Hubspot

AUGUST 9, 2018

Buffer, the maker of a social media management platform, released its findings from an analysis of 43 million Facebook Page posts. In January, Facebook updated its News Feed algorithm to prioritize content from friends and family over that from Pages, causing the reach of the latter to drop for many businesses.

Retail 74

Retail Growth Launch Presentation 74

Hubspot

JULY 23, 2019

But, as the pool of social platforms grows, will any of them really change the game for marketers this year? And with Facebook’s push for privacy and connections with friends and family , Facebook Groups could be seen as a new channel as the newsfeed becomes more challenging.". The truth is, probably not.

Entertainment 101

Entertainment Launch Gaming Sports 101

Hubspot

AUGUST 8, 2017

But almost all social media pros will agree upon one: news feed algorithms. But recent algorithm changes on major social networks have also made it tougher for brands and publishers to get content noticed and surfaced in busy news feeds -- where billions of people are sharing content every day around the world.

Pitch 77

Pitch Follow-up Networking Start-ups 77

Hubspot

SEPTEMBER 21, 2020

While Instagram steadily pulled in more than 1 billion active users since its 2016 debut, TikTok made news when it surpassed 1 billion global downloads within 18 months of its launch. Reels allows users to create 15-second clips, like TikTok, and share them publicly or with friends within the Instagram app," wrote CNBC's Jessica Bursztynsky.

Entertainment 101

Entertainment Launch Follow-up Start-ups 101

Hubspot

OCTOBER 19, 2018

LinkedIn announced today that it plans to overhaul its feed ranking system to help more creators get better engagement on the content they share. Why LinkedIn Changed Its Feed Ranking Algorithm. Why Linkedin's New Algorithm Could Be a Game-Changer for Marketers. So, LinkedIn formulated a solution. Source: LinkedIn.

Gaming 78

Gaming Networking Growth 78

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Start-ups 101

Start-ups Follow-up Networking Contact 101

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Government 77

Government Follow-up Launch Networking 77

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

A/B testing 101

A/B testing Follow-up Up-sell Start-ups 101

Hubspot

OCTOBER 18, 2018

Oh, Facebook. While these events, on the surface, most directly impact consumers -- marketers and small-to-midsize businesses (SMBs) are also feeling their overall effects. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. The Impact on Marketers and SMBs.

Promote 72

Promote Trust Territory Networking 72

Hubspot

DECEMBER 3, 2018

New data from the Pew Research Center says that U.S. consumers would rather watch the news -- not read or listen to it -- and would prefer to do so on TV, not online. The report arrives in the midst of mixed reports about the health and trend of online news platforms and consumption habits. Just over four-in-ten U.S. TV vs. Web.

Territory 76

Territory Networking Promote Closing 76

Hubspot

JULY 1, 2014

Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. If you recently set up your Facebook page or could simply use a few pointers on how to get more Facebook Likes, this post is for you.

Promote 78

Promote Contact Presentation Launch 78

Hubspot

MARCH 11, 2018

With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Think back, if you can, to a time when the folks who managed a brand's Facebook page were known as "community managers." Come back to it. What’s right for your customers?".

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

APRIL 9, 2018

As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Advertisers and developers will never take priority over that as long as I'm running Facebook.".

User Experience 75

User Experience Follow-up Represent Consult 75

Hubspot

JANUARY 17, 2018

Here's what we know so far -- and how marketers can prepare. What YouTube’s New Partner Program Requirements Mean for Marketers. Last week, we reported on some changes to the Facebook News Feed that will make content from friends and family -- as opposed to brands -- more visible to users.

Networking 77

Networking Meeting Campaign 77

Hubspot

AUGUST 8, 2018

So, as we hold onto to these summer days and nights -- and know that, perhaps, you are, too -- we'll try to unriddle this week's tech news in double-time. It's our Wednesday tech news roundup, and we're breaking it down. Unriddled: The Tech News You Need. New Time Management Tools on Facebook and Instagram.

Engineering 41

Engineering Drivers/motivators Presentation 41

Hubspot

MARCH 9, 2018

However, the panel was sure to make a distinction between the media as a collection of reporters, publications, and news applications -- and social media platforms. That aligns with new research from MIT which shows false news is 70% more likely to be re-tweeted than accurate information.

Trust 75

Trust Government Drivers/motivators Entertainment 75

Hubspot

MARCH 26, 2013

Well, based on its more mobile-friendly News Feed redesign , it appears Facebook will now be more show than tell. In fact, Facebook CEO Mark Zuckerberg says that 50% of all posts are now pictures , double the amount from just a year ago. Words drive Google and Facebook ads. Words drive SEO.

B2C 69

B2C Niche Networking Technology 69

Hubspot

JULY 25, 2018

Facebook has had quite the tumultuous year. And while that wasn't exactly the case in Q1 2018 , Facebook's Q2 earnings missed estimates by about $130 million -- its first miss since 2015. And while that wasn't exactly the case in Q1 2018 , Facebook's Q2 earnings missed estimates by about $130 million -- its first miss since 2015.

Growth 50

Growth Non-Profits Price Follow-up 50

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Facebook and Instagram Are the New TV.

Networking 76

Networking Launch Follow-up User Experience 76

Hubspot

MARCH 1, 2015

Facebook, Twitter, Tumblr, Pinterest, and a multitude of other social networks don’t hold their attention for long: the amount that people are accessing social networking sites is falling. Snapchat''s user base grew by 57% in the first three quarters of 2014, and Facebook Messenger grew by 50%. The Fall of Texting.

