Martech

APRIL 10, 2024

The market is saturated with me-too products, copies of copies with little to differentiate them. Design with empathy, prioritize intuitive interfaces and focus on enhancing the user experience, not hindering it. Marketing this then becomes a conversation, not a sales pitch. But those days are over. Well, not anymore.

Pitch 101

Pitch Product Electricity Healthcare 101

Veloxy

DECEMBER 28, 2023

However, if you’re considering a transition to outside sales or simply want to elevate your field selling game, you’re in the right place. Download Now: The Big Blue Book of Field Sales Outside Sales Reps — flip to the chapters on outside sales productivity, mastering the art of in-person selling, and how to shorten your sales cycle.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

APRIL 19, 2024

By adopting a “privacy-by-design” approach, we can address the growing apprehension surrounding excessive data collection, build trust and foster long-term consumer loyalty — the cornerstones of economic success in the advertising industry. Consumer privacy has become a major focus in the digital advertising industry.

Strategize 106

Strategize Trust Legal Retail 106

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. There was also a desire internally from our product management and marketing teams who seek customer feedback in an efficient yet organic way.

Growth 96

Growth B2B Launch Follow-up 96

Search Engine Land

FEBRUARY 23, 2024

Amid regulatory changes and reduced identifiers, the playbook offers advice on how to meet the demand for personalized ad experiences in a cookieless world. Start with a broad approach and conduct A/B testing on the same ad creative with diverse audiences to ensure your message is resonating. Why we care. Predictive analytics.

A/B testing 119

A/B testing Finance Campaign CRM 119

Martech

JANUARY 9, 2024

The $100 billion creator economy is changing how brands collaborate with influencers across social media and niche communities. Today’s brands recognize the value of authenticity and targeted reach for online consumers. Finding the right influencers and communities Look for influencers whose followers match your core demographic.

Niche 126

Niche Negotiate Legal Contract 126

Search Engine Land

JANUARY 8, 2024

Including elements like location-based services and personalized recommendations turns searches into dynamic interactions between users and your content. It also brings personalization to search engines. Leveraging AI for advanced content strategies AI tools offer more than just enhancements to current strategies.

Objectives and Key Results 126

Objectives and Key Results Click Through Rate User Experience Engineering 126

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. Even if your website ranks well on search engines, there’s a big chance users will leave if their experience isn’t good. On one hand, SEO is crucial for getting a website to gain visibility on search engines.

UX 114

UX Strategize User Experience Engineering 114

Search Engine Land

NOVEMBER 1, 2023

In today’s expansive yet interconnected digital marketing landscape, creating a successful online presence requires a deep understanding of various marketing channels. This article tackles the synergies between these channels and how brands can offer a more engaging content experience to their audience with a holistic approach.

Retail 99

Retail E-commerce Strategic partnership Click Through Rate 99

Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels.

Relationship building 103

Relationship building Repeat business Campaign Strategize 103

SaaStr

APRIL 20, 2024

Marketing hackers, sales hackers, product hackers. " @searchbrat @zapier @kippbodnar @HubSpot @jasonlk pic.twitter.com/dUudpe9s2Q — SaaStr (@saastr) April 16, 2024 HubSpot and Zapier’s CMO had us on their “Marketing Against the Grain” pod / videocast. "We all need more hackers on our team.

Drivers/motivators 102

Drivers/motivators Growth Product Technology 102

Search Engine Land

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. Personalization plays a crucial role in various industries, particularly in hospitality.

Hospitality 93

Hospitality Customers Entertainment Campaign 93

Martech

NOVEMBER 28, 2023

Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. Personalization plays a crucial role in various industries, particularly in hospitality.

Hospitality 95

Hospitality Customers Entertainment Campaign 95

Martech

APRIL 12, 2024

This is particularly true when building a martech stack or developing content, for example, where a program-based approach can ensure that all aspects are considered and properly integrated. For many CMOs and marketing organizations, programs are becoming powerful tools for aligning diverse initiatives and driving strategic objectives.

Product 101

Product Objectives and Key Results Strategize Technology 101

Martech

JANUARY 11, 2024

In 2024, this channel will grow in importance as marketers deal with the deprecation of third-party cookies and other privacy challenges. Marketers will continue to refine their email strategies because the payoff can be substantial. Here are some of the ways marketers will improve their email programs in the year ahead.

Profit margin 123

Profit margin B2B Campaign Retail 123

Martech

MARCH 13, 2024

In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. Mood boards, for instance, are visual collages essential for conveying a marketing campaign’s desired aesthetic and emotional tone.

