hurt or help me? Resell relationship.

Negotiate 52

Negotiate Profit margin Contract Price 52

SaaStr

FEBRUARY 9, 2025

CEO and Co-founder Andrew Bialecki recently shared their journey, and there are some fascinating lessons for all of us. Think about second acts earlier than comfortablel : Klaviyo started planning their expansion beyond email marketing much earlier than most companies would. The lesson?

E-commerce 96

E-commerce SQL Retail Click Through Rate 96

Search Engine Land

FEBRUARY 24, 2023

Opera Says Google Dominating Search On Mobile Web 2010: Google had a lead comparable, almost exactly, to its market share on the PC in the U.S. Yahoo Answers Gets A New Look 2010: Yahoo announced a fairly substantial overhaul of how Yahoo Answers looked and worked. Yahoo Mobile Head Boerries To Leave, How Will It Affect Yahoo Mobile?

Negotiate 119

Negotiate Launch Electricity Networking 119

TrackStreet

MAY 28, 2025

In this article, well explore how loss-leader strategies can undermine brand equity, trigger channel conflict, erode pricing power, and complicate relationships with retail partners. It works well for retailers. But for brands, this tactic often comes with serious downsides, especially when you’re the one being discounted.

Retail 52

Retail Price Strategize Drivers/motivators 52

SaaStr

APRIL 10, 2025

This created massive customer value where marketers became internal heroes. Building connectors in-house unlocked massive advantages : Rather than treating data connectors as “intern work,” Klaviyo recognized them as strategic assets that provided critical context for measurement and reporting.

E-commerce 70

E-commerce B2C Customers Strategize 70

Martech

APRIL 9, 2025

There’s an opportunity to gain an advantage in market share if you can hold your nerve and convince people that now is the best time for us to invest in this technology.” It will require all your strategic management capabilities. In the 79 days since his inauguration, President Trump has been a whirlwind of change.

Retail 97

Retail Strategize Gaming Start-ups 97

ConversionXL

JUNE 2, 2020

That means that being just a little bit different is not good enough (at least not when you’re trying to increase awareness and gain market share). To do safe and boring marketing, post safe and boring stuff. Differentiation matters much less if you have a big market share. It’s scary to be different.

A/B testing 162

A/B testing X-functional Price Gaming 162

ConversionXL

JUNE 19, 2019

Use product lifecycle marketing to map campaigns to the stage of your product. The various stages are defined below: Introduction stage: when the product first comes to market. Growth stage: when it grabs market share (getting the consumers to prefer the brand). Maturity stage: hold your dominant place in the market.

A/B testing 90

A/B testing Objectives and Key Results UX Retail 90