Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Why should someone trust you instead of the big national brand or your crosstown competitor? What you do.

Trust 80

Trust Territory Manufacturing Price 80

Sales Hacker

FEBRUARY 7, 2025

During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. Building trust with mainstream customers is paramount, as they tend to seek social proof, industry references, and assurances of long-term stability.

Price 104

Price E-commerce Cross-sell Profit margin 104

Martech

OCTOBER 23, 2023

Justice Department claims Google, which owns a 90% market share in search, paid massive sums to companies like Apple to make it the default search engine on products like the iPhone. 12 John Schmidtlein, lead lawyer for Google, claims the company dominates the search market due to being a superior product.

Trust 92

Trust Objectives and Key Results Engineering Negotiate 92

Hubspot

AUGUST 20, 2024

Despite 97% of respondents wanting help from data, 72% admitted that between the sheer volume of data, and a lack of trust in it, they ended up making no decision at all. Instead, do your due diligence, do your research, and then make a choice and trust that you made the best decision you could with the information you had.

Conversion 78

Conversion Customers Gambling B2C 78

Martech

NOVEMBER 22, 2024

Department of Justice is aiming to fundamentally reshape the company’s digital dominance by asking the judge to force the sale of the Chrome browser and restructure its market approach. Chrome controls 66.68% global browser market share and Google receives billions of dollars from Apple for default search status.

Government 115

Government Sales Up-sell User Experience 115

Martech

DECEMBER 6, 2024

The RAPPEL framework Trust Insights’ RAPPEL framework provides an excellent structure for crafting effective AI prompts. > We’re not trying to take any share from anybody. Nvidia is a market maker, not share taker. However, the key to success lies in how you communicate with your AI co-pilot.

Angle 129

Angle Objectives and Key Results Education Strategize 129

Martech

MAY 29, 2025

Gale’s research also showed that relative perceived value directly predicts market share movement. That creates momentum and builds trust. Companies that deliver fast value build trust (this was worth it; they didn’t just sell me to sell me) and shorten sales-to-renewal cycles. If not, they leave.

Price 81

Price B2C Manufacturing Negotiate 81

Martech

MAY 17, 2024

The Department of Justice made a pretty damning argument in its anti-trust case against Google. Market share The Federal Trade Commission defines a monopoly as “conduct by a single firm that unreasonably restrains competition by creating or maintaining monopoly power.” How was that market share gained? That 89.2%

Commission 124

Commission Government Market share Engineering 124

ConversionXL

OCTOBER 14, 2021

Market share. Market share is a good measure of your brand position relative to your competitors, as it’s a zero-sum game. Unlike metrics such as brand awareness, which can rise across the board, growth in market share means a decline for competitors. What did we do to earn your trust? Image source.

Objectives and Key Results 157

Objectives and Key Results A/B testing Growth Market share 157

Search Engine Land

FEBRUARY 19, 2024

Many also believe that ChatGPT is already stealing market share from Google. If true, this would mean a huge shift in search marketing strategies, both paid and organic. A prediction (this one was shared in a press release today based on full research that requires a subscription) is just a guess. .” ” But.

Engineering 134

Engineering Entertainment Market share Consult 134

Martech

SEPTEMBER 14, 2023

Today’,’s prospects are still heavily influenced by the people around them, by companies they can trust, and by the recency of the wealth of information available. Trusted to remain agile but effective. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 133

GTM Market share Growth Technology 133

SaaStr

JULY 15, 2022

It was 1000x worse than anything today, trust me. If your market is say 100,000 potential customers — even if your “TTAM” is only 5,000 initial customers — then you have no market excuse not getting at least 10, 20, 100 or even 500 of them. Because you’ve barely penetrated a huge market.

Growth 142

Growth Market share Up-sell Trust 142

Martech

NOVEMBER 2, 2023

And it should come as no surprise that market shares have fallen across industries. This amounts to a 36% reduction in online market share for top beauty brands, a 55% decrease for leading home insurance brands and a staggering 100% loss for pharma brands. It’s highly personalized and certainly not linear.

