Search Engine Land

JANUARY 11, 2024

Despite the availability of marketing APIs from long-established providers like Google Cloud, Microsoft Azure, and AWS for over a decade, many search marketers prefer generative AI models for their SEO -related tasks. Get the daily newsletter search marketers rely on. Business email address Subscribe Processing.

Objectives and Key Results 132

Objectives and Key Results Follow-up Start-ups Engineering 132

Salesforce

JANUARY 29, 2024

Let’s break down the basics of email list building: why you should be doing it and how to get started. How do you maximize the value of your email list? How do you evaluate the success of your email lists? 50 ways to send better emails How do you get readers to click and read your emails?

CTR 124

CTR CRM Promote Campaign 124

Martech

JANUARY 22, 2024

It’s been a while since my last update, and I’ve been watching with joy as you and your fellow marketers have collectively engaged in more than 2,100 chats with me! In fact, over at Search Engine Land , more than 1,000 people have registered to gain access to SearchBot, a search marketing version of MarTechBot.

Lead generation 106

Lead generation Engineering Technology Technology 106

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. If you find yourself in the front seat of the struggle bus, do what I do. We spoke with people who were on the same quest but abandoned the process because it wasn’t working for them at that moment.

Government 130

Government Strategize Start-ups Technique 130

Partners in Excellence

DECEMBER 12, 2023

Too often, when going to college, I discovered that studying, reading books, and writing thoughtful analysis really interfered with my education. As creative people, we looked at how we could get even the minimal amount of studying done, with much less work. It cut into my time socializing, drinking beer, partying and sports.

Construction 101

Construction Sports Education Strategize 101

Search Engine Land

JANUARY 29, 2024

Two sentences in a Google blog post seem to have convinced more than a few people in the search community that Google’s Search Generative Experience “isn’t going to happen.” So maybe stop trying to extract meaning from two sentences of a blog post. way so that people can go explore. ” Fishy.

Launch 119

Launch User Experience Product Engineering 119

Search Engine Land

JANUARY 22, 2024

As is the norm in the SEO world, some people cheered, and many jeered. The one about marketing effectiveness. It’s my ball, and I’ll take it home if you don’t do as I say…’ We’ve all been there as kids. It’s “do as I say,” not “do as I do.”

Engineering 119

Engineering Legal Education Trust 119

Search Engine Land

FEBRUARY 20, 2024

Let’s look at a quick how-to fitness-related search to see video’s SERP dominance in action: Reason enough to keep reading, right? Another pro of YouTube hosting is that it’s easy to upload videos on the platform – much easier, anyway, than embedding them into your owned media, which you have to do with self-hosted videos.

Real Estate 121

Real Estate Campaign Technique Clients 121

Search Engine Land

APRIL 26, 2024

Remember, keywords don’t make purchases; people do (or at least for now). This is why focusing solely on keyword research or technical audit won’t do the job. There are many ways to do this. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. See terms.

Product 106

Product Launch CRM Start-ups 106

Salesforce

OCTOBER 30, 2023

I’m a passionate Salesforce Certified Marketing Cloud Instructor and for the past few years I’ve taught people from all backgrounds, from complete novices to experienced Salesforce Admins, all about Marketing Cloud, how to become a Marketing Cloud Administrator, and even how to pass the Marketing Cloud Administrator Certification Exam.

Start-ups 130

Start-ups Consult Drivers/motivators Networking 130

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

Healthcare 127

Healthcare Entertainment Retail Education 127

Partners in Excellence

OCTOBER 12, 2020

Was just reading yet another post with “market data” declaring prospecting the most difficult aspect of sales. Thousands of blog posts about both the difficulty and importance of prospecting have been published in the past 5-7 years. We know prospecting is important, but we don’t do it on a regular basis.

Prospecting 163

Prospecting Pipeline Sales Contact 163

Search Engine Land

MAY 15, 2023

Driving branded traffic is great if you’re already popular through funding and performance marketing which result in valuations. Flawed SEO content strategy Before investing in SEO, most SaaS product marketing teams will start creating content based on the customer journey stages. is branded, and only 5.6% is non-branded.

Engineering 118

Engineering Growth Education Territory 118

Search Engine Land

MARCH 20, 2023

Every guide you’ve ever read on building a content strategy probably mentions goals somewhere. Goals matter because they give your content marketing direction and purpose. But it’s one thing to say, “Set goals for your content marketing.” ” It’s another thing entirely to put that into action.

Education 101

Education Trust Engineering Up-sell 101

Search Engine Land

MARCH 28, 2024

Pinterest noted that the purpose of the guide is simply to help platforms make informed decisions when it comes to utilizing Non-Engagement Signals, as opposed to tell them what to do. ” Get the daily newsletter search marketers rely on. Key takeaways. Using Generative AI to scale content quality signals.

User Experience 87

User Experience Follow-up Process Product 87

Search Engine Land

MAY 19, 2023

Content that doesn’t get read is useless. So, how do you create content your audience will read (and not just skim)? Readability is a giant factor that will determine everything from who engages with your content, how much value they get from it, and whether they’ll return to read more. Measuring a person’s reading level.

Objectives and Key Results 112

Objectives and Key Results Niche Technique Engineering 112

Search Engine Land

MARCH 20, 2024

After listening intently to their initial thoughts, I ask them to read Danny Goodwin’s article, “ What is helpful content, according to Google? ” Meets the want(s) or need(s) of the searcher : After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal? As he explained on Aug.

Angle 105

Angle Launch Meeting Technology 105

Search Engine Land

NOVEMBER 7, 2022

SEO and content marketing go together so well. For best results, you shouldn’t do content marketing without considering how SEO fits in. Conversely, you shouldn’t do SEO without understanding how content provides substance and connection to what ultimately matters at the heart of it all: your audience. .

