Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 107

B2B Objectives and Key Results Strategize CRM 107

Iannarino

JULY 29, 2021

Without meaning to, my friend Jeb Blount created quite a clamor on LinkedIn. The poll he posted asked which medium to use first in a prospecting sequence : phone, email, social media, or an in-person visit. The problems with this approach would overflow a week’s worth of posts, so in the interests of time I’ll just note a couple.

Cold Call 360

Cold Call Referrals Clients Appointment 360

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

E-commerce 110

E-commerce Retail Entertainment Launch 110

SaaStr

APRIL 8, 2024

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. Cut marketing, you’re often cutting future growth. If you cut your marketing budget too far, and now pipeline looks, well … light … that’s on you. And second, why is PLG a marketing strategy?

Pipeline 112

Pipeline Growth Campaign Prospecting 112

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Read next: 3 social media trends impacting marketing in 2022. The best times to engage. Why we care.

B2B 141

B2B Product Customers 141

Martech

MAY 2, 2024

Marketing to buying teams is not the same as marketing to accounts. However, with B2B buying journeys now occurring primarily online before sales’ involvement, marketers are turning to new data-driven technologies to pinpoint potential buying group members earlier in the process. Influencers Make my job easier.

B2B 109

B2B Drivers/motivators CRM GTM 109

Veloxy

MARCH 16, 2022

While graduates with business majors have even higher sales placements post graduation, the aforementioned covers all majors. Sales is truly one of the best jobs for recent graduates. While it makes me laugh every time I watch it, no other profession demands true people skills like sales. Your LinkedIn Network will be Huge.

Pharmaceutical 223

Pharmaceutical Commission Inside sales Sales 223

Sales Hacker

OCTOBER 10, 2023

We have a special episode this week, a community mashup with the best community leaders in the game! The post GTM 63: Community Mashup with The Best in the Game ft. And…monthly bonus podcast episodes dropping the first Thursday of every month. Kathleen Booth, Erica Kuhl, & Holly Firestone appeared first on GTMnow.

GTM 104

GTM Gaming Growth Go To Market 104

Search Engine Land

APRIL 12, 2023

LinkedIn is a powerful search engine capable of generating targeted, substantial traffic to your profile. In this guide, you’ll learn how to optimize your profile to tap into that power and make LinkedIn work for you – driving more connections and better clients. Let’s get into it, shall we?

Real Estate 120

Real Estate Clients Networking Follow-up 120

Search Engine Land

MARCH 21, 2024

Every year brings a ton of change in digital marketing. This is sparking unrest for paid and organic marketers alike – and putting an even bigger emphasis on paid and organic teamwork, as I discussed in my recent presentation at the MarTech Spring Conference (registration required). Get the daily newsletter search marketers rely on.

Teamwork 113

Teamwork Click Through Rate Education Campaign 113

Partners in Excellence

OCTOBER 31, 2023

Takes less than 90 min of your time and you can leverage the assets forever. I responded in my best R2D2 mode: Dear 7Zc591L4F283Gs567432H8Mt, I’m a little confused by your marketing technique. Then I go to my LinkedIn feeds. I see post after post on sequencing and ramping the volumes. Then I realized.

Technique 132

Technique Prospecting B2B Clients 132

Sales Hacker

JANUARY 19, 2024

LinkedIn has exploded as a social channel. You might have even initially heard of my newsletter through LinkedIn. This called for insight from one of the most knowledgeable on LinkedIn’s platform – let’s get into it. The goal is to compel users to click “see more” to increase dwell time and in turn, reach.

Growth 95

Growth GTM CRM Launch 95

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. Then you have to communicate with them in the best possible way, at the right time and with the information they’re looking for. Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) followers).

B2B 120

B2B GTM Pipeline Consult 120

Search Engine Land

NOVEMBER 20, 2023

LinkedIn collaborative articles Monthly visits : 1.5 only) LinkedIn is the most popular social networking site for people who want to build relationships, learn and figure out a way to do business online. LinkedIn collaborative articles program was launched early this year, and it reached over 1.5 million organic users.

A/B testing 130

A/B testing Click Through Rate Real Estate Niche 130

Search Engine Land

OCTOBER 3, 2023

Ever get the feeling you’re reporting on – or your agency or marketing team is reporting on – the wrong metrics? Put another way, how high is your frustration level that your marketing team is bringing in hundreds of leads without any noticeable effect on your pipeline? Get the daily newsletter search marketers rely on.

Conversion 117

Conversion SQL Campaign CRM 117

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Traditional job postings are effective at attracting those actively seeking opportunities. Get the daily newsletter search marketers rely on.

Healthcare 134

Healthcare Strategize Promote Campaign 134

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? I have just finished conducting a series of tests to determine just that and found that the post generated by Bard produced: Slightly better results than a post I had written from scratch. Significantly better results than the post by ChatGPT.

Objectives and Key Results 115

Objectives and Key Results Campaign Referrals Gaming 115

Martech

APRIL 20, 2023

Customer experience is the most important and toughest part of marketing. Jay Baer Jay is a customer experience and marketing keynote speaker and emcee who has written six best-selling books on customer acquisition and retention and founded five multi-million dollar companies from scratch. The scale alone can be staggering.

