Martech

APRIL 3, 2024

Thanks to its recent IPO, social media platform Reddit is a hot topic in many circles, including marketing. To help you understand the platform and determine if it’s a good channel for you to use, here is our marketer’s guide to Reddit. The more you know your audience, the better you will do — a real plus for B2B marketers. “We

B2B 90

B2B Campaign Engineering Process 90

Martech

AUGUST 18, 2022

Google is favoring content “ by people, for people ” over content written with search engines in mind in a new and extensive search algorithm update. We know people don’t find content helpful if it seems like it was designed to attract clicks rather than inform readers. Why we care. Get MarTech! Get MarTech!

Engineering 127

Engineering Entertainment Education Customers 127

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Territory 139

Territory Consult Campaign Trust 139

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. In a sea of non-gated content, how can we know that our message resonates? Strategic content organization: The power of tagging Content tagging emerges as a pivotal initial step in the journey toward creating personalized user experiences.

A/B testing 105

A/B testing Strategize User Experience Technology 105

Search Engine Land

MAY 3, 2024

There’s so much around the update, from its length to the death of the helpful content update (HCU) to all of the quality issues on the SERP (talking about you, Reddit ). Get the daily newsletter search marketers rely on. There is going to be a lot said about this update. Business email address Subscribe Processing. See terms.

Construction 118

Construction Follow-up Start-ups Presentation 118

Search Engine Land

FEBRUARY 19, 2023

Using the news meta keywords tag no longer helped Google understand your news content. Also on this day Google: Spam less than 1% of Maps content 2020: Spam represented less than 1% of the 20 million daily contributions Google received on Maps. Google ignored it the same way they ignore the normal meta keywords tag.

E-commerce 95

E-commerce Engineering B2B Campaign 95

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 119

Government Campaign Follow-up Conversion 119

Martech

MARCH 30, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Campaign now allows marketers to get five personalized email subject line suggestions based on the information the user provides about a campaign. Syndigo’s SmartPrompts accelerates content creation for product detail listings. Get MarTech!

Product 104

Product Campaign Contact Pitch 104

Search Engine Land

JANUARY 18, 2023

This typically means targeting specific keywords and topics on your pages and clearly communicating your expertise and beneficial purpose within your content. So how can you scalably introduce “experience” content into your pages without diluting your messaging or the page’s beneficial purpose? Is the content relevant and accurate?

User Experience 96

User Experience Government Trust Retail 96

Search Engine Land

NOVEMBER 1, 2022

This is to help advertisers migrate top-performing content to RSAs and ensure all ad groups have RSA before February. . Aggregator partner options. Now available in all Shopping Campaigns global markets.” In-market audience targeting for soccer fans. Get the daily newsletter search marketers rely on.

E-commerce 93

E-commerce Product Retail Price 93

Martech

FEBRUARY 20, 2023

The benefits of CTV advertising With data from streaming services and smart TVs, advertisers can create highly targeted campaigns that reach the right audience based on content and timing. Interactive ads, for example, allow viewers to engage with the content and learn more about a product or service. Whether they engaged with it.

Campaign 90

Campaign Service Networking B2B 90

Martech

OCTOBER 4, 2021

It’s the ABCD of marketing, but in the zero-party data age where an opt-in and an email address are merely a start — complemented by a host of granular self-reported preferences and psychographic data from all manner of sources — how do marketers unify, harmonize, and action it? “Always Be Collecting Data.”

Campaign 107

Campaign Customers Product Sales 107

Search Engine Land

NOVEMBER 6, 2023

But for more complex issues, you’re still better off with content written by humans. Get the daily newsletter search marketers rely on. In short, it looks like content that ChatGPT would reference if asked a specific question, but it doesn’t sound like ChatGPT (which would add nothing to the conversation). SUBSCRIBE See terms.

UX 125

UX Represent Education Strategize 125

Search Engine Land

JUNE 16, 2023

Title and description tags still matter Title and description tags are HTML elements that you can customize to reflect the content of your web pages. Both should describe the contents of the page and should include keywords so they stand out on the search result pages. Get the daily newsletter search marketers rely on.

Click Through Rate 123

Click Through Rate Service Start-ups Up-sell 123

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Engineering 143

Engineering Represent CRM Launch 143

Search Engine Land

SEPTEMBER 7, 2023

Entities These are the foundational concepts or things in content. They’re the bridge between the user’s intent and the content they’re trying to find. SEO Topics guide your broader content strategy. Intersection Topics can be used to form content clusters. Entities help focus and refine that strategy.

Objectives and Key Results 141

Objectives and Key Results Niche Angle Networking 141

Martech

AUGUST 30, 2021

Automating SEO allows marketers to reduce the time from data to insights to action, so they can implement faster and see results. Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this.

UX 123

UX Technology Technology Start-ups 123

Search Engine Land

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

User Experience 117

User Experience Manufacturing Sports Engineering 117

Search Engine Land

NOVEMBER 1, 2023

Get the daily newsletter search marketers rely on. Setting up a Google Business Profile with basic information only scratches the surface for businesses looking for optimal online visibility and local market reach. The information shown here combines business-provided, user-generated and Google-powered content.

Sports 129

Sports Angle Click Through Rate Engineering 129

Search Engine Land

MARCH 21, 2023

Google might have stumbled in its Bard announcement , but it made up some goodwill (for me, at least) with another early-February release – its new search guidelines on AI-generated content. The caveats to consider when using AI for content. And paid search marketers know how much AI and machine learning have changed the PPC game.)

Angle 99

Angle UX Gaming Engineering 99

Search Engine Land

JULY 25, 2023

I believe it’s no coincidence that several algorithm updates – including the helpful content update – followed. Is information gain score a key way for Google to prioritize valuable content that is “original, high-quality, people-first content demonstrating qualities E-E-A-T”? Identify market opportunities.

