Capterra Sales & Marketing Software

NOVEMBER 19, 2021

If you’re a small business owner looking to grow your business through a scalable and easy to get started marketing channel, SEO is a great entry point. One of the main reasons why SEO works so well for local businesses, startups, and other small businesses, is because of its low cost of entry. Navigational.

UX 86

UX Price Engineering Start-ups 86

Hubspot

OCTOBER 18, 2016

What do cross-country road trips, wedding speeches, and social media marketing have in common? By now, most marketers recognize that social media plays an integral role in an effective inbound marketing strategy. The Benefits of Using a Social Media Content Calendar. Let’s face it: We’re all busy.

Networking 78

Networking Campaign Promote Lead generation 78

Hubspot

JUNE 13, 2018

You’ve been spearheading your organization’s content marketing efforts for a while now, and your team’s performance has convinced your boss to fully adopt content marketing. There’s one small problem, though: your boss wants you to write and present a content marketing plan to her, but you’ve never done something like that before.

Objectives and Key Results 101

Objectives and Key Results Promote Launch Referrals 101

Hubspot

APRIL 5, 2018

How to Market on Google. Use Google My Business (GMB) and claim free ad space for your business. In fact, there are numerous Google business tools in addition to its search engine that can be hugely valuable if you're a marketer. 17 Helpful Google Marketing Tools for Business. Google My Business.

Engineering 78

Engineering Campaign Territory Follow-up 78

Hubspot

SEPTEMBER 12, 2019

That strategy, which was designed to fix a traffic plateau across the blog, increased our organic traffic by 25% year over year -- to eight million organic pageviews per month. As I said, our new SEO strategy launched our organic blog traffic to heights it had never been to before. Where that traffic is coming from is equally exciting.

Real Estate 77

Real Estate UX Engineering Lead generation 77

Capterra Sales & Marketing Software

NOVEMBER 19, 2021

If you’re a small business owner looking to grow your business through a scalable and easy to get started marketing channel, SEO is a great entry point. One of the main reasons why SEO works so well for local businesses, startups, and other small businesses, is because of its low cost of entry. Navigational.

UX 52

UX Price Engineering Start-ups 52

Hubspot

OCTOBER 24, 2013

here are some of my favorites that we''ve seen businesses use them for to help improve their marketing, specifically. Note: You can find all of these spreadsheets, and a bunch of other cool content, for free in our new Marketing Library.). How to Use Excel Spreadsheets to Make Your Inbound Marketing Easier.

Campaign 78

Campaign Lead generation Gaming Networking 78

Hubspot

OCTOBER 28, 2020

As we reported in March, the initial impact was painful on businesses. But now, six months in, businesses appear to be adapting to the new normal. Inbound marketing strategies are working incredibly well, while outbound sales strategies are struggling. It's been over six months since COVID-19 was declared a global pandemic.

Territory 101

Territory Construction Entertainment Start-ups 101

Hubspot

JANUARY 6, 2015

Whether you''re just starting out with content marketing or you''ve been using the same content marketing strategies for a while, your content marketing plan needs to be better than ever for 2015. The first step to getting a leg up on the competition is to have a solid, smart content marketing plan in place.

Angle 78

Angle Start-ups Campaign Follow-up 78

Hubspot

JANUARY 16, 2014

Have I blogged about everything inbound marketing-related already? It''s a true problem that we all battle as we try to grow our business with inbound marketing. Thus, the Blog Topic Generator was born. That way, you''re always featuring relevant, but interesting posts on your blog. Just keep reading.

Start-ups 77

Start-ups Service Product Process 77

Hubspot

OCTOBER 20, 2016

In marketing, it seems like the word "brand" is used a lot -- the leading brand, off-brand, personal brand. But there's often confusion around its meaning in business. As it turns out, there are some pretty creative ways to brand your business without a ton of cash. How to Brand Your Business on a Budget: A 6-Step Guide.

Trust 78

Trust Negotiate Networking Retail 78

Hubspot

JANUARY 25, 2013

Many inbound marketers and business bloggers get so caught up in (or weighed down by?) the idea of creating blog content , that after hours or days of looking at a blinking cursor, there's nothing but an outline or a few introductory sentences to show for their work. Well, I guess that's one way to approach business blogging.