User Experience 106

User Experience CTR Click Through Rate Engineering 106

ConversionXL

OCTOBER 14, 2020

We identified top marketers based on some good-but-imperfect criteria (e.g., mentions on marketing sites, social media presence, recent presentations, etc.). Then, we used that expert seed list to gather opinions on which people, sites, and books all marketers should listen to, read, or watch. Image source ).

Follow-up 121

Follow-up Engineering Niche Growth 121

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. So you want to drive more qualified leads with your content – what should you do? Like with all marketing, there is no one-size-fits-all.

Strategize 106

Strategize Referrals Contact Pipeline 106

Salesforce

MAY 31, 2023

Ask questions “Be curious, not judgmental” Create a long-term plan for your new alignment Discover resources for Salesblazers and Moment Marketers One of the most well-known issues in business is the lack of alignment between sales and marketing. So how do you avoid these issues or fix them if they exist?

SQL 98

SQL Objectives and Key Results Entertainment Sales 98

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. They churn out blog posts faster than a caffeine-fueled writer on deadline day! Do search engines favor human-written content? What is AI-generated content?

Engineering 125

Engineering Niche Technique Gaming 125

Search Engine Land

FEBRUARY 17, 2023

While long-form content is the gold standard in content marketing, that doesn’t mean you should ignore or overlook short-form content. Short-form content is any type of content your audience can easily and quickly consume, whether they’re reading, watching, or listening. Get the daily newsletter search marketers rely on.

Entertainment 96

Entertainment Education Strategize Follow-up 96

Salesforce

DECEMBER 6, 2023

How do they do it? I’ve found that when I communicate often, early on, with transparency and honesty, while providing a revised plan or alternatives, people appreciate the gesture, and the message is still well received. People like to be kept in the loop. By doing so, I’m more flexible and capable of change and growth.

X-functional 110

X-functional Trust Technology Technology 110

Martech

JANUARY 4, 2023

B2B marketing is as direct and personalized as it gets. You’ve got to know what your customers do, how they do it, their needs and goals. That’s not easy to do. . Here’s our list of the top B2B marketers to follow. Great tagline: “Because no one goes to school for B2B Marketing.”) Company: Heinz Marketing.

B2B 121

B2B GTM Pipeline Consult 121

Martech

MARCH 2, 2023

Many people writing about ChatGPT have used the gimmick of revealing at the end that it was written by ChatGPT. At its core, authenticity helps us connect with people on an emotional level. Both are essential for marketing success, another lesson we learned during the COVID disruptions. But reading is different from writing.

Presentation 103

Presentation Retail Technology Technology 103

Lead Fuze

JANUARY 6, 2022

Successful B2B marketing strategies are about connecting with people on an emotional/psychological level. They’re more about connecting to the hearts of people so you can control their minds. Stories help you do just that. So, What Role Does Storytelling Play in Marketing? The Importance of B2B Storytelling.

Technique 105

Technique B2B B2C Contract 105

Salesforce

OCTOBER 19, 2023

That said, here are four things you can do to make yourself more valuable to your employer in this age of data and AI. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. Data-driven companies perform better Data-first companies, led by people with data skills, outperform their peers.

Customer Relationship Management 103

Customer Relationship Management Technology Technology Engineering 103

Heinz Marketing

AUGUST 27, 2021

During these last few days of summer, as kids head back-to-school, the weather cools and you finish that chewing-gum-for-your-brain beach read, it’s the perfect time to recommit to your professional development goals by picking up one of these B2B business books. When you search Amazon for “marketing and sales books” 60,000+ options pop-up.

B2B 122

B2B Cold Call Sales Technique 122

Sales Pop!

APRIL 25, 2024

You spend a significant amount of time writing awesome articles & blog posts, but … no one is seeing your hard work! Listen up because today we’re going to provide you with the SECRET RECIPE for getting your content discovered by people who want to see it & digest it. This makes people trust your recommendations.

Promote 52

Promote Engineering User Experience Education 52

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Campaign 135

Campaign Drivers/motivators Clients Technology 135

Search Engine Land

NOVEMBER 14, 2022

Why is content marketing important? That’s a loaded question, but worth considering, because the benefits of content marketing are almost too numerous to count. Content marketing is all about magnetizing ideal customers to your brand. What are some other reasons content marketing is important? Why should you use it?

CTR 97

CTR Real Estate Engineering Trust 97

Martech

SEPTEMBER 16, 2022

Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. Providing the content customers need when they’re ready for it ultimately leads to better outcomes for marketers. How important is personalization in content marketing? Additional reading.

E-commerce 130

E-commerce Cross-sell Drivers/motivators Prospecting 130

Search Engine Land

AUGUST 14, 2023

People have long added external links to their blogs in hopes of being seen as relevant. Many people in the industry follow this practice, and there have even been some case studies proving the validity of claims that external links on your site can help with rankings. Do – or did – external links help with rankings?

Manufacturing 98

Manufacturing Niche Follow-up Engineering 98

Heinz Marketing

NOVEMBER 24, 2021

Cameron Katoozi , Marketing Consultant at Heinz Marketing . Next, we want to think about the type of people who will be seeing the finished content. If you would like to have a deeper understanding of ICP and the target market, check out our blog: Best Practices to Identifying and Engaging Your Target Audience.

Click Through Rate 120

Click Through Rate Pitch Start-ups Service 120

Search Engine Land

SEPTEMBER 11, 2023

Media companies and publishers play a pivotal role in affiliate marketing. I’ve worked with several media organizations that have sought guidance to boost their traffic and revenue through affiliate marketing. Some are making the same mistakes, while others are doing things differently.

Niche 139

Niche Commission UX Trust 139