Search Engine Land

MARCH 1, 2024

Recent Google scandals have raised concerns about search result fairness , accuracy , transparency and the ethics of big brands’ dominance. How From sources across the web came to dominate search results Google started experimenting with carousels to 2017 and later, around 2020, introducing content summaries for list-based content.

Non-Profits 135

Non-Profits Consult User Experience Presentation 135

ClickFunnels

AUGUST 18, 2021

More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? Brand awareness would sit at the very top of this marketing funnel as a part of the “Awareness” stage (go figure). Brand Awareness: What’s The Difference? For example….

Lead generation 245

Lead generation Contact Niche Gaming 245

Search Engine Land

DECEMBER 18, 2023

Off-site SEO : Building authority to boost trust and rankings. We still see lots of sites that are essentially doing everything wrong and rank well, so just do your best! Structural optimization The first job here is to ensure your site is structured in a way that helps Google understand the relevance of every page. See terms.

UX 137

UX Click Through Rate Engineering Service 137

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. 5 steps to kickstart your product-led SEO strategy 1. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. Dig deeper: Do personas REALLY matter in content marketing?

Product 109

Product Launch CRM Start-ups 109

Search Engine Land

SEPTEMBER 6, 2023

The process then was very simple: scale your outreach to build backlinks directly to the pages we want to rank. These are good skills, but the best link building methods are based on the marketing of content. This is the marketing of content, which is a different skill than traditional link building.

Niche 137

Niche Technique Campaign Contact 137

Martech

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Myth 1: Links must meet a minimum DA or other score in order to pass value. It’s important to understand what these numbers represent – and what they don’t. These solutions have a fraction of the crawl Google has.

E-commerce 118

E-commerce Real Estate User Experience Niche 118

Search Engine Land

FEBRUARY 19, 2024

It is possible to publish excellent content and still see it fail to rank. To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. A quick Google search for “SEO strategy” provides no shortage of articles.

Strategize 117

Strategize Niche Angle UX 117

Search Engine Land

NOVEMBER 16, 2022

Link building is one of the most misunderstood aspects of an effective digital marketing strategy. Myth 1: Links must meet a minimum DA or other score in order to pass value. It’s important to understand what these numbers represent – and what they don’t. These solutions have a fraction of the crawl Google has.

E-commerce 96

E-commerce Real Estate User Experience Engineering 96

Search Engine Land

JUNE 9, 2023

Search engines care about a whole host of factors when determining which content to rank. Is 1,000 words enough to rank?” But, the thing is… Word count is not a ranking factor. Google said so. Source: Google Search Essentials That also means longer isn’t always better. The number of words doesn’t matter.

Entertainment 99

Entertainment Engineering Follow-up Presentation 99

Search Engine Land

APRIL 20, 2023

Currently holding strong at just under a 65% market share, WordPress has been the world’s top CMS platform for many years. This makes it easier for your content to be indexed and ranked in search engine results pages (SERPs). That being said, every WordPress blog has its shortcomings.

Real Estate 113

Real Estate Engineering UX Networking 113

Search Engine Land

APRIL 21, 2023

Several industry studies have asserted that CTR is a ranking factor – a claim that’s been ardently denied by many Googlers. Whether it’s a direct ranking signal or not, CTR has its place in SEO. This article explores why CTR matters in SEO, Google’s stance on the metric and how to use it right.

Click Through Rate 96

Click Through Rate CTR UX User Experience 96

Search Engine Land

JANUARY 30, 2024

I am the first generative AI chatbot for search marketers. link] The newsletter aims to: 1. link] The newsletter aims to: 1. Do a soft sell promo on our services by educating them on benefits (web, SEO, PPC, Content) with a CTA to either a service page or related blog posts 3. I am trained with Search Engine Land content.

Clients 103

Clients Trust Education Engineering 103

Search Engine Land

MARCH 9, 2023

Google and Bing “exception lists” In 2011, Google and Bing revealed at SMX West that they have “exception lists” for websites that might get hit by some algorithm signals. However, some sites might be excluded from the impact of particular ranking signals on Google, according to its spam chief, Matt Cutts.

