Search Engine Land

FEBRUARY 6, 2024

Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an agency marketer, I’ve been in the position to help dozens of brands formulate an approach to life after third-party cookies.

SQL 112

SQL Angle Campaign B2C 112

Martech

APRIL 25, 2024

So, how can marketers reach this broad and profitable segment? This article explores actionable insights and best practices for marketers aiming to captivate the booming boomers. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security.

Trust 114

Trust Represent Legal Niche 114

Martech

OCTOBER 11, 2023

Dig deeper: 8 companies that use social media marketing effectively Key social media platforms for B2B In terms of channels, not surprisingly, the 800-pound gorilla for B2B companies is LinkedIn. Instagram (IG) is now one of the four essential platforms for B2B (YouTube, LinkedIn and Facebook, to a lesser extent).

B2B 126

B2B X-functional Pharmaceutical B2C 126

ClickFunnels

AUGUST 2, 2021

The post How To Do Digital Marketing – A Simple Step By Step Guide appeared first on ClickFunnels. You can’t expect to build a successful business if you don’t know how to do digital marketing. SEO, social media, influencer marketing… Where should you even begin?? Create copy that speaks directly to your dream customers.

Niche 290

Niche Follow-up Up-sell Start-ups 290

Martech

MAY 12, 2023

Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does.

Campaign 111

Campaign Meeting Service Process 111

ClickFunnels

OCTOBER 21, 2021

And if the book is about something that your target market desperately wants to learn about, then this offer is a no-brainer purchase for them… especially since they feel like they’re getting the book for free. The biggest headache to creating this funnel is writing and publishing a book. Your target market probably isn’t an exception.

Lead generation 258

Lead generation Campaign Referrals Niche 258

ClickFunnels

OCTOBER 22, 2021

Direct response marketing is often touted as the pinnacle of marketing brilliance — it’s designed to elicit immediate engagement from an audience that’s never heard of your business before. And a sales funnel is just a systematic way of creating these direct response marketing experiences — except it’s done online and on autopilot.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

ClickFunnels

NOVEMBER 7, 2021

That’s why we created this funny video talking about the death of websites…. Here are some sales funnels you could create (with links to our sales funnel templates)… Reverse Squeeze Page. So choose one of the templates above, create an exciting offer, and start building. Get super clear on who your target market is.

Lead generation 260

Lead generation Follow-up Start-ups Conversion 260

Martech

APRIL 19, 2024

Many brands, such as those in the home services industry or a local grocery chain, market to specific locations, cities or regions. There are also national brands that want to expand in specific local markets. Here’s a playbook to help your company succeed when marketing on a local scale.

Retail 108

Retail Campaign Strategize Strategic planning 108

Search Engine Land

JANUARY 4, 2024

Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. However, when placing ads on social platforms like Facebook and Instagram, the possibilities are more diverse, according to Ani.

Objectives and Key Results 110

Objectives and Key Results Lead generation Campaign Up-sell 110

ClickFunnels

SEPTEMBER 21, 2021

If we’re going to talk about creating a consistent and predictable flow of high-quality leads for your business — say, hundreds or thousands of leads every single month — then the key is to create consistent and predictable systems to generate those leads. Get The 2-Page Funnel That Generated 185,372 Leads For Our Business (Free).

Lead generation 244

Lead generation B2B Launch Referrals 244

Search Engine Land

MARCH 24, 2023

Facebook Graph Search Now Passing Keyword Data To Webmasters 2013: The keyword data was passed from Facebook with a query string [q={keyword}] appended to the end of the referring URL. Was Android Tablet OS (Honeycomb) Rushed to Market? 2013: Did Apple see indoor location as a future part of the iOS platform?

Engineering 116

Engineering Non-Profits Transportation Networking 116

Search Engine Land

JUNE 22, 2023

Meta is extending its Ads on Reels pilot to a wider pool of marketers on Instagram. The initiative was previously exclusive to Facebook before being rolled out to some marketers on Instagram in May. Get the daily newsletter search marketers rely on. What has Meta said? Deeper dive: Read Meta's full announcement here.

User Experience 92

User Experience Advertising/ Marketing Launch Networking 92

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Represent 107

Represent Follow-up Campaign Presentation 107

ClickFunnels

OCTOBER 27, 2021

Did you know that creating a sales funnel used to be an absolute nightmare? That’s why Russell and Todd decided to create a funnel building app that would allow anyone to build a sales funnel without having to know how to code or pay through the nose for web development. Create Follow-Up Funnels. Selling your product?

Gaming 239

Gaming Commission X-functional Sales 239

Hubspot

JANUARY 20, 2021

Facebook groups have helped me find roommates in Boston, potential dog breeders for a family pet, and women's networking opportunities in the nearby area. In short: Facebook groups are undeniably valuable. Even HubSpot recently created its own private group, Marketer to Marketer. Let's dive in.

Gaming 101

Gaming Networking Start-ups Service 101

ClickFunnels

AUGUST 22, 2022

The post Creating a Successful Digital Marketing Plan For Online Courses appeared first on ClickFunnels. It’s something you can package, market, and sell. The global eLearning market is expected to quadruple in size from around $250 billion in 2020 to $1 trillion in 2027. You’ve got to market your course.

Cold Call 242

Cold Call Cross-sell Clients Up-sell 242

Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Social comments analysis Scrape customer-generated comments from platforms like YouTube, TikTok, X and Facebook.

Objectives and Key Results 132

Objectives and Key Results Follow-up Start-ups Engineering 132

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency? This will help you tailor your services to meet their unique needs.