Real Estate 76

Real Estate B2B Technology Technology 76

Hubspot

MARCH 4, 2019

While no content marketing tool can replace a solid strategy and talented humans, having the right tech stack can certainly help you get the job done better, easier, and more efficiently. There are hundreds of content marketing tools available, some free or cheap and some very expensive. The 19 Best Content Marketing Tools in 2019.

A/B testing 78

A/B testing SQL User Experience Growth 78

Hubspot

JULY 7, 2020

Since COVID-19 was declared a global pandemic on March 11, businesses have had to reckon with its economic impact for over a full quarter. Now that businesses have closed the books on Q2, we wanted to take a step back and assess where our customers are, four months later. How COVID-19 Impacted Businesses in Q2. Buyer Interest.

Construction 101

Construction Territory Manufacturing Entertainment 101

Hubspot

DECEMBER 23, 2012

Happy Holidays, marketers! :-). We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! It's time to deck the halls with the top marketing stories of the week. So what does this mean for your marketing?

Launch 69

Launch Leadership building Networking Engineering 69

Hubspot

MARCH 10, 2015

And now, the market has finally realized what great freelancers (and editors) knew all along: Freelance writers may be a dime a dozen, but a good one -- who can not only write, but is also reliable -- is one in a million. 1) Ask other editors and marketers for recommendations. Hey, that''s free market capitalism.

Pitch 75

Pitch Referrals Networking Promote 75

Hubspot

MAY 6, 2014

So why choose to do something like we did -- hand over control of something as important as our company blog? With the recent launch of HubSpot''s German blog , we needed to get to know our new audience. For our experiment, we chose two German thought leaders in the field of content and inbound marketing.

Promote 69

Promote Drivers/motivators Campaign Niche 69

Hubspot

FEBRUARY 23, 2016

Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. Setting Up a Blog Strategy. Well, that's exactly what happened to a technology provider called Marco.

Tradeshows 51

Tradeshows Launch Promote Technology 51

Hubspot

JANUARY 2, 2015

The internet has dissolved the geographical barriers that used to constrain businesses, allowing them to create remote teams of contractors from around the world. The rise of telecommuting has presented many opportunities for businesses that manage workers all over the world, but overseeing remote teams can also be very complex.

Clients 75

Clients Follow-up Negotiate Networking 75

Hubspot

APRIL 22, 2014

Blogging is key for driving traffic to your website from search engines and social media channels. It will establish you and/or your company as an industry thought-leader, and you''ll get the opportunity to rank for search queries with every blog post you write. I know you can write a blog post in an hour or less.

Start-ups 76

Start-ups Closing Trust Engineering 76

Hubspot

AUGUST 19, 2014

As an inbound marketer, you work hard to keep your content engine going. You publish new blog posts, launch new ebooks, and produce new webinars regularly. You rinse and repeat, pumping valuable time and resources into new content creation to keep your blog fed and your offers fresh. Raise your hand if this sounds familiar.

Promote 75

Promote Launch Engineering Conversion 75

Hubspot

JULY 6, 2015

Are you promoting your business and website in the correct areas that attract the correct demographic? If you aren’t, you could be wasting precious time and money bringing in meaningless traffic while your true target market continues to live without knowing of your existence. 6) Blog Topics Aren’t Connecting With Readers.

Promote 77

Promote Engineering Angle Lead generation 77

ConversionXL

MARCH 25, 2020

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. The CXL blog started in 2011 and, currently, includes about 700 articles. This post details our process to start the transition from a “traditional” blog into a modern resource center for marketers.

Process 68

Process Start-ups Engineering Follow-up 68

Hubspot

APRIL 9, 2012

We think this approach is transferable to marketing, too. Sure, if you want to be an MMA fighter -- or, say, email marketing specialist -- you would need some specialized training. So we're going to lay out a marketing exercise regimen that will get a struggling marketing program back into tip-top shape.

Meeting 73

Meeting A/B testing Follow-up Networking 73

Hubspot

JANUARY 4, 2016

I most often use it for organizing research and interview notes, drafting blog posts and ebooks, saving articles to read later, and storing important information -- like my favorite code snippets -- for easy access. Here's another blog post we wrote on how using Evernote can simplify a marketer's life. for Plus, or $49.99/yr.

