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Defying the cuts: Overcoming Google Ads budget constraints by Adthena

Search Engine Land

These actions not only saved over £100,000 in one year, which covered the cost of their entire Adthena subscription across all markets, but also freed up valuable team resources. By leveraging Adthena’s Local View , the retailer gained essential search insights on their local-level operations in four key DMAs.

Retail 74
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IAB report reveals digital ad growth and marketers ready for economic turmoil

Martech

“This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. market share. Retail media continues its remarkable growth Retail media network advertising revenues rose 23% year over year to reach $53.7

Growth 80
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Customer experience tools and strategies: 2025 Predictions

Martech

There won’t be a clear winner when it comes to where or how people shop sales will be spread across physical retail, online stores, marketplaces and social media platforms, predicts Katie Moro, global director of managed services at commerce experience platform Productsup. These experiences will be powered by AI.

Customers 126
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Walmart’s retail media network: What advertisers need to know

Search Engine Land

Retail media may be a new buzzword, but it’s an old concept. It’s media provided by the retailers, with a new name and digital makeover. Retail media is like that but on the web. Let’s not forget, COVID happened and completely upended consumers’ approach to retail. It is ranked second in the U.S.

Retail 80
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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? The Bundling and Consolidation Wave is Here Mature markets consolidate.

Growth 103
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5 things we learned about AI at the Spring 2025 MarTech Conference

Martech

The three sessions were: Real-world marketers sharing real AI success stories with Kendall Davis, global head of display, Google; Channan Sawhney, global Amazon customer leader, Kenvue; and Sarah Weiss, vice president, head of marketing, Qvest. from retailers or digital platforms).

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7 Types of Ecommerce Every SMB and Startup Should Know

Salesforce

Ecommerce storefronts may also be maintained by first-party retailers. Historically, producers have relied on retailers to serve customers (B2C) or wholesalers to supply businesses (B2B). This means leveraging AI-powered technologies capable of managing sales, service, commerce, and marketing simultaneously.

B2C 98