Search Engine Land

FEBRUARY 5, 2024

By doing so, we can go beyond static measurements like organic traffic volume and keyword rankings and tap into behavioral insights that reflect the fluidity of user needs and search trends. Ultimately, this redefines how we measure and interpret SEO success. Business email address Subscribe Processing.

Lead generation 124

Lead generation User Experience Conversion Meeting 124

Martech

MARCH 1, 2024

Now, the company’s customer experience is similarly optimized online with a new AI tool that aids in product discovery and identifying ecommerce opportunities to boost sales. The retailer’s ecommerce platform has 7,000 products to choose from and show customers. Are we in that assortment [of products] or can we be in that assortment?

Customers 97

Customers Retail Campaign Product 97

Salesforce

JANUARY 11, 2024

And that’s where an ecommerce strategy comes in. Your ecommerce strategy is your roadmap to success. It includes everything from the technology used to build and maintain your website to the marketing tactics to bring traffic to your storefront. What you’ll learn: What is an ecommerce strategy?

Customers 64

Customers Strategic partnership Engineering Price 64

Martech

JANUARY 23, 2024

It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.

Technology 102

Technology Technology Price Referrals 102

Martech

JULY 6, 2023

As a result, it’s a great snapshot of ecommerce trends. Target, Walmart, Nordstrom and Best Buy have joined Amazon with key summer sales the past few years outside of the traditional 4th of July weekend,” said Kassi Socha, director analyst in the Gartner Marketing Practice. Why we care. Top categories.

Retail 103

Retail Promote Price Gaming 103

Search Engine Land

SEPTEMBER 12, 2023

Rather than focus on ecommerce holiday SEO strategies and campaigns – which you should (hopefully) already have nailed down – now is a good time to start thinking ahead to next year. Test and learn from with a larger dataset than usual During the holiday season, I’ve seen ecommerce site traffic surge by as much as 70%.

Gaming 142

Gaming Campaign Clients Start-ups 142

Martech

NOVEMBER 15, 2023

Here are the trends we’re watching for Black Friday and throughout the rest of the ever-expanding holiday calendar. Consumers are looking to spend, and it’s not too late for marketers to act. Holiday spending is projected to be up between 3% and 4% over 2022, according to the National Retail Federation. A survey of U.S.

Retail 113

Retail Promote Customers Start-ups 113

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. It employs specialized teams to handle regulated markets such as financial services.

Customers 100

Customers B2C Healthcare Retail 100

Search Engine Land

JANUARY 30, 2024

Measuring ecommerce performance using monetization reports. Idenitfying unexpected trends using Google Analytics reports. Get the daily newsletter search marketers rely on. How to discover different ways in which users are interacting with your site or app using Engagement Reports. Reports and UI.

Launch 118

Launch Process 118

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

CRM 101

CRM Government Customer Relationship Management Relationship Management 101

Martech

DECEMBER 7, 2022

If you’ve ever purchased a recurring shipment of laundry detergent, bid on a vintage pair of sunglasses during an online auction, or even downloaded an e-book to your tablet or reader, then you’ve engaged in ecommerce. Table of contents What is ecommerce? What is ecommerce? Every type of transaction (B2B, B2C, C2C, etc.)

E-commerce 88

E-commerce Retail B2C Gaming 88

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. Get MarTech!

B2C 115

B2C Retail B2B Campaign 115

Martech

JULY 13, 2023

Amazon is an ecommerce giant. Taken as a whole, each Prime Day has a slightly different feel based on current ecommerce trends and buying behaviors. That’s because, across the entire ecommerce landscape, discounts peaked before Prime Day during Independence Day sales. The post Ecommerce sets new Prime Day record, up 6.1%

Retail 88

Retail Networking Price Promote 88

Search Engine Land

FEBRUARY 16, 2024

Amazon’s reign as the king of ecommerce won’t end any time soon. Here are six marketing strategies to help you grow your sales on Amazon in 2024. Cover the basics Tips and tricks still don’t replace solid marketing fundamentals. You can’t start optimizing your marketing until you have covered the basics. See terms.