Repeat business 126

Repeat business Trust Start-ups Market share 126

Salesforce

APRIL 29, 2025

Were going to cover what market penetration is, benefits, challenges, and how to calcuate your own strategy. What we’ll cover: What is market penetration? Market penetration vs. market share: Whats the difference? Staying ahead of this helps you avoid trouble and build trust with customers.

CRM 59

CRM Legal Promote Up-sell 59

Martech

FEBRUARY 7, 2024

The brands that pay attention and address those needs will build long-term trust. This is especially true in the finance industry, where establishing trust with genuinely helpful content is crucial in today’s competitive market. Consumer trust in financial institutions has fallen nearly 30% since 2021. It’s not.

UX 116

UX Trust Education Repeat business 116

ConversionXL

OCTOBER 7, 2021

Here’s what GetUplift.co’s Talia Wolf had to say about it when asked by CXL’s Shanelle Mullin : “By using social proof in the form of testimonials, reviews and trust icons you’re helping customers make a decision, feel confident about their choice, and be a part of something bigger. You’ll experience a boost in sales and market presence.

Product 142

Product Minimum Viable Product Price Launch 142

Martech

SEPTEMBER 6, 2022

iOS still dominates ad spend market share — here’s why. It’s helpful to look back at the impact of Apple’s App Tracking Transparency (ATT) privacy features on marketers’ ability to target iOS users. In the latter half of 2021, the iOS market share dipped below 30% by October 2021.

Market share 117

Market share CRM Campaign Retail 117

Martech

OCTOBER 23, 2023

Embrace a long-term perspective A market downturn is a momentary glitch in an otherwise long game of building brand equity and trust. In a less cluttered media space, they tend to capture market share from less aggressive competitors — while also taking advantage of reduced media rates with agencies. The result?

Finance 122

Finance Trust Market share Strategize 122

Martech

DECEMBER 12, 2023

Owned content can improve ROI and lower customer acquisition costs while improving competitive visibility and market share. Improving brand reputation and trust. Consumer trust in brands is also at an all-time low. Only 34% of consumers trust the brands they currently buy from. can unlock maximum impact.

Trust 117

Trust Launch Market share Start-ups 117

Martech

MAY 17, 2024

Considering today’s consumers spend more time researching brands — reading reviews, comparing products, listening to podcasts, seeing what trusted influencers say — than ever before, confusing earned media for crisis comms or writing a press release is a real problem. The type of PR your startup needs depends on your triggers and goals.

Legal 120

Legal Launch Campaign Trust 120

Heinz Marketing

JUNE 30, 2021

What are the key foundational elements that need to be established for our go-to-market strategy to be successful? How are we going to deliver our unique value proposition to our target market? Share these questions with your peers in marketing, and even sales leaders! Data that can’t be trusted. Poor quality data.

Go To Market 130

Go To Market GTM Follow-up Campaign 130

SaaStr

JULY 17, 2021

Before you quit: Talk to 2–3 mentors you trust. But no one has 100% market share. Because 50% or more of the time, you’re not seeing things 100% clearly — because you are tried. And when you’re tired, you don’t always make the right decisions. See if they challenge you to push on. Find someone great to help.

Start-ups 109

Start-ups Trust Market share Customers 109

ConversionXL

FEBRUARY 17, 2021

Decisions that affect Chrome—with a nearly two-thirds market share —are decisions that affect the Internet, especially paid advertising. Alternatives, such as SPARROW from Criteo , argued for moving the ad auction from the browser to a trusted third-party server—”The Gatekeeper.” Trust tokens. Google agreed.

Networking 140

Networking Trust A/B testing Conversion 140

Martech

MARCH 28, 2024

Acting as their own health advocates, consumers have important questions that impact their well-being, so it falls on brands to earn their trust by becoming the source for those answers — or someone else will. In the trust-driven field of healthcare, these tactics are counterproductive.

Healthcare 109

Healthcare Pharmaceutical User Experience Trust 109

Martech

MAY 14, 2025

Irrecoverable opportunity cost: Lost time, lost market share and lost customer momentum that can’t be reclaimed. Do you know what your marketing multiplier is and what sales performance areas are being multiplied? It’s lost trust, lost capital and lost opportunity.