Customers 108

Customers Non-Profits GTM Consult 108

Martech

APRIL 3, 2023

The challenge in writing about content marketing experts is they’ve likely already written it and written it better. Without further adieu, we present in alphabetical order, MarTech’s content marketing experts to follow. Brand Quarterly Magazine ranked Scott as one of the 50 most influential marketing thought leaders.

Education 108

Education Networking B2B Presentation 108

Martech

DECEMBER 5, 2022

Email marketing isn’t easy. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. To help you, we’ve put together the list of email marketers who always know the best practices and latest developments. followers) LinkedIn: KathPay (7.4k

Consult 121

Consult Follow-up Growth Promote 121

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. The proliferation and volatility of digital channels over the last few decades have been forcing marketers to continually evolve their strategies and tactics if they want to remain relevant. 1 barrier to the adoption of AI for marketing.

Education 100

Education Entertainment Networking Legal 100

Search Engine Land

DECEMBER 15, 2023

marketing company Cox Media Group (CMG) has reportedly admitted to monitoring conversations for the purpose of targeted advertising. CMG allegedly claims that its Active Listening technology can spot potential customers in real-time through everyday conversations. ” Get the daily newsletter search marketers rely on.

Conversion 133

Conversion Territory Pitch Sell 133

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Tracking upper-funnel and B2B activities is challenging but feasible.

B2B 120

B2B Represent Campaign Strategize 120

Sales Hacker

DECEMBER 5, 2023

May Habib started her career in banking at Lehman Brothers in 2007, a very interesting time to be in the frontlines of that world. Writer has one of the best marketing teams and has spread like wildfire with customers, including Spotify, HubSpot, L’Oreal, Accenture, and many more. May started Writer in 2020.

GTM 95

GTM Customers Finance Represent 95

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 126

Strategize B2B B2C Trust 126

Sales Hacker

JANUARY 22, 2024

Max Altschuler is the Founder and General Partner of GTMfund , an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders. He then took over as VP of Marketing for rapidly growing Outreach. The changing landscape of VC and go-to-market. Max has been published by Forbes, Inc.,

GTM 82

GTM CRM Pipeline B2B 82

Martech

MARCH 15, 2023

Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. LinkedIn: David-Adler (31K followers) Twitter: DavidAdler (51.5K

Management Consulting 106

Management Consulting Consult Follow-up Education 106

SaaStr

MARCH 22, 2024

During her time in finance, she did multi-million dollar deals with 12 to 18-month deal cycles. While working at LinkedIn back in 2009, she was offered the role of building out the first SDR and BDR organization. The decision to leave a fairly scaled role leading 200+ AEs at LinkedIn to join a smaller-stage startup.

Finance 104

Finance Territory Quota Presentation 104

Hubspot

OCTOBER 16, 2023

Networking on LinkedIn brings you something a cocktail hour doesn’t: data. So you might be wondering, who viewed your LinkedIn profile? Why LinkedIn Views Matter How to See Who Viewed Your Profile Why Can’t I See Everyone Who Viewed My LinkedIn Profile? LinkedIn can even become a key business driver for your company.

Real Estate 77

Real Estate X-functional Networking Drivers/motivators 77

Search Engine Land

JANUARY 27, 2023

In the early 2000s, web search was mostly limited to search engines and online directories available at the time. I believe it’s time for SEO professionals to think beyond Google and search engines and start looking at search holistically. Get the daily newsletter search marketers rely on. But we have come a long way since then.

Engineering 128

Engineering Networking Entertainment Follow-up 128

Heinz Marketing

MAY 16, 2023

By Mina Guirguis , Marketing Consultant at Heinz Marketing Incorporating video into your social media marketing strategy is a great way to engage more followers, increase brand awareness, and drive conversions. Some of the most popular video platforms include YouTube, Instagram, Facebook, TikTok, and LinkedIn.

Entertainment 101

Entertainment Consult Gaming Promote 101

PandaDoc

AUGUST 9, 2023

LinkedIn has become the world’s standard professional network. There are more than 200 million LinkedIn users in the US alone. LinkedIn is a tool for career advancement. Learn to optimize your LinkedIn profile, and it can become an excellent resource for finding both potential employers and potential customers.

Networking 83

Networking Legal Cross-sell Teamwork 83

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Dig deeper: 15 cutting-edge tools every B2B marketer should know 2.

B2B 104

B2B Represent Campaign Strategize 104

SaaStr

AUGUST 27, 2023

I always learn a lot from these — they are in essence a best practices list from each leader. This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata! This week we have marketing guru Sydney Sloan, previously CMO at Salesloft and now CMO at compliance leader Drata! #1.

Launch 92

Launch Growth Go To Market Prospecting 92

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 123

CRM Technology Technology Campaign 123

Martech

DECEMBER 5, 2023

Hi Kath , Firstly, congratulations on your remarkable achievements as an International Bestselling Author, Award Winner, and Keynote Speaker, all while leading as CEO of Holistic Email Marketing.* Our platform offers multi-channel engagement, real-time data-driven insights, and customizable intent-based delivery.

Pitch 109

Pitch Contact Follow-up Clients 109

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

SQL 114

SQL Angle Campaign B2C 114