Search Engine Land

FEBRUARY 3, 2023

Before I started in digital marketing, my career involved quite a bit of foreign language translation work. This combined experience has allowed me to see common areas of concern to avoid in international SEO , falling into two major categories: Translation. Some have been smaller, operating only in the U.S. Localization.

Territory 121

Territory Engineering Start-ups Launch 121

Martech

NOVEMBER 28, 2023

Personalized marketing isn’t just a trend. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.

Customers 95

Customers Intrinsic User Experience Retail 95

Martech

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Campaign 103

Campaign Conversion Customers 103

Search Engine Land

OCTOBER 24, 2023

AtData’s email address intelligence does more than just collect and interpret email data— it provides marketers with a holistic perspective on their consumers’ digital patterns. Wasted opportunities in marketing can translate to lost revenue, damaged brand reputation and decreased customer satisfaction.

Campaign 94

Campaign Engineering Conversion Customers 94

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. And better digital content will surface, if organizations put in place the necessary guardrails for generative AI to fuel the anticipated content surge. Every year the bar gets raised.

Customers 142

Customers Retail GTM Trust 142

Martech

APRIL 10, 2024

Today’s consumers are digital detectives with a wealth of information at their fingertips. The market is saturated with me-too products, copies of copies with little to differentiate them. Marketing this then becomes a conversation, not a sales pitch. But those days are over. Functional : Fulfilling basic needs (e.g.,

Pitch 100

Pitch Product Electricity Healthcare 100

Martech

JANUARY 24, 2024

Generative AI, automated intelligence that can help you create new marketing assets, represents a huge leap forward in marketing technology. Others may be unable to search for relevant stock images or find images or digital videos within your DAM. But there could be serious dangers lurking under the surface of generative AI.

Niche 101

Niche Price Technology Technology 101

Martech

MARCH 6, 2023

As marketing professionals, it’s critical to learn what it can and cannot do today, how best to use it for our campaigns — and what’s in store for us. Translation: ChatGPT can be used to translate text from one language to another. Specifically, ChatGPT can be used for a variety of tasks including: 1.

Legal 111

Legal Technology Technology Presentation 111

Martech

JANUARY 22, 2024

Imagine this: Your agency has created a clear and effective digital marketing plan. For digital marketing agencies, driving campaigns is only half the battle. Understanding this simple yet crucial factor sets apart an effective digital marketing agency. In short, you’ve done nothing at all.

Clients 103

Clients Closing Objectives and Key Results SQL 103

Martech

FEBRUARY 27, 2024

Influencer and creator marketing is becoming the mainstay for brands aiming to reach their audience where they are: online and engaged in a two-way conversation. Why brands should care about influencers and content creators The creator economy is not just thriving; it’s setting the pace for what’s next in marketing innovation.

Legal 112

Legal Strategic partnership Contract Trust 112

Martech

JULY 19, 2022

AI-powered language platform Unbabel announced a new integration with customer service software company Zendesk that provides translations so agents can provide service to customers who speak in another language. The Unbabel integration fills in the gaps for brands expanding reach globally and takes the pressure off staffing for new markets.

Service 88

Service Technology Technology Customers 88

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Technology 91

Technology Technology Government Legal 91

Martech

FEBRUARY 23, 2024

In the digital age, personalizing the user experience remains a paramount goal for marketers. By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Can we truly personalize without upfront identification?

A/B testing 92

A/B testing Strategize User Experience Technology 92

Martech

MARCH 7, 2024

The Center for Countering Digital Hate (someone please help them with their brand name) tested Midjourney, Stability AI’s DreamStudio, OpenAI’s ChatGPT Plus and Microsoft Image Creator: “With the … minimal entry barriers provided by these platforms, virtually anyone can generate and disseminate election disinformation.” Get MarTech!

Campaign 88

Campaign Conversion Contact Process 88

Search Engine Land

OCTOBER 31, 2023

Most language language models (LLMs) can now proficiently interpret and translate text into images. Amid this visual shift, future-proofing your digital assets becomes crucial for improving user engagement and influencing diverse SERPs. It also outlines an action plan for safeguarding your digital assets in the future.

User Experience 107

User Experience Government Engineering Technique 107

Martech

NOVEMBER 16, 2023

This was seen as a direct challenge to Google’s domination of the search engine market. ChannelMix Marketing Impact Modeling uses AI to optimize media mix modeling, especially in the absence of third-party cookies. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged. Confused yet? In 2021, Big G paid $26.3

Engineering 102

Engineering User Experience High impact Technology 102

Search Engine Land

SEPTEMBER 5, 2023

From simply having a chat to generating content and translating languages to developing complex strategies, Google Bard is sculpting a new narrative in AI. Finding solutions: From navigating the digital maze of code to mapping out the best route for your journey, Bard’s resourcefulness knows no bounds.

Represent 135

Represent Territory Technology Technology 135

Search Engine Land

OCTOBER 31, 2023

Marketers are getting AI content right, from summarizing lengthy texts to crafting compelling social media copy. Where marketers are getting AI content right When used right, generative AI can streamline processes, improve efficiency and even boost the overall quality of content. Get the daily newsletter search marketers rely on.

Objectives and Key Results 123

Objectives and Key Results A/B testing Strategize Angle 123

Search Engine Land

SEPTEMBER 19, 2023

As a marketing agency, you’re constantly looking for better ways to deliver exceptional client results while optimizing your operations. You’ve probably used AI tools like ChatGPT for efficiency and creativity, but other AI solutions can enhance your understanding of customer data and improve your marketing campaigns.

