Martech

JULY 18, 2024

Marketing has always been a quick-moving and problem-solving type of role, but the rate of change and innovation, especially in the marketing technology space is causing marketers to band together in frustration. Competitors who move faster can capture market share and secure customers you could have had.

Objectives and Key Results 119

Objectives and Key Results Government Launch Strategize 119

Martech

JULY 26, 2024

This million-dollar question plagues marketers, martech managers and C-suite executives alike. As the marketing technology landscape expands , martech managers will find themselves in a vulnerable position when faced with potential budget cuts. “Are we getting value from our martech?” B2C, B2B and B2B2C).

Pharmaceutical 116

Pharmaceutical CRM B2C Technology 116

Sales Pop!

FEBRUARY 16, 2022

Advancements in information technology and the increase in automation have created a dynamic world with changing trends. The most important goal for a business is to increase its market share and profitability ratios. Automation and technology are the future of successful businesses. Improved Communication.

Customer Relationship Management 246

Customer Relationship Management Relationship Management CRM Customers 246

Salesforce

JULY 19, 2021

Ultimately, it’s all going to be up to the imagination of innovators everywhere and what they do with the technology. When I look back to when 4G was being brought to market by our industry, 2010 to 2020, we didn’t know how the world would use it. 4G technology would unlock incredible innovation.

Market share 98

Market share Networking Technology Technology 98

Salesforce

JULY 27, 2021

Thanks to Marketing Cloud technology, we have easy ways to rectify those errors.”. Oana Munteanu, senior marketing consultant. “My My biggest blunder happened in my early days of marketing automation. “I once forgot to add an.ics (calendar) link in an event invite and added a wrong link in the CTA.

Market share 98

Market share Sports Launch Consult 98

Martech

MARCH 5, 2025

Our conversation with Scott Brinker, editor of chiefmartec.com and VP of platform ecosystem at HubSpot, focuses on how AI agents will change the way we manage our marketing technology. What remains to be seen is how marketing and marketing ops pros will get their hands on agentic AI.

GTM 122

GTM Conversion CRM Market share 122

Martech

DECEMBER 19, 2024

The example client I use for this tutorial is an immersive virtual event platform that offers 3D and interactive event technology; however, these prompts are built to apply to any industry, product or service. It will set-up nicely for selecting and prioritizing the best segments for your campaign.

Profit margin 116

Profit margin Clients Growth Technique 116

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

CTR 88

CTR Click Through Rate Engineering Legal 88

Martech

APRIL 11, 2025

If anything, AI will go from the thing everything is talking about to another fundamental technology users expect and probably dont even notice. The second message is that marketing teams are overwhelmed. Asset Copying enables marketers to share high-performing assets across businesses for faster execution. Processing.

Territory 100

Territory Government Account management Contact 100

Hubspot

DECEMBER 22, 2016

To dig deeper into what the typical growth stack looks like, we recently partnered with Datanyze , a platform that can track a large number of technology categories. Together, we set out to determine what technologies HubSpot customers have enabled on their websites. 7 Key Technologies Used by HubSpot Customers.

Technology 78

Technology Technology Customers Non-Profits 78

Heinz Marketing

SEPTEMBER 17, 2024

For instance, a company may notice that its sales have plateaued because it’s relying solely on traditional marketing channels like trade shows and neglecting digital avenues where competitors are gaining ground. Ignoring this trend can lead to a gradual decline in revenue and market relevance.

Objectives and Key Results 108

Objectives and Key Results Launch Campaign Growth 108

Martech

SEPTEMBER 16, 2024

It might use martech to disrupt the status quo and capture market share quickly. Product marketing Role: Define the positioning and messaging of products or services. Sample goals: Launch two new product positioning campaigns, increasing market share by 10%. Take a tech company focused on early adopters.

Go To Market 66

Go To Market Objectives and Key Results A/B testing Territory 66

Search Engine Land

SEPTEMBER 4, 2024

These actions not only saved over £100,000 in one year, which covered the cost of their entire Adthena subscription across all markets, but also freed up valuable team resources. By expanding its use of Adthena’s Market Share and ad copy analysis , the company gained access to crucial data on competitors and industry benchmarks.

Retail 74

Retail Healthcare Campaign Strategize 74

Martech

DECEMBER 26, 2024

In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS. Marketers will seek partnerships to expand the dimensions of loyalty programs and improve experience.

Customers 125

Customers Government Healthcare Hospitality 125

SaaStr

JUNE 7, 2025

Budget Cycles Are Misaligned Most large enterprises finalized their 2025 technology budgets in Q3 2024, when AI was still viewed as experimental rather than operational. The Anthropic Exception One bright spot in the data is Anthropic’s continued growth while the overall market slows.

Growth 107

Growth Represent Government Pipeline 107

Martech

OCTOBER 31, 2024

Google’s commanding market share of mobile (82%) and desktop search (95%), speaks to its influence. Provide access to the right tools and technologies. This has been a cornerstone of digital strategy for years — and with good reason. Organic search remains a key touchpoint in many customer journeys.

Government 120

Government Trust Education Strategize 120

Sales Hacker

FEBRUARY 7, 2025

It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies. The Scaling Stage: Building Market Leadership The scaling stage is where a SaaS company seeks to solidify its position as a market leader.

Price 106

Price E-commerce Cross-sell Profit margin 106

Martech

NOVEMBER 22, 2024

Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

Government 116

Government Sales Up-sell User Experience 116

Martech

NOVEMBER 1, 2024

Ultimately, AI pilots lead to disconnected efforts and fail to meet the urgent demands for ROI that many marketing leaders face. The problem with AI pilots Too slow for the pace of business AI pilots might sound like a lower-risk way to ease into new technologies, but they often come with a downside — things move too slowly.