Niche 98

Niche Referrals Clients Price 98

ClickFunnels

AUGUST 20, 2021

To start, let’s talk about what we believe should be the foundation of your lead-gen strategy — regardless of your industry, niche, or target market. If you focus on identifying them and marketing to them, your dream customers will start flowing into your funnels faster than by anything else you could do.”. The Dream 100.

Lead generation 237

Lead generation Technique Referrals Niche 237

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. But this has an impact on digital marketers, too. Dig deeper: Video content guide: Why you should start creating videos now (plus examples) 3. million accounts uploaded 400 million videos to Facebook from Oct.

Follow-up 118

Follow-up Growth Engineering Technology 118

Search Engine Land

AUGUST 1, 2023

Improved targeted advertising could enable marketers to increase conversions by helping their campaigns reach the right audiences. It could also help brands connect with previously untapped markets, improving overall reach. Get the daily newsletter search marketers rely on. Why we care.

Launch 96

Launch Technology Technology Campaign 96

Search Engine Land

MARCH 12, 2024

All you need to start is your website URL and Google AI will help you create optimized Search campaigns by generating relevant ad content, including creatives and keywords.” After choosing your goals and setting up the campaign logistics, a new chat experience will pop up on the screen where you create ads.

Campaign 122

Campaign Conversion Clients Technology 122

Martech

JUNE 29, 2023

“Having more scalability frees you up to work on capability development,” said Alp Mimaroglu, director of marketing for wholesale food distributor Sysco, at The MarTech Conference. It’s not just about ramping up marketing automation for messaging your customers. Also, training should also be scalable for new and current team members.

Cross-sell 99

Cross-sell Campaign Up-sell Customers 99

Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

E-commerce 111

E-commerce Retail Entertainment Launch 111

Search Engine Land

SEPTEMBER 8, 2023

While skilled recruiters excel in traditional hiring methods, digital marketers can also contribute to ensuring the recruitment process’s efficiency and effectiveness. Once you’ve broadened your coverage to meet the passive market, you also want to remain top of mind when a potential candidate moves into the “actively seeking” mindset.

Healthcare 133

Healthcare Strategize Promote Campaign 133

Search Engine Land

MARCH 14, 2023

Since Performance Max’s rollout in November 2021, adventurous PPC marketers (me included) have been giving it everything we’ve got to make these campaigns work. In this article, I’ll walk you through: What Google offers that Facebook can’t. But to scale past a certain point, you’ve got to think broader.

Campaign 95

Campaign Networking Conversion Up-sell 95

ConversionXL

JULY 8, 2021

The magic of a conversion rate formula lies in gleaning marketing insights. The method for calculating conversion rate varies by channel, sales cycle, and stage of the marketing funnel. For example, if you’re investing in Facebook Ads—where CPA is on the rise —you’ll need healthy conversion rates to ensure a positive ROAS.

Conversion 156

Conversion Growth Gambling A/B testing 156

Hubspot

MARCH 18, 2020

Let's face it: the way people are using and interacting with Facebook is shifting. In the past, businesses looking to market using Facebook had one major tool at their disposal — their Facebook Page. In fact, for a long time, Pages were the reason many businesses joined Facebook in the first place. Instant Pot.

Electricity 97

Electricity Networking Technique Prospecting 97

Martech

MARCH 24, 2022

There were a lot of doubts about Airbnb, Uber, iPhone, Facebook … heck even the internet itself. Get the daily newsletter digital marketers rely on. Global metaverse market size was $47.69 Global metaverse market size was $47.69 Why we care: The metaverse is white hot in marketing circles. Processing.Please wait.

Gaming 123

Gaming Up-sell Sell Product 123

Hubspot

JULY 23, 2020

In 2019, the HubSpot Social Media Team set out to evaluate new opportunities for the brand to create and engage with the specific user communities on Facebook. We know that today’s Facebook user behavior is shifting. Why a Facebook Group, and why now? Organic reach for Facebook posts has been steadily declining.

Angle 85

Angle Launch Niche Promote 85

Martech

JULY 22, 2022

They’re spending more time on TikTok too (44 minutes per user per day), busting Facebook’s record of 38.9 Facebook launches a Feeds tab. A new Feeds tab that will allow users to see posts from friends, groups and Pages in reverse chronological order. Get the daily newsletter digital marketers rely on.

Launch 111

Launch Networking Follow-up Engineering 111

Martech

SEPTEMBER 1, 2023

A look at AI’s pros and cons Every day, I hear from colleagues about ways they’ve used generative AI to either speed up a process or create content. One colleague forwarded a LinkedIn post from Eric Partaker with a graphic (created by generative AI!) creating a content tsunami that would dilute, not enhance, my marketing efforts.

Territory 126

Territory Government Legal Technology 126

Hubspot

OCTOBER 14, 2020

I was only 12 years old when Facebook became available for anyone with a valid email address. By the time I was 14, one of the top trends was to create a fan page that anyone could follow. Now, Facebook is a great place to advertise your business and interact with prospective and current customers. Be active in Facebook groups.

Promote 100

Promote Follow-up Start-ups Represent 100

Martech

MAY 8, 2023

Creating a data-driven marketing strategy can be intimidating. In my experience, a marketing strategy hinged on first-party data drives better business results. I’ve supported clients across all stages of creating a data-driven marketing strategy — from discovery and implementation to measurement and optimization.

A/B testing 109

A/B testing Campaign Clients Referrals 109

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promote 101

Promote Follow-up Start-ups Networking 101

Martech

APRIL 18, 2022

Meta is asking an appellate court to overturn a ruling granting class-action status to a lawsuit claiming Facebook inflated advertising numbers. advertisers who used Facebook’s Ad Manager or Power Editor to purchase ads on Facebook or Instagram after August 15, 2014. Get the daily newsletter digital marketers rely on.

Price 100

Price Campaign 100