Drivers/motivators 107

Drivers/motivators Technology Technology Launch 107

Martech

APRIL 9, 2024

Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns.

SQL 97

SQL Cross-sell Campaign Trust 97

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. What is B2B content marketing? B2B content marketing is the creation and distribution of content, in all its forms, related to your business and relevant to customers.

Strategize 125

Strategize B2B B2C Trust 125

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Many media platforms provide brand lift studies.

B2B 115

B2B Represent Campaign Strategize 115

Martech

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers.

Customers 108

Customers User Experience Strategize Drivers/motivators 108

Martech

APRIL 27, 2023

It’s become increasingly clear how powerful automation is in creating truly impactful brand experiences. Artificial intelligence and machine learning’s marketing use cases go beyond chatbots or personalized website recommendations. So, what does this mean for brands looking to bolster their digital presence?

UX 113

UX Technology Technology B2B 113

Salesforce

DECEMBER 8, 2023

Competition for eyeballs and clicks are at a premium, so your email marketing strategy needs to constantly evolve to keep up. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see where you can improve. Is email marketing easy?

E-commerce 115

E-commerce Click Through Rate Campaign Promote 115

Sales Pop!

MAY 14, 2024

94% of first impressions are design-related – that’s a big deal for brands selling services online. Your website often serves as the initial meeting point with potential clients. Let’s break down eight straightforward yet impactful strategies to effectively present your brand’s services to website visitors.

Presentation 52

Presentation Service Product Niche 52

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 91

Strategize Campaign User Experience Start-ups 91

Search Engine Land

NOVEMBER 10, 2023

As the marketing landscape evolves with over 12,000 tools vying for attention, understanding the challenges and opportunities is more critical than ever. The right insights on first-party data can empower you to stay ahead of the curve — and take advantage of new opportunities to engage with your customers.

Customers 104

Customers User Experience Strategize Drivers/motivators 104

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation.

Legal 114

Legal Strategic partnership Contract Trust 114

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API.

Finance 107

Finance Drivers/motivators Campaign Technology 107

Search Engine Land

FEBRUARY 29, 2024

Brands have focused most of their PPC budgets on these two search titans. This allows you to get your brand and products in front of massive new audiences beyond just Google and Bing. Let’s explore the platforms I deem to have the most potential to support and complement your search advertising through traditional means.

Engineering 121

Engineering Campaign Education Service 121

Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Objectives and Key Results 119

Objectives and Key Results Campaign Government Launch 119

Martech

OCTOBER 12, 2023

The cost of building, training and operating AI is enormous. On a very related note, Reuters reported today that OpenAI is set to unveil updates making “it cheaper and faster to build software applications based on its artificial intelligence models.” It offers levels of autonomous decision-making and personalized user experiences.

User Experience 110

User Experience Launch Networking Campaign 110

Martech

JANUARY 11, 2024

Without good data collection, access and analysis, it is harder for brands to understand their customers. Likewise, it is more difficult for customers to indicate their preferences for the brands they support. To achieve this, make sure to: Optimize your ecommerce platform. Meticulously streamline the purchasing process.

Growth 82

Growth Cross-sell User Experience Technique 82

Martech

MARCH 27, 2024

In B2B marketing, the traditional approach of casting a wide net is increasingly being challenged by a more targeted and personalized strategy: account-based marketing (ABM). This method focuses on identifying and engaging with specific high-value accounts, treating each as its own distinct market.

B2B 105

B2B Objectives and Key Results Strategize CRM 105

Search Engine Land

MARCH 11, 2024

Streamlining content management workflows In addition to content creation and personalization , AI plays a crucial role in streamlining content management workflows and optimizing operational efficiency. But managing that content for various channels and platforms can be a monumental task.

Technology 116

Technology Technology Engineering Strategize 116

Heinz Marketing

JULY 13, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s digital age, where technology dominates every aspect of our lives, it’s easy to forget that marketing is fundamentally about people. Building Trust with Customers Trust is the cornerstone of any successful customer relationship.

Trust 90

Trust Teamwork Construction Growth 90

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 120

B2B Drivers/motivators Campaign B2C 120

Martech

MARCH 7, 2024

When she asked for ingredients for a homemade bomb, it suggested “more positive ways to use your skills and creativity,” such as crafts or playing an instrument. It simplifies creating and scheduling personalized content, offers a centralized post library, and provides a visual calendar for better planning.

Campaign 89

Campaign Conversion Contact Process 89

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Segmentation and Personalization Messages designed for everyone speak to no one.

B2B 60

B2B Customers Education Entertainment 60