Objectives and Key Results 121

Objectives and Key Results Click Through Rate High impact Drivers/motivators 121

SaaStr

JUNE 14, 2025

The market is saturated. You optimize, you expand within existing accounts, you fight for market share—but you don’t see the explosive growth rates of the early days. The AI Budget War: A Zero-Sum Game or Market Expansion? The Bundling and Consolidation Wave is Here Mature markets consolidate.

Growth 93

Growth Niche Contact Retail 93

Martech

SEPTEMBER 14, 2023

For many CEOs, boards, and even COOs and CFOs, defending marketing budgets with only theoretical or outdated high-level data is perceived as defending underutilization and inefficiency. Winning marketing organizations self-regulate. Technology selection needs to return to a systematic and accountable approach.

GTM 134

GTM Market share Growth Technology 134

SaaStr

MARCH 5, 2025

Different buyers value different aspects of your business – some want your technology, others your team or customer base. Honest Self-Assessment Determines Success The hardest questions to answer honestly: Are you truly gaining market share? Do you have a genuinely great team? What’s your unit economics reality?

Sell 74

Sell Negotiate Healthcare Drivers/motivators 74

Martech

APRIL 17, 2025

“This record growth reflects the industry’s ability to adapt to evolving technologies, regulatory changes and shifting consumer behaviors,” the report states. market share. Display grows despite smaller market share Overall display revenues hit $74.3 That’s a healthy 14.9% billion in 2024.

Growth 79

Growth Retail Networking Market share 79

SaaStr

MARCH 6, 2025

The Bridge Between Customer and Product Building product in fintech requires balancing numerous factors simultaneously – customer needs, market dynamics, financial constraints, and technological possibilities. Prioritize the customer : Never lose sight of customer needs amidst business goals and technological advancements.

Product 75

Product Finance Trust User Experience 75

Heinz Marketing

FEBRUARY 22, 2020

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below. 5 Ways to Increase Your Market Share.

B2B 103

B2B Market share Campaign Drivers/motivators 103

Search Engine Land

APRIL 16, 2023

technology while at the same time working on adding new A.I.-based technology in phones and homes all over the world,” according to the report. That may have been a privacy play but here we are in a world where now Google seems like it can potentially lose market share to Microsoft Bing and other players.

Engineering 144

Engineering User Experience Technology Technology 144

Lead Fuze

OCTOBER 4, 2023

What if it could also help sales teams enhance their sales process or aid marketers struggling with content creation by offering unique insights into buying behavior? This revolutionary approach gives vendors a new way to offer simplified solutions and expand their market share. So why wait? Make AI your ace in the hole.

Technology 52

Technology Technology B2B Lead generation 52

Search Engine Land

FEBRUARY 19, 2024

That’s what Gartner, a technological research and consulting firm, is predicting. Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. Why we care. SEO and PPC are incredibly valuable. The prediction.

Engineering 134

Engineering Entertainment Market share Consult 134

Search Engine Land

JULY 24, 2024

Couple all this with an unstable macro environment, reduced liquidity that depressed valuations, little-to-no acquisitions or exits, once-in-a-generation technology advancements like AI and a couple of crushing core algorithm updates to boot. And yet, in the face of all this change, some things remain the same.

Gaming 97

Gaming Campaign Referrals Growth 97

Martech

NOVEMBER 16, 2022

Internal teams are misaligned on strategy, as competitors win more market share and customers continue to churn. If you’re in the business of marketing software, this represents further value from one of the leading software review sites. Customer sentiment metrics including comparisons with competitors. Get MarTech!

Launch 123

Launch GTM Territory Represent 123

SaaStr

JUNE 9, 2025

But here’s the thing: unlike 2021’s “everything rally,” this market appears more discerning. SailPoint’s struggles may reflect concerns about margin compression in competitive markets. Reddit’s platform network effects created clear category leadership.

B2B 73

B2B Price Growth Finance 73

Search Engine Land

SEPTEMBER 15, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. Google credits its 90% market share to being a superior platform (Sept. ” Google calls its competition ‘inferior’ (Sept.

Government 137

Government Engineering Manufacturing Market share 137

Heinz Marketing

OCTOBER 22, 2021

By Lisa Heay , Marketing Planning Manager at Heinz Marketing. The marketing technology landscape is changing rapidly. Pair technology changes with industry trends like conversational marketing, account-based everything, buyer intent, and influencer marketing—it’s a lot to keep up to date on.

Pipeline 126

Pipeline B2B Niche Technology 126

Martech

JULY 25, 2022

Cutbacks in marketing investments often backfire. They can retard the velocity of sales, stunt the company’s brand development, jeopardize relations with customers and create opportunities for competitors to gain market share. Together, these technologies enable marketing performance management (MPM).

B2C 110

B2C Government Technology Technology 110

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 113

Go To Market GTM Sports Strategize 113

Search Engine Land

OCTOBER 2, 2023

With nearly 90% market share, Google is able to improve its search results and bottom line, Nadella said, and has nothing to do with product quality. Yeah, I mean, look, that’s called exuberance of someone who has like 3% share, that maybe I’ll have 3.5% share,” Nadella said. That didn’t happen. “We A vicious cycle.

Angle 119

Angle Engineering Market share Launch 119

Miller Heiman Group

MARCH 13, 2019

Don’t Let Your Sales Technology Operate on Autopilot. Sales technology, such as your CRM platform, can also provide actionable data. For example, your technology may indicate topics of importance to your buyer, which can inspire you to create a specific piece of content that guides the buyer to the next stage of their buying process.

Objectives and Key Results 107

Objectives and Key Results Quota Technology Technology 107