Gaming 78

Gaming Launch Networking Promote 78

Hubspot

JULY 26, 2018

The past 24 hours -- and two years, really -- have not been kind to Facebook. Source: Facebook. By the time the call ended, Facebook's stock price dropping over 23% by the time the call ended. Most People Aren't Surprised by Facebook's Slowed Growth -- and Think the Company Will Recover. Source: Google. No Surprise Here.

Territory 50

Territory Growth Networking Price 50

Hubspot

JULY 30, 2013

Have you noticed how your Facebook News Feed contains a stream of posts from your over-sharing aunt, your latest favorite band, the Whole Foods around the corner, that one popular girl from high school, and Yahoo! We’re bombarded with these invitations masquerading as news, advertising, events, articles, and status updates.

Hospitality 74

Hospitality Real Estate Trust Consult 74

Hubspot

DECEMBER 23, 2012

Happy Holidays, marketers! :-). Are you enjoying your cozy, festive weekend with family and friends? We know many of you are off having a jolly ol' time rockin' around the Christmas tree, but we also don't want you to fall behind on your marketing news of the week! So what does this mean for your marketing?

Launch 69

Launch Leadership building Networking Engineering 69

Hubspot

MAY 2, 2011

Traditional media, TV and print newspapers, couldn’t keep up with the story as fast as new, social media could draw the evolving picture. This dynamic teaches important marketing lessons about the power of self-publishing, diffusion of news and the future of information gathering. Twitter: Where the News First Leaked.

Follow-up 68

Follow-up Start-ups Technology Technology 68

Hubspot

DECEMBER 30, 2011

New applications launch every day, and existing applications continue to evolve and add new features. Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. And for even more inbound marketing-related terms and definitions, check out The Ultimate Inbound Marketing Glossary.

Networking 78

Networking E-commerce Engineering Non-Profits 78

Hubspot

JUNE 1, 2018

Each year, marketers, tech writers, and overall online enthusiasts await the release of the 2018 Internet Trends Report: an annual presentation by Kleiner Perkins Caufield & Byers partner Mary Meeker , covering the year's most pivotal statistics and trends in the online realm. According to Meeker's report, 2017 saw 3.6

Territory 75

Territory Government Transportation Growth 75

Hubspot

JUNE 17, 2016

And as marketers, this is something we should be thinking more about. For marketers, the intersection of neoplasticity and social media results in two key takeaways: Shortened attention spans = the need for bolder, digestible messaging. Increased multitasking = the need for multi -channel marketing experiences.

Electricity 53

Electricity Construction Networking Presentation 53

Hubspot

AUGUST 20, 2019

Cause-related marketing, also known as commercial co-ventures, are also regulated by law. With individual fundraising — also known as personal fundraising — you can ask people within your network, such as friends, family, or colleagues, to donate to your cause. TL;DR: Fundraising requires lots of registration.). Golf outing.

Legal 96

Legal Non-Profits Campaign Promote 96

Heinz Marketing

OCTOBER 4, 2021

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Pipeline 116

Pipeline Go To Market Cross-sell Sales 116

Hubspot

APRIL 14, 2013

And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. One major online platform in particular may have recently created the Holy Grail for mobile marketing. For marketers, this is great news.

Real Estate 72

Real Estate Launch Promote User Experience 72

Hubspot

JULY 15, 2012

But hey, there's still time left to recharge, soak up that much-needed family time, and enjoy that delicious Sunday brunch with your friends. And if you're an over-achiever like most marketers are and want to get a head-start on the work-week, well, there's always the marketing round-up. I have to hand it to Twitter.

Launch 70

Launch Start-ups Follow-up Networking 70

Hubspot

SEPTEMBER 25, 2015

When display advertising first surfaced in the world of marketing, many marketers were left with a bad taste in their mouth. Let's take a look at how display advertising has changed, and how you can make it work for your business if you decide to incorporate it alongside your inbound marketing strategy. Source: Facebook ).

Networking 78

Networking Campaign Promote Trust 78

Hubspot

JANUARY 27, 2015

There have been a lot of questions about Facebook lately: Are people still using it? With over 1 billion active users, it’s safe to say that Facebook is alive and well. There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). Is it on the decline?

Non-Profits 78

Non-Profits Promote Up-sell Technology 78

Hubspot

OCTOBER 19, 2012

As the former dark horse of the marketing world (I think we're past those days though, right?), Myths some marketers have held onto because, well, it's just kind of hard to keep up to date on what's really going on with social media. Facebook has 1 billion active users, according to Yahoo! 20 Common Social Media Myths BUSTED.

B2C 78

B2C Networking Follow-up Lead generation 78

Hubspot

FEBRUARY 15, 2012

We already know that LinkedIn is more effective at generating leads than Facebook or Twitter. The companies that turn these possibilities into realities are those who leverage all the little hidden marketing gems LinkedIn has to offer -- and there are a lot of them. that represent good microcosms for your own marketing efforts.

Healthcare 73

Healthcare Networking Campaign Contact 73

Hubspot

JUNE 19, 2015

As marketers, we strive to communicate with consumers in the ways that they prefer. In fact, marketing is becoming increasingly consumer-driven. For example, with the rise of social media marketing, brands can communicate directly with their customers to develop products that sell, and consumers essentially become product “co-creators.”

Promote 78

Promote Entertainment Trust Niche 78

Hubspot

OCTOBER 16, 2013

These companies just made some smart marketing decisions that led to some serious growth spurts along the way. The good gesture resulted in news coverage from major publications, including the New York Times , Venture Beat and, of course, the Boston Globe. Would they have to rebuild all of their feeds? 3) Pinterest.

Manufacturing 76

Manufacturing Campaign Transportation Hospitality 76