Clients 123

Clients Conversion Click Through Rate Campaign 123

Martech

NOVEMBER 28, 2022

Marketers are hoping more data sources will translate into better quality data. The average number of sources used by marketers grew by 50% from last year to this, according to a new Salesforce study. This comes at a time when multiple studies show marketers losing faith in their data. Why we care. Get MarTech!

Technology 107

Technology Technology Customers Process 107

Search Engine Land

JUNE 28, 2023

There’s no need to beg site owners with a digital tin cup asking for favors or shell out thousands of dollars to pay for links. There are simply many more effective ways to generate backlinks and build an effective digital PR strategy. What is the difference between digital PR and link building?

Growth 94

Growth Niche Trust Pitch 94

Salesforce

SEPTEMBER 25, 2023

They’re more than 5x as likely to say they spend more than 20% of their digital budgets on AI. Each business function “spoke” (marketing, sales, service, etc.) They invest more and use AI more broadly. We’ll highlight some of these high performers, including Schneider Electric , Rossignol , and General Mills.

Electricity 133

Electricity Appointment Sports CRM 133

Search Engine Land

FEBRUARY 7, 2024

The relationship between SEO and user experience (UX) is an important consideration in your digital strategy. UI/UX SEO: Harmonizing SEO and UX for digital success Think of a website meticulously optimized for search engines but needs more design finesse and usability. Search engines pay attention to this behavior.

UX 113

UX Strategize User Experience Engineering 113

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 89

Product Hospitality A/B testing UX 89

Martech

DECEMBER 7, 2023

For marketers that may mean fake content. It integrates seamlessly with Google Analytics and generates standardized reports, offering actionable recommendations and strategies for marketing campaigns, inventory adjustments and customer engagement. It also enables automatic translation of interviews for global research.

E-commerce 99

E-commerce User Experience Campaign Conversion 99

Search Engine Land

FEBRUARY 15, 2023

For starters, clients continue to rely on their agency partners to absorb and translate news like this. That’s according to Alec Cole , an SEO strategist at performance marketing agency Amsive Digital, who anticipates Google Bard “force a sea change in these conversations” as client questions become more pointed.

Clients 115

Clients Consult Follow-up Engineering 115

Veloxy

NOVEMBER 6, 2023

From CRM systems and email marketing platforms to AI-driven analytics and route planning software , there’s a tool for almost every conceivable sales need. And if you think that’s staggering, consider this: there are thousands of sales tools available in the market. The result? But with choice comes complexity.

Sales 289

Sales Strategize Gaming Up-sell 289

Search Engine Land

DECEMBER 13, 2022

Entering a new market or going global comes with potentially significant rewards and considerable risks. Search marketers usually agree on what factors contribute to market entrants’ success, including: Extensive keyword and competitor research. Target market persona analysis. Market profitability assessment.

Territory 99

Territory Networking Campaign Launch 99

Search Engine Land

FEBRUARY 8, 2024

One of the great tragedies of the digital marketing world is that “ PPC ” folks and “paid social” folks don’t see themselves at the same marketing table – even as ad networks push them closer and closer. Advertisers who are “Google-first” or “Meta-first” tend to struggle to make the leap to the alternate platform.

Objectives and Key Results 127

Objectives and Key Results A/B testing Campaign Price 127

Search Engine Land

JUNE 14, 2023

This web management concept was meant to reduce friction between content managers and dev teams and empower digital marketers to improve their access to tackling SEO initiatives. So what is this new(ish) concept that has digital marketing teams hassling web developers about? Can it really improve the way we do SEO?

User Experience 95

User Experience Engineering Presentation Technology 95

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing?

Real Estate 124

Real Estate Engineering Conversion Networking 124

Search Engine Land

JULY 11, 2023

Automation has had a game-changing impact on PPC marketing over the last six months, according to Frederick Vallaeys, co-founder & CEO of digital marketing agency Optmyzr, who spoke at SMX Advanced. Marketers simply need to have a conversation with the Google system to build it out using prompts.

Gaming 98

Gaming Campaign Territory Technique 98

Salesforce

APRIL 7, 2022

The benefits of global ecommerce expansion are obvious: tap into new markets and revenue streams, grow brand awareness, and boost your bottom line. Identify international market potential. It’s easy to find digital transaction volume in a given country, but that only provides a starting point. to keep in mind.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

Search Engine Land

MARCH 29, 2023

Search marketers earn anywhere from $60,000 to $220,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Search marketing is an attractive and satisfying career choice that can, over time, become increasingly lucrative. Average search marketer salaries in U.S. Why we care.

Engineering 96

Engineering Technology Technology 96

PandaDoc

MAY 8, 2024

Thousands of small and midsize businesses (SMBs) are joining the market every week. In the U.S. alone there are about 33.2 million small businesses , which constitutes up to 99.9% of all the businesses across the country. Such huge numbers equate to huge revenue potential in terms of SMB sales. What are SMB sales?

Objectives and Key Results 52

Objectives and Key Results B2C Legal Government 52

Search Engine Land

DECEMBER 13, 2023

Sophisticated AI connectivity AI has become a part of everyone’s workflow for SEO and marketing. In a recent survey from Mailchimp , “88% of marketers believe their marketing organization must increase the use of automation and AI to meet customer expectations and stay competitive.”

UX 116

UX Manufacturing Clients Growth 116

Heinz Marketing

OCTOBER 2, 2021

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. B2B Marketing Strategies for a Post-Pandemic Environment. Marketers Tout the Return of In-Person Events. Why Content Isn’t King in Leadership Communications.

B2B 126

B2B Education Campaign Start-ups 126