E-commerce 96

E-commerce Territory Engineering Networking 96

Search Engine Land

NOVEMBER 21, 2023

to get those traffic numbers up! Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. That’s not an excuse to accept low numbers. OK, celebration time is over.

Real Estate 135

Real Estate UX Drivers/motivators Education 135

ConversionXL

APRIL 14, 2021

As digital marketers, content is a critical part of everything we do. In this article, I’ll share how to use TF-IDF optimization to help you streamline your content process and make your old content better so you can rank higher and attract more leads. . a blog on the internet). a blog on the internet). What is TF-IDF?

Real Estate 140

Real Estate Hospitality Angle Technique 140

Search Engine Land

JANUARY 28, 2023

Google penalizes French link network In 2014, Google’s Matt Cutts tweeted, “Today we’re taking action on a French link network that violates our quality guidelines (Buzzea).” Read all about it in Google Takes Down Another Link Network, France’s Buzzea. Did Google Just Penalize Another Link Network?

Networking 127

Networking Retail Click Through Rate Engineering 127

Search Engine Land

AUGUST 11, 2023

Are you a new search marketer looking to learn about the history of search? Do you want to stay updated on the latest search marketing news? This individual has a website; his first blog post was published on Dec. The site’s Google Analytics (GA) code is tellingly short: UA-67314-1. times per day.

Engineering 98

Engineering Follow-up Start-ups Niche 98

Search Engine Land

JANUARY 24, 2023

Google defuses ‘miserable failure’ Google bomb In 2007, Google finally defused a “Google Bomb” that had returned U.S. Originally, Google was of the belief that “We just reflect the opinion on the Web, for better or worse.” President George W.

A/B testing 129

A/B testing Engineering Price Territory 129

ClickFunnels

AUGUST 11, 2021

For example: If you focus solely on the number of email subscribers, you might end up sacrificing lead quality for lead quantity in an attempt to “improve” this metric. It’s a waste of time, energy, and money, even if your lead generation strategy is “effective” when viewed in isolation and evaluated solely by the number of leads generated.

Lead generation 246

Lead generation Niche Price Promote 246

Search Engine Land

JANUARY 22, 2023

Google removes ‘ads’ and ‘sponsored’ labels from flight search results 2020: There would be no more referral fees from partners in flight search, as Google sought to emphasize price and convenience in rankings. Atlanta, Seattle and Boston. So Barry Schwartz made one.

Referrals 93

Referrals Hospitality Launch Engineering 93

Search Engine Land

JANUARY 30, 2024

Optimizing this metric will require you to review key sections of your site: Blog : Your blog may be a traffic magnet, but let’s turn those visitors into sales. You should: Focus on the first two actions on the blog. You can: Add your professional license number. If you’re an ecommerce site with a 2.3% See terms.

A/B testing 119

A/B testing UX Intrinsic Trust 119

Search Engine Land

MARCH 10, 2023

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.”

Commission 94

Commission Objectives and Key Results SQL A/B testing 94

Search Engine Land

JUNE 2, 2023

This is a good article that goes into greater depth on how to determine the real reason for a traffic drop (or flattening) which may be: A loss in rank due to algorithm updates. A few things may be true: More authoritative sites may be ranking. Google’s perceived search intent for that result may have changed (e.g.,

B2B 99

B2B Click Through Rate X-functional Real Estate 99

Search Engine Land

DECEMBER 6, 2022

Within the last few months, service area business (SAB) websites started to see rank fluctuations aligned with the rollout of Google’s helpful content and spam updates around late August through October. However, sites weren’t getting directly penalized by rank. Get the daily newsletter search marketers rely on.

User Experience 101

User Experience Engineering Construction Clients 101

Search Engine Land

SEPTEMBER 14, 2023

Scrape Google search results. Search intent analysis prompting Step 1 “How could you not start any creative or optimization brief without understanding the search intent?” I want to analyze the search intent for this search term on Google. I want to analyze the search intent for this search term on Google.

