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Hiring a business analyst: Best of the MarTechBot

Martech

Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. What tools did you use, and how did you ensure the visualizations were clear and informative?

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AI-powered martech: This week’s new releases

Martech

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. Metric Insights’ BI Concierge is part of the company’s Enterprise BI Portal.

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AI in marketing: Examples to help your team today

Martech

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. That means turning to any number of AI-powered tools and features regularly.

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Sales Velocity: The Complete Guide to Growing Revenue Faster

Veloxy

Whether you’re a sales professional or business owner, this guide equips you with the knowledge and tools to optimize sales velocity and achieve exceptional sales performance. In this comprehensive guide, we explore the definition, significance, and practical strategies for calculating and improving sales velocity.

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Sales Quota: The Complete Guide to Hitting & Crushing Quota in 2023

Veloxy

In 2018, Salesforce found that only 57% of salespeople expected to hit their quota. Jump to 2022, and Salesforce found that a staggering 72% of salespeople expected their team to miss annual quota. We’re living in an era where sales has the richest technology stack and set of professional capabilities than ever before.

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12 questions to ask SEO platform vendors during the demo

Martech

Does the vendor seem to understand our business and our marketing needs? Is the reporting actionable? Knowing how the system treats information types will impact how you ascribe value to certain keyword terms, make decisions about keyword and content choices and affect the ROI of your search marketing efforts.

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Building a future-ready marketing operations team

Martech

What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? What could she do with the tools she had and the AI capabilities that were cropping up in new versions of those tools? Prompt: What are the challenges for marketing ops in 2024?