Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. So, what does optimized Facebook advertising actually look like?

Promote 101

Promote Sports Price Follow-up 101

Lead Fuze

JANUARY 9, 2024

And here you are, with your digital bat ready to swing for those sweet, sweet market share candies. It takes “know thy customer” from old-school proverb to cutting-edge ecommerce practice—boosting sales while making customers feel like rock stars. So how do we get you more than just a few treats? We strategize.

E-commerce 52

E-commerce Growth Retail Gaming 52

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 And while the community is clearly there, connecting with them from a marketing standpoint isn't always easy. For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. So, what does optimized Facebook advertising actually look like?

Promote 78

Promote Sports Price Follow-up 78

PandaDoc

APRIL 12, 2023

Whether you’re selling a physical product or a service, you need to find the best ways to reach your target audience. By setting up the appropriate channels for your business, you can create a streamlined process for marketing and selling your products, improving the efficiency of your sales team.

B2C 52

B2C Cross-sell Retail Sales 52

Hubspot

MARCH 20, 2015

It’s a beautiful thing, but one that often has negative repercussions on your marketing. Based off an accumulation of industry-wide trial-and-error findings, marketers have formulated “best practices” for optimizing landing pages. The truth, however, is that these best practices don’t work for everyone.

A/B testing 77

A/B testing Follow-up Conversion Trust 77

Hubspot

OCTOBER 9, 2015

Rather, we’re zeroing in on tweaks you can make to your overall marketing strategy to give you the best chance of keeping your donors returning year over year. You can also test what frequency works best by monitoring number of sends compared to open and click rates. Retention Marketing is Part of the Bigger Picture.

Territory 72

Territory Campaign Education Follow-up 72

Hubspot

DECEMBER 20, 2011

Participation in social media should be a staple for any business leveraging inbound marketing. One of the critical social media best practices we discuss often is regularly publishing content and updates to the social networks in which your business participates. Best Practices for All Social Networks.

Networking 70

Networking Education Follow-up Engineering 70

Hubspot

MARCH 29, 2013

A couple days ago, our friends over at Marketing Pilgrim published a great blog post from Square 2 Marketing 's President and Co-Founder Michael Lieberman called " 10 Ways Inbound Marketing Drives Results This Month.". Michael Lieberman's 10 Ways for Inbound Marketing to Drive Results This Month.

A/B testing 75

A/B testing Angle Education Campaign 75

Hubspot

JANUARY 8, 2013

Pay attention, blog readers: I'm going to let you in on a few of my best kept secrets. In this article, I'll reveal in detail the questions I use when interviewing candidates for inbound marketing positions. All my best interview questions are here for the taking. If they don't, I like to push them to do just that.

A/B testing 78

A/B testing Follow-up Start-ups Conversion 78

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. The sheer size of Facebook means there’s likely an audience for any product. In this article, you’ll learn how to build and execute a Facebook marketing strategy around your audience’s interests. But in the U.S. But in the U.S.

CTR 134

CTR Follow-up Networking Conversion 134

Hubspot

MAY 9, 2019

Benjamin Franklin once said, “An investment in knowledge always pays the best interest.”. Below, we've gathered 60 of the best free online business courses. These cover the main business skills you'll need to advance in today's rapidly changing workplace -- from digital marketing and coding to selling, leadership, and more.

E-commerce 101

E-commerce Negotiate Technique Finance 101

Hubspot

JANUARY 7, 2020

When compared to Facebook, Twitter, and Instagram, LinkedIn may not seem like the most intriguing, exciting social media network. LinkedIn Company Pages are the equivalent to your website on LinkedIn; you create it on behalf of your company, and it belongs to you (as a business owner and/or marketer). Choose your company size and type.

Networking 101

Networking Follow-up Trust Education 101

ConversionXL

JANUARY 6, 2021

Let’s use the query “what is digital marketing” as an example. A knowledge graph panel for “Internet Marketing,” including a “People also search for.” Recommended videos from YouTube related to digital marketing. The PAA boxes below the featured snippet give you some ideas of what you might need to cover on your page.

Start-ups 147

Start-ups Legal Follow-up Engineering 147

Hubspot

JULY 18, 2023

To reach (and, ideally, exceed) their quota they: Upsell (for example, convince guests to upgrade from a standard double to a room with a king-sized bed) Cross-sell (i.e., These include the hotel size, location, and customer profile. Cooperate with marketing on promotion strategies. All of which will boost revenue.

