Hubspot

JUNE 30, 2021

This network is the third most popular social media site for Gen Z and millennial audiences. As a marketer, you've probably wondered what type of Instagram content would perform the best for your audience. While all these stats are important, one of the ways to keep file size down is to shorten the video.

Networking 101

Networking 101

Hubspot

DECEMBER 11, 2019

In recent years, there's been a common misconception that Gen Z and millennials are essentially the same. When companies discuss reaching younger audiences, many often lump Gen Z and millennials into the same group and create one campaign strategy that they believe fits both groups.

Education 101

Education Finance Campaign Drivers/motivators 101

Hubspot

JUNE 30, 2020

And, I'm not the only consumer (or marketer) who thinks this. Below, I'll highlight more stats, facts, and figures that demonstrate the benefits of user-generated content. 23 User-Generated Content Stats to Know in 2020 Benefits of User-Generated Content. Meanwhile, 58% of marketers have implemented UGC in ad campaigns.

Promote 101

Promote Trust High impact Campaign 101

Martech

JULY 19, 2021

Good morning, Marketers, and how would you build a marketing ops certification program? If you’re hiring for a marketing ops role, what are you looking for? What’s more, do they have the soft skills which are essential to work across marketing, sales, perhaps IT and other functions? Editorial Director.

Campaign 116

Campaign Start-ups Service Conversion 116

Hubspot

MARCH 18, 2020

If you're trying to connect with younger audiences, like millennials or Gen Z , odds are you've thought about creating a podcast for your brand. As a busy marketer, you want to make sure you're going to get a good return on your investment before you start spending time and money building a podcast. Podcasts and Advertising.

Entertainment 94

Entertainment Education Price Growth 94

Hubspot

MAY 1, 2020

To give you a bird's eye view of the live video landscape, here are 25 stats that you should keep in mind if you're considering live video. 25 Live Video Stats That Marketers Need to Know. The video streaming market is projected to hit 184.3 More than 35% of marketers use live video as part of their social media strategy.

Drivers/motivators 101

Drivers/motivators Entertainment Represent Growth 101

Hubspot

JANUARY 16, 2020

They both allow users to express their creativity while embracing short mobile videos and have attracted Gen Z and millennial audiences. Despite each platform's growth, marketers in the social media realm are wondering, "Are either of these worth the hype? Since then, we've seen apps like Snapchat and TikTok fill Vine's void.

Non-Profits 94

Non-Profits Entertainment Launch Growth 94

Hubspot

NOVEMBER 26, 2019

Despite TikTok's major early success, the app still feels like a bit of a mystery, especially to marketers. In TikTok's first year, all we really knew was that an odd-ball video app was going viral, topping global app store charts, and gaining a huge fanbase from Gen-Z. 26 TikTok Stats to Know in 2019. MarketingCharts ).

Entertainment 101

Entertainment Launch Pitch Follow-up 101

Hubspot

APRIL 21, 2021

Traffic is a low-impact word for most people but a high-impact word for marketers. In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. 4 Content Types That Get Non-Organic Traffic, According to Content Strategists.

Referrals 101

Referrals High impact Networking Engineering 101

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Assess your marketing team.

Entertainment 101

Entertainment Angle Niche Customer Relationship Management 101

Hubspot

APRIL 1, 2020

If you're aiming to truly embrace your team's unique qualities in 2020, here are 25 stats to know about the state of workplace diversity, how it benefits companies, and where companies are still falling behind. 25 Stats About Diversity in the Workplace. General Stats. The workforce will grow more diverse as Gen Z enters it.

Non-Profits 94

Non-Profits UX Legal Launch 94

Hubspot

DECEMBER 26, 2023

Here’s the thing — in my experience as a marketer, knowing the portions of your audience most likely to be on a specific platform is helpful when it comes to deciding where to show up and what to post there. So yes, use X as a one-to-many marketing tool to scale your reach and build authority. compared with 31.9%

X-functional 68

X-functional Referrals Sales Follow-up 68

Hubspot

AUGUST 10, 2020

If you're a marketer, at some point, it's likely you're going to be asked the question, "Is it on brand?". Sometimes, I come across posts that make me think, "How did this marketer turn a simple content idea into this engaging Instagram Story?" I asked HubSpot's marketers this question and compiled their tips.

Entertainment 101

Entertainment Follow-up Start-ups Drivers/motivators 101

Heinz Marketing

NOVEMBER 30, 2018

By Lauren Dichter , Marketing Coordinator at Heinz Marketing. I quickly realized that my boss, who is the head of a B2B sales and marketing firm, must be suggesting I research and write some sort of ‘How-To’ for B2B Instagrams. Many millennials —and especially Gen Z—even ask themselves, “How can I get the most likes?

B2B 87

B2B Objectives and Key Results Represent B2C 87

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. As a marketer and social media user, I was expecting that only a few people would regularly stop everything and devote time to watching streams on fast-paced online platforms.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Hubspot

DECEMBER 16, 2019

As a marketer who's considering TikTok opportunities, you might be wondering if you should start an account for your brand, or if you should leverage influencers who joined early on and already know how to create engaging content for its young audience. In this example, TikTok presents mini-interviews of its U.S.