Electricity 97

Electricity Engineering Promote Clients 97

SaaStr

AUGUST 6, 2021

CMO Julie Herendeen and CPO Sean Scott are PagerDuty’s product & marketing power couple. The two have plenty to share about making product and marketing work together in a product led-growth model, including some insights drawn from Sean’s history with Amazon and the benefits of bringing B2C techniques to the SaaS game. .

Product 107

Product Drivers/motivators B2C Growth 107

Martech

JULY 10, 2023

now aggregates all these tools, categorizes them and demonstrates the true magnitude of the AI tsunami upon us. Think social media management, marketing briefs, email campaigns and, of course, content. I’ve been writing about these tools in my monthly XR/AI Marketing Brief. However, an AI-driven website (hah!)

Entertainment 136

Entertainment Education Launch Presentation 136

Martech

JUNE 15, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. added AI to its headless CMS platform.

Price 77

Price Launch Campaign Engineering 77

Search Engine Land

MARCH 4, 2024

To prepare for that transition, marketers have worked to find alternatives to replace the third-party data that cookies once provided for their targeting efforts and to develop new marketing strategies that don’t rely on tracking user behavior on the open web. How will the absence of third-party cookies impact PPC campaigns?

Territory 121

Territory Market share Legal Strategize 121

Search Engine Land

JULY 18, 2023

If the last 12 months or so have taught me anything, it’s that macroeconomic trends significantly impact how users engage with online content. Maybe SEO is not the first initiative anyone thinks of when strategizing how to incorporate macroeconomic angles inxto their marketing campaigns, but you’re missing the boat if you don’t.

Real Estate 96

Real Estate Angle UX B2C 96

SaaStr

FEBRUARY 9, 2023

is a software company that develops online SEO tools and free educational materials for marketing professionals. In aggregate, Sequoia-backed companies account for more than 25% of NASDAQ’s total value. Join these incredible companies to experience all the value of SaaStr! Ahrefs Pte.

Non-Profits 88

Non-Profits Education Launch Growth 88

Martech

DECEMBER 6, 2023

As ad-supported content offerings grow, streaming services and other CTV advertising platforms are developing more sophisticated technologies to meet advertisers’ needs. Studies revealed that while 81% of marketers said they use CTV to raise brand awareness, two-thirds classify it as a performance marketing channel.

User Experience 104

User Experience Manufacturing Sports Engineering 104

Martech

MARCH 28, 2023

Salesforce CDP Customer Data Platforms (CDPs) aggregate data from different sources such as CRM, email marketing and social media. In addition, you can activate data profiles to run more targeted content across both Google and Meta. Identify risks to your marketing automation system to improve overall marketing efforts.

Click Through Rate 97

Click Through Rate Promote Campaign CRM 97

Martech

NOVEMBER 5, 2021

With so many channels, devices, and demographic segments, it’s easy for marketers to lose track of consumer information. This is really reinforcing the need for marketers to evolve the way they anticipate and act on customer needs and expectations.”. Good, clean data is the foundation of any successful marketing campaign.

Customers 118

Customers Campaign Represent Presentation 118

Martech

OCTOBER 26, 2021

The latest offering adds a marketing engine to Twilio’s existing Twilio Frontline for sales and Twilio Flex for customer service. Snapshot: Marketing automation. For today’s marketers, automation platforms are often the center of the marketing stack. billion last October. ” Why we care. Two reasons.

Launch 102

Launch Campaign Engineering Growth 102

Search Engine Land

OCTOBER 17, 2023

Unfavorable news articles, critical reviews, embarrassing photos or damaging content can linger persistently in Google Search, casting a shadow over your accomplishments and limiting your potential. Get the daily newsletter search marketers rely on. Be respectful and explain your reasoning for why the content should be removed.

Represent 114

Represent Niche Engineering Clients 114

Search Engine Land

NOVEMBER 29, 2023

It is adopting social signals that increasingly impact content visibility across Google surfaces like Search, News and YouTube. Aggregator in multiple industries with Google News, Google for Jobs, and Google Travel. The content of which you can influence through a compatible RSS feed. Google is no longer just a search engine.

Networking 115

Networking Follow-up Sports Engineering 115

Lead Fuze

JULY 24, 2023

Whether you’re a sales executive, marketing professional, or business owner, understanding how to use intent data can be pivotal for your success. How do you use intent data to boost your marketing efforts? Unlock the potential of intent data in B2B sales and marketing. So let’s dive in! How is intent data used?

Technique 52

Technique Sales B2B Prospecting 52

Martech

OCTOBER 5, 2022

This four-part series presents a framework that describes the roles and responsibilities of marketing operations leaders. Exposure to marketing during my early educational journey was limited. Successful marketing ‘lights up’ customers’ brains. We were dependent on aggregated data.

Healthcare 97

Healthcare Legal Retail Engineering 97

Hubspot

APRIL 6, 2020

As a marketer, promoting and driving traffic to your blog isn't easy. Getting blog readers is all about promoting your content to the right people at the right place and the right time. You can get generate traffic through content aggregators , social media posts, social bookmarking , or reciprocal sharing sites.

Promote 92

Promote Niche Follow-up Networking 92

SaaStr

AUGUST 28, 2022

So in many ways we use SaaStr itself as sort of a lab to try sales and marketing experiments. They often complain the most, especially because there are often a lot of them in aggregate. These smallest, Bronze sponsors had terrible logo churn — but did in the aggregate return with 86% NDR. But you need to keep it fresh.

Customers 107

Customers Price Up-sell Represent 107