SaaStr

MARCH 22, 2024

Tracy Young , CEO and co-founder at TigerEye, sits down with three CROs to talk about how they navigated the journey to revenue leader. After switching to SaaS, she started as an SMB sales leader with no prior management or SMB sales experience. She wanted to jump into a full cycle capacity as a sales leader, but she said yes.

Finance 95

Finance Territory Quota Presentation 95

Martech

MAY 16, 2024

But your marketing team is already running on fumes, attempting to drive results with limited resources. How can you use software to build a lead-generation engine that delivers big results? Marketing automations can help you streamline processes, increase productivity, and yes, capture more leads.

A/B testing 117

A/B testing Campaign Lead generation Technology 117

Search Engine Land

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 115

Government Campaign Follow-up Conversion 115

Force Management

DECEMBER 14, 2023

A channel program is an effective way to increase your capacity and expand market share, helping you reach your growth goals faster. When executed well, your channel program will decrease the cost of a sale, improve reach into new markets, and grow overall seller capacity without increasing internal headcount. What is our proof?

Negotiate 137

Negotiate Education Market share Growth 137

SaaStr

MAY 16, 2024

They dive into the nuances of topics like: Evolving dynamics of remote work The most effective marketing channels of 2024 Owned assets vs. “walled gardens” The practical realities vs. the hype around AI As everyone here at SaaStr knows, Jason sold his first company, Echosign, for $400M. Remote vs. In-Person: Which is Better?

B2B 79

B2B Angle X-functional Trust 79

Martech

FEBRUARY 29, 2024

“Do more with less” is a popular theme in marketing today. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Including this phrase in your 2024 marketing plan deck may prompt at least one team member to start job hunting. Any good MOps professional would agree.

Contract 112

Contract Technology Technology Price 112

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. But how do you tactically achieve all of that?

Product 67

Product GTM Trust Growth 67

Martech

APRIL 2, 2024

What’s the key to B2B marketing success? B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Influencers.

B2B 131

B2B Drivers/motivators Campaign B2C 131

SaaStr

MARCH 20, 2024

So of the beloved leaders in Cloud and SaaS, few have been hit harder than Hashicorp by the “downturn” At $400m ARR, they were growing 50%. NDR Remains High, But Has Fallen From 133% to 119% This is pretty consistent with industry averages, and we’ve seen a similar decline at Snowflake and other leaders.

Growth 92

Growth Up-sell Presentation Customers 92

Heinz Marketing

FEBRUARY 1, 2024

By Carly Bauer , Marketing Consultant at Heinz Marketing The beginning of the year is a time many of us ponder and plan how we can grow, personally as a professional and as a business in the coming year ahead. Reflection of the past is a key piece to how we look at and shape the future.

Growth 104

Growth Strategic planning Strategize Technique 104

Martech

MAY 3, 2024

Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in the C-suite. If these statistics also apply to the CMO’s entire organization, then it’s clear we have a trust problem with marketing leadership. 32% of CEOs trust their CMOs.

Trust 117

Trust Objectives and Key Results Campaign Finance 117

Martech

MAY 15, 2024

With more than 14,000 martech options available to industry professionals, it’s not surprising marketing leaders are struggling with the Goldilocks principle. Sorry, Goldilocks, but what is “just right” for one marketing department might be “too hot” or “too cold” for another. Next, how will you determine success?

Contract 70

Contract Objectives and Key Results Technology Technology 70

Salesforce

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. Business leaders were eager to embrace this exciting new technology, and hungry for ‌practical guidance on how to get the most out of it. How can you stay on top of all these inquiries in the most efficient way?

Objection handling 115

Objection handling Customer Relationship Management Negotiate CRM 115

SaaStr

MAY 8, 2024

Everyone loves Ask Me Anything sessions with SaaStr founder and CEO Jason Lemkin, and for good reason. Therefore, sales and marketing practices made no sense in 2020. For folks on social who complain about how hard the market is, most of them aren’t hireable. How Does That Impact Sales and Marketing?

Quota 82

Quota GTM Price Finance 82

Martech

APRIL 11, 2024

In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the most important part of the equation — marketing. B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years.

B2B 133

B2B Manufacturing Technology Technology 133

Search Engine Land

MAY 2, 2024

billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix. billion, up by almost 8% from the previous fiscal period – an indicator that more and more advertisers are adding YouTube ads to their marketing mix.

Campaign 112

Campaign High impact Clients Growth 112

SaaStr

FEBRUARY 9, 2024

Experienced CEOs usually if nothing else are good at recruiting. Here’s Tiago Paiva, CEO of $10B Talkdesk, talking about how he spends 80% of his time recruiting now … up from 0% at $1m ARR: It’s OK you haven’t done it before. You’ll figure out how to sell your product in the early days — after all, you know it better than anyone else.

Engineering 102

Engineering Up-sell Sell Product 102

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. “And How optimal is it? That seems attractive.

Launch 116

Launch Technology Technology Process 116

Search Engine Land

NOVEMBER 3, 2023

Search marketers have a unique challenge. Phases of burnout For many who feel burned out, we ask ourselves, “How did we get here?” With the worries of global conflicts, economic turmoil, and mass layoffs across industries, fear becomes a prominent feeling. Slack message. The demands are exceedingly high. What are the signs of burnout?

Teamwork 108

Teamwork Drivers/motivators Healthcare Promote 108

Martech

APRIL 18, 2024

The second-annual Green Media Summit at New York’s Javits Center last week showed the promise of greener pastures for marketers and customers concerned about harmful business practices overheating the planet. Leaders in the adtech industry gathered to discuss new tools and strategies that lead to more sustainable digital advertising.

