Search Engine Land

AUGUST 29, 2023

Whether it’s Instagram, Facebook, LinkedIn or a different platform, below are some tips to optimize your social media profiles and content for the best SEO results possible. Incorporate relevant keywords based on how users might try to find the profile. Get the daily newsletter search marketers rely on.

Engineering 96

Engineering Strategize User Experience Technique 96

ConversionXL

OCTOBER 19, 2021

When it comes to reach, no other social media platform comes close to Facebook. The sheer size of Facebook means there’s likely an audience for any product. To succeed, you need to win the battle for attention and stay in the good graces of Facebook’s algorithm. Every post and ad should work toward achieving your goal.

CTR 134

CTR Follow-up Networking Conversion 134

Lead Fuze

MAY 27, 2023

Gaining the skills to establish an Instagram marketing agency can be a highly profitable venture for those who have mastered the art of social media advertising. In this blog post, we’ll discuss the essential elements to consider when launching an Instagram marketing agency. What Is an Instagram Marketing Agency?

Finance 40

Finance Objectives and Key Results Niche Referrals 40

Hubspot

JUNE 11, 2020

By 2027, the live video market is expected to surpass $184 billion. By the end of 2018, marketers were using live video as part of their social media strategy. To give you insight on how often and where general internet users watch live video, I conducted a survey of more than 400 people using Lucid software.

Non-Profits 101

Non-Profits B2C Launch Networking 101

Search Engine Land

OCTOBER 28, 2022

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world.

E-commerce 100

E-commerce Campaign Launch Advertising/ Marketing 100

ClickFunnels

NOVEMBER 29, 2022

The post 9 Strategies For Successful SaaS Email Marketing Campaigns appeared first on ClickFunnels. Email marketing is the lifeblood of a successful SaaS business. You can contact your email list when you want, how you want, with whatever offer you want. But how do you market to them effectively?

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Campaign Drivers/motivators Referrals Contact 130

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. searchers between the ages of 18 and 24 go to TikTok or Instagram when looking for a place for lunch, according to Google’s own internal research. Yandex in Russia ( 48% market share ). However, nearly 40% of U.S.

Objectives and Key Results 111

Objectives and Key Results Retail Engineering Launch 111

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

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Contract Campaign Product Conversion 100

Lead Fuze

JUNE 26, 2023

Realizing the mechanics of a social media marketing agency is critical for those in business, marketers, and startups who intend to benefit from digital platforms. Transparency in client-agency relationship coupled with showcasing case studies as proof of work quality helps build trust among potential clients.

Objectives and Key Results 97

Objectives and Key Results Campaign Promote Clients 97

Hubspot

AUGUST 8, 2017

But almost all social media pros will agree upon one: news feed algorithms. But recent algorithm changes on major social networks have also made it tougher for brands and publishers to get content noticed and surfaced in busy news feeds -- where billions of people are sharing content every day around the world.

Pitch 77

Pitch Follow-up Networking Start-ups 77

Hubspot

OCTOBER 10, 2020

Instagram turns 10 in 2020. Two years later, Facebook purchased the app for $1 billion. Since the potential to make money, connect with your audience, and build a reputable brand on Instagram is so high, understanding how to use it is essential. Why does Instagram engagement rate matter? Social Authority.

Sports 101

Sports Follow-up Launch Start-ups 101

Sales Pop!

DECEMBER 19, 2022

Being in the dark about the efficiency of your marketing strategy is not a good place to be. You put in all the work but don’t know whether or not the efforts are working. As a business owner in a competitive market, you must be able to track your successes and failures to make informed decisions that drive growth.

Growth 52

Growth Pharmaceutical Niche Campaign 52

ConversionXL

OCTOBER 26, 2022

For ecommerce business owners and marketers, jumping on this bandwagon is different to jumping on Facebook and Instagram. In this article, you’ll learn how to gain traction on TikTok to grow awareness, traffic, and acquisition. How to use TikTok to grow your brand. Why should your brand be on TikTok?

Customers 115

Customers Entertainment E-commerce Objectives and Key Results 115

Hubspot

APRIL 9, 2018

As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. How much this satisfies the members of the Committees he will be facing is yet to be determined.

User Experience 75

User Experience Follow-up Represent Consult 75

Refreshing Solutions

AUGUST 18, 2021

Public relations is one of the fastest growing marketing strategies, yet one of the least understood. This post discusses how to put a public relations plan in place, tools that can be used for free and suggestions on how to use those tools in the future. . The Difference Between PR and Marketing. . Share on twitter.

Technique 52

Technique Campaign Consult Education 52

ClickFunnels

AUGUST 11, 2021

Here’s how it looks like: It has four stages: Bait. This sales funnel works so well because it allows you to: Start the relationship with that potential customer by providing free value. Here’s how our co-founder Russell Brunson explains it: The Lead Generation Funnel. So how can you create an effective one?

Lead generation 246

Lead generation Niche Price Promote 246

Hubspot

JANUARY 5, 2021

And when it comes to marketing, this still rings true. Recent data shows that video content is one of the most influential forms of marketing out there. So, how can you leverage short-form content to grow your business? See what HubSpot marketing experts are saying, below. So, how do you do that?

Real Estate 101

Real Estate Education Launch Entertainment 101

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source. Image source.

Customers 140

Customers Referrals Campaign B2C 140

Hubspot

MARCH 31, 2017

After this year, in the marketing world, March 2017 will also be known as the month when Facebook officially took on Snapchat. The world's biggest social network launched ephemeral sharing apps on Messenger and Facebook itself to compete with Snapchat's key feature. But Facebook isn't the only story in social media this month.