Follow-up 139

Follow-up Start-ups Presentation Process 139

Martech

AUGUST 21, 2023

It’s been just over six months since the new AI-powered Bing with Bing Chat launched – but its overall search engine market share is down slightly globally and in the U.S. By the numbers. search market share was 6.47% in July, per web analytics service StatCounter. Bing’s market share peaked at 6.61% in March.

Market share 75

Market share Launch Engineering Growth 75

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. 19, 2012 and was updated Oct.

E-commerce 86

E-commerce Electricity Pharmaceutical Engineering 86

Search Engine Land

JANUARY 12, 2023

Matt Cutts educates Washington, DC about Google. In 2011, Matt Cutts, the head of Google’s search spam team, was in Washington DC, doing an “educational tour” to explain to US Federal Trade Commission members and congressional staffers that Google’s search results didn’t require government regulation. Also on this day.

Engineering 96

Engineering Transportation Launch Trust 96

Search Engine Land

FEBRUARY 6, 2023

Noogler: SEO is spam, ads help you rank In 2012, a Googler made headlines when he said “SEO isn’t good for users or the Internet at large,” and “It’s a bug that you could rank highly in Google without buying ads, and Google is trying to fix the bug.” Google didn’t view SEO as spam.

E-commerce 88

E-commerce Government Engineering Angle 88

Martech

SEPTEMBER 27, 2023

Google Shopping Ads are a powerful platform for increasing your sales. Within this guide, Alam Hosseinbor, ecommerce director at ShoppingIQ, unveils a number of “secrets that Google won’t tell you” and emphasizes that “shopping advertisers unknowingly waste thousands of dollars per year without realizing.”

Price 110

Price CTR Campaign Click Through Rate 110

Search Engine Land

JANUARY 19, 2023

Get the daily newsletter search marketers rely on. Also, remember you are an enterprise SEO lead, not a data scientist or Google Analytics expert. Website Keyword rankings from #1-3 spots, #4-11, #11-20 – segmented by page type (blog, product, support, etc.) Screenshot taken by author. SUBSCRIBE See terms.

CTR 92

CTR Referrals Start-ups Conversion 92

ConversionXL

AUGUST 18, 2020

email marketing software,” “accounting software”), but Google processes more than 40,000 searches per second. Many marketers place all their efforts in going for the #1 for solution terms (e.g., There’s less purchase intent with the latter terms, but a higher chance to rank. brand terms, solution terms, etc.)

B2B 123

B2B Campaign Start-ups CTR 123

Search Engine Land

FEBRUARY 28, 2023

You must keep up with Google’s ever-changing algorithms and rich results, including the People also ask box. Also known as PAA, this Google SERP feature plays a significant role in a brand’s online reputation. But first, let’s quickly review how Google’s People also ask feature can affect your online reputation.

CTR 96

CTR Clients Click Through Rate Education 96

Hubspot

MAY 26, 2021

Yet, you're still struggling to rank on Google. While your website is vital to your SEO strategy, there are additional actions to take outside of your website that will help you rank. Search engines weigh many factors when determining a page's ranking. The more votes you get, the more likely you'll rank on search engines.

Engineering 96

Engineering CRM Contact Start-ups 96

Search Engine Land

DECEMBER 7, 2022

They allow your site to quickly jump to the top of the search results, even if the “traditional rankings” would place your site at the bottom of the first page. . A featured snippet is a two- to three-sentence summary of text that appears at the top of Google. Prioritize when you rank in the top five.

Real Estate 98

Real Estate Follow-up Customer Relationship Management Clients 98

ConversionXL

DECEMBER 2, 2020

When it comes to content marketing, all the branding and differentiation (and money) is in the latter. You can do this by writing helpful blog posts, sharing tips on social media, and creating a self-service knowledge base. Email marketing is important, huh? Novel metaphors don’t improve rankings. Never knew.

Niche 161

Niche B2C Networking Contact 161

Search Engine Land

APRIL 5, 2024

Here’s a practical example from my SEO consulting: A client lost several times due to Google algorithm updates. We uncovered a severe technical issue, resulting in a full duplicate of the domain (over 1 million pages). Working on ranking your documents better might be the wrong approach if your biggest issue is indexing.

Hospitality 102

Hospitality Consult Clients Construction 102