Martech

FEBRUARY 22, 2024

Munch’s new features for its social media automation platform include video creation Safe Zones, Autotitle and Direct Publishing to YouTube Shorts; user management features including Publish Manager and New Account Page; as well as Enhanced with Clip Extension and Downloading SRT Files. Now, on to this week’s releases.

Territory 96

Territory Government Launch Networking 96

Martech

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 120

Sports Education Service Technology 120

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Conversion 124

Conversion Gaming Objectives and Key Results Referrals 124

Search Engine Land

MAY 9, 2024

Even non-marketers use chatbots linked to platforms such as OpenAI to ask everyday questions. Look into creating new threads and start participating in existing discussions around your brand and contextually related topics. Get the daily newsletter search marketers rely on. The search landscape is changing heavily. See terms.

Engineering 105

Engineering Networking Clients Construction 105

Martech

JANUARY 9, 2024

Like much marketing technology, many marketing automation platforms (MAPs) are being enhanced with new AI-powered features. One reason for this is the need to improve personalization and drive it to all parts of marketing. Download your free copy of the new report Marketing Automation Platforms: A Marketer’s Guide now.

Campaign 127

Campaign Consult Prospecting Technology 127

Search Engine Land

OCTOBER 23, 2023

Top executives recognize the significance of social data and insights in interpreting consumer behavior, predicting trends and making informed decisions. Social data goes beyond mere numbers but produces actual, tangible business results.

Sports 111

Sports Education Service Technology 111

Search Engine Land

APRIL 8, 2024

I am the first generative AI chatbot for search marketers. Content Promotion: Create high-quality, informative, and shareable content on your website. Promote this content through social media, email outreach, and other marketing channels to attract natural backlinks. I am trained with Search Engine Land content.

Finance 100

Finance Manufacturing Referrals Construction 100

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy.

B2B 127

B2B Drivers/motivators Campaign B2C 127

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting.

Gaming 113

Gaming Conversion Objectives and Key Results Referrals 113

Search Engine Land

APRIL 4, 2024

LinkedIn today introduced CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Dig deeper: The B2B CEO’s social media checklist Getting started.

Campaign 97

Campaign B2B Objectives and Key Results Represent 97

Martech

DECEMBER 15, 2023

HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Note : Reports created in the legacy custom funnel report builder will be available until February 2024.

CRM 115

CRM Pipeline Contact Meeting 115

Martech

APRIL 10, 2024

One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. The market is saturated with me-too products, copies of copies with little to differentiate them. Marketing this then becomes a conversation, not a sales pitch.

Pitch 110

Pitch Product Electricity Healthcare 110

Martech

MARCH 22, 2024

As organizations continue embracing AI-driven approaches, marketing leaders should be empowered to push the boundaries of innovation and drive better results with less manual, time-consuming effort — but it requires thinking beyond basic applications. Brandwatch for consumer research on social media and influencer insights.

Strategize 100

Strategize Campaign User Experience Start-ups 100

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Learn how it works in this video.

Contact 102

Contact Campaign Meeting Prospecting 102

Martech

MAY 4, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot.

Launch 112

Launch Pitch Campaign Presentation 112

Martech

MARCH 28, 2024

Is your marketing team tired of hearing about AI? Marketing teams now find themselves surrounded by AI. There are now countless AI-powered tools available for marketers to help boost productivity, automate manual tasks, analyze data and more. To some extent, we all are. It’s part of the hype cycle of any new technology.

CRM 129

CRM Technology Technology Campaign 129

Sales Pop!

MAY 2, 2024

In 2024, the integration of social media marketing strategies into online sales platforms has become increasingly crucial for businesses looking to drive sales and enhance their market presence. They also ran flash sales announced exclusively on Twitter, creating urgency and boosting immediate sales.

E-commerce 52

E-commerce Niche Launch Education 52

Martech

APRIL 4, 2024

Today, B2B social media hub LinkedIn introduced LinkedIn CTV ads, allowing marketers to include ads on CTV platforms in their B2B campaigns. CTV is a growing channel for many marketers, including B2B businesses. Dig deeper: The B2B CEO’s social media checklist Getting started. Why we care. Building on video.

Campaign 72

Campaign B2B Objectives and Key Results Represent 72

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. What is referral marketing and how does it work?

Referrals 124

Referrals E-commerce Promote CRM 124

Martech

FEBRUARY 16, 2024

Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from Nielsen, calls this group Black Americans and not African Americans because it includes a growing number of immigrants and their children.

