Search Engine Land

JUNE 2, 2023

Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators. Engagement on YouTube was defined as views, likes, comments and shares.

Campaign 94

Campaign Engineering Product Sell 94

Search Engine Land

NOVEMBER 3, 2022

Creators will soon have the ability to make and sell their own digital collectibles on and off Instagram. People can easily support their favorite creators by buying their digital collectibles directly within Instagram. Subscriptions on Instagram. In this surface, creators will be able to reply to multiple comments at once.

Education 91

Education Launch Engineering Sell 91

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 116

B2B Drivers/motivators Campaign B2C 116

Search Engine Land

DECEMBER 12, 2023

Instagram is a highly visible and shareable social media platform. Behind Instagram’s slick and social veneer you’ll find a sophisticated lead generation machine. As Meta has grown into a digital media juggernaut, so has Instagram. Advertisers have three main methods of generating leads via Instagram: organic, boosts and ads.

Lead generation 93

Lead generation Campaign Contact Follow-up 93

Search Engine Land

JULY 19, 2023

Instagram is rolling out new features on Reels that will make it easier for brands to jump on trends, increase reach and edit videos. You can browse through different Instagram templates via category in the updated Template Browser. Get the daily newsletter search marketers rely on. Template Browser revamp. Tap on REEL.

Networking 95

Networking Engineering Start-ups Conversion 95

ConversionXL

SEPTEMBER 9, 2021

Building loyalty and awareness are top priorities for any social media marketer. More people than ever are using social sites, which is good news for social media marketers. To earn that trust, word-of-mouth marketing leads the way. Yoann Pavy, Head of Digital Marketing, Depop [via MarketingWeek ]. And for good reason.

Objectives and Key Results 142

Objectives and Key Results Trust Follow-up Promote 142

Martech

JULY 12, 2023

The buzz around Threads is huge news for marketers as many have been taking a step back from Twitter following Elon Musk’s takeover last year, resulting in a 59% drop in ad spend in the US. Marketers are now understandably exploring new platforms to host their campaigns without compromising reach or quality.

Launch 97

Launch Follow-up Retail Networking 97

Martech

AUGUST 2, 2023

It was Threads, Meta’s abruptly unveiled competitor to Twitter, linked with Meta’s Instagram and designed to win the hearts, minds and engagement of Twitter users dismayed by Elon Musk’s disruption of the long-establised town square of the Internet. So what does Threads mean for marketers? It looked like Twitter.

Entertainment 87

Entertainment Launch Territory Sports 87

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Dig deeper: Why brand mentions are the future of backlinks Get the daily newsletter search marketers rely on.

Manufacturing 108

Manufacturing Real Estate Strategize Territory 108

Hubspot

OCTOBER 5, 2023

Instagram 77% of sellers who sell products directly on social media apps use Instagram, making it the second-most popular social selling channel. Marketers say it offers the highest ROI and best selling tools. Consumer perspective: Consumers say Instagram offers the best in-app shopping experience.

Sell 71

Sell B2C Trust Prospecting 71

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

A/B testing 98

A/B testing Click Through Rate Objectives and Key Results Campaign 98

Search Engine Land

NOVEMBER 17, 2023

At its core, UGC includes content created by users or customers, ranging from product reviews to comments and discussions. The role of UGC in SEO So, why should search marketers like us pay attention to user-generated content? This article tackles UGC and its potential as a driving force for our SEO content efforts.

Engineering 113

Engineering Trust Click Through Rate Promote 113

Search Engine Land

JULY 18, 2023

Facebook has transformed into a one-stop shop where people can enjoy the best of both Instagram and Facebook Reels. Get the daily newsletter search marketers rely on. Increased engagement opportunities. Why we care. Meta is rolling out Reels editing tools to Feed videos to help you create more dynamic content. SUBSCRIBE See terms.

User Experience 96

User Experience Networking Start-ups Campaign 96

Search Engine Land

JANUARY 27, 2023

Brands must take their presence on social media search seriously – and as search marketers, our strategies should help set them up for long-term success. Get the daily newsletter search marketers rely on. spend ~5 hours per week on Instagram. But we have come a long way since then. Optimizing for search remains important today.

Engineering 126

Engineering Networking Entertainment Follow-up 126

Martech

DECEMBER 15, 2023

Social media publishing supports more tags and mentions Boost social media engagement while reducing your team’s reliance on third-party tools or cumbersome multi-tool social posting work by using the new features to tag Instagram profiles in photos and reels and mention LinkedIn personal profiles, when scheduling posts in HubSpot.

CRM 106

CRM Pipeline Contact Meeting 106

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. SEO, social media, influencer marketing… Where should you even begin?? Of course, that is easier said than done. Continue reading….

Niche 290

Niche Follow-up Up-sell Start-ups 290

Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. In December 2023, Reddit hosted more than 1 billion posts and more than 16 billion comments.

B2B 79

B2B Campaign Engineering Process 79

Search Engine Land

APRIL 23, 2024

However, one significant difference is that previous brand success doesn’t heavily influence rankings on social platforms like Instagram and TikTok, unlike Google, where brand authority plays a significant role. Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey.

Entertainment 109

Entertainment Objectives and Key Results Follow-up Engineering 109

Sales Pop!

OCTOBER 19, 2023

Without a doubt, consumer social media usage on Instagram is at an all-time high. Instagram marketing is effective for B2B brands because it’s where the customers are. Understanding Instagram As A B2B Marketing Platform Instagram’s primary allure is its emphasis on visual content.