Commission 50

Commission Hospitality Non-Profits Referrals 50

Hubspot

APRIL 5, 2021

We'll cover that and more below. This is particularly important on platforms that prioritize visuals, like Instagram , TikTok , and Facebook. The next step is conducting market research to understand your audience. Every platform has different sizing and content guidelines. Follow design best practices.

Follow-up 100

Follow-up Price Start-ups Consult 100

Hubspot

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. It’s no longer just one piece of your overall marketing plan. In addition, a Facebook executive recently predicted that the platform will be all video in less than five years. Why You Need to Focus on Video Marketing in 2018. The 12 Types of Marketing Videos.

Angle 101

Angle Objectives and Key Results X-functional CTR 101

Hubspot

AUGUST 30, 2013

I don''t know about you, but I''m tired of hearing "social media gurus" compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. 24 Best Practices for Successful Social Media Posts. Facebook Best Practices.

Real Estate 78

Real Estate Networking Lead generation Presentation 78

Sales Hacker

APRIL 17, 2019

And to help, we’ve pulled together more than 40 of the best apps for salespeople. Whether you’re looking to be more productive, save time, do your job better, or simply look your best, these are the apps you’ll turn to time and time again. Explore the Best Apps for Salespeople. Apps to help you look your best. month/user.

Drivers/motivators 110

Drivers/motivators Price Teamwork CRM 110

Hubspot

DECEMBER 11, 2019

However, marketing on Snapchat hasn't always been easy. This means that brands that market themselves on Snapchat accounts would need to do promotion on social media or other areas outside of the Snapchat platform to let people know that they're actively posting there. How Small-Business Marketers Should Use Snapchat Discover.

Entertainment 97

Entertainment Promote Networking Follow-up 97

Hubspot

FEBRUARY 29, 2012

Our social media team had a nice little surprise upon logging into Facebook this morning. The new Facebook business page design, which is virtually the same as Timeline, is now available for all businesses to implement on Facebook pages! How to Set Up Your New Facebook Page Design. Step 1A: Set Your Cover Photo.

X-functional 78

X-functional Represent Promote Lead generation 78

ConversionXL

SEPTEMBER 10, 2019

A lot of folks treat it as a synonym for online marketing. I was hired to level-up the marketing team. The team started as all marketers focused on lead generation. Every team included a mix of designers, engineers, marketers, and copywriters. Most people assume it’s practically a sure thing. How I define “growth”.

Growth 133

Growth A/B testing Non-Profits Engineering 133

Hubspot

FEBRUARY 23, 2019

We've broken this list down by each type of content marketing template represented. HubSpot teamed up with Smart Insights to create a content planning template that will help you put together an effective content marketing plan for either your business or those of your clients. Marketing with buyer personas means marketing smarter.

Agriculture 78

Agriculture Networking Presentation Finance 78

ConversionXL

SEPTEMBER 25, 2014

Click on any random sidebar link on Google or Facebook ad, and it becomes pretty clear that an overwhelming amount of businesses are approaching landing pages as stand-alone marketing collateral. A like box for their Facebook page boasting over a million fans (some of which are likely your friends due to smart ad targeting).

Conversion 116

Conversion A/B testing Education Launch 116

Hubspot

SEPTEMBER 12, 2019

Nowadays, Facebook is one of the top platforms for digital advertising -- in fact, 93% of social media advertisers use Facebook ads on a regular basis. Additionally, since Facebook offers a wide range of options for effective and measurable advertising, it's a good opportunity to reach an audience regardless of your budget.

Campaign 73

Campaign Lead generation Transportation A/B testing 73

ConversionXL

AUGUST 16, 2016

And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. Facebook’s news feed algorithm loves native videos. Similar to Facebook, native videos do great thanks to auto-play. Not so fast.

CTR 78

CTR Objectives and Key Results UX Conversion 78

Hubspot

AUGUST 3, 2016

In order to take a great one, you need to know a thing or two how to set up a shot, what to wear, and how to edit a photo. What are some cool marketing campaigns you've seen recently? N ow that we've covered what makes a headshot good, let's dive in to how to actually take one. 7) Practice in the mirror. June 20, 2016.