Profit margin 126

Profit margin Promote Campaign Price 126

Martech

FEBRUARY 13, 2024

Developing your alignment roadmap The following steps will help you create a plan to align your marketing technology with your main business goals. Define how marketing supports the company’s goals Clearly define how your marketing efforts can help move the company’s big rocks in the next year or two.

Objectives and Key Results 94

Objectives and Key Results Cross-sell Strategize Retail 94

Hubspot

APRIL 6, 2023

If you’re a B2B company, ecommerce is a necessity for your business. B2B ecommerce strategies also differ greatly from B2C (business-to-consumer) ecommerce. To stay on top of the ever-evolving B2B ecommerce game, you need to pay attention to trends. of all ecommerce purchases will be made on a mobile device.

B2B 71

B2B B2C Retail Manufacturing 71

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Dig deeper: Ecommerce trends to watch for this Prime Day Consumer intentions. consumers including Prime and non-Prime members. The survey was commissioned by UGC platform Bazaarvoice.

Commission 115

Commission Represent Drivers/motivators Start-ups 115

Salesforce

NOVEMBER 6, 2023

Digital merchandisers are the MVP of ecommerce, highlighting trends and gently nudging customers toward products they’ll love. This lets merchandisers quickly uncover specific product data, track sales over time, and explore co-purchase trends. What trends will drive the 2023 holiday season? Check out the data

Retail 69

Retail Territory Promote Conversion 69

Salesforce

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Here’s how to think about marketing your business on a budget. First, look at last year’s marketing strategy A lot has changed this year, and your first step should be to reflect. Here are five strategies to help you market on a dime.

Customer Relationship Management 105

Customer Relationship Management CRM Strategize Launch 105

Martech

NOVEMBER 28, 2023

Here are a few of the key trends shaping the future of TV advertising in 2024. This shift is anticipated to fine-tune marketing approaches, resulting in higher levels of engagement and improved conversions. Dig deeper: AI in marketing: How to balance automation and the human touch 3. billion by the end of 2027, per eMarketer.

Retail 91

Retail Campaign Technology Technology 91

Salesforce

JULY 25, 2023

AI has been improving ecommerce for years. But now, the use of generative AI in ecommerce is revolutionizing customer experiences. While use cases for generative AI in ecommerce are still emerging, here are five examples of how the technology is being applied today. Summer vacation? Sorted, with a little help from AI.

Gaming 89

Gaming Customer Relationship Management Promote Strategize 89

Martech

DECEMBER 9, 2022

We took the opportunity to sit down with Rob Garf, VP and GM retail, to talk about prospects for retail and ecommerce coming off of a booming Cyber Week in late November. While ecommerce soared during the pandemic, brick-and-mortar retail faced challenges. Mobile and social commerce trends. Why the World Tour? The reason?

Retail 105

Retail Construction Referrals Gaming 105

Search Engine Land

OCTOBER 24, 2023

Marketers plan to invest in fewer advertising platforms over the next 12 months than at the beginning of the year, according to an ongoing survey of Search Engine Land readers. We’re expecting that trend to reverse in the make-or-break ecommerce fourth quarter. Why we care.

Retail 106

Retail Engineering Networking Growth 106

Salesforce

NOVEMBER 30, 2023

M-commerce transactions make up 60% of global ecommerce sales. •At More than half ( 52% ) of all global ecommerce traffic comes from mobile devices. Mobile commerce offers a huge opportunity for brands to extend their reach, break into new markets, and drive more sales. M-commerce retail sales in the U.S.

Retail 119

Retail UX Trust Up-sell 119

Salesforce

DECEMBER 1, 2021

The internet is a loud, busy place — especially if you’re a small- or medium-sized business (SMB) competing with big players for your share of the market. And the market is big: In 2021, the number of digital buyers is expected to reach an incredible 2.14 billion across the globe – the largest audience recorded.

Entertainment 98

Entertainment Technique Conversion Growth 98

Martech

OCTOBER 10, 2023

As the pandemic ended, it became clear these were not just trends but permanent changes. As a result, ecommerce and digital storefronts have surged. To stay competitive, companies must adapt their digital marketing strategies. There are also over 16% more online shoppers in 2023 compared to 2020.

