Search Engine Land

JUNE 22, 2023

Google is rolling out changes that will give advertisers better insights into conversion performance. For the first time, marketers working with GA4 will be able to choose which of their channels should be eligible to get conversion credit for web conversions shared with Google Ads. Why we care. How it works.

Conversion 96

Conversion Campaign Engineering Process 96

Martech

APRIL 26, 2023

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Click here to view more MarTech webinars.

Conversion 97

Conversion Campaign Presentation Customers 97

Sales Hacker

JANUARY 30, 2023

I’ve spent the last year working to find product-market fit for my startup, Dock. I’ve used our sales process to iterate our way to product market-fit and wanted to share what I’ve learned along the way. But finding product-market fit is harder than it sounds. Use sales conversations as a tool to get product feedback.

Conversion 88

Conversion Product Sales Price 88

Heinz Marketing

NOVEMBER 9, 2021

Spurred by the events in 2020, buyer and seller conversations moved almost exclusively online. Companies that rise to meet these new consumer expectations — while differentiating themselves from competitors — will become leaders in their markets. Personalization is taking the B2B marketing landscape by storm. 2021 Key Findings.

Conversion 105

Conversion B2B User Experience Pipeline 105

Heinz Marketing

FEBRUARY 19, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. Why conversational marketing works. Many companies are shifting their marketing efforts to a more conversational approach through the advancement of social media.

B2B 87

B2B Conversion Government Trust 87

Search Engine Land

APRIL 26, 2023

With changes happening to measurement and attribution, many advertisers are examining the effectiveness of their ad placements and casting a critical eye on the reliability of the systems they have in place to properly measure their marketing efforts. Click here to view more Search Engine Land webinars.

Conversion 95

Conversion Engineering Campaign Presentation 95

Hubspot

APRIL 2, 2020

Above all else, our goal was to create a remarkable customer experience with conversational marketing. Aligning Marketing, Sales, and Chatbot Technology. The hardest part of conversational marketing isn’t the technology — it's the empathy and alignment that takes lots of time and energy to get right.

Conversion 88

Conversion E-commerce Engineering Technology 88

Sales Hacker

JULY 15, 2019

We’ll dive deep into the origins behind the business, the developments in event and in account based marketing, why direct mail and sending physical objects improves conversion rates through your sales cycle, and a lot of different conversations about how to grow and expand an early stage company as the co-founder and CEO.

Conversion 47

Conversion Contract Cold Call Sales 47

Hubspot

MAY 19, 2014

Creating content that is relevant and useful for your buyer persona is only half of the battle in creating a successful content marketing strategy. The next part -- and the part that''s a little less glamorous -- is optimizing that content for conversions. 7 Rules of Content Marketing Design That Convert Customers From UberFlip.

Conversion 76

Conversion Networking Prospecting Customers 76

Hubspot

DECEMBER 18, 2014

Psychology plays a part in every element of your marketing strategy, but it is not always given the consideration it requires to be successfully integrated. While many marketers’ main take away from this law is that they need to differentiate themselves to further enhance a prospect’s current experience, this is not always the case.

Conversion 77

Conversion CTR E-commerce Lead generation 77

Sales Hacker

AUGUST 29, 2018

The post The Ultimate Guide to Building a Killer Sales Pipeline with Chatbots & Conversational Marketing appeared first on Sales Hacker.

Pipeline 56

Pipeline Conversion Sales 56

Martech

MAY 1, 2024

Rapidly advancing generative AI models promise to help scale marketing and sales functions by automating customer conversations. Information management and storage company Iron Mountain adopted a gradual and surefooted approach to adopting digital assistants and making conversational AI a driver of engagement and revenue growth.

Conversion 99

Conversion Objectives and Key Results Drivers/motivators Trust 99

Martech

APRIL 29, 2024

Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.

Trust 123

Trust Consult Conversion Customers 123

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 130

B2B Manufacturing Technology Technology 130

Hubspot

JULY 29, 2016

Conversion rate optimization (CRO) and inbound marketing go together like peanut butter and jelly. After all, nobody is more concerned with (and obsessed with) conversion rates than the inbound marketer. Often, that extra contrast is exactly what’s needed to lift the page’s conversion performance. Desired Content.

Conversion 52

Conversion A/B testing Objectives and Key Results Start-ups 52

Force Management

MARCH 14, 2024

If you’re leading an organization that’s selling a solution, whether in an established market or a new vertical, you’re competing for your buyers’ attention. Successful sales organizations know how to consistently rise above the noise and command greater market share.

Conversion 152

Conversion Sell Market share Go To Market 152

Search Engine Land

APRIL 9, 2024

A full-funnel PPC marketing strategy is incredibly important. This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure success.

A/B testing 113

A/B testing Campaign Click Through Rate Promote 113

Search Engine Land

MARCH 21, 2024

Google Analytics is shifting from tracking conversions to using “key events” for behavioral analytics, aligning its definition with Google Ads platforms. In GA4, legacy conversions will now be referred to as key events. ” “Now, conversions in the existing report and explore modules will become key events.