Entertainment 101

Entertainment Follow-up Promote Gaming 101

Martech

FEBRUARY 1, 2024

The digital marketing ecosystem is full of trends that flicker and fizzle faster than your Instagram stories. Mention Vine to a Gen Z colleague and see what happens. It takes a discerning marketer to know where their brand should invest time and resources. Dig deeper: 6 ways to use generative AI for your marketing 2.

Strategize 137

Strategize Trust Launch Retail 137

Hubspot

SEPTEMBER 7, 2013

They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. One area discussed in the report that stood out in terms of nonprofit online marketing strategies was the focus around a nonprofit’s website and how Millennials interact with it.

Cold Call 78

Cold Call Follow-up Networking Contact 78

ConversionXL

MARCH 24, 2016

For example, you may find that visitors who download a certain PDF (say on mobile optimization) eventually fill out a lead gen form at three times the rate as those that don’t. It was a way to look at historical data and find patterns like “everyone who became a customer in the last 12 months did X, Y, and Z before they converted.”

Conversion 77

Conversion A/B testing X-functional Technique 77

ClickFunnels

NOVEMBER 27, 2022

The post Email Marketing For Real Estate Agents – 8 Effective Strategies appeared first on ClickFunnels. For many agents, that’s at least partly because of a lack of marketing expertise. In particular, email marketing. Should Real Estate Agents Use Email Marketing? The short answer is yes!

Real Estate 130

Real Estate Referrals Click Through Rate Clients 130

Hubspot

SEPTEMBER 23, 2020

Marketing Manager of Product Awareness -- and HubSpot's resident backlink expert -- to develop the blog's link-building playbook. We recently launched a data-driven piece that’s relevant to recent news: How COVID-19 Is Impacting Sales and Marketing Performance ," Nica says. Molding Dull Data Sets into Intriguing Stories.

Referrals 101

Referrals Angle Promote Engineering 101

Hubspot

MAY 19, 2020

Like any major marketing strategy of the past decade social media has had plenty of time to accumulate some big, inaccurate, myths. And despite the fact that data has disproven a number of marketing myths today, some marketers will still hold on to few, simply because it's hard to keep up to date on what's really going on with social media.

B2C 69

B2C Networking Follow-up Launch 69

Hubspot

AUGUST 20, 2019

Additionally, over the last two decades, it has risen as one of the primary marketing channels. Here, we've compiled a list of 45 essential social media stats to ensure you know where to focus your marketing efforts in 2019 to get the highest ROI. Social Media Marketing Statistics/Data 2019. Marketing Land ).

Consult 101

Consult Clients Pitch Entertainment 101

Spiro Technologies

APRIL 21, 2023

So, Commtrex was started, back in 2017 and in a prior life I was a commodity trader for JP Morgan Bear Stearns on the Coal and Environment markets desk. I mean that, how is that impacting the rail market from your perspective? And obviously it only has become more progressive now with the Gen Y and Gen Z generations.

Transportation 52

Transportation Manufacturing Territory Education 52

SaaStr

MARCH 22, 2022

I’m going to go over some actual stats on the next few slides, but overall, I’m really proud of the progress that we’ve made at Handshake and we still have some room to grow. We’re in one of the most competitive hiring markets that has ever happened. Gen Z is here, and most people don’t realize that.

Education 85

Education Start-ups Sales Pipeline 85

Search Engine Land

JANUARY 3, 2023

In a Demand Gen survey, 55% of B2B buyers said content that tells a strong, resonating story is what would make them most likely to talk to sales. Get the daily newsletter search marketers rely on. Examples: Tangible : "We help health food brands create and execute smart marketing strategies.". Processing…Please wait.

Cross-sell 97

Cross-sell Trust Up-sell Service 97

Hubspot

JULY 20, 2020

With a purchasing power of more than $143 billion , Gen Z is expected to shake up the retail industry. Although many in Gen Z are earning their first paychecks, entering college, or just joining the workforce, studies already show that the generation shops and spends money much differently than its millennial predecessor.

Education 101

Education Finance Price Retail 101

Hubspot

APRIL 15, 2020

Before us, we have Gen Xers who didn't own computers until they were in college, and after us, we have Gen Zers, who've been basically playing iPad games since birth. If you're a marketer in almost any industry, you'll need to reach someone at the millennial audience at some point. General Stats and Market Opportunities.

Entertainment 99

Entertainment Education Drivers/motivators Represent 99

Hubspot

SEPTEMBER 9, 2019

While Gen-Z has begun using the platform to show their creative side, some brands are also beginning to experiment. But, because TikTok is still such a young app, many marketers might be wondering, "Is getting on this app even worth it?". Stay Tuned was originally an NBC-produced Snapchat news show targeted at Gen-Z.

Agriculture 101

Agriculture Entertainment Launch Government 101