Angle 64

Angle Follow-up Start-ups Up-sell 64

Hubspot

FEBRUARY 21, 2018

An "SEO guru" might own all tasks related to search engine optimization, and, as a callback to the teacher origins of "guru," educate the marketing department on the latest Google best practices. This doesn't mean you need to (or should) fill your careers page with flashy marketing job titles to reach the talent you want.

Campaign 76

Campaign Networking Follow-up Government 76

Hubspot

FEBRUARY 4, 2013

While we'll visit some familiar faces on this list, we were most inspired to see all business types and sizes getting in on the power outage newsjacking fun. Oreo gets the biggest thumbs up from me, instantly -- and I mean instantly -- posting a photo on Facebook with the caption "Power Out? No Problem." SuperBowl #TidePower."

B2C 78

B2C Networking B2B Gaming 78

ConversionXL

AUGUST 30, 2019

Long enough to cover the essentials but short enough to keep it interesting. So don’t waste that with wordiness, marketing jargon, or any other unnecessary language. Early on, Mark Zuckerberg described Facebook as , “Something where you can type someone’s name and find out a bunch of information about them.”

Product 127

Product Objectives and Key Results Non-Profits Pitch 127

Hubspot

SEPTEMBER 27, 2016

Content marketing is constantly evolving, which is what we here on the HubSpot blogging team love about our jobs. According to HubSpot Research , 2016 marks the start of a new phase of technological development, where new innovations and consumer preferences will usher in a new way of how marketers will do business. That's a lot.

Objectives and Key Results 78

Objectives and Key Results SQL Gaming Education 78

Hubspot

JUNE 19, 2015

And if you need any more evidence to convince you visuals are essential to your content marketing, just consider all these stats. So, what's a design-impaired marketer to do? Luckily, over the past couple years, we've been on a mission at HubSpot to make visual content creation much less of an obstacle for the average marketer.

Presentation 78

Presentation Networking Lead generation Promote 78

ConversionXL

DECEMBER 2, 2015

Here’s what we’ll cover in this guide: 1. Here’s how: Use A/B testing to determine best layouts. Use MVT to polish the layouts to make sure all the elements interact with each other in the best possible way. Eventually, the algorithm fully exploits the best option: Image Source. How Long to A/B Test?

A/B testing 88

A/B testing X-functional Objectives and Key Results Represent 88

Sales Hacker

JANUARY 24, 2018

Two of which are currently sales and marketing. If you haven’t optimized your LinkedIn profile to show off your best qualities, now is the time. In the above example, Jim Keenan of “A Sales Guy” has done the following: Used a cover image to showcase his book (authority). Creating a website might seem like a task for marketers.

Lead generation 85

Lead generation Technique Pipeline Referrals 85

Hubspot

MARCH 31, 2020

Marketers target Pinterest users by sharing content that’s too irresistible for us to pass up. And with over 250 million people on Pinterest , why wouldn’t marketers want to be on the platform? So, how can your business use Pinterest as a marketing tactic to help improve your brand awareness and conversions?

Promote 101

Promote Networking Follow-up Education 101

Hubspot

AUGUST 30, 2013

Just about every type of content we marketers create can be enhanced by some kind of visual element. In fact , photos on Facebook generate 53% more Likes, 104% more comments, and 84% more clickthroughs than the average post. So, what''s a design-impaired marketer to do? Visual content is in high demand. But honestly.

Lead generation 78

Lead generation Promote Presentation Campaign 78

Hubspot

APRIL 17, 2018

Alright, everyone: I'm about to let you in on a few of my best-kept interviewing secrets. In this post, I'll uncover real questions I use when interviewing candidates for inbound marketing positions and the answers I'm looking for. Keep in mind that the best candidates aren't just qualified to do the job you're trying to hire them for.

Follow-up 77

Follow-up A/B testing Start-ups Campaign 77

ConversionXL

MAY 8, 2017

Long enough to cover the essentials but short enough to keep it interesting. So don’t waste that with wordiness, marketing jargon, or any other unnecessary language. Early on, Mark Zuckerberg described Facebook as , “Something where you can type someone’s name and find out a bunch of information about them.”

Product 104

Product E-commerce Objectives and Key Results Non-Profits 104