Conversion 111

Conversion Represent Process Product 111

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 126

Conversion Gaming Objectives and Key Results Referrals 126

Martech

APRIL 30, 2024

Developing an effective email marketing strategy requires being aware of the constant change while continuing to strategize around the best way to bring value to your audience. The post Modern email marketing: Data privacy, bulk email restrictions and more appeared first on MarTech. Demonstrating the value of email to leadership.

Strategize 114

Strategize B2B Conversion Process 114

Martech

APRIL 22, 2024

Webflow, the developer of a visual content management system that gives marketing teams control over website content without the need for coding, acquired Intellimize, an AI-powered personalization and conversion rate optimization platform. Terms of the deal were not disclosed. A powerful content management system. Web hosting.

Retail 99

Retail Engineering Conversion Start-ups 99

Search Engine Land

FEBRUARY 13, 2024

Marketing relies heavily on the marketing funnel concept, a tool essential for visualizing and planning our strategies. When used correctly, it can greatly benefit your marketing efforts, particularly in PPC , where budget allocation directly influences outcomes. Video campaigns (more informative, like tutorials or demos).

Non-Profits 119

Non-Profits Campaign Strategize Growth 119

Search Engine Land

MAY 6, 2024

Metrics matter Analyze key metrics like click-through rate (CTR), cost-per-click (CPC), conversion rate (CVR), conversion volume and cost-per-conversion across the different objectives and campaign types in your account and note any discrepancy or misalignment. In another example, let’s look at cost-per-conversion.

CTR 90

CTR Objectives and Key Results Click Through Rate Campaign 90

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Finally, I’ll conclude with a guide to the most popular and powerful AI models available today, along with my short list of AI marketing tools worth paying for.

Strategize 135

Strategize Education Price Service 135

Search Engine Land

APRIL 29, 2024

B2B marketers must adapt and zero in on: Hyper-personalization using first-party data. Leveraging account-based marketing to target high-intent audiences. With this knowledge, you can create highly targeted campaigns that resonate with prospects personally, driving higher engagement and conversion rates. See terms.

B2B 96

B2B Lead generation Education Campaign 96

Martech

MAY 6, 2024

Recently, marketers have been stuck in a bit of a Catch-22. Personalization is at the forefront; it’s an expectation for customers and has become one of the most powerful tools in the marketer’s arsenal. This, in turn, means marketers need to look for new ways to navigate this shift. Consumers are driving the privacy issue.

Customers 100

Customers Trust Campaign Closing 100

Martech

MARCH 18, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Prompt: What is data-driven, targeted marketing? Answer: Data-driven, targeted marketing is a strategic approach that utilizes customer data to create personalized and relevant marketing campaigns.

A/B testing 112

A/B testing Click Through Rate Objectives and Key Results Campaign 112

Hubspot

APRIL 19, 2012

When chatting with marketers, one of the most common questions we hear at HubSpot is regarding "first touch" versus "last touch" attribution in marketing analytics. What Are 'Attributions' in Marketing Analytics? What it doesn't tell you, however, is anything else that led up to that conversion. Last Touch Attribution.

Conversion 63

Conversion Campaign Follow-up Gaming 63

Martech

APRIL 19, 2024

Marketers who are judged by the number of leads they generate will push for quantity. But big-ticket purchases in B2C and B2B will help marketers see ROI with a small number of wins, which pushes some marketers toward quality. Marketers interested in tapping into social have a familiar decision to make regarding tactics.

B2C 118

B2C Lead generation B2B Campaign 118

Martech

MAY 8, 2024

We are facing a pivotal moment in how we measure the impact and value of our marketing efforts, no matter how much the deprecation of third-party cookies on the Chrome browser is delayed. In the inevitable cookieless future, quantifying marketing’s ROI and articulating its value for the organization will require a strategic shift.

Technique 70

Technique B2C User Experience Strategize 70

Search Engine Land

APRIL 30, 2024

You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Not only does this approach prevent unnecessary clicks – saving you money – it also boosts your conversion rates by focusing on those most likely to convert. You want this audience to engage with your ads.

CTR 100

CTR Real Estate Legal Clients 100

Martech

JANUARY 2, 2024

There is much talk about how marketers can leverage customer data. However, this also means thinking about how this same customer data needs to flow throughout all the marketing platforms marketers use to do their day-to-day jobs. We have already seen how marketers can leverage conversion data in top-of-funnel activities.

Customers 114

Customers Campaign Conversion Start-ups 114

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 115

Retail Campaign Strategize Strategic planning 115

Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

SQL 114

SQL Angle Campaign B2C 114

Search Engine Land

FEBRUARY 6, 2024

Microsoft is launching enhanced conversions in all markets across America and Europe in the coming weeks. By refining conversion measurement, you can optimize campaigns more effectively, ensuring that your ads reach consumers who are more likely to convert, boosting ROI. Enhanced conversions explained. Why we care.

Conversion 117

Conversion Campaign Follow-up Launch 117