Transportation 112

Transportation Finance Strategize Promote 112

SaaStr

MAY 9, 2024

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. And how big is your current fund? We typically lead Series B rounds, but sometimes we will invest at an earlier or later stage depending on the market and company.

Growth 81

Growth B2B Pipeline Strategize 81

Heinz Marketing

DECEMBER 14, 2023

By Sheena McKinney , Business Operations & Marketing Assistant at Heinz Marketing Most marketers are familiar with the best-selling, industry changing The Challenger Sale and The Challenger Customer. Why marketers solve for who’s willing to buy, and why of those willing to buy , only half are willing to fight for it.

B2B 124

B2B Sales Presentation Clients 124

Martech

MAY 7, 2024

Dig deeper: How to make the most of your marketing work management solution Anticipating needs My teams and I have been able to surprise and delight our co-workers or stakeholders when we deliver something of value to them that they didn’t explicitly ask for. In hindsight, I now know that my language was vague. So Alex didn’t do it.

X-functional 105

X-functional Follow-up Meeting Strategize 105

Salesforce

DECEMBER 6, 2023

The good news is that it’s out there, and it can help in this challenging competitive landscape. Rated as a leader by The Forrester Wave Report™: Financial Services CRM , Salesforce knows service — of any kind. According to Accenture, 95% of IT leaders are prioritizing automation to increase operational efficiencies.

CRM 102

CRM Service Retail User Experience 102

Partners in Excellence

APRIL 5, 2024

How I got into selling — Martin Mackay Actually, I graduated from Oxford University with a degree in Modern Languages and considered that the last thing I wanted to do was go into Sales! I joined PeopleSoft in 1996 as the head of Product Marketing and Strategy for Europe. ” Thanks for sharing your story Martin!

Sell 115

Sell Territory Consult Contract 115

Martech

NOVEMBER 21, 2023

As senior marketing leaders, you’re undoubtedly well-acquainted with the challenge of doing more with less. It’s good advice. But here are a few secrets that savvy marketing leaders should know to help deliver exceptional results despite resource constraints. Re-evaluate who you’re marketing to and how.

Campaign 112

Campaign Strategize Conversion Presentation 112

Partners in Excellence

APRIL 8, 2024

The global economy/turmoil and continued layoffs/reductions, and shuffling of priorities–both within our customers, markets, and within our own organizations. Every quarter there is the inevitable rush to close deals, to hit our numbers. Yet there are so many challenges and barriers.

Quota 117

Quota Trust Pitch Up-sell 117

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Suddenly, even the insights of industry leaders are suspect. This might not seem like a big issue. Does this company actually care about me?’

Trust 122

Trust Customers Healthcare Service 122

Salesforce

SEPTEMBER 28, 2023

The good news is, setting achievable targets is relatively straightforward. See how it works What are sales targets? Sales targets, set by sales leaders, are goals for total company sales revenue within a year or quarter. How do you know you’ll even finish the race — or for that matter, where to run? But will they?

Quota 116

Quota Territory Pipeline Sales 116

Martech

MAY 10, 2023

Being a marketing leader is arguably one of the hardest jobs right now. The good news is: you’re not alone. As a coach to marketing executives and their teams, I’ve been talking with lots of them to understand what they’re struggling with and how they’re overcoming the challenges facing marketers today.

Profit margin 110

Profit margin Launch Conversion Price 110

SaaStr

NOVEMBER 22, 2023

There are several big leaders in property management software, and AppFolio is one of them. It’s doing well, especially in today’s markets. Billion market cap, even with lower than standard gross margins. Billion market cap, even with lower than standard gross margins. That’s pretty healthy.

Non-Profits 94

Non-Profits Growth Price Up-sell 94

Search Engine Land

JUNE 15, 2023

Attracting new learners through organic search With the millions of dollars spent in higher education digital marketing and advertising, there is very little understanding of search engine optimization and its role in attracting new learners. Surveyed marketing leaders and institutional leaders. Domain and page authority.

Education 103

Education Commission Engineering User Experience 103

SaaStr

APRIL 3, 2024

Before diving into all things AI, Jason asked Jennifer, “How do you keep going long in this industry when so many CEOs have left?” How to Buck Up and Go Long in SaaS? How do you go long in SaaS? Jennifer has been at PagerDuty since 2016, a disruptive company that took automation to the next level before AI was hot in 2024.

Healthcare 93

Healthcare Trust Drivers/motivators Start-ups 93

Sales Pop!

FEBRUARY 15, 2024

Our discussion revolved around sales archetypes and the challenges of transitioning from a salesperson to a sales leader. Our discussion revolved around sales archetypes and the challenges of transitioning from a salesperson to a sales leader. We both agreed that this approach isn’t always successful.

Sales 64

Sales Gaming Promote Conversion 64

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. So, how can you ensure your content marketing makes the right impact? So, how can you ensure your content marketing makes the right impact?

Promote 131

Promote Entertainment Clients Campaign 131

Martech

DECEMBER 27, 2022

After examining how audiences and content are measured in terms of personalized experiences, let’s discuss how brands should approach the process that drives personalization. Process measurements require looking at the methods used to personalize, how efficiently they are performed and how they are improved over time.

Process 134

Process Government A/B testing Start-ups 134

Martech

APRIL 23, 2024

It’s no stretch to say the marketing data landscape has changed quite a bit over the past two years. For one, the ways companies collect user data have been under the microscope, and policies from Apple and Google are forcing marketing data analytics changes across the board. How are companies succeeding in this new era of marketing?

Government 66

Government Campaign Customers Follow-up 66