GTM 91

GTM Finance Gambling Government 91

SaaStr

JUNE 25, 2022

Before you quit: Talk to 2–3 mentors you trust. But no one has 100% market share. Because 50% or more of the time, it’s because you are tired. And when you’re tired, you don’t always make the right decisions. See if they challenge you to push on. Talk to your co-founders. If they still believe, you probably still should, too.

Start-ups 103

Start-ups Trust Market share Customers 103

SaaStr

OCTOBER 8, 2024

Fundamentally, Slice is in the business of trust. So, if you show up with a single-point solution and haven’t paid attention to the shop, they won’t trust you. When you bridge that trust gap, customers expose other component areas of much higher value to them. Trust, value, and time are also essential to any SMB.

Sell 108

Sell E-commerce Drivers/motivators Growth 108

Martech

JULY 3, 2023

Making marketing an afterthought When marketing is done incorrectly, you can severely injure your brand. When a brand is complacent about marketing, the energy needed to engage customers diminishes. As experiential muscles atrophy, you can see a loss of market share. What to do instead… It was a good attempt.

Go To Market 112

Go To Market GTM Strategize Growth 112

Martech

SEPTEMBER 15, 2022

With 850 million users and estimated 58% of desktop client market share , Apple’s decision is a big boost for BIMI. In addition to fighting fraud — 90% of cyberattacks start with email — it gives consumers a verifiable reason to trust emails from brands and companies. . Get MarTech’s Email Marketing Periodic Table.

Trust 98

Trust Market share Clients Customers 98

Highspot

MAY 18, 2025

This precision builds efficiency and trust through account-specific messaging. By aligning materials to the sales process, sales enablement adds value by turning sales reps into trusted advisors. Sales enablement and account-based marketing work together to keep buyers engaged. What is sales enablement?

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

PandaDoc

MAY 12, 2025

A poor pricing strategy erodes trust, damages positioning, and undermines long-term brand growth. If the initial go-to-market pricing strategy is off, by the time the company makes an adjustment, damage is already done. Make decisions based on emotion, trust, or status. Pay more for features, design, convenience, or service.

Price 52

Price A/B testing Non-Profits Legal 52

Hubspot

MARCH 11, 2019

And just like her venture into music, companies often extend their brand to develop new products in industries that they don’t have any market share in. By leveraging their expertise in small motors to enter the lawn mower market in 1978 , they now boast the seventh largest slice of market share in the global lawn mower industry.

Market share 101

Market share Trust Up-sell Product 101

SaaStr

JANUARY 9, 2020

It’s very hard to even get 5% market share across the entire application / SaaS layer. They all are already using and trusting Salesforce, after all. Or at least, just as large or close. Here are Gartner’s estimates of each segment: But, the SaaS/application layer is much more diverse than just 3 main vendors.

Contract 107

Contract Engineering Trust Market share 107

Search Engine Land

OCTOBER 13, 2023

While Google commands the majority of global search engine usage, boasting over 90% market share, a 2021 survey by Jumpshot revealed that Amazon’s search volume comprises 54% of all product-related searches in the United States. Let’s get these out of the way.

Real Estate 129

Real Estate Commission Conversion Trust 129

Highspot

FEBRUARY 22, 2021

We believe Highspot’s differentiated approach will become the foundation upon which modern businesses achieve consistent revenue growth and market share gains.” Highspot delivers unmatched customer support, with 100 percent of our customers recouping their sales enablement investment.

Growth 129

Growth Strategize Sales Contact 129

ClickFunnels

JUNE 24, 2021

She points out that typically that business goal is one of these: Make more money Get more clients Reduce expenses Grow their business (reach, market share) Look awesome to their boss/clients. Once you have that mutual connection, the prospect will be more inclined to trust you and pay attention to what you have to say.

Prospecting 214

Prospecting Process Cold Call Customer Relationship Management 214

Search Engine Land

MAY 24, 2023

The browser market share in the United States looks is as follows: Chrome: 49% Safari: 35% Edge: 8.5% By the end of 2024, third-party cookies will be effectively retired, as Chrome, Safari and Firefox represent almost 90% market share of web traffic in the United States. Firefox: 3.5%

Campaign 100

Campaign Launch Trust Networking 100