B2B 52

B2B Niche Click Through Rate Growth 52

ClickFunnels

JULY 7, 2021

These methods are taken from Russell Brunson’s bestselling books, Traffic Secrets and DotCom Secrets (I highly recommend purchasing and reading those books!) , as well as from my own experience as an online marketer. The Dream 100 is basically a collection of 100 influencers — bloggers, podcasters, Instagramers, YouTubers, etc. —

Lead generation 246

Lead generation Niche Sales Pitch 246

Search Engine Land

FEBRUARY 14, 2024

Artificial intelligence (AI) is reshaping social media marketing in significant ways. Content personalization: The heart of AI-driven social media AI algorithms can sift through user data, including past interactions, likes, shares, and comments, so you can tailor content that resonates with your audience and enhance user engagement.

Campaign 116

Campaign A/B testing Objectives and Key Results Appointment 116

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Generative AI might Generative AI has become a significant topic for brands worldwide. The growing number of users researching AI-powered platforms gives us an idea about just how big the issue may become. The search landscape is changing heavily.

Engineering 102

Engineering Networking Clients Construction 102

Martech

FEBRUARY 4, 2022

Commentators were quick to come up with plausible diagnoses: It’s Apple’s fault. update made it possible for users to opt out of being tracked by Facebook, WhatsApp and Instagram across other apps, presenting a significant threat to Meta’s ad revenue. Get the daily newsletter digital marketers rely on.

Campaign 102

Campaign Presentation 102

ConversionXL

FEBRUARY 18, 2019

Social media isn’t a perfect source of market research: It’s not a representative sample and, for small businesses, it’s simply too small of a sample. Not all social media market research comes from active participation. But for large organizations, it’s still a critical one. Because it includes your most passionate fans.

Drivers/motivators 129

Drivers/motivators Represent Campaign Launch 129

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? These new users will take notice of your engagement — your followers, likes, comments, etc. —

Sports 101

Sports Follow-up Launch Start-ups 101

Martech

MAY 27, 2022

As marketers, you have to stay on top of your game by keeping up to date with industry trends. As consumers have shifted their attention from traditional advertising to digital channels, it has become crucial for marketers to pivot. in the overall marketing budget and a 16.2% in the overall marketing budget and a 16.2%

Campaign 103

Campaign Gaming Follow-up User Experience 103

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. Meta (Facebook, Instagram). PPC specialists from around the globe.

Trust 84

Trust Campaign Drivers/motivators Growth 84

Martech

FEBRUARY 11, 2022

YouTube plans to keep adding features to its Shorts format, the platform’s answer to TikTok and Instagram’s Reels. In addition to new effects and editing tools, YouTube plans to introduce the ability to reply to individual comments by creating another Short (similar to TikTok). Get the daily newsletter digital marketers rely on.

Represent 113

Represent Conversion Product Customers 113

ConversionXL

MARCH 11, 2020

Still, Facebook (91%), Linkedin (80%), and Twitter (67%) are the most popular social media platforms among B2B marketers. Despite it’s more than 1 billion monthly active users, Instagram lags behind. . 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram.

B2B 113

B2B Education Promote Referrals 113

Heinz Marketing

MARCH 25, 2022

By Lisa Heay , Director of Business Operations at Heinz Marketing. Instagram has been a long ignored social media platform for us as an organization. We probably haven’t given it a fair shot for B2B Marketing, to be honest, but that’s a post for another day.) . What is an Employer Brand? Real stories, not aspirations.

B2B 94

B2B Promote Consult Networking 94

Search Engine Land

AUGUST 24, 2023

Get the daily newsletter search marketers rely on. Commenting on the new Branded Content search feature, Meta said: "Ads are just one way for businesses to promote a product or service on Facebook and Instagram. Why we care. This information can influence your brand’s decisions regarding partnership choices. How it works.

Campaign 94

Campaign Gambling Territory Promote 94

Search Engine Land

FEBRUARY 17, 2023

Engagement metrics (likes, comments, subscription). We wanted to find out, so we read YouTube’s creator documentation and watched a lot of content to discover how YouTube works. We also asked active creators to share how they find the YouTube algorithm in the real world. What is the YouTube algorithm? Video shares. Watch history.

Click Through Rate 94

Click Through Rate Niche Follow-up Trust 94

Hubspot

SEPTEMBER 7, 2020

83% of Instagram users say they find new products or services by browsing the platform. So, how can you ensure your brand attracts new audiences on Instagram? One way is with Instagram Live. The live feature is part of Instagram Stories and allows you to stream video and engage with followers in real-time. Global Citizen.

Entertainment 101

Entertainment Non-Profits Education Sports 101

Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Get the daily newsletter search marketers rely on. Incorporate relevant keywords based on how users might try to find the profile. Link to your website.

Engineering 97

Engineering Strategize User Experience Technique 97

Hubspot

NOVEMBER 26, 2019

This article was written in the first person by Rafaella Aguiar, Director of Marketing at Kicksta, following an interview with Erin Marie. Building a big following on Instagram, and doing it fast , takes hard work and dedication -- but it's also one hundred percent possible, and I have the proof. But first … why Instagram?

Growth 96

Growth Strategize Service Process 96

Search Engine Land

MAY 25, 2023

TikTok is testing an AI chatbot in select markets. Here’s how TechCrunch described it: “It will appear on the right-hand side of the TikTok interface, above the user’s profile and other buttons for likes, comments and bookmarks. Called Tako, the AI-powered tool is meant to help TikTok users with search and discovery.

Entertainment 91

Entertainment Engineering Closing 91

Search Engine Land

NOVEMBER 21, 2022

Facebook and Instagram parent Meta has just rolled out new privacy updates for everyone under the age of 16, or 18 in some countries. As an added layer of protection, Meta is also testing removing the message button on teens’ Instagram accounts when they’re viewed by suspicious adults altogether. . New privacy defaults.

Education 88

Education Engineering Follow-up Start-ups 88