Launch 77

Launch Objectives and Key Results Pitch Networking 77

Hubspot

MARCH 11, 2018

With so many mixed messages, how are marketers supposed to stay on top of the right way to use social media -- and moreover, what users actually want from it? Think back, if you can, to a time when the folks who managed a brand's Facebook page were known as "community managers." Come back to it. What Followers Want. Communities.

Networking 78

Networking Follow-up Represent Strategize 78

Hubspot

JANUARY 26, 2023

You can connect with millions of people globally for only a fraction of the cost of traditional marketing. If you become a digital entrepreneur, you’ll find many opportunities to work your way up. You can benefit from a rapidly growing market. Digital marketing is expected to reach $786 billion by 2026.

Finance 72

Finance Legal Niche Manufacturing 72

Hubspot

JANUARY 31, 2017

But as you’re chatting with a customer service agent on Facebook Messenger to see if you can change the shipping address on your recent order, sometimes it’s tempting to ask, am I really talking to a human? And if AI is already transforming the way we want customer service, how else could it change our jobs as marketers?

Engineering 101

Engineering Represent Service Process 101

Hubspot

MARCH 28, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. A New Poll Shows Americans Trust Facebook Less Than Its Big Tech Counterparts. Unriddled: The Tech News You Need.

Trust 70

Trust Product Territory Price 70

ConversionXL

AUGUST 16, 2016

And with Facebook, Twitter, and Instagram all making recent upgrades to their video capabilities, it may almost seem like a no-brainer to blast your next marketing video everywhere you can. This is where you have the most control over how your audience views your video(s). Instagram is 100% photos and videos.

CTR 78

CTR Objectives and Key Results UX Conversion 78

Hubspot

OCTOBER 29, 2019

For the past few months, Instagram has been testing a new app design that removes total Like and view counts from posts in its News Feed and on profile pages. Throughout the experiment , Instagram has been replacing total Like and view counts with a list of two to three handles of people who liked the post.

Campaign 59

Campaign Pitch Follow-up Drivers/motivators 59

ConversionXL

SEPTEMBER 17, 2021

We’ll also give you creative fuel by breaking down how Lemonade has used branding to disrupt the market. The same goes for all of the major tech and consumer companies in the world: Facebook, Starbucks, McDonald’s, Coca-Cola, Nike, etc. In fact, everything we do influences how people feel, for better or worse.

Campaign 109

Campaign Commission Non-Profits Trust 109

Hubspot

DECEMBER 11, 2013

Well, it is, meaning it''s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve -- more leads, more website traffic, you name it. One aspect of marketing (and my personal favorite topic) that saw tremendous strides for marketers was social media.

Lead generation 76

Lead generation Launch Networking Promote 76

Lead Fuze

JUNE 27, 2023

Why hire a dental marketing agency? A professional dental marketing firm can offer strategic messaging, content marketing, paid advertising, and other digital solutions tailored specifically for your practice. That’s why it’s essential to hire a professional dental marketing agency.

CTR 52

CTR Strategize Healthcare Campaign 52

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Government 77

Government Follow-up Launch Networking 77

SalesHandy

NOVEMBER 28, 2020

Over 60% of marketers believe generating quality leads to be one of the biggest challenges they face. . Now that we’ve understood how B2B lead generation works and how crucial it is for a well functioning sales funnel, let’s explore ways to set up the processes and channels. Content Marketing. Ebooks and Giveaways.

Lead generation 111

Lead generation B2B Referrals Networking 111

Hubspot

AUGUST 7, 2013

Facebook just rolled out changes to its News Feed, along with policy changes that will make it easier for marketers to stay on top of what Facebook is doing with its algorithms. But something occurred to us here in the HubSpot blogging team boiler room as this was happening: How do marketers keep up with all this stuff?

Networking 77

Networking Sports B2B Entertainment 77

Hubspot

FEBRUARY 10, 2013

If you exclude context from your marketing strategy , not only will your audience become horribly confused, but you’re going to get left in the dust, too. It's up to all of us marketers to deliver the right message, to the right person, at the right time. They are, after all, the second largest social network worldwide after Facebook.

A/B testing 72

A/B testing Campaign Gaming Networking 72

Hubspot

MAY 26, 2016

For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge. For example, 72% of adult internet users are on Facebook, while only 25% are on LinkedIn, according to Pew Research Center. Congrats, that’s hard work. Don't do the work for nothing.

Networking 57

Networking Follow-up Start-ups Represent 57

Hubspot

APRIL 4, 2018

Welcome one, welcome all to Wednesday -- the day that marks not just the week's halfway point, but another edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. And, get this: It's not all about Facebook. An IRA Purge From Facebook. It’s why we don’t want them on Facebook.".

User Experience 68

User Experience Networking Follow-up Manufacturing 68

Hubspot

SEPTEMBER 25, 2019

Many of them took to the game's subreddit to discuss how bogus they thought this was. While this type of response might be acceptable on platforms like Facebook or Twitter, Redditors have no time for comments that offer them no value. Why Reddit is So Tricky for Marketers. Common Reddit Marketing Strategies.

Promote 78

Promote Gaming Niche Agriculture 78

Lead Fuze

JUNE 30, 2023

This process involves careful analysis of market trends, deep understanding of your target audience, and the ability to seize unexpected opportunities. We’ll also discuss how understanding your buyer persona can significantly influence what products or services you should offer. Think of them as the unicorns of the product world.

Sell 52

Sell Non-Profits Referrals Strategize 52

Hubspot

APRIL 14, 2013

And with this influx of mobile marketing opportunities, companies like you and me have benefited from more effective ways to target their mobile audiences based on all the data at their fingertips. One major online platform in particular may have recently created the Holy Grail for mobile marketing. For marketers, this is great news.

Real Estate 72

Real Estate Launch Promote User Experience 72