Price 53

Price Appointment Campaign Clients 53

Hubspot

APRIL 4, 2013

So why not transfer this common knowledge about people''s love for options over to your marketing and give your visitors and prospects some choices, too? While there are quite a few ways in which you can offer variety in your marketing, today we''re going to zone in on one in particular: secondary calls-to-action (CTAs).

Promote 74

Promote Lead generation Education Follow-up 74

Lead Fuze

JANUARY 2, 2024

That’s where a solid content marketing strategy comes in. Picture this: You’ve got the tools—a quiver full of blog posts, social media arrows, email marketing boomerangs—but are you hitting the bullseye? Table of Contents: Crafting a Robust Content Marketing Strategy What is Content Marketing Strategy?

Sales 52

Sales Strategize Niche Lead generation 52

Highspot

JANUARY 28, 2024

Why Do Businesses Need Content Governance? It ensures alignment with brand identity and with business priorities and policies. Why Do Businesses Need Content Governance? This ensures that your sales and marketing team delivers a unified and compelling narrative to potential customers. What Is Content Governance?

Government 52

Government Legal Objectives and Key Results Strategic partnership 52

Hubspot

MARCH 4, 2020

For any business to be successful today — no matter the type, size, or industry — it must create and share media content (images, videos, infographics, social media posts, podcasts, etc.) This is a large part of how you boost brand awareness, engagements, conversions, and revenue (among other things) for your business.

Negotiate 100

Negotiate Campaign Process CRM 100

Hubspot

APRIL 16, 2020

Businesses all across the globe are learning how to adapt to these new circumstances. That’s why from now until the end of June, we will be publishing week-over-week trend data for core business metrics including such as website traffic, email send and open rates, sales engagements, close rates and more. About the Data.

Territory 98

Territory Education CRM Cold Call 98

ConversionXL

AUGUST 5, 2021

Several tools are used to make this happen: A tool like Unbounce to build the landing page and lead capture form An email marketing tool like ActiveCampaign to nurture leads A scheduling tool like SavvyCal to book the consultation A CRM like Pipedrive to store contact details. Marketing requires a multi-channel approach.

CRM 143

CRM Contact Consult X-functional 143

Hubspot

APRIL 22, 2019

Below you'll find a list of the 25 best WordPress plugins (not in any specific order) that every marketer should explore. These 25 plugins have been reviewed by some of the top marketers in the industry. Christine Kilbride of Majux Marketing says having a large number of "plugins can slow down your site." Editorial Calendar.

CTR 78

CTR A/B testing Contact Click Through Rate 78

Hubspot

FEBRUARY 23, 2019

Whether it's writing a blog post, designing an infographic, or creating an ebook, it's challenging to start creating a new piece of content from scratch, especially if you've never done it before. We've broken this list down by each type of content marketing template represented. Written & Editorial Content Templates.

Agriculture 78

Agriculture Networking Presentation Finance 78

Hubspot

JANUARY 11, 2021

No, you’d likely search for an infographic design template to use as a starting point — or at least draw ideas from. Design templates are incredibly helpful tools for today’s marketers. We created this guide to help you make the most of design templates for your business. Benefits of Design Templates.

Promote 101

Promote User Experience Campaign Engineering 101

Hubspot

JANUARY 29, 2019

I’ve always loved writing, and I’m so grateful that I get to write every single day (albeit about marketing and not theme parks). We believe everyone can become a better writer — even those of us on our blog team here at HubSpot. Featured Resource: The Marketer's Guide to Writing Well. I mean, I get paid to do this.

Technique 73

Technique Contract Presentation Start-ups 73

Hubspot

DECEMBER 29, 2014

We''ve witnessed a blogging revolution over the past fifteen years, where individuals have become famous on the back of 500-word snippets or rants that resonate with some online audience. M any of the thought leaders of our time became well-known because of their blogs. It''s the strategy part that trips up a lot of businesses.

Niche 78

Niche Promote Networking Trust 78

Hubspot

AUGUST 1, 2017

I have a long, interesting relationship with the HubSpot Marketing Blog. Before I became editor, I was a full-time writer for this blog. And before I was a writer for this blog, I was a guest contributor to this blog. Our editorial strategy is new and improved. Why We Redesigned the Blog (And What's New).

CTR 0

CTR Launch Engineering Start-ups 0