Represent 113

Represent Follow-up Campaign Presentation 113

Search Engine Land

MAY 7, 2024

See how Lectric eBike has transformed SEO to gain valuable insights for any ecommerce business looking to significantly enhance organic search traffic and compete in high-stakes markets. They did all this with a heavy focus on digital PR and marketing-owned assets throughout the audience’s online journey to buy electric bikes.

CTR 83

CTR Electricity Real Estate X-functional 83

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Perks influence social commerce shoppers Social media marketers know that certain categories like beauty and home goods lend themselves to shareable posts and brand love. For instance, Amazon Prime Big Deal Days drove sales in October.

Retail 117

Retail Promote Customers Start-ups 117

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. They’re adept at creating engaging content across multiple channels while also leveraging video creatives for maximum impact.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Search Engine Land

APRIL 15, 2024

Examine how brand mentions impact search marketing, both on traditional and social search platforms. Discuss strategies for integrating brand mentions into a cohesive search marketing approach. Social Sentiment tools, such as Brand24 or Brandwatch, can be leveraged to monitor them. This remains relevant today.

Manufacturing 109

Manufacturing Real Estate Strategize Territory 109

Martech

FEBRUARY 22, 2023

With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. 53% of marketers expect TikTok to deliver the biggest growth in 2023, according to Reuters’ State of Marketing 2023 report. ad campaigns and creator marketing activations.

B2B 119

B2B Launch Campaign Entertainment 119

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Martech

FEBRUARY 14, 2024

Consumer expectations for highly personalized marketing interactions have reached an all-time high. Marketers are very aware of this: 90% say personalization significantly contributes to business profitability, according to Think with Google research. Click here to download!

Technology 114

Technology Technology Networking Process 114

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 88

Technology Technology Campaign Education 88

Search Engine Land

FEBRUARY 13, 2024

The online grocery shopping app also reported modest growth in orders, which rose to 70.1 Additional key findings from the report include: GTV of $30,322 million, up 5% year-over-year. Now we’re using our data and insights to build a retail media network and expand that footprint to off-platform surfaces.” Driving success.

Retail 106

Retail Represent Campaign Growth 106

Search Engine Land

OCTOBER 27, 2023

But eight surprising social video trends should astound even the most unflappable digital marketers. So, if you were a content creator planning to go trick-or-treating, you’d tell all your friends, “They give out more candy on YouTube than any other social video platform.” But this has an impact on digital marketers, too.

Follow-up 118

Follow-up Growth Engineering Technology 118

Search Engine Land

MARCH 11, 2024

MFA websites are sites created primarily for profit through advertising and generally provide a poor user experience, potentially damaging the reputation of digital advertising overall. The Association of National Advertisers said in a report : “It is essential for marketers to maintain vigilance. What are MFA websites?

Non-Profits 126

Non-Profits Gambling Drivers/motivators Government 126

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? Our new report, “ B2B Marketing Automation Platforms: A Marketer’s Guide ” is now available for free download. Marketers double down by replacing MAPs.

B2B 126

B2B Campaign CRM Drivers/motivators 126

Martech

APRIL 4, 2024

However, what about the bottom lines of the companies that create it? In the first months of 2023, Microsoft was losing between $20 and $80 a month per user, the WSJ reported. Emplifi added 10 AI-powered solutions to help social media marketing and customer care teams increase efficiency and create more productive workflows.

Pipeline 68

Pipeline Price CRM Technology 68

Martech

APRIL 18, 2022

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. As with all things digital, social media has seen its popularity surge during the pandemic. Get the daily newsletter digital marketers rely on.

Retail 114

Retail Advertising/ Marketing Promote Price 114

Search Engine Land

NOVEMBER 9, 2023

Social platforms TikTok and Pinterest are some of the biggest search engines after Google. Work closely with UX designers to create websites that are easy to use and navigate. Collaborate with social media and PR teams to create a more holistic marketing strategy.

UX 114

UX User Experience Engineering CTR 114

Search Engine Land

APRIL 19, 2024

For example, does your agency have an account or media lead who oversees the client relationship, or do individual practice leads handle the relationship? Here are some common agency services: Paid search Paid social SEO Programmatic and display advertising Traditional media (print, out-of-home, etc.) Or is it a hybrid?

Contract 106

Contract Clients CRM Meeting 106

Heinz Marketing

APRIL 19, 2024

By Maria Geokezas , Chief Operating Officer at Heinz Marketing We all know getting new customers through the door is important. That’s where a shift in the way we see marketing can make a difference. Instead, marketing can leverage customer data to segment audiences based on demographics, purchase history, and behavior.

B2B 60

B2B Customers Education Entertainment 60