Trust 118

Trust Retail Meeting Launch 118

Search Engine Land

SEPTEMBER 6, 2023

For those in brand marketing or SEO , the answer might be (or should be) Q4 and holiday planning. These are the trends shaping the 2023 season – with best practices for search-optimized content marketing, technical SEO and more. Chatbots have also been integrated natively within ecommerce websites.

Click Through Rate 136

Click Through Rate A/B testing Retail Strategize 136

Salesforce

APRIL 7, 2022

The benefits of global ecommerce expansion are obvious: tap into new markets and revenue streams, grow brand awareness, and boost your bottom line. Identify international market potential. If you have non-transactional sites in the countries you are considering, analyze traffic volume and trends. Localize by market.

Minimum Viable Product 94

Minimum Viable Product Territory Launch Strategize 94

ConversionXL

FEBRUARY 10, 2021

In this article, we’ll look at the nine retail trends shaping the new world of retail and how marketers can adjust. Simmer on this: at the height of the COVID-19 pandemic, 10 years of ecommerce growth happened in just 90 days. Here are the top trends we’ve uncovered through our twice-a-week podcast, Resilient Retail : 1.

Retail 155

Retail Appointment Consult Non-Profits 155

Sales Pop!

JUNE 26, 2023

In another article here on the blog, Travis Jamison delved into marketing trends this year that are vital for ecommerce site owners to understand. It goes to show how important it is to adopt the right innovations that can take your ecommerce business to the next level. What are Data Development Platforms?

Profit margin 52

Profit margin Customer Relationship Management Price Relationship Management 52

Martech

JANUARY 23, 2023

Search marketing is a very big deal. Search is a huge component of digital marketing and ecommerce. This article will walk you through the basics of search engine marketing (SEM), the umbrella under which search engine optimization (SEO) and paid search (a.k.a., Table of contents What is search marketing?

Real Estate 128

Real Estate Engineering Conversion Networking 128

SaaStr

SEPTEMBER 18, 2023

If you haven’t read it yet, head on over to Part 1 of Ask Me Anything with SaaStr founder and CEO Jason Lemkin to learn about sales in SaaS, how to create great SDRs and AEs, developing an impactful content strategy, and potential SaaS trends for the next 12-18 months. If you’re great at marketing, go do marketing.

GTM 94

GTM Niche Account management Up-sell 94

SaaStr

FEBRUARY 17, 2021

They want a slick site that does more, from eCommerce to payments to marketing and more. Wix has benefitted from those trends, not just crossing $1B in ARR, but growing a very impressive 29% year-over-year at $1B in ARR! And a $15B+ market cap!! eCommerce and Business Tools Are Key Drivers to Accelerating Growth.

Drivers/motivators 112

Drivers/motivators Presentation Growth Product 112

Search Engine Land

APRIL 12, 2024

The novelty of any new ad placement is incomparable, which is why many social platforms and marketers move quickly to embrace innovation. However, TikTok stole the spotlight upon its September debut, offering a vertical-only feed and prioritizing trending content through its algorithm, which reshaped creator and user engagement dynamics.

Launch 105

Launch Presentation Growth Campaign 105

Salesforce

JULY 27, 2022

Insights from the new State of Commerce report show that businesses are laser-focused on three key areas: A need for speed: keeping up with swift market changes requires agility Data, data, data: it’s the fuel that drives better business decisions New channels: staying relevant and visible to your customers is key. Prioritize efficiency.

Retail 98

Retail B2C Territory Technology 98

Search Engine Land

AUGUST 25, 2023

Step 1: Highlight metrics and trends Common metrics and trends to focus on The first step is easy. Simply review the account’s performance metrics, add a comparison date range and note any significant trends. Example 2 : The main goal for your ecommerce company is to drive sales. But not everyone knows as much as you do!

Click Through Rate 97

Click Through Rate CTR Conversion Trust 97

Martech

FEBRUARY 8, 2024

More than a third of marketers (36%) say their company doesn’t have a “clear and actionable plan for AI integration into their marketing strategy,” according to a new report. Privacy, cited by 52% of those surveyed, is marketers’ top concern regarding AI in marketing.

Technology 84

